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　　Xinhua News Agency, Beijing, August 2 nd: The responsible comrades of the Department of Veterans Affairs answered questions on the Opinions on Promoting the Employment and Entrepreneurship of Veterans in the New Era.

　　Xinhua News Agency reporter Mei Shixiong

　　On the occasion of the publication of the Opinions on Promoting the Employment and Entrepreneurship of Retired Soldiers in the New Era (hereinafter referred to as the Opinions), the responsible comrades of the Department of Veterans Affairs answered questions from Xinhua News Agency reporters on the main spirit of the Opinions.

　　1. Why did you issue this Opinion?

　　A: The formulation of the Opinions is mainly based on the following considerations:

　　First, it is an important guarantee to unite the morale of the military and achieve the goal of strengthening the military. Without a people’s army, there would be nothing for the people. At present, the situation at home and abroad is undergoing profound and complex changes, and the security environment challenges facing China are very severe. The task of safeguarding national sovereignty, security and development interests is arduous and arduous, and it is urgent to build a strong people’s army. Retirement and active service are different stages of a soldier’s life. The employment and entrepreneurship of retired soldiers have been done well, and their personal values have been well realized, which not only has a "calming effect" on retired soldiers themselves and their families, but also helps to relieve the worries of the majority of active soldiers, promote them to serve with peace of mind, effectively fulfill the lofty mission of the army in the new era, and help attract more high-quality talents to actively participate in national defense and army building, and truly transform their national defense potential into national defense strength.

　　The second is the inherent requirement of giving full play to the role of talents and boosting economic development. The army is a melting pot and a big school. After the training and training of the army, the vast number of retired soldiers have excellent political quality, will quality and ability style. At present, there are tens of millions of retired soldiers in China, and hundreds of thousands of soldiers are discharged from active service every year, which is an indispensable and important force in socialist modernization. At the same time, the military occupation has its particularity. After retiring to the local area, soldiers have a process of psychological adjustment, role transformation and ability transformation, which needs support and assistance. Formulate and issue the Opinions, improve the employment and entrepreneurship ability of retired military personnel, help them take a key step in job transition, career transformation and life transition, create conditions for them to integrate into society faster and play their role better, and contribute wisdom and strength to socialist modernization.

　　2. What veterans are the Opinions applicable to?

　　A: The Opinions mainly apply to three types of retired soldiers: first, self-employed retired soldiers; The second is to choose jobs independently and turn the army into cadres; Third, demobilized cadres.

　　3. What are the main features of the Opinions?

　　A: The Opinions mainly have four characteristics: First, it is an important declaration. For the first time, it is proposed that the employment and entrepreneurship policy for retired military personnel should be given priority, so as to ensure that retired military personnel will be given preferential treatment on the basis of enjoying inclusive employment and entrepreneurship support policies and public services, fully reflecting the concern and care of the party and the government for retired military personnel, and implementing the important instruction of the Supreme Leader General Secretary on "making military personnel a respected profession of the whole society". The second is problem-oriented. A series of policies and measures are put forward to solve the problems existing in different degrees, such as insufficient employment and entrepreneurship ability, insufficient support and imperfect service system. The third is to make overall plans. According to the existing policies and actual needs of various groups of retired military personnel, a relatively unified, standardized and orderly policy system will be gradually established in line with the principle of high and low. Fourth, innovation in inheritance. On the one hand, make full use of the existing policies and continue to adhere to the relevant policies that are generally welcomed by retired soldiers and have good practical effects; On the other hand, the good policies introduced in some areas have become national policies, and the experience and practices in the work have been solidified into policies; At the same time, according to the new situation and new requirements, some forward-looking innovative measures are put forward.

　　4. What is the general idea of the employment and entrepreneurship of retired military personnel?

　　A: It is clear in the Opinions that the employment and entrepreneurship of retired military personnel in the new era is guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, and a specific requirement of 32 words is put forward. First, the government promotes and gives priority to policies. The government plays an active role in supporting the employment and entrepreneurship of retired military personnel, and earnestly shoulders its responsibilities in policy support, public service, publicity and guidance, organization and coordination. The second is market orientation and demand traction. In the final analysis, employment and entrepreneurship belong to market behavior. We should give full play to the decisive role of the market in resource allocation and improve the pertinence and effectiveness of employment and entrepreneurship services according to market demand. The third is voluntary choice and independent action. The key to promoting the employment and entrepreneurship of retired soldiers lies in their own efforts, speeding up the transformation of their roles and identities, courageously participating in the tide of reform and opening up, and actively participating in socialist modernization. Fourth, social support and multi-party participation. The employment and entrepreneurship of retired military personnel is a systematic project and the common responsibility of the whole society. It is necessary to mobilize the forces of the government, market and society to jointly promote it.

　　5. What measures are there to improve the employment and entrepreneurship ability of retired military personnel?

　　A: Promoting the employment and entrepreneurship of retired military personnel is the foundation. In recent years, the state has introduced some targeted measures to strengthen the vocational skills training of retired military personnel and enhance their employment and entrepreneurial ability, but there are also problems such as scattered policies, insufficient preferential treatment, low training quality and inflexible training methods. The Opinions put forward six measures:

　　First, improve the multi-level and diversified education and training system. Incorporate the education and training of ex-servicemen into the academic education and vocational education system, and rely on educational resources such as ordinary universities and vocational colleges to promote the connection between the education and training of active servicemen and ex-servicemen, and the academic education and skills training complement each other.

　　The second is to carry out pre-retirement skills reserve training. We will carry out in-depth activities of "sending policies to military camps", strengthen economic and social development and employment situation introduction, policy consultation, psychological adjustment, and "one-on-one" career planning, and strive to turn the qualities tempered by retired soldiers during their service into advantages in employment and entrepreneurship.

　　The third is to strengthen vocational skills training after retirement. Relax the time limit for participating in free training, and relax the current "you can participate in free training within one year after retirement" to "you can participate at any time after retirement"; Relax the geographical restrictions on participating in free training, and allow cross-provincial education and training with the consent of the provincial veterans affairs department.

　　The fourth is to implement lifelong vocational skills training. Encourage employers to regularly organize retired military personnel to participate in job skills upgrading and knowledge updating training; Incorporate laid-off and unemployed veterans into special vocational training plans and vocational skills training, and subsidize them according to regulations.

　　The fifth is to encourage participation in academic education. Encourage all localities to include retired soldiers who meet the requirements for college entrance examination into the enrollment scope of separate examinations in higher vocational colleges; Retired soldiers take part in the college entrance examination and postgraduate examination and enjoy extra care; During their service, military personnel participated in continuing education with open education, self-study exams and other academic qualifications. After retiring, they can continue to complete their studies and obtain the corresponding national higher education diploma.

　　Sixth, strengthen the management of education and training. It is proposed to establish a catalogue of vocational skills training institutions, training enterprises and institutions of higher learning for retired military personnel, and to make it public and implement regular assessment and dynamic management to ensure the teaching level of training units. Strengthen the assessment of the quality of education and training of training units and establish an incentive mechanism.

　　6. What measures are there to support the employment of veterans?

　　A: The Opinions put forward specific measures in terms of relaxing recruitment conditions, broadening employment channels and strengthening employment services.

　　In terms of relaxing the recruitment conditions, it is clear that organs, social organizations, enterprises and institutions recruit retired military personnel, appropriately relax the age and academic qualifications, and give priority to recruitment under the same conditions.

　　In terms of broadening employment channels, the first is to increase the recruitment of civil servants. College graduate soldiers who have served in the army for more than 5 years (inclusive) can apply for the position of orientation examination for service-oriented grassroots project personnel after retirement, and share the orientation examination plan for civil servants with service-oriented grassroots project personnel; All localities, especially border areas and deep poverty-stricken areas, have set up a certain number of grass-roots civil servant positions to recruit veterans in combination with the implementation of strategies such as rural revitalization and poverty alleviation; Party and government organs at all levels should pay attention to selecting and transferring outstanding college students with service experience when organizing the work in Selected Graduates; Broaden the channels for recruiting the people’s police of public security organs from retired soldiers such as anti-terrorism special operations. The second is to encourage enterprises to recruit. Enterprises that absorb the employment of retired military personnel can enjoy tax incentives; Enterprises that have made outstanding contributions to the employment of retired military personnel shall be commended and rewarded. The third is to explore new employment channels. Study and formulate a job directory suitable for the employment of retired military personnel, increase the proportion of retired military personnel recruited for service guarantee and security, and give priority to recruiting retired military personnel under the same conditions for auxiliary police posts; Demobilized soldiers are selected to participate in key tasks such as social governance, stabilizing the border, and tackling poverty, and retired soldiers are encouraged to work as full-time staff in the party’s grassroots organizations and urban and rural communities.

　　In strengthening employment services, it is clear that ex-servicemen enjoy priority treatment in public employment service institutions at all levels, and local people’s governments at or above the county level organize at least two special recruitment activities for ex-servicemen every year. At the same time, it is required to do a good job in follow-up support, establish employment accounts for retired military personnel, implement real-name management, track the employment of retired military personnel, and provide necessary services.

　　7. What measures are there to support veterans’ entrepreneurship?

　　A: Entrepreneurship is a higher level of employment and plays an important role in promoting employment. The "Opinions" highlight the guidance and services for retired military personnel who are willing to start a business. The first is to strengthen entrepreneurship training. All localities should organize and carry out entrepreneurship awareness education, entrepreneurship project guidance, enterprise management and other training for retired military personnel with entrepreneurial will, so as to enhance entrepreneurial confidence and enhance entrepreneurial ability. The second is to give priority to providing entrepreneurial places. Encourage the establishment of business incubation bases, creative spaces and business parks for retired military personnel, solve the problems of lack of venues, funds and technology in a targeted manner, and create conditions for their innovation and entrepreneurship. The third is to enjoy financial and tax incentives. Ex-servicemen who set up small and micro enterprises can apply for business start-up guarantee loans and enjoy loan discount according to regulations, and all localities can increase their support in light of the actual situation. Encourage social capital to set up veterans’ venture funds and broaden the channels of fund guarantee. Ex-servicemen engaged in self-employment can enjoy tax incentives. In the next step, relevant departments will also study and improve the preferential tax policies for employment and entrepreneurship of retired military personnel.

　　8. What measures are there to improve the employment and entrepreneurship service system for retired military personnel?

　　A: According to the requirements of the new situation and the ideas of platform informationization, team specialization and strength diversification, the goal and structure of service system construction are defined. The first is to build an information platform. Emphasis is placed on the supporting role of information construction in accurate service, and it is proposed to speed up the establishment of a nationwide, real-time sharing and up-and-down linkage information platform for retired military personnel’s employment and entrepreneurship services, and make full use of big data to provide accurate services. The second is to build a guidance team. Give play to the guiding team’s role in career planning, entrepreneurship guidance and employment absorption of retired military personnel, and attract entrepreneurs, experts and scholars with rich entrepreneurial experience, caring for retired military personnel and loving public welfare undertakings to improve the professional level of service guidance. The third is to build a training base. In accordance with the principle of classified management, accelerate the establishment of a regional training base with complementary advantages, resource sharing and special service for veterans, and bring it into the scope of national policy support and give appropriate subsidies. The fourth is to make good use of social forces. Advocate the whole society to participate in the employment and entrepreneurship of retired military personnel, combine the government’s provision of public services, supplementary services from social forces and self-service of retired military personnel, and support social organizations that serve the employment and entrepreneurship of retired military personnel to carry out their work according to law.

　　9. What measures does the Opinions take to improve and perfect the employment and entrepreneurship mechanism of retired military personnel?

　　A: There are many departments involved in the employment and entrepreneurship of retired military personnel, and an effective mechanism needs to be established. The Opinions put forward three measures: First, improve the working mechanism. Clarifying the working mechanism led by the Party committee, promoted by the government, led by the veterans affairs department, supported by the relevant military and civilian departments, and participated by all sectors of society, and refining the specific division of labor among departments are conducive to the formation of joint efforts. The second is strict accountability. Take the employment and entrepreneurship of retired military personnel as a political task and incorporate it into the annual performance appraisal of various regions and departments to ensure the implementation of the central policy. Resolutely clean up and correct those who add conditions and raise the threshold outside the central policy; If the policy implementation is not in place and the work is not promoted effectively, timely supervision and supervision will be carried out; Serious violations of policies and regulations, resulting in adverse effects, seriously investigate the responsibility of relevant personnel. The third is to strengthen publicity and education. Emphasis is placed on strengthening the education of retired military personnel’s ideological, political and job-hunting concepts, vigorously publicizing the typical employment and entrepreneurship of retired military personnel, publicizing the advanced deeds of all sectors of society that care for and support the employment and entrepreneurship of retired military personnel, and creating a good atmosphere conducive to the employment and entrepreneurship of retired military personnel.

　　10. What are the requirements for the implementation of the Opinions?

　　A: The vitality of the policy lies in its implementation. Even the best policy will be a castle in the air if it is not implemented. It is a very urgent task at present to publicize and implement the spirit of the Opinions, ensure that all requirements are implemented and benefit the vast number of veterans. The next step is to focus on the following tasks: First, strengthen policy interpretation. Publicly report the Opinions through various media, especially on the issues of concern to veterans, and actively solve doubts and doubts, so that the majority of veterans can accurately grasp the spirit of the policy. The second is to refine policy measures. All localities should formulate specific implementation measures in light of the actual situation and implement the requirements of the Opinions in detail. The third is to pay attention to typical guidance. Summarize and popularize the good practices and experiences implemented in various places in a timely manner, and promote the work from point to area. The fourth is to strengthen supervision and inspection. It is necessary to establish a task ledger, insist on tracking and asking for results, evaluate and check regularly, and promote the work in a strong and orderly manner.

If the past six or seven years were the outbreak period of catering categories in China, it is now entering the low tide period of category development, and it is becoming more and more difficult to break through new categories. However, in recent years, a sub-category of Sichuan cuisine has developed against the trend, which is the intangible cultural heritage-Leshan Qiaojiao Beef.

This century-old famous food, which originated from Leshan, Sichuan, has a broad mass base in Sichuan and Chongqing. Previously, it was mostly operated by a single store, and few branded and chained stores were seen. In recent years, under the impetus of a group of main players represented by all-cattle artisans, stilted beef has gradually broken the situation of category and no brand, and developed rapidly.

In addition, with the improvement of consumer cognition, the concept of intangible cultural heritage has gradually become one of the trends in the consumer side, which is highly sought after by young people. As one of the intangible cultural heritages, the stilted beef has benefited from this trend dividend and also brought its own traffic in the consumer market.

It is worth mentioning that Leshan is also known as the treasure house of Sichuan cuisine. Besides stilted beef, sweet-skinned duck, steamed beef with flour, dervish chicken and spike potato are also very representative foods. Therefore, there has always been a saying in the Sichuan food industry that foreigners line up to eat in Chengdu and Chengdu people line up to eat in Leshan.

(Photo courtesy of the enterprise, issued by Yangguang. com)

At present, relying on all kinds of delicious food in Leshan as the representative, the whole cattle craftsman has played a new chain pattern in combination with modern catering positioning.

With a loaf of beef, the annual turnover of the 60-flat store exceeds 10 million.

The single store covers an area of 60 square meters, the daily turnover is stable at more than 30,000 yuan, the average monthly take-out is over 9,000, and the daily turnover is over 10 million.

This is the report card handed over by Beijing Wangjing Qilinshe Store during the epidemic, which has long occupied the first place in the praise list of Wangjing Sichuan cuisine and the TOP3 in the popular list.

Quanniujiang Beijing Wangjing Qilinshe Store (Photo courtesy of the enterprise, issued by Yangguang. com)

According to Hongcan. com, the whole cattle craftsman came from a man named Yuan Binhong from Leshan, Sichuan. He arrived in Beijing at the age of 18 and became a regional general manager from an apprentice in a well-known chain brand of Sichuan cuisine in China.

Under the influence of 15 years’ hometown diet and Beijing modern catering culture, Yuan Binhong has a deeper understanding of catering and has his own catering dream. He sincerely worshiped Zhou, the Qiaotou Stubby Beef in Suji, Leshan, and became the fourth generation inheritor of "Leshan Stubby Beef". He innovated with famous food in his hometown Leshan combined with modern catering trends, and created a "all-cow craftsman" featuring Stubby Beef, taking Sichuan cuisine as the foundation, and integrating authentic Sichuan famous food.

Then, in five years, we opened the store of Quanniujiang to Beijing, Shanghai, Guangzhou, Nanning, Jinan, Hangzhou and other provinces and cities, and owned 80 brand chain stores including 30 direct-operated stores, and successfully explored the chain mode of light dinner, and established mature store opening models in first-,second-,third-and fourth-tier cities.

It is understood that at present, there are not only small and medium-sized stores in the office business circle such as Wangjing Qilinshe Store, but also large shopping centers such as Nanning Vientiane City Store with 116 square meters and Guangzhou Kaideleng Square with 170 square meters, and the results are equally eye-catching.

Quanniujiang Guangzhou Kaide Lefeng Plaza Store (Photo courtesy of Enterprise, Yangguang Net)

There are 17 stores in Nanning Vientiane City, with a monthly revenue of 600,000 yuan, with an average daily turnover of 12 rounds on weekends and 9 rounds on weekdays, occupying the first place in the hot list of Nanning Sichuan cuisine for a long time; Guangzhou Lefeng Store opened for one month, and then entered the top list of Sichuan cuisine in Haizhu District, with an average daily queue of 60 tables and monthly sales of 700,000.

As the main player of the category, the whole cattle craftsman is still rising against the trend and accelerating its development under the influence of epidemic fluctuation, which proves the development potential of stilted beef.

Stubby beef and Sichuan snacks have their own advantages: they are inclusive and easy to match.

When we carefully analyze the whole cattle craftsman, we will find that its achievements can not be separated from the unique advantages of the two categories of stilted beef and Sichuan snacks.

This advantage is not the advantage of the strong category in marketing and consumer attention, but the characteristics of the category’s inclusiveness and convenience, which is one of the main factors that attract many catering people in recent years.

Stubby beef: inclusive and plastic.

As a famous dish with a long history in Leshan, Sichuan, Qiaojiao beef is different from Sichuan and Chongqing dishes, which are known for their spicy taste. Clear soup is its characteristic.

According to legend, during the war years, an old Chinese doctor who was good at herbal medicine in Suji Town, Leshan, in order to help passers-by, picked up the beef offal left by a large family in the river and boiled it in a soup pot for boiling traditional Chinese medicine. He found that the taste was quite good, so it spread and gradually developed into today’s stilted beef.

This production process makes the stilted beef have both the delicious taste of beef and the fragrance of herbs. Diners can choose to eat in clear soup directly, and heavy-taste lovers can also choose to dip in dried Chili. In this way, the stilted beef can take into account the needs of most diners and let the light and heavy taste lovers "eat together".

(Photo courtesy of the enterprise, issued by Yangguang. com)

At the same time, beef is almost in all is forgiven all over the country, and it also has the basis for national expansion in terms of taste and ingredients. According to Yuan Binhong, the whole cattle craftsman uses the traditional secret formula of the stubble beef, and selects the beef stick bone and the beef spine for 4 hours every day to generate refined soup. At the same time, it is stewed with the beef bone in a large pot with 24 secret spices until the soup is bright; When eating, blanch the vegetables, beef and beef offal in the soup for a short time, then pour the boiled broth on the table. The operation is simple and the dishes are served quickly, which not only saves the manpower of the kitchen, but also is easy to standardize and chain.

Take Quanniujiang Beijing Chaoyang Heshenghui Store as an example. The store area is 90 square meters, and the kitchen only accounts for 20 square meters. It can serve 7,000 servings of stilted beef every month, and other stilted series such as stilted fat beef, stilted calf, stilted brain flower, stilted white belly and stilted hairy belly can serve more than 3,000 servings, which can be served in 5 seconds at the earliest.

The simple and quick way of eating makes the application scene of Tiaojiao beef more diversified, which is suitable for one person to eat and for seats. A single person can sell it by bowl, and many people can choose a large soup pot, which is also very friendly for foreign sales.

It is understood that the whole cattle craftsman Chaoyang Heshenghui store takes out 6,000 orders per month, and Wangjing Qilinshe store can reach 9,000 orders. From the official activities of the US Mission in July, it was seen that the representative of the whole cattle craftsman’s stilted beef was the guest of the US Mission’s 2022 takeaway high-quality development forum, and the stilted beef was becoming one of the representative meals of public health takeaway catering.

It can be said that stilted beef is a "big or small" and highly inclusive category. Especially in the context of consumers’ pursuit of eating healthier, the advantages of the taste and ingredients of the stilted beef are more prominent, and the potential for category development is more gratifying.

Sichuan Snacks: Good mass base and easy collocation.

The characteristic Sichuan snacks are another "magic weapon" for all-cattle-artisans and other brands to break through.

According to the White Paper on Catering Franchising Industry in China in 2022 jointly issued by the China Federation of Associations and Meituan, in the category distribution of chain stores in 2021, the number of snack and fast food stores accounted for 51.7%, ranking first in the number of stores in all sectors. Snack is a well-developed and fast-growing category in all sectors of catering at present, and all kinds of special snacks have been deeply loved by consumers.

Among them, Sichuan-Chongqing snacks are very popular all over the country because of the popularity of hot pot and Sichuan cuisine. Previously, many explosive items and chain brands originated from Sichuan-Chongqing snacks, such as Xiaomian, maocai, and Boji.

The whole cattle craftsman has a rich variety of Sichuan snacks (Photo courtesy of the enterprise, issued by Yangguang. com)

Now, more snacks are being continuously excavated, and spicy sauce, crispy meat, rabbit head, brown sugar, and night buns have also gained considerable consumer awareness throughout the country.

Light dinner mode, laying the foundation for chain expansion of stilted beef

In addition to the category advantage, the counter-trend development of the whole cattle craftsman is inseparable from its innovative light dinner mode.

Before the whole cattle craftsman, the chain brands of stilted beef in Sichuan and Chongqing were mostly fast food and dinner. Fast food stores choose to sell small portions and single bowls with stir-fried and cold dishes to attract consumers quickly and materially; In the dinner mode, the store chooses to present it in the form of soup pot, and can also order food for scalding, some of which are similar to hot pot.

However, the fast-food mode has some limitations in dining scenes and consumers, and the unit price of customers is limited, mostly in 30~50 yuan, which requires high turnover and profit rate. Under the background of rising costs of beef and other ingredients, franchise chain and long-term development do not have an advantage.

Although dinner can effectively increase the unit price of customers, passenger flow, passenger flow stability and take-out compatibility will become problems again, and the chain development of traditional Chinese dinner was not very ideal before, so stores could not run fast.

On the other hand, the whole cattle craftsman innovatively combines fast food and dinner mode. On the basis of stilted beef and snacks, around the core of flow, delicious and easy operation, he carefully selects classic Sichuan dishes and cold dishes, and puts forward a light dinner mode of "delicious, inexpensive and often small gatherings", which not only avoids some disadvantages exposed by the fast food and dinner mode in the previous development of stilted beef, but also highlights stilted beef, Sichuan dishes and snacks.

(Photo courtesy of the enterprise, issued by Yangguang. com)

Because the Tiaojiao series are all the same soup heads, with different meats and vegetables, it is inevitable to appear a little monotonous in the dinner scene, but the Tiaojiao beef+snacks+Sichuan cuisine made up for this deficiency with snacks and Sichuan cuisine.

Among the snacks, there are sweet brown sugar, ice powder, spicy alms chicken, explosive Leshan spike potatoes, and staple foods such as Dandan Noodles, beef patties and hot and sour powder. Sichuan cuisine is more typical of Sichuan-Chongqing stir-fry, which is a good supplement to light stilted beef. Consumers can even eat snacks, and they are all under the Sichuan cuisine system, which will not blur the brand focus.

In this mode, if consumers want to have dinner, they can order a large amount of beef soup pot with stilted feet, add Sichuan dishes that consumers are familiar with, such as stir-fried kidney, hairy blood, husband and wife lung slices, spicy chicken, etc., and then add Leshan famous dishes such as sweet-skinned duck, as well as Sichuan snacks such as iced powder and Dandan Noodles, which can match a table of traditional Chinese dinner with light and spicy taste and local characteristics; If you are dining for one person or two or three people, you can just order a small portion of beef or snacks and consume them as fast food.

Under the light dinner mode, the product mix is more diversified, and the price can continue the affordable characteristics of the stilted beef. The guest list is basically maintained at 50~70 yuan, achieving a high quality and price ratio. At the same time, it is also compatible with take-out and has strong anti-risk ability.

On the whole, the all-cow artisan’s light dinner mode not only gives full play to and magnifies the category advantages, but also gives consumers more choices and makes the store more inclusive and flexible. It can not only open in the community to face family consumers, but also serve as the main working meal in CBD, and it is a good choice to enter the shopping mall.

At the same time, this model has invisibly lengthened the business hours, allowing stores to operate around the clock and increase revenue. It is understood that the turnover of Nanning Vientiane City Store, a cattle craftsman, has reached 2.5 times that of a Sichuan-style snack chain brand in the original position, attracting the attention of all shopping malls. Some stores of the whole cattle craftsman can even be extended to the bistro mode that is sought after by diners at present.

Quanniujiang Nanning Vientiane City Store (Photo courtesy of the enterprise, issued by Yangguang. com)

On the other hand, compared with fast food, the light dinner mode has less pressure on passenger flow and cost, which also avoids the problem of heavy dinner, can run faster and makes the chain expansion of the brand possible. At present, the nationwide store expansion achievements of all cattle artisans are a good proof.

The process of stilted beef and snacks itself is not complicated, and the whole cattle craftsman further simplifies the post-cooking process through standardized processes, and standardizes non-core materials, saving labor costs and improving the profit cycle. It is understood that the average monthly profit of the whole cattle craftsman joining a single store is 100,000-150,000. A franchise store in Guangzhou has a gratifying profit after opening for three months, and franchisees have invested in opening a second store. In the whole cattle craftsman, there are not a few franchisees who have opened more than two stores.

According to informed sources, the whole cattle craftsman will be based on direct stores in the future, with direct sales and two-wheel drive by joining agents, and intends to expand the number of stores nationwide to 200 in 2023.

(Contributed by: Red Meal Network Chen Mo)