On October 13th, "China Fine Micro-short Drama Venture Capital and Media Action" kicked off in Ordos City, Inner Mongolia Autonomous Region. At the time when network culture is expanding new quality productivity, CCTV Central Video gives full play to the leading role of state-level media, and invites all parties to join in, and jointly launches a series of initiatives such as China Micro-short Drama Quality Venture Capital Initiative and local industry support plan, which will give wings to creators with good content and strength, continuously support the blooming of fine micro-short dramas, and boost the high-quality development of the micro-short drama industry.
Zheng Hongfan, member of the Standing Committee of the Inner Mongolia Autonomous Region Party Committee and Minister of Propaganda Department, Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office, Dong Chunian, first-class inspector of the network audio-visual program management department of the State Radio and Television General Administration, Du Huiliang, deputy secretary of the Ordos Municipal Party Committee, party secretary and mayor of the municipal government, Qian Wei, director of the audio-visual new media center of the Central Radio and Television General Station, Ge Sang Dawa, deputy director of the network communication bureau of the Central Network Information Office, and Wang Xiaohui, chief content officer of iQiyi, Guo Tong, Chairman of CCTV International Network Co., Ltd. and General Manager of Central Video Media Development Co., Ltd., Zhang Wei, Member of the Standing Committee of Ordos Municipal Committee and Minister of Propaganda Department, and Long Pingping, screenwriter of TV series The Awakeing Age and researcher of the Central Committee of the Communist Party of China Institute of Party History and Literature, jointly launched "China Fine Micro-short Drama Venture Capital Media Action".
Launching Ceremony of "China Fine Micro-short Drama Venture Capital and Media Action"
Zheng Hongfan said in his speech that "China Fine Micro-short Drama Venture Capital Media Action" will gather the industry’s head resources and make new contributions to promoting the long-term healthy development of the micro-short drama industry, telling the story of China and spreading the voice of China. I sincerely hope that under the care and guidance of the State Administration of Radio, Film and Television, the Central Network Information Office and the General Desk, "Central Video (Ordos) Boutique Micro-short Drama Co-creation Point" will be built as an industry model, and more micro-short dramas will be launched to better empower the high-quality development of Inner Mongolia.
Zheng Hongfan, member of the Standing Committee of Inner Mongolia Autonomous Region Party Committee and Minister of Propaganda Department
Peng Jianming said in his speech that "China Fine Micro-short Drama Venture Capital and Media Action" is the main station’s "Watching China in Micro-short Drama" — — The important stage achievement of the micro-short drama ecological cooperation plan is an innovative move of cooperation between CCTV and Ordos City to jointly promote the high-quality development of the micro-short drama industry, and it is also an industry event that embodies the expectations of the upstream and downstream ecological partners of the national micro-short drama. We look forward to seeing more masterpieces that spread mainstream values, inherit Chinese civilization, highlight the spirit of the times and show social features, and write a brilliant chapter of miniseries together.
Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the general manager’s office
Zhang Wei said that "China Fine Micro-short Drama Venture Capital and Media Action" was first opened in Ordos, which not only affirmed the development of Ordos cultural undertakings, but also injected new vitality and motivation into the development of Ordos cultural industry. We will take this opportunity to actively explore various cultural formats such as "micro-short drama+"and make positive contributions to building cultural brands in northern Xinjiang.
Zhang Wei, member of the Standing Committee of Ordos Municipal Committee and Minister of Propaganda Department
At the beginning of the year, Dong proposed that "China Fine Micro-short Drama Venture Capital and Media Action" is another pragmatic action to strengthen the mission of CCTV and lead the development of micro-short drama industry. The Network Audiovisual Department of the State Administration of Radio, Film and Television will, as always, support the pioneering and innovative work of the General Station in the field of miniseries, and make concerted efforts with all parties to jointly promote the upgrading and upgrading of miniseries in China.
Dong Chunian, First Inspector of Network Audio-visual Program Management Department of State Administration of Radio and Television
Ge Sang Dawa believes that this activity is another innovative move by the general station to gather people’s strength, wisdom and energy to promote the high-quality development of the micro-short drama industry. In the era of online video, we should hold a high ideological level and make the mainstream value more high; It is necessary to deepen the content thickness and make the mainstream voice louder; It is necessary to convey the temperature of the times and make the mainstream public opinion stronger.
Ge Sang Dawa, Deputy Director of Network Communication Bureau of Central Network Information Office.
Small screen, big world
Expand the form of "micro-short drama+"by multi-party "drama"
Seeing the micro-knowledge, "drama" has quality. The rapid development of miniseries is also the development of network audio-visual industry in China. In order to promote the mainstream, diversified and high-quality development of micro-short drama creation, CCTV Video, with the leading attitude of "organizer", joins hands with all peers to seek new industrial development, and uses the "combination boxing" of quality content, ecological openness and industrial clustering to create a new highland of platform brand value.
At the event site, Qian Wei introduced that in 2024, the central video focused on the micro-short drama track and accelerated along the action path of "big event take-off, vertical deep cultivation, platform landing, and business customization IP". Next, CCTV will continue to focus on the following three aspects: First, it is still our unchanging mission to lead by value and strive for Excellence; Second, professional service and accurate service, and continue to explore the infinite possibilities of the "micro-short drama+"model; Third, embrace the market, mutual benefit and win-win, and build a sustainable development ecology of the micro-short drama industry together.
Qian Wei, Director of Audiovisual New Media Center of Central Radio and Television General Station
The establishment ceremony of China Fine Micro-short Drama Industry and Full-screen Matrix Alliance was held on the same day. This upgrade not only attracted more video platforms to join, but also further broadened the scope of alliance members, innovatively included national IPTV, local media center and small-screen APP, and built a powerful full-screen broadcast matrix, creating opportunities for multiple platforms and institutions. The alliance will integrate resources of all parties, link forces of all parties, realize the docking and interconnection of large and small screens, empower fine miniseries to gain wider exposure and stronger influence, and realize the unification of economic benefits and social benefits.
China Fine Micro-short Drama Industry and the Establishment Ceremony of Full-screen Matrix Alliance
Guests from all walks of life expressed their opinions freely around the development trend of China boutique miniseries. Long Pingping expects that this industry "drama" will provide more space and platform for creators, produce more in-depth content, and jointly create small, warm, short but meaningful works, so as to enjoy the style of the times within the square inch of micro-short dramas. Pan Hong, a well-known actor, thinks that the high-quality spring of miniseries has arrived, so let’s hold hands and never see each other in the stories of ordinary people in China. Yang Yazhou, the best director of the Golden Rooster Award, said that the combination of micro-short drama technology and art has injected new impetus into the development of the film and television industry and brought more rich and wonderful audio-visual enjoyment to the audience.
The Awakeing Age, screenwriter of TV series, Long Pingping of the Central Committee of the Communist Party of China Party History and Literature Research Institute, Pan Hong, a famous actor, and Yang Yazhou, the best director of Golden Rooster Award, took the stage to share.
A series of fine micro-short dramas hatched by CCTV and CCTV were officially released, such as "The Eve of the Tour", "The Landscape Hunter: Chaka Salt Lake" and "Today’s People Don’t See the Ancient Times". Li Lichi, a well-known director, introduced it on the spot, and the relevant person in charge of CCTV video signed a project cooperation plan with the person in charge of micro-short drama of Erdos Rongmedia Culture Development Co., Ltd., Wuxi Guangxin Film and Television Animation Technology Co., Ltd. and Huangshan Tourism Co., Ltd., as well as Li Lichi and Hu Chaoqing, co-founder of Capacity Short Drama, to jointly create high-quality micro-short drama.
New tuyere, new track
Help the "warm city" cultural brigade run out of the "wind acceleration"
At present, "a drama with a city on fire" has become a reality. Compared with conventional film and television dramas, micro-short plays have the advantages of low production cost, low threshold and high return, showing great energy and potential in linking cultural tourism resources, promoting regional culture and expanding cultural tourism consumption.
Inner Mongolia has long been known as a "model autonomous region", among which Ordos, a "warm city", is unique and has a high-quality foundation for incubating the micro-short drama industry. Huang Yanzhang, member of the Standing Committee of Ordos Municipal Committee, deputy mayor, Guo Tong, chairman of CCTV International Network Co., Ltd. and general manager of Central Video Media Development Co., Ltd., Liu Xiaobo, convener of Inner Mongolia Station of Central Radio and Television General Station, Shang Erping, director of Ordos Municipal Committee’s network information office, Ni Hong, secretary of the Party Committee of Ordos Media Media Center, secretary and chairman of Ordos Media Media Culture Development Co., Ltd., and Zhang Bin, deputy secretary and director of the Party Committee of Ordos Media Media Center, jointly launched the micro-short play "Warm City" and micro-
The launching ceremony of the mini-short drama "Warm City" and the mini-short drama/short video selection exhibition.
In order to promote Erdos’ continuous "going out of the circle", the unveiling ceremony of "Central Video (Erdos) Fine Micro-short Drama Co-creation Point" was held at the event site, and the Erdos Cultural Tourism Industry Guidance Fund project and the related support measures for cultural tourism in Ejinhoro Banner were released to help Erdos continue to become the "spreading place" of northern Xinjiang culture, the "punching place" of Inner Mongolia tourism and the "multi-producing area" of film and television works.
Opening Ceremony of "Central Video (Erdos) Boutique Micro-short Drama Co-creation Point"
The "two-way trip" between micro-short drama venture capital and Ordos is an innovative exploration of the linkage between the central government and the local government, and it is also a fusion practice of "molding tourism with literature and demonstrating literature with tourism". Accurately meeting the market demand and carefully planning content products will further promote the prosperity and growth of the micro-short drama industry and open a new chapter in the development of online audio-visual media.
Between the square inches, the wonderful world is displayed. From October 15th to 19th, "China Boutique Micro-short Drama Venture Capital Media Action" will be broadcast on the central video client and other platforms, so stay tuned!
关于作者