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Lu Yang supervised the production of ＂Embroidery Spring Knife · Shadow of Mountains and Rivers＂, and Zhang Yunlong appeared

1905 movie network news On June 28, the production of "Embroidery Spring Knife · Shadow of Mountains and Rivers" was officially launched, starring, and making a collective appearance.

In May of this year, the filmmakers of "Embroidered Spring Blade · Shadow of Mountains and Rivers" released a concept poster on Weibo, briefly introducing that the 24-episode costume drama will tell the story of two teenagers who are caught in the whirlpool of the current situation due to their blood-red hearts, and work together to break through the predicament of life with pure feelings. Many fans speculate that "Embroidered Spring Blade · Shadow of Mountains and Rivers" will still use the late Ming Dynasty as the background of the story. Previously, in the film series, "The Dilemma of the End of the Feudal Dynasty" left a deep impression on everyone.

The director of the film series, Lu Yang, will escort the series, incorporating elements of espionage and suspenseful reasoning in addition to his traditional costume moves.

Li Dongxue：＂Embroidery Spring Knife＂ was injured in the play, and he was very happy to be called the King of Guojun

　　 1905 movie network feature When it comes to Li Dongxue, most people still think of the fruit king in "Empresses in the palace", and the subsequent roles seem to be difficult to surpass the previous ones. For this, Li Dongxue himself does not mind, and bluntly says that "not every actor can keep this role." In fact, he has been filming all the time. In the martial arts film released on August 7, he plays Jin Yichuan, the youngest of the three brothers of Jinyiwei. There are many scenes, and injuries are common.

"Embroidery Spring Knife" was injured in the dog days filming scene

　　 Li Dongxue had done a lot of fighting scenes since his debut, but "Embroidery Spring Blade" was definitely the most painful one. Not only did he choose to use double blades when the weather was the hottest, but he also had to learn to use double blades, and basically did not use Weiya and stuntmen, and all the scenes were done by the actors themselves. Faced with such a challenge, he was happy to accept it.

　　 1905 Movie Network: Did you get hurt while filming "Embroidery Spring Knife"?
　

　　　Li Dongxue: Because I use double swords, they are basically melee, and my hands have been broken, including my nose and eyebrow bones. Injuries are common in filming scenes, especially against Ding Xiu. He uses a Miao knife. We have a lot of entanglement, and the knife technique also incorporates a lot of grappling moves.

　　　1905 Movie Network: You should get started very quickly in filming, right? What’s the point of this time?
　

　　 Li Dongxue: I got started quite quickly, and the double knives I used were very fast, because it didn’t look good if I wasn’t fast. This knife has a name called Feiyan, which is very fierce, and it is still different from the swords I used in the past. There are many tricks, and the pace under my feet is very important.

　　　1905 Movie Network: I feel that this time they are all real actions, and there is nothing to hang on to, right?
　

　　　Li Dongxue: Yes, those parkour things and climbing the wall were all done by himself, without hanging anything.

　　　1905 Movie Network: How long did the whole play last?
　

　　　Li Dongxue: It took about 70 days to shoot, and it was the hottest time last summer. It was my first time filming a play and I was a little dizzy. It was a long list of tricks, about ten tricks. After shooting one, it was nothing, and then I came to another one, and I felt a little top-heavy. I usually like to play football or something, and my adaptability is still relatively strong. This time I really collapsed, but it will be fine soon.

　　　1905: You seem to enjoy making action movies?
　

　　　Li Dongxue: Action movies are good, and movies with a sense of form are richer. Which actor doesn’t want to shoot, especially when we all grew up watching so many martial arts movies. Everyone has a hero in their heart and something martial arts.

　　　1905 Movie Network: Did the director say why he asked you to play Jin Yichuan?
　

　　　Li Dongxue: Actually, he started looking for me to play a role that wasn’t like this. After I got the script, I talked to him and said that I would play this role, and I also told him my thoughts. He said yes, and said, "Then I also agree with your idea." Then come to this role.

　　　1905 Movie Network: What did Jin Yichuan do to you?
　

　　　Li Dongxue: He is relatively simple, whether it is for brothers or love, including the final sacrifice, this pure power is very touching. We are modern people and think a lot. It is precisely at this time that there is a pure power that can move people’s hearts.

　　　1905 Movie Network: In fact, there are very few scenes in your relationship with Ye Qing.
　

　　　Li Dongxue: It’s a pity that I actually shot a lot. There is a lot of foreshadowing in this love line. Maybe considering the production aspect, it is a pity to remove some. In the early stage, there are actually foreshadowing, there are two or three scenes. The movie has its overall perspective. We are three brothers and there are villains. This is a group portrait drama.

　　　1905 Movie Network: You can let the director make a play with you as the male lead.
　

　　　Li Dongxue: He was going to write something like this. When I got this film, I would think of Yoji Yamada’s "Samurai Trilogy" and communicate with Lu Yang in private. He wanted to use that style, so we shot a lot of shots. This is a movie for a show. Now more martial arts movies may go to the form, and it is inevitable that the tension between the characters and the story itself will be ignored. We try our best to recover.　

　　　What do the three brothers usually do on the set?
　

　　　Li Dongxue: I’m always joking. Brother Yuan takes care of us very much. It’s hot, so he often cooks some soup for us to drink. Brother Zhen loves running, so I think he can run a marathon and communicate often. I usually like to play football.

I am very happy to be called the King of Fruit by everyone 　　

　　　In 2012, a large-scale costume TV drama called "Empresses in the palace" became popular all over the country. The only person the heroine Zhen Huan really loved in the play was the King of Guojun, played by Li Dongxue. The gentle and watery role won him high popularity, and every time he appeared, many fans followed. In 2007, Li Dongxue graduated from the performance department of the Beijing Film Academy, and since then he has also made many works, but none of them have been deeply rooted in the hearts of the King of Guojun. In the past two years, Li Dongxue’s exposure rate has not been so high. It seems that he is different from other artists who strike while the iron is hot. After he became popular, he is still filming. Only when the film and television drama needs promotion will he make a high-profile.

　　　1905 Movie Network: When everyone mentions you now, the first reaction may still be the King of Fruit in "Empresses in the Palace". Will this be a bit troublesome?
　

　　　Li Dongxue: No, I’m actually very happy. Not every actor can leave such a role for the audience to read, which means that your role is not bad, and you have stood in the hearts of the audience for a while. It’s just that my later works are not as famous as "Empresses in the palace". In fact, there was a TV series "Paper Marriage" in the first half of the year. After the broadcast, everyone’s reaction was also very good. There is also a play to be broadcast next, and I tried my best to interpret this role in each play.

　　　1905 Movie Network: After the popularity of "Empresses in the Palace", your exposure was quite low, and you were filming during that time?
　

　　　Li Dongxue: Yes, because I think the exposure of the actors follows the release of the work. During this time, it is in line with the promotion of the film, but they are still filming or living their own lives

　　　1905 Movie Network: What’s next?
　

　　　Li Dongxue: Next… Now I’m filming a New Year’s film in Taiwan. If there is a better movie in the second half of the year, I will choose, or I will soak in the movie. Now that the movie environment is so good, it is another job we love so much.

　　　1905 Movie Network: Will the focus shift to movies in the future?
　

　　　Li Dongxue: It should have been like this, and I have been doing it all the time. From last year to now, all the movies we have been shooting for more than a year will also be released this year. That is an all-CG shot, all shot in front of the green cloth, which is not available in the Chinese film market.

French filmmakers gather in Beijing, Jean Renault’s new film may collaborate with Fan Bingbing

　　 1905 movie network news The famous French film star Jean Renault announced at the Jimei International Filmmakers Salon on April 15 that he will join hands with a Chinese actress for the first time to shoot his first Chinese film. On the same day, Oscar winner Jean Jacques Arnault, star Rey Saidu, director Christopher Gans, comedy star Danny Byrne and other French filmmakers gathered here. In addition, Chinese filmmakers such as Dou Xiao, Wang Xuebing, Xia Yu, Yuan Shanshan and others also attended the scene.

Jean Reno will embark on a Chinese film journey, with a new film or collaboration with Fan Bingbing

　　 According to the organizer, Jimei Films, the company will tailor a co-production for Jean Renault, which took two years to create. That year, the film made Jean Renault’s international fame rise rapidly and successfully entered Hollywood. However, this time, Jean Renault’s Sino-French co-production is still based on the theme of "killer". It is reported that Jean Renault will work with a number of Chinese actors, and the whole film will also be shot in large quantities in China.

　　 Jean Renault revealed that night that this is also his first "Chinese film" in more than 30 years of filming. It is reported that the Chinese actress working with Jean Renault this time is Fan Bingbing, who has already started to enter Hollywood. The organizers were noncommittal, but Jean Renault laughed and said, "It’s a secret!"

Sino-French co-production of magic movie, Christmas release of "Life Express 4" starts filming this year

　　 At the Beijing International Film Festival in 2013, Kimme and Luc Besson’s company agreed to work on 15 films over the next three years, including a gangster family comedy that just opened on the mainland. This year, the two companies have confirmed a co-production of a magical action film, "Gate of the Warriors," which has already been approved by the film bureau.

　　 Referring to the release date of the Sino-French co-production "Wolf Totem" co-starring Feng Shaofeng and Dou Xiao, the director of the film, Jean-Jacques Arnault, revealed that the night, "The Wolf Totem will be available to Chinese audiences around Christmas at the end of 2014." In addition, Luc Besson will also create a new trilogy of classic films with Gimet Pictures. Preparations have already begun, and "Life Express 4" will start filming in June this year.

Exposed that ＂Passing Through Your World＂ will be launched in April, and Yang Yang will partner with Deng Chao

　　　 1905 movie network newsBefore it was completed, another work based on Zhang Jiajia’s novel of the same name was revealed to be about to start filming. According to the pictures of the shooting approval letter and other relevant information provided by netizens, this "Passing by Your World" directed by Zhang Yibai will start shooting in Chongqing in April and is planned to be filmed locally for two months. Actors Deng Chao, Xu Jinglei, Yang Yang, Zhang Tianai, Yue Yunpeng and Liu Yan have all appeared in the starring list.

　　　 "Passing Through Your World" is a collection of novels edited by Zhang Jiajia in 2013. The book tells a total of 33 true love stories. In late 2014, the film version was officially approved, and Zhang Jiajia became the screenwriter. The synopsis of the plot was exposed at the time: "Chen Mo, the worst-rated DJ on the radio, was forced to collaborate with a" Cainiao "female DJ, Yiji. In fact, Chen Mo did not know that Yiji entered his life with a purpose, let alone that his life and work would be very different because of Yiji."

　　　 At the end of 2015, Zhang Jiajia announced that his most famous IP, Passing Through Your World, would be directed by Zhang Yibai. Previously, it was reported that Deng Chao would play the male lead Chen Mo. However, according to the latest revelations, the work may take the same form as the original, telling the emotional stories between several pairs of young people.

　　　 As soon as the news came out, it also triggered a heated discussion among many netizens. Although some people questioned the authenticity of the approval documents, more viewers were still full of imagination about "Passing Through Your World" being brought to the big screen. Some netizens thought that Deng Chao and Xu Jinglei would star as a couple, while others thought that "husband" Zhang Tianai and Yang Yang’s CP were worth looking forward to. The biggest worry was whether the plot of a short story collection would be too fragmented, and whether it could eventually be adapted or combined into a reasonable story.

Volvo’s ＂Fuel-efficient King＂ configuration and power are the highlights.

From the appearance, the new xc60 adopts Scandinavian design concept, and its simple shape reveals a little agility. The design of the rear of the car is a typical Scandinavian design language, with simple lines outlining a simple and atmospheric tail, while the chrome-plated exhaust port design on both sides enhances the sports atmosphere of the rear of the car.

In interior design, t8′ s interior style is simple and atmospheric, the center console is symmetrical, with a 9.0-inch LCD screen in the middle, which integrates gps navigation, road rescue call, car networking, voice recognition control, car networking, ota upgrade and other functions. It is very convenient to operate and has wireless charging function. The three-spoke shape is very sporty, and it is wrapped in leather and feels excellent, supporting four-way adjustment. The instrument panel is equipped with a combination structure of mechanical pointer and LCD screen, and the display content is rich.

Volvo XC60 has a length of 4708mm, a body width of 1902mm and a wheelbase of 2865mm, which is quite satisfactory. In the same class, the wheelbase of Volvo XC60 ranks 28th. As an SUV, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. The design of skylight also increases the subjective space feeling of front and rear passengers. In the same price, the trunk volume of Volvo XC60 ranks 27th. The shape is very regular, and the storage volume is absolutely no problem for daily use.

The Volvo XC60 is equipped with a 2.0 engine with a maximum output of 184kW and a maximum torque of 350Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. The official measured acceleration of Volvo XC60 is 7.1S, ranking 45th among 250,000-400,000 SUV models.

Volvo XC60 has complete active/passive safety configuration, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to have a more comprehensive and objective understanding of Volvo XC60, you can go to the Easy Car Volvo XC60 Forum and browse the messages of users who have bought the car in history.

The glass burst during the parking of a Wuling Fenguo car in Haikou at 315 every day. 4S shop： Non-quality problems

Original title: Every day, a Wuling Fenguo car in Haikou exploded during parking. 4S shop: non-quality problem.

Click to view the topic.

On the afternoon of June 18th, Mr. Li from Haikou drove Wuling Fanguo, which had been purchased for less than one year, out on business. During this period, he parked his car on the side of the road, and two hours later, he found that the right front glass of the car had burst. After monitoring nearby, it was found that no one else passed by when the glass burst, so it was questioned that there were quality problems in the automobile glass. The car 4S shop responded that after on-site inspection, there was an obvious "stress point" on the glass, which was caused by external force, so the owner of the car bore the loss.

The car stopped at the side of the road and the right front glass burst. Photo courtesy of interviewee

According to Mr. Li of Haikou, on the afternoon of June 18th, he drove his Wuling Fenguo car, which had been purchased for less than one year, to work in Changliu, Haikou. At about 3: 30 that afternoon, he parked his car at a monitored road. Two hours later, when Mr. Li was about to drive back, he found that the right front glass of the car was covered with "water droplets" and a hole was broken by gently rubbing the glass with his hand.

"At that time, I thought it was air-conditioned water, but I didn’t expect the glass to burst." Mr. Li said that the car glass was intact before parking, and he parked nearby for the first time, and the things in the car were not lost. Therefore, the possibility of man-made smashing cars does not exist. In order to find out the cause of the bursting of the automobile glass, Mr. Li called the police on the spot and found that no one else passed by when the glass burst, so he questioned the quality problems of the automobile glass itself.

Mr. Li believes that the quality problem of automobile glass leads to bursting, so the consequences should be borne by the automobile 4S shop. "My appeal is not excessive. Just give me free replacement of glass and film." Mr. Li said.

On the afternoon of June 20th, the reporter came to Wuling Automobile Haikou Liangju Huanchi Store to learn about the situation. Mr. Zhuo, the receptionist of the store, said that the after-sales manager was on a business trip. However, Mr. Li’s car glass burst was handled by him.

According to Mr. Zhuo, on the day of the incident, when he rushed to the scene to understand the situation, he noticed that there was an obvious "stress point" on the damaged glass. Therefore, the bursting of the automobile glass should be caused by external forces, not the quality problem of the glass itself.

The staff of the 4S shop said that the "stress point" on the automobile glass showed that the glass burst was caused by external force. Reporter Jiang Fei photo

"We gave feedback to the manufacturer, and the manufacturer denied that there was a quality problem with the glass. Therefore, this matter is borne by the owner himself. " Mr. Zhuo said that although the owner provided on-site monitoring, no one appeared nearby at the time of the incident, it could not be ruled out that foreign objects splashed from other directions and hit the glass, which caused the glass to burst. After all, if this was the case, the monitoring could not be photographed. Therefore, the loss of the vehicle should be borne by the owner himself.

The staff of the 4S shop said that the "stress point" on the automobile glass showed that the glass burst was caused by external force. Reporter Jiang Fei photo

Mr. Li expressed dissatisfaction with the reply from the staff of Wuling Automobile Haikou Liangju Huanchi Store: "The video evidence I provided can prove that there is no human factor. How can the 4S store conclude that the so-called’ stress point’ is caused by external forces, not its own quality problems?"

Mr. Li is dissatisfied with the explanation of the 4S shop and has complained to Haikou 12345 hotline.

(Jiang Fei)

Tears! These phones take you back to those green days

　　　　　　Smart phones have developed from nothing, from making phone calls and texting to playing games, listening to music and watching movies, which has made very high progress. At the same time, there are many mobile phone brands, and there are not 10,000 or 1,000 products brought to us. It can be said that our generation has watched the development of smart phones from low-end to high-end, and it has also witnessed the glorious era of smart phones. Today, let’s recall the first smart phone of the mainstream brands in the domestic mobile phone market. Those years are gone forever, and smart phones will inevitably be eliminated. It is full of tears.

Remember the first smartphone from a mobile phone manufacturer?
What was Apple/Samsung/Huawei’s first smartphone of the year?

　　　　　　First, Steve Jobs emerged with strength, revolutionizing the entire smartphone industry

　　　　　　Time froze frame to 2007, when Gang Master Qiao appeared in the eyes of the public with the first generation of iPhone. When this mobile phone appeared, it was met with too many white eyes. When Nokia was king, iPhone seemed so "nondescript" – no keyboard, non-removable mobile phone battery, 2G network comparable to turtle speed, etc., such a mobile phone seemed to be a "garbage" at the time. But after time to correct the name, iPhone and Jobs were destined to be written into the annals of history, and it was precisely because of the appearance of iPhone that the entire mobile phone industry began to clean up.

Tears! These phones take you back to those green days
iPhone

　　　　　　Why is this mobile phone a work that changes the world? Because it pioneered the capacitive screen touch operation, although there have been resistive screen mobile phones, but it can’t be compared to use. This has also become the choice of all smartphones today. In addition, iPhone "integrated body design, non-removable battery" has also continued to the present. Although there are many reports that it will be changed to a detachable design, it only exists on paper and has no actual action. As far as the overall design style of the mobile phone is concerned, the person who changed the entire mobile phone industry is Steve Jobs, that is, iPhone, which is a well-deserved point.

　　　　　　Second, we have been targeting the high-end market from the outset　Samsung Galaxy I7500 shows its power

　　　　　　Speaking ofSamsung Galaxy I7500 This phone may not be known to many people. This is Samsung’s first Android smartphone. Although it did not bring any major changes to the entire mobile phone industry, the configuration and design at that time were also mainstream high-end flagship products. Therefore, Samsung’s positioning has always been very clear.

Remember the first smartphone from a mobile phone manufacturer?
Samsung Galaxy I7500

　　　　　　Samsung i7500 uses a 3.2-inch 16 million color capacitive touch screen with a resolution of 320×480, using AMOLED material panel, Android version 1.5 system, CPU is 528MHz processor. 5 million pixel camera, support LED fill light. 8GB of memory was already very large at that time.1500mAh battery and support 3G network and WiFi connection. This is the configuration of the first tier Android smartphones of the year, although it seems that such a phone may not be wanted for nothing.

　　　　　　The third largest mobile phone manufacturer in the world, Huawei’s first-generation Android smartphone U8220

　　　　　　Huawei was one of the first mobile phone manufacturers in China to embrace the Android operating system. The Huawei U8220 was also a well-known carrier-customized machine. The Huawei U8220 was not only Huawei’s first Android smartphone, but also Huawei’s first smartphone. When it went on sale in 2009, the price of only 1,000 yuan also set off a trend of replacement. There was no physical keyboard, and the touch screen was also a trendy design at the time.

Remember the first smartphone from a mobile phone manufacturer?
HUAWEI U8220

　　　　　　Huawei U8229 uses a 3. Screen, equipped with a 528MHz Qualcomm 7200 processor, a 192MB/256MB memory combination, and an Android 2.1 system. At that time, almost all users called this phone "the king of cost performance". The appearance is piano paint, drop resistance, elegant appearance, and there are many system versions that can be brushed. It is very playable. Compared with the two brands above, Huawei is indeed the first choice for cost performance.

　　　　　　The above is the first smartphone of the three giants in the current mobile phone market. I don’t know if you still have an impression? In 2007, I was still in junior high school, and the voice and appearance of the girl I had a crush on was still clearly visible. At that time, mobile phones did not have the concept of "smart". The most common feature phones were 10, which did not even take pictures. Replying to messages on the phone was in the form of "text messages". I wonder if you had a mobile phone at that time. Do you still have an impression of replying to QQ messages by text message?

　　　　　　As time goes by, all the domestic brands that have appeared in recent years have played the banner of "cost performance". Homogeneity is serious, and the configuration has not been greatly improved. At this time, appearance and cost performance are what we want most. At present, there are many manufacturers that focus on cost performance, but there are still not many high-quality manufacturers. Today, let’s take a look at the three mobile phone manufacturers that focus on cost performance, OnePlus, Nubia, and Hammer. Do you remember their first smartphones?

　　　　　　1. The little prince of the year plus the first generation of smartphones

　　　　　　When it comes to, you will never be unfamiliar with it. The "Double Eight" configuration has a minimum price of 2999, which has made countless users crazy. Speaking of which, OnePlus products have been known for their high cost performance in recent years. In 2014, the first mobile phone of OnePlus was listed. The configuration at that time was definitely the flagship level. The display screen with 1080P resolution of Snapdragon 801 + 3GB + 16GB/64GB memory combination + was only 1999 yuan at that time. And, when the whole network was released, 1.40 million mobile phones were sold out in an instant, which shows that the popularity of OnePlus is very high. At that time, many experts loved this mobile phone, because the mainstream mobile phone operating system OnePlus was all applicable, which was very conscientious.

Remember the first smartphone from a mobile phone manufacturer?
OnePlus 1

　　　　　　Second, it pioneered the full Netcom network system

　　　　　　The current smartphone full Netcom is standard. Which flagship phone says it does not have a full Netcom network standard is estimated to be sprayed to death by a large number of people. But N years ago, full Netcom was a problem that plagued domestic mobile phones. It was not until the Nubia Z5 was born in 2012 that the domestic mobile phone broke the deadlock. It is reported that this Nubia’s first smartphone was created by Italian designer Giovannoni, which integrates design aesthetics, visual experience and one-handed control concepts. From a broader perspective, the Nubia Z5 is very much to blame.

Remember the first smartphone from a mobile phone manufacturer? nubia Z5

　　　　　　3. The most "stunning white" hammer T1 is really good-looking.

　　　　　　Now when we buy a machine, in addition to considering the configuration and price, the appearance is also a very important item. If the Hammer T1 is placed in the current aesthetic point of view, it is also very beautiful. In 2014, Lao Luo and Hammer appeared strongly in the public’s field of vision and released their first smartphone, the Hammer T1. The whole body is relatively square but the surrounding area is equipped with a rounded corner transition design. The best part of the front of the phone is the use of three physical buttons side by side at the bottom, and the body adopts an all-round symmetrical design aesthetic style. If you use four words to describe it, it is beautiful.

Inventory of the manufacturer's first smartphone: some you haven't seen
Hammer T1

　　　　　　At present, the domestic mobile phone market has gradually evolved into the world’s largest mobile phone market. If the manufacturer is not careful, it may fall into a state of "irreversible". Many mobile phone manufacturers who have accompanied us in those years have disappeared in the long river of history. Those who can survive are either high quality or high appearance. Those who overcharge will eventually be eliminated. Apple’s sales in recent years are not as awesome as those in previous years. The reason may be caused by a series of events such as the frequency reduction door, the shutdown door, and the recall door. Personally, is there any smart phone that has left the deepest impression in your heart? Or who accompanied you to record your entire youth? Feel free to leave a message in the comments below to see if there are any friends from the same era who reminisce about their childhood together!

　　　　　　Now it is mentioned that the market has undergone a major cleanup. The once brilliant, LG, etc., now have a pitiful market share, but domestic mobile phone brands have risen strongly.With the passage of time and the continuous efforts of manufacturers, the global smartphone market share has been firmly occupied by domestic mobile phones. At this time, young people are basically new to smartphones, and their love for smartphones has also begun to skyrocket. During the same period, too many products that can be called magic machines have emerged, but too many have gradually been buried in the dust of history.

　　　　　　First, the current Internet mobile phone sales champion actually looked like this back then

　　　　　　Huawei U8860, also known as Huawei Honor, was first released in the United States and named honor (Honor). At the end of September 2011, Huawei Honor was listed in the United States. The Chinese mainland version is Huawei U8860, a letter plus four numbers behind, Huawei U8860, which is also the specific model of Huawei Honor. The price of this U8860 is 1899 yuan. Using Qualcomm, Snapdragon MSM8255T, 512MB RAM + 4GB ROM memory combination, 1930mAh battery capacity, front 300,000 pixel camera and rear 8 million pixel camera.

Remember the first smartphone from a mobile phone manufacturer?
Honor honor

　　　　　　Second, the domestic machine emperor of the year, the classic Meizu M8 in the classic

　　　　　　Speaking of Meizu’s first mobile phone M8, it can definitely be called a "miracle" at the time. According to the media reports of the year: in just two months after the launch of the M8, the sales volume has reached 100,000, and in just 5 months, the sales have exceeded 500 million yuan. In 2009, other domestic mobile phone manufacturers almost lost money across the board, and the M8 mobile phone rose against the market, which is a great miracle. To say its biggest breakthrough, it has to be the sound quality and external playback function of the mobile phone, which may be a very high technological innovation at the moment.

Memories kill! Do you remember the first smartphone from the mobile phone manufacturer (not issued)
Meizu M8

　　　　　　The first Android smartphone with dual-core processor, Xiaomi 1

　　　　　　Time freeze frame to August 16, 2011, Xiaomi’s first smartphone, Xiaomi 1, was released. In the era of HTC and Nokia’s smartphones that cost 4,000 yuan, the first generation impressed consumers with an amazing Internet phone of 1999 yuan. At the same time, this is also the first Android smartphone with dual-core processor, and the first smartphone in China to do smart phones. Xiaomi’s sales model has also spread from then to the present – low price, high configuration, "hunger marketing", etc., quickly occupied a considerable share of the mobile phone market. It has to be said that Xiaomi is a success.

Memories kill! Do you remember the first smartphone from the mobile phone manufacturer (not issued)
Mi 1

　　　　　　IV. Since the first smartphone, sound effects and photography have been used as selling points

　　　　　　Speaking of OPPO everyone is definitely not unfamiliar, the development in recent years is very good, almost every city has its experience store existence, whenever the new machine is released, always in the first time called a popular product. Also in 2011, a few days before the launch of Xiaomi 1, OPPO’s first smartphone X903 (alias OPPO Find) released, joined the Dolby surround sound selling point, and used 8 million pixel rear camera, because it is a side-sliding keyboard design, so the front-facing camera was passed off, support 720P high definition recording, LED fill light, support fun LOMO photography and so on, although now it seems that there is no egg, but at that time it was definitely a good machine.

Memories kill! Do you remember the first smartphone from the mobile phone manufacturer (not issued)
OPPO X903

　　　　　　According to the current perspective, the smartphones of the past can basically be summarized as "ugly". However, thanks to their appearance, they paved the way for the current smartphones, resulting in many good products such as the OPPO R15. For that era, who is the most beautiful opportunity in your heart?

　　　　　　The age of everyone here will definitely be graded, but personally, when I was a child, I was accompanied by Samsung Galaxy throughout my youth, which is also the most famous smart manufacturer at the moment. Of course, everyone’s youth has a different story. Maybe your youth was accompanied by Nokia, his youth was accompanied by Huawei, and she was accompanied by OPPO’s beautiful smartphones. Today, I will sort out the smartphones mentioned earlier for you. Today’s flagship products, if there is an opportunity in your heart, you may wish to leave a message to tell us.

　　　　　　And HUAWEI Mate 10 Pro

　　　　　　First of all iPhone, although the sales volume in recent years is not as good as before, it is also the largest company in the current market value. The iPhone X released last year was praised by many technology media and users as the king of the machine, even if the "notch screen" looked ugly at the time, but now there are a large number of loyal Android imitators. It has to be said that this bangs design is really a reliable way to solve the problem of full screen.iPhone X purchase direct

　　　　　　Samsung S9 can be said to be the most popular smartphone at present, not only equipped with the Qualcomm Snapdragon 845 mobile platform, but also a significant improvement in the camera.The size of the aperture can be adjusted for different functions of light, and the two apertures are f/1.5 and f/2.4 respectively. This is the setFlagship configuration + top craftsmanship + fashionable shape + super photo smartphone, if you must not miss the appointment time.Samsung S9 purchase direct

　　　　　　HUAWEI Mate 10 Pro is currently Huawei’s flagship mobile phone and one of the best smartphones at the moment. It is equipped with a HiSilicon Kirin 970 processor. This isHuawei’sThe first artificial intelligence mobile phone chip, and for the first timeIntegrated NPU dedicated hardware processing unit, AI performance is higher than that of similar smartphones. Based on the powerful AI performance, the camera capability of HUAWEI Mate 10 Pro has been greatly improved.HUAWEI Mate 10 Pro purchase direct

Tears! These phones take you back to those green days
iPhone X

　　　　　　Second, Hammer Pro 2

　　　　　　The development of OnePlus in recent years is obvious to all, and its high cost performance has attracted batch after batch of loyal users. T uses 6.01 inches2160×1080 resolutionSamsung OLED full screen, equipped with Qualcomm Snapdragon 835 mobile platform, 6GB/8GB large memory, rear camera for + 20 million pixels, front-facing camera for 16 million pixels, panel data is extremely powerful.OnePlus 5T purchase direct

　　　　　　Speaking of Nubia, the first thing that comes to mind is the slogan "mobile phone that can shoot stars".S adopts rear 2x 12 million + 23 million dual camera, front 5 million dual camera,Support 2x dual-camera zoom, 10x dynamic zoom, 3D noise reduction 2.0, 25 independent focus points (dual-core focus only takes 0.03 seconds), known as the king of night shots.Nubia Z17S purchase direct

　　　　　　The design style is definitely one of the best at the moment.The front of the fuselage adopts a hidden design, which hides the breathing light, light and distance sensor, while the micro-seam handset is hidden between the front panel and the middle frame through the special design of the fuselage structure. Only one camera is left on the front face, and the panel is more concise. The screen ratio is higher. The rear fingerprint recognition module is cleverly combined with the logo of the hammer, which makes this 2 highly recognizable.Nut Pro 2 purchase direct

Tears! These phones take you back to those green days
Nut Pro 2

　　　　　　Three,,, 2

　　　　　　The configuration of Honor V10 is definitely the mainstream flagship level at present, using its own HiSilicon Kirin 970 processor, which is definitely among the best in terms of the overall performance of the mobile phone. The memory combination of 4GB + 64GB, 6GB + 64GB/128GB makes us absolutely unable to feel the card in our daily use.Front 13 million pixel camera rear 20 million + 16 million dual camera is also the mainstream level, how to shoot how to shoot.Honor V10 purchase direct

　　　　　　The phenomenon of mobile phone homogeneity has become increasingly serious, and almost all manufacturers want to come up with different products in today’s era. Meizu is also one of them.Last year, Meizu released its flagship, which made many people remember him at a glance. This mobile phone not only continues Meizu’s meticulous features, but also has a deep cooperation with the multinational design consulting company frog, which has brought us stunning screen painting functions.Meizu Pro 7 purchase direct

　　　　　　Xiaomi, as a manufacturer that began to enter the full-screen mobile phone market in the early days, has produced rather gratifying works.The four-curved ceramic body is used, the camera decorative ring is all 18K gold-plated, and the frame part of the body is made of 7-series aluminum. At the same time, in order to improve the hand problems reported by the previous generation of users, the small 2 adopts a new generation of rounded corner screen, and the whole machine is more rounded and round. Coupled with the blessing of the Snapdragon 835 mobile platform, this phone is still very good.Mi MIX 2 purchase direct

Tears! These phones take you back to those green days
Meizu Pro 7

　　　　　　Time flies, we are no longer the ignorant teenagers of the past, and our desire for high-quality mobile phones is getting stronger and stronger. At the same time, mobile phones are the most used electronic devices around everyone today. Without good operation, smooth performance, and a good experience, it is definitely not in line with our appetite. If you want to have a little pursuit of your own quality of life, you might as well take a look at the above mainstream mobile phones, and there are many activities to bless!

Porsche responded to Xiaomi’s ＂plagiarism＂： a dirty word was not said, but every word was criticized.

On March 28th, after the SU7 was unveiled, it was teased by netizens that the appearance of the car was similar, calling it "Mi Shijie".

Judging from the details of the appearance, it is indeed very similar to Porsche, and even after covering the logo, it will make people feel stupid and unclear.

Lei Jun, founder of Xiaomi Automobile, said at the press conference that Xiaomi Automobile should build a Dream Car comparable to Porsche and Porsche. However, many people questioned why Porsche didn’t sue Xiaomi when Xiaomi SU7 "paid tribute" to Porsche.

The reason is that although Xiaomi has borrowed from it, it is very advanced. Xiaomi’s approach is between direct copying and his own design. The design of this car has the shadow of Porsche, but it cannot be said that it is completely copied from Porsche. Although this makes Porsche angry, it is helpless, and like, it is indeed almost a one-to-one copy.

As for the tribute to Xiaomi Automobile, Porsche executives recently responded, "For the similarities between Xiaomi SU7 and Porsche, I think maybe a good design is always in the heart." On 14th, during the 4th China International Consumer Goods Expo, Michael Kirsch, President and CEO of Porsche China, said in an exclusive interview with the media.

In addition, Porsche executives also said that Porsche has followed the brand’s unique design aesthetics and the creed of "design follows function" and has formed a distinctive brand recognition in the past 75 years. Porsche always adheres to the spirit of innovation in product research and development, and adheres to strict and meticulous standards in product manufacturing."We look forward to fair, just, honest and legal benign competition with enterprises that apply the same standards or even higher requirements."

This wave of response doesn’t seem to blame Xiaomi Automobile, but the master speaks and every sentence is learning. Let’s analyze it carefully.

First of all, "Good design always has a heart in mind" does not directly point out that Xiaomi’s car has been copied, but it has a heart in mind, which is poking fun at Xiaomi. It can be said that the two sides have no communication before, have never seen each other’s works, and then make the same design. It can be said that there is a heart in mind. After all, Porsche’s design came out first, and it is highly recognized and recognizable. Everyone can know that it is Porsche’s work at a glance.

Look at the second sentence, "Porsche has followed the brand’s unique design aesthetics and the creed of" design follows function ",and has formed a distinctive brand recognition in the past 75 years", which almost clearly accuses Xiaomi of plagiarism. The unique design and distinctive recognition is to say that Porsche’s design has its own characteristics and high recognition. It is difficult for the two car companies to form such a coincidence in design.

Look at the third sentence,"We look forward to fair, just, honest and legal benign competition with enterprises that apply the same standards or even higher requirements." This sentence is a slap in the face. In the first half of the sentence, it is obvious that some people look down on Xiaomi Automobile, saying that Xiaomi Automobile and Porsche are not competitors at the same level, and in terms of standards, they are not at the same level as Porsche. In the second half, they directly accuse Xiaomi Automobile of not competing with Porsche fairly, justly and legally.

This wave of Porsche’s response doesn’t seem to blame Xiaomi, but there is something in it. The meaning of belittling and accusing Xiaomi is very obvious. Many people say that Porsche is too damaged, but you must know that Porsche is a victim, and the design passed down by others for decades can be used for reference. It is not very meaningful to sue you. Can people not be angry?

Some netizens suggested that Xiaomi simply buy Porsche, which is also a bit funny. The parent company of Porsche is that in 2023, audi ag’s operating income was 322.3 billion euros, which was the second largest in the world. Although it was impacted by new energy vehicles, it was not a new recruit who just entered the automobile industry. Porsche is an important sub-brand of Volkswagen and a profit cow of Volkswagen Group. Will people sell it casually?

Needless to say, this interview of Porsche China executives is really quite good, which is much higher than that of some domestic car executives. There is not a word of criticism, but it expresses Porsche’s attitude, which is worth learning from domestic executives.

On the 24th, institutions forced the purchase of 6 shares, which were extremely undervalued

　　Great Wall Motors

　　Excellent model of independent rise

　　Renhe: The four core competencies promote the independence of the Great Wall first.

　　We believe that Great Wall can take advantage of this wave of electric intelligence to take it to the next level, and the transformation from a domestic automobile manufacturing company to a global automotive technology travel service company can be successful. Reasons: 1) The soul founder actively promotes organizational change (strong back-end – large middle-end – small front-end), and establishes a market-oriented ability assessment mechanism to continue to attract talents and achieve the opening of combat units. 2) Make a little progress every day, and the modular platform – traditional powertrain – Sandian – intelligent driving – core components – hydrogen energy, etc. always adhere to the self-research of technology to form the three major technology brands of "lemon – tank – coffee". 3) Always adhere to the user-centric, and already have the ability to create large single products to product matrix. 4) Keep pace with the times, from word-of-mouth marketing to user operation, always adhere to the innovation of marketing model.

　　The "5 + 2" brand is on the rise in an all-round way, and the launch speed of new cars is expected to continue to exceed our expectations: 1) Haval:

　　Continue to consolidate the leading position of the low-end SUV of the popular car H6. 2) Wei Pai: Brand Renewal Want to build a high-end intelligent hybrid luxury car brand. 3) Tank: New shape of the first brand of domestic luxury off-road SUV. 4) Pickup: Cannon series superimposed Fengjun Continue to consolidate the first position in the pickup truck market. 5) Euler: New shape of the world’s favorite women’s electric car brand. 6) Reserve: High-end electric car brand salon project + BMW joint venture beam of light project.

　　Short-term (3-year dimension) core to see the Great Wall win the Chinese market and stabilize its independent first position. We expect that the short-term Great Wall sales core increase in 2021-2023 will come from the domestic market, and the world is expected to achieve 143/196/2.46 million vehicles respectively. Long-term (5-10 year dimension) Great Wall’s entry into overseas markets is expected to achieve phased results. We expect that the global market Great Wall is expected to achieve 311/4.05 million vehicles respectively in 2025/2030.

　　Profit forecast and investment rating: We expect the company’s net profit attributable to the parent company in 2021-2023 to be 85.73/125/16.145 billion yuan, year-on-year + 59.9%/+ 46.7%/+ 28.4%, corresponding to EPS of 0.93/1 yuan and PE of 47/32/25 times. () The average valuation of the five comparable companies in A + H shares is 45/32/24 times. In view of the joint volume of several major brands of Great Wall in the future, we believe that Great Wall should enjoy a higher valuation and maintain the "buy" rating.

　　Risk warning: the progress of epidemic control is lower than expected; the recovery of demand in the passenger car industry is lower than expected; the development of new energy vehicles is lower than expected.

　　Changan Automobile

　　Class A shares the depth of the company: breaking the old and building the new, as needed

　　Industry dimension: The total amount has increased, and the strong autonomy and certainty continue to rise

　　The domestic passenger car industry is gradually transitioning from the growth stage to the mature stage. In the long run, there is still room for improvement in the total amount, and the demand-side toughness is strong. We estimate that the steady-state annual sales are expected to reach 3565-41.94 million vehicles/year (+ 76.7%~ + 107.8%); the pattern dimension, the trend of independent rise is determined, the share continues to increase from 27.4% in 2008 to 41.7% in 21 years (mainly relying on SUV product dividends), and at the same time, the independence is also differentiated. The strong independent market share continues to increase, and the trend of brand head is obvious. In the long-term dimension, the independent market share still has room for improvement (currently our country’s independent market share is 40%, and the benchmark level is 70% in developed countries). The driving force is that the manufacturing end short board (modular platform capacity) is compensated, and the market demand control ability is outstanding In the later stage, we will continue to rely on electrification (pure electric + plug-in) and intelligent capabilities to break away from the joint venture.

　　Corporate dimension: institutional innovation, in response to demand

　　We believe that OEMs compete for products in the short and medium term dimensions, and compete for systems in the long term dimension. In 2017, the company launched its third venture. The core is to respond to needs, gain in-depth insight into user requests externally, and respond to employee demands internally. In 2019, it will gradually be reflected from the product level (CS75PLUS began to reflect, UNI continued to verify), which is manifested as share improvement, structural optimization, profit improvement, and brand upward. The underlying logic is system innovation, including process system, project management, decision-making power, demand control, internal incentives, etc. The internal culture is both developed and wolf-like. We believe that the company’s product cycle will gradually be ironed out. This round of the company is not a simple product cycle. The bottom layer is the significant improvement of market demand control capabilities, and the bottom layer is the innovation of the system, which is sustainable

　　The valuation of the main business is reconstructed upward, and high-end intelligent electric Avita contributes to resilience

　　From a sector perspective, the valuation of OEMs continues to rise, mainly benefiting from pattern optimization and industrial innovation. The share of strong independent brands has increased significantly. Automobiles are facing electric intelligent innovation, especially the business model changes brought about by intelligence (from selling cars to buying software). Brand high-end and intelligent OEMs have the ability to transform. Company dimension, market demand control capabilities are significantly ahead, intelligent layout is forward-looking, and high-end brand Avita has a high probability of success.

　　Investment evaluation and recommendations:

　　We expect the company’s revenue to be 973/1118/123 billion yuan in 2021-2023, and the net profit attributable to the parent will be 57.38/70 22/78.17 million yuan, corresponding to EPS0.76/0.94/1.04 yuan.

　　Risk warning: short-term lack of core impact, high-end brand market performance is lower than expected.

　　LONGi

　　The core competitive advantage continues to strengthen, and the single crystal leader is always strong

　　Global photovoltaic silicon single crystal leader, vertically integrated layout, the strong are always strong

　　The company’s vertically integrated layout from monocrystalline silicon wafers, monocrystalline cells to monocrystalline modules. In 2020, the company’s monocrystalline module sales were 23.96GW, ranking first in the world in shipments.

　　The industry has broad prospects, and affordable Internet access drives the rapid growth of PV installations

　　Under the development trend of carbon neutrality policies and affordable Internet access in major economies around the world, the photovoltaic industry has ushered in a new growth stage. The China Photovoltaic Industry Association expects that the global PV installed capacity will reach 1050-1295GW in 2021-2025, and China’s new installed capacity will reach 355-440GW in 2021-2025. During the 14th Five-Year Plan period, the global installed capacity will increase by 100.76% to 147.61% compared with the 13th Five-Year Plan period, driving the continued growth of demand for photovoltaic wafers and modules, and the market share of leading manufacturers is expected to be further enhanced.

　　Build a supply chain ecosystem to ensure continued expansion of production capacity

　　The company invested in Yongxiang New Energy and Yunnan Tongwei, with a 15% and 49% stake respectively, to ensure the long-term stable supply of silicon materials. The company adopts long-order agreements to lock in the supply of silicon materials, photovoltaic glass and brackets to ensure the company’s capacity demand. It is expected that by the end of 2021, the company’s silicon wafer, battery and module production capacity will reach 105GW, 38GW and 65GW respectively, and the production capacity will continue to expand.

　　The company continues to invest in R & D, non-silicon costs continue to decrease, and its core competitive advantage continues to strengthen

　　The company continued to invest in R & D, and the R & D investment cost in 2021Q1 increased by 95.70% year-on-year. The total R & D investment in the past four years reached 1.169 billion yuan, and the R & D investment was industry-leading. The company’s non-silicon cost was further reduced, of which the average unit non-silicon cost in the crystal pulling link decreased by 9.98% year-on-year, and the average unit non-silicon cost in the slicing link decreased by 10.82% year-on-year. The company’s N-type TOPCon photoelectric conversion efficiency was 25.21%, and the photoelectric conversion efficiency of HJT batteries was 25.26%, both breaking world records. The company’s BIPV products were

　　Financial forecast

　　We expect the company’s operating income from 2021 to 2023 to be 863.25/1078/138.335 billion yuan, net profit attributable to the parent 107.53/127/15.443 billion yuan, three-year CAGR of 20.68%, EPS of 2.78/3 yuan/share, corresponding to PE of 39x/33x/27x. Longji shares are a leading enterprise in the photovoltaic industry. The core competitive advantages continue to strengthen, and the strong are always strong. The first coverage is given, and the "overweight" rating is given.

　　Risk warning

　　1) Global new installations are lower than expected, 2) Raw material prices are skyrocketing, 3) Vicious price competition, 4) Changes in foreign tariff policies on Chinese PV products, and 5) The risk of the company’s overseas patent litigation with Hanwha or affecting overseas markets.

Meizu is deep in the storm of store closures and layoffs： multiple personnel adjustments in the short term

　　Meizu said there were indeed layoffs, which belonged to the "last elimination"; experts said that Meizu did not find suitable space in the high-end market

　　In the spring of 2018, the domestic mobile phone industry was really lively, with representative companies such as Xiaomi and Huawei chasing after each other to compete for the market. However, a once-brilliant mobile phone manufacturer has fallen out of people’s sight – Meizu. At its most glorious time, Meizu could be called the most cost-effective "machine emperor" in China, but now Meizu is not what it used to be, and the problem it needs to consider is likely to be how to "change and survive".

　　Recently, there is news that Meizu will usher in a round of layoffs, and the number of layoffs will exceed 1,000. On March 30, Meizu said that layoffs do exist, but they belong to the "last elimination" mechanism, and the news of layoffs of 1,000 people is seriously inconsistent with the facts. Not only that, at the end of last year and the beginning of this year, the market reported the closure of Meizu stores.

　　Some industry insiders said that layoffs and store closures are just the beginning for Meizu, which is "left behind" in the competition of mobile phone manufacturers. In today’s increasingly oligopolistic market, Meizu is running out of time.

　　Three consecutive years of layoffs, several personnel adjustments in a short period of time

　　In fact, this is Meizu’s third consecutive year of layoffs. In early 2016, after Meizu founder, chairperson and CEO Huang Zhang put forward the goal of "stabilizing growth, generating profits, and advancing to the IPO", Meizu launched the annual elimination plan, and the scale of layoffs increased from the original 5% to 10%. In early 2017, Meizu also reported layoffs. It was reported that the layoff rate reached 25%, involving thousands of people, but Meizu responded that it was still around 10%.

　　In addition to layoffs, Meizu has also made several structural and personnel adjustments in the short term. Following the independent split of Meizu, Meizu, and Flyme in June 2017, Meizu released a notice on the adjustment of the company’s central-level organizational structure and personnel appointments at the end of last year. A new overseas business unit was established to be responsible for the overseas business of the company’s products. Guo Wanxi was appointed vice president of Meizu’s business unit and also served as president of the overseas business unit. He was responsible for the related business and team management of the overseas business unit and reported to Chairperson and CEO Huang Zhang. According to reports, the overseas business unit was originally subordinate to Meizu’s business unit, and its independence largely indicates Meizu’s determination to fight overseas.

　　The domestic mobile phone market has been divided up by several major manufacturers, and it is no longer news that domestic mobile phones are going overseas to seek new growth opportunities. Third-party research firm Kantar
According to a report released by Worldpanel, as of the end of October last year, Huawei, Xiaomi, Apple, Vivo and OPPO, the top five mobile phone manufacturers in China, accounted for 91% of the total market share. Last year, this figure was still 79%. In other words, the advantage of the above five mobile phone manufacturers over ZTE, Meizu and other companies has been further expanded in the past year.

　　It is understood that Meizu sold 2 million mobile phones in the overseas market in 2016, and performed well in South East Asia and Eastern Europe. It hopes to further develop in the Western European market. IDC data shows that Chinese mobile phone manufacturers have a share of more than 50% in the Indian smartphone market.

　　Meizu released the Indian version of the MX5 mobile phone in 2015, but it has not made much progress since then. In addition, the overseas business of Xiaomi, Huawei, OPPO, vivo and other successful mobile phone brands in China is also advancing steadily. After Meizu goes overseas, it still has to compete head-to-head with these old competitors.

　　Meizu set up the accessories division at the end of last year, responsible for the company’s accessories product research and development, marketing activities and sales. Industry insiders believe that Meizu’s move is also to seek more profit margins.

　　Market research firm CCS
Insight mentioned in a report that as the profits of the mobile phone business gradually decrease, at least three of the top ten mobile phone manufacturers will have higher profits in the accessories business than in the mobile phone business, and the main manufacturers will focus on the development of branded accessories and connected device products like Xiaomi, which can bring higher profits.

　　The store was closed, and the clerk complained that the product was not selling well.

　　Meizu’s offline channels have encountered some trouble. Earlier this year, it was reported that Meizu’s previous 2,500 or so stores had closed more than 500.

　　Regarding rumors of store closures, Meizu told the Beijing News: "There are not as many as 500 store closures. There are store closures and openings every day. Agents in each region only know the local situation. They don’t know the specific situation in other regions. They can’t determine the current situation of the entire Meizu based on the words of one company."

　　A Beijing News reporter recently visited some Meizu stores in Beijing. A Meizu staff member who has been engaged in sales in Beijing for two years told the reporter that she did hear that some stores were closed, but the reason was that some employees’ residences changed, resulting in a shortage of manpower, which has little to do with business. But at the same time, she also complained that "compared with the previous two years, mobile phones are not easy to sell now." She believes that this is mainly affected by the overall weakness of offline stores.

　　When the reporter visited Meizu stores located in Wudaokou and Qinghe earlier this year, he saw that the stores were all located on the side of the entrance and exit of the supermarket, and the flow of people in front of the door was not small, but no one entered the store within 20 minutes of the reporter’s observation.

　　Meizu said that store closures and openings are optimization actions carried out through the performance and standards of specialty stores, closing stores that do not meet the requirements, and re-locating to open new stores. This optimization is relatively intensive during this time. "Last year, Meizu only had one PRO.
"7 flagship products, and Meizu’s dream machine will only appear this year. At this stage, it is Meizu’s intermission time. During this time, Meizu will adjust its state and situation to better prepare for the second half, which is this year’s product."

　　"The market competition has become more intense, and Meizu’s hardware and advertising marketing have not kept up," an internal Meizu employee told reporters. Since 2015, Meizu has dominated sales with high cost performance, design and system experience. "At that time, Meizu’s cost performance has the momentum to catch up with Xiaomi." But more and more brands are deploying cost-effective smartphones. By 2016, Meizu’s cost-effective advantage is no longer obvious. "Sales can be maintained solely by the system and word of mouth."

　　Meizu, which values offline channels and user word-of-mouth, is never stingy with the commission of sales personnel. A Meizu mobile phone salesperson told reporters, "Take the flagship as an example, Xiaomi sells a unit for ten yuan, and Meizu can raise 100 yuan." This is also the reason why he chose to sell Meizu mobile phones two years ago. But now, he is not satisfied with the income. "The year before, Double Eleven took more than 10,000 yuan, and last year it was only 6,000 or 7,000 yuan."

　　In 2017, the word-of-mouth that Meizu relies on for survival was in crisis, and public opinion such as "delayed full-screen", "insufficient innovation", and "configuration can’t keep up" made it difficult for Meizu’s sales to break through. The above-mentioned employee said, "Although the hardware and marketing are temporarily lagging behind, Meizu’s advantages are still many, and there may be breakthroughs in 2018."

　　Expert: Meizu misses the extended product line window

　　For the mobile phone industry, 2017 was a watershed year. According to IDC data, the Chinese smartphone market contracted for the first time in nearly a decade in 2017, contracting by 4.9% year-on-year. Affected by the Chinese market, the global smartphone market shipments also decreased by 0.1% year-on-year.

　　"With the overall market shrinking and industry competition intensifying, Meizu has clearly lost its footing," said Fu Liang, a telecom analyst. Meizu once had a loyal customer base that could support Meizu’s high price points, but as competitors have launched competitive products, Meizu’s products have become less attractive to users.

　　Full screen is undoubtedly the keyword of the mobile phone industry last year, especially iPhone
After the release of X, domestic mobile phone manufacturers came together to release full-screen products, and Gionee released 8 full-screen products in one go. In this full-screen mobile phone battle, Meizu was slow to enter the market and became one of the few manufacturers that did not release full-screen mobile phones in time.

　　The Pro 7 released by Meizu in July last year obviously failed to carry the banner of the flagship machine. Pro positioned for high-end machines
7 was priced at 2,880 yuan when it was released, and by mid-November the price had been reduced by more than 300 yuan. It was jokingly called the "diving king" of smartphones last year by netizens. The reporter saw on Taobao that some stores sold Pro.
7 contract machines, the minimum price is 1250 yuan.

　　Meizu Pro
7 The biggest attraction is the large and small dual-screen design, which adds a small screen on the back. When users take selfies with dual cameras on the back, they can see themselves from the small screen. When the user flips the phone, the screen will light up, and the date, time, weather and other content can be displayed on it.

　　The differentiated users of the Pro 7 do not seem to buy it. Sun Yanbiao of First Mobile World told reporters, "Meizu is one of the top ten mainstream brands in China, but it does not have a flagship product, Pro
The 7 can’t carry its banner. Everyone doesn’t feel much about the dual screen, and there is no trend. Everyone is unwilling to pay, and the Pro 7 is in stock. "

　　Sun Yanbiao pointed out that one of the key reasons for Meizu’s previous offline strength is the diversion of online to offline. When placing an order online, if the user cannot grab the order, the user’s order may be directed to the offline store near the place of residence. "Meizu’s offline channels have been going up since last year. Last year, it was obvious that the situation was not as good as last year. The lack of flagship phones, brand differentiation, and changes in senior management led to today’s situation."

　　At a time when domestic manufacturers are launching higher-priced products, Meilan cannot find a suitable market space, and high-end products face weaker user stickiness, Fu Liang pointed out. "Meizu should focus its energy and resources now to find a breakthrough point," Fu Liang said, Meizu has missed the time window to extend the entire product line.

　　Beijing News reporters, Ma Jing and Yang Li

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