[Test Drive Experience] What does ""mean? You can’t look it up in dictionaries of foreign languages because it is a self-made word. It comes from the Italian word "attention", which means "attention". Designers did it, and it was easy for ATENZA to catch people’s eyes in the street.
The news that domestic Mazda ATENZA may be listed this year is exciting. Mazda will launch a variety of models equipped with 2.0L and 2.5L to replace the imported version of 2.0L that was used to enhance the brand image in the previous period. Unfortunately, we can’t get more information about domestic ATENZA at present, and the 2.5L version I test-drive this time is a right-hand drive car that has been listed in Japan.This article not only has the feeling of test drive, but also my understanding of Mazda’s "creating a blue sky", andAnalysis of the market prospect of ATENZA,Many words, few pictures. If you really like this car, please read the text, not just the pictures.
● How important it is to attach importance to exterior design.
Exterior design is undoubtedly a compulsory course for a car. Today, cars are endowed with more and more attributes besides the means of transportation. Sometimes, they provide people with driving pleasure. Sometimes they are viewed as works of art; In China, owning a car is still considered by many people as a symbol of status and wealth.
ATENZA has the charm of catching people’s eyes, and you will definitely look at it more unconsciously. When I first saw it, the stunning streamline shape attracted me deeply, which was the same as when I first saw the new one. Both of these products gained great attention in the first time by their excellent exterior design, and ATENZA won various design awards including "World Model Design Award of the Year" and "Top Ten Ward Interior" this year.
In my opinion, Mazda ATENZA, as the third generation model, has made a breakthrough in design compared with the previous two generations (that is, mazda 6 and China, which are still on sale). I can’t help asking, what makes Mazda make great progress in design, and can our own brand cars replicate Mazda’s success?
Give designers the privilege alone.
I saw Mazda’s emphasis on design. At the welcome dinner of the test drive meeting, many Mazda executives were present, and all the leaders were dressed in formal clothes, leaving their heads behind. Only a seemingly young man, when he got up to say hello to everyone, wore a casual shirt and had a casual hairstyle. The car critic said: This is the chief designer of ATENZA: Mr. Yugu. When chatting, I was curious to know that Mazda gave designers special rights and allowed them to attend formal meetings and activities in casual clothes. This is a very interesting thing for Japanese who have always been rigorous and rigid.
Designers need inspiration, they can’t stick to a fixed mindset, they should have their own personality, including their clothes. This detail can reflect Mazda’s emphasis on design, which is the basis for a car company to design a car that most people are satisfied with.
The ATENZA 2.5L model I saw in Japan is no different from the imported domestic 2.0L model in appearance. They are all equipped with 19-inch wheels and double-outlet exhaust pipes. If you want to know the details of its appearance, interior and space, please click on the picture above to see the test drive article of imported models.
● My view on "creating a blue sky"
What is "Chuangchi Blue Sky"? To put it simply, it is Mazda’s latest car, and they are trying to produce cars that give consideration to energy saving and driving pleasure. Did they do it? I can’t draw a conclusion until ATENZA is fully tested. However, judging from our original test of Mazda CX-5, Mazda did reduce the fuel consumption level of the internal combustion engine by one grade, and improved the smoothness and response speed of the traditional AT gearbox a lot, which is a gratifying progress.
Related energy consumption
We live in an era of resource shortage and serious environmental pollution, and major car companies have taken countermeasures to reduce vehicle energy consumption and emissions, mainly small-displacement supercharged engines and new energy vehicles. Led by, everyone has launched their own models; In the recent past, and many car companies have come up with their own variety of electric vehicles; In our country, electric vehicles from other manufacturers have taken to many streets as taxis …
New energy vehicles are the solutions given by most car companies in the world, but Mazda’s future seems to be different. They expressed the view that at present, the cost of hybrid vehicles is too high, consumers need to pay too much for car purchase, and the charging efficiency of electric vehicles is too low to be popularized in a short time. Therefore, Mazda continues to cling to the internal combustion engine that most people are not optimistic about, hoping to explore the efficiency of internal combustion engines by reducing energy consumption. At least for now, they are still committed to the improvement and research and development of natural inhalation.
Mazda cars under the concept of Chuangchi Blue Sky may have some advantages in fuel consumption compared with many similar cars on the market, but their energy-saving effect is still far from that of many hybrid cars. In the face of hybrid vehicles, Mazda’s "Chuangchi Blue Sky" model has a price advantage. However, will an energy-saving consumer compare "Chuangchi Blue Sky" with "Hybrid"? Judging from the current situation, the answer should be no. Therefore, it is impossible and unnecessary for CX-5, ATENZA and the new cars to be launched soon to compete with hybrid vehicles. In the traditional power and transmission system models, achieving one of the best energy consumption levels, I think this is the greatest significance of "creating a blue sky".
Mazda will also launch a hybrid car next year.
Mazda revealed that it will launch a hybrid car next year. They also said that Mazda will not produce a special hybrid car, but develop a hybrid version based on existing models. It will be a hybrid car based on a new generation. According to Mazda’s philosophy, I guess this car will not be vigorously promoted in a short period of time. Mazda may just want to show its further development direction through this hybrid car. As for other conclusions, it is still too early to draw conclusions.
About driving pleasure
The driving pleasure of Mazda 3 is one of the best in the same price range, and Mazda CX-5, as the first model to enter China under the concept of creating a blue sky, has really let me appreciate the charm of Mazda’s new generation of products. As the new flagship of Mazda, what kind of performance will ATENZA have? What are its advantages and disadvantages in front of competitors? Let’s test drive first and then discuss it.
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