Young people like to Rap, so in the ancestral temple, what sparks can be generated by singing Foshan lion-awakening culture with rap? A few days ago, an original Chinese-style hip-hop rap MV named "Ji Hua Township" became popular among the friends of Foshan university students.
It is a group of students from Foshan University of Science and Technology who produced this MV. They are not majors in music and photography, but with the pursuit of their dreams, it took them about 20 days to complete their works from arrangement and lyrics, filming and post-production.
What’s the story behind the MV? Just follow the footsteps of reporters and have a look.
The lyrics of Foshan’s ancient songs are used to express homesickness.
This year, more than 600 works from Foshan were selected in the Guangdong Rural Micro-Video Competition sponsored by the Propaganda Department of the Provincial Party Committee and the Guangdong Learning Platform, a "learning power", ranking first in the province. Among many works on Lingnan culture, beautiful scenery and food, Ji Hua Township is a hit.
"Gold-plated eyes and silver teeth, wearing a lion with pawed hoofs and boots, waking up the lion and playing gongs and drums, watching me climb over the air and show my fists and feet … …” Turn on the video, and a Rap with a strong sense of rhythm runs through the song "Ji Hua Township". Several young people used a few figures to show the blood and rhythm of Foshan lion dance culture. In the MV, there are also "Foshan Images" everywhere.
It is a group of students from Foshan University of Science and Technology who made this MV.
When talking about the inspiration of the MV name "Ji Hua Township", Liu Hudong, a MV planner who is quite interested in history and culture, explained, "Foshan, formerly known as Ji Hua Township, has ‘ Originated in Jin, it was named after Tang ’ The allusion. " Taking this ancient name, they hope to reflect young people’s yearning for Foshan’s traditional culture. Although the name itself does not show how fashionable it is, they have integrated the trend elements through content and expression.
A melodious flute started the MV, and the beautiful guzheng sounded. Three girls dressed in Hanfu danced, honked or plucked the strings, and immediately brought their thoughts back to the ancient hometown of Ji Hua. When the camera flashed, two young people dressed in hip-hop costumes sang Foshan culture as if they were traveling back to the old times, with a handsome posture.
The lyrics of "Ji Hua Township" are full of Foshan elements, including the familiar place names "Zhangcha Street", "Ancestral Temple" and "Shiwanchang", as well as elements such as Cantonese opera stage, Foshan copper chiseled paper, grey sculpture and traditional musical instruments. In addition, the MV scene also carefully selected the ancestral temple, Tongji Bridge, Kuixingge, Nanfeng ancient stove and so on.
Carrying a guzheng, wearing a coat and singing in the scorching sun at Kuixing Pavilion.
From recording, shooting to post-editing, the whole MV took only about ten days to complete. When you open the MV, if you look closely, you can find that although the MV is shot in places with many tourists, such as the ancestral temple and Nanfeng ancient stove, there are few pedestrians walking through the picture. Liu Hudong unveiled this secret: after the planner stepped on the spot in advance, he found that there were fewer people in the morning, noon and working days. "In order to shoot ‘ Clean ’ In the shot, we got up at 4 o’clock in the morning, solved the breakfast on the roadside, took props and photographic equipment and rode on the bicycle and went straight to the ancestral temple. " While recalling, Liu Hudong pointed to the MV on the mobile phone and introduced, "This shot just captured the sun at 7 o’clock in the morning, and the light poured down from the door of the ancestral temple, which was very beautiful." When shooting, citizens and tourists pass by from time to time, and some people even stop with interest to watch them sing and shoot with their cameras.
What moved the creative team was that the scenic spot managers and the non-legacy team were very cooperative and provided a lot of help and support after learning that this class of college students came to publicize and carry forward Lingnan culture.
Getting up early to shoot is not the ultimate challenge in shooting. There is a scene in the MV in which a girl dressed in ancient costume plucks a zither in Kuixing Pavilion in Guicheng. At that time, the team members carried the guzheng to Kuixingge without saying anything. Not only that, the shooting was in the middle of October, and the temperature was high. Wu Yiyuan, the lead singer, still had a lingering fear of the hot weather at that time. "Wearing summer clothes such as short sleeves will make the characters photographed thinner, so we chose to wear a coat to make the lead singer’s image more layered. So we shot in the hot sun, sweating while shooting, and making up our makeup. "
Exploding melody makes people love visiting historical sites and singing homesickness.
Why do you want to sing hometown by rap? Wu Yueming, the MV planner and person in charge, said that he had previously paid attention to the Guangdong rural micro-video contest. "At that time, I thought, why not combine the team’s expertise? We should create what we are good at. "
Wu Yueming’s team refers to his Siye Cultural Media Studio. This studio was formed by the merger of 444real Music Team and Shadow Photography Team of Buddhist Academy. In order to achieve good results, Wu Yueming invited the well-known music singers Wu Yiyuan and Lin Zhifeng to compose and write lyrics. The two singers finished writing music before the end of the 11 th holiday this year. With a good song, the team members used their spare time to start an orderly production. In private, the team often observes and studies the original music works of bands from other universities in Guangdong. Wu Yueming said, "There are bands in many colleges and universities, but most of the works are campus life. Some of them choose free songs on the Internet, which lacks originality. Some rap is too flashy and is not conducive to singing." To this end, they created catchy rap clips that the public liked. After listening to the music, many students said that the melody was constantly swirling in their minds, which was too burning. According to reports, Liu Hudong and Wu Yueming always go to various scenes to step on the spot after confirming that traditional cultures such as lion dance and paper-cutting can be added to the video.
During the filming of the MV, these young college students also visited a number of cultural sites and intangible cultural heritage museums and had a dialogue with a number of cultural craftsmen.
The younger generation regards the role model as a team to apply for entrepreneurship.
After the publication of the work, the Foshan Propaganda Department specially contacted the school and praised the creative team of Ji Hua Township.
Dong Lijun, a teacher of lines and pronunciation in the music department of Foshan University of Science and Technology, said with emotion after watching the work, "The MV" Ji Hua Township "is fashionable, melodious and easy to sing. The lyrics write out the unique understanding of young Foshan people on Lingnan traditional culture, and the language is very contemporary, which naturally blends tradition and trend and shows the fresh vitality of Lingnan traditional culture."
In the creative process, the team members hold the original intention of promoting Foshan traditional culture and devote themselves wholeheartedly to the video shooting process without compensation. To this end, the creative team believes that this is a like-minded work created by students across colleges, majors and grades. After reading "Ji Hua Township", many Buddhist college students were surprised that their brothers and sisters could make such excellent works and follow their example.
A few days ago, Siye Studio declared the school’s entrepreneurial project, hoping to create a number of new media works integrating video production and music creation. For this group of entrepreneurial "little rookies", teacher Hong, the instructor of the college, said that the school business incubation base (Business Valley) has been transformed, combining business training, business incubation, business guidance and business services, and constantly refining and standardizing the management service process, which will provide a good workspace, cyberspace, social space and resource sharing space for Siye Studio.
Reporter’s Notes: Traditional Culture+New Media College Students’ Entrepreneurial Road
By chance, the author clicked on the voting page of "Guangdong rural micro-video". In the massive documentary, a MV work of college students in Foshan attracted the author’s attention.
Foshan culture is endowed with Chinese Style melody and brisk and cool rap style, supplemented by rhythmic and rhythmic shooting pictures. The author decided to "get to know" this amazing student team.
The student cadres of the school sent a circle of friends to find people that night and quickly found the main creative team. After several conversations with team members online and offline, the author discovered that this video was actually made by a group of students in their spare time in the past 20 days, and they were not students majoring in music and photography, but from management and design. They used all the props and contacts that could be mobilized, and hired classmates as actors and makeup artists. The whole work was filmed at a cost of only a few hundred yuan … … The four years of college have provided them with a space to display their talents and develop their interests, let them meet like-minded partners, and given them the strength to pursue their dreams bravely.
One and a half years after graduation, the author re-entered the school as a media person and found that the campus is still the most vibrant space: the post-1997 and post-1998 students have strong enthusiasm and pride in their hometown traditional culture, which they call "national tide"; Facing the development of new media industry, I can talk about Kan Kan anytime and anywhere; I will also talk proudly about my goals and ideals … … At the same time, schools and teachers not only preach and teach, but also always pay attention to students’ practical ability and employment development, and provide entrepreneurial support to protect the future of graduates. (Text/Guangzhou Daily All-Media Reporter Mai Yiwen and Feng Jiamin Pictures provided by respondents)
Lyrics excerpts
I live in Ji Hua Township,
Shiwanchang, ancestral temple in Zhangcha Street,
The plan can’t keep up with the rapid change,
I stepped on my mobike in Ji Hua Road,
Okay, hang on, take a closer look, no guesses,
Eating and walking in the street, playing with slippers,
At the age of 18, I started a new brand.
I know this about Foshan what I like… …
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