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Why did the author of the original novel "The Beginnings" fall on the "satyr" and cyber violence?

A 15-episode lightweight online drama "The Beginning" exploded at the beginning of the year, boosting confidence in the Chinese drama market in 2022. During the Spring Festival holiday, the popularity has risen instead of falling, and topics such as "Aunt Pot", taking the bus and ringing tones of Cannon’s mobile phone have become the "hard currency" for gathering and socializing with high mention rate. Recently, the Beijing Youth Daily reporter interviewed the author of the original novel "The Beginning" and the screenwriter of the TV series Prayer Jun, looking for answers to the topics that the audience is still discussing.

  Why did you choose the bus bombing?

  Beiqing Daily: Please tell us about the creation process of Beginnings, such as "infinite flow"? Why did you choose the bus bombing?

  Prayer Jun: Over the years, I have seen many videos about "bus accidents" on the Internet, which have had a great impact on me. When I first saw this, I thought, why can’t anyone stand up and stop these tragedies like those heroes in film and television works? Later, I began to imagine what I could do if I were on these buses. In these associations, I began to think again, are my ideas reasonable? Who will be on the bus together? Can these people help me? In the process of this series of thinking, verification and rethinking, my inspiration sparked and I drew up the outline of the beginning.

  The biggest difficulty is how to balance the dramatic and logical contradictions in the novel at the same time, and how to set the whole progressive process from the first cycle to the end of the cycle. For example, this bus explosion, at first, no one knew it was an explosion. It was only after the protagonist group got more information through the circulation that it changed from a "traffic accident" to a "criminal case", from "investigating the real murderer" to "locking the real murderer" and then to "finding the hidden plot". These are all the logical and logical turns in advance. So in order to "break the game", I began to add the element of "time cycle" to the beginning. In the written stage, "infinite flow" has become the most conspicuous label of "Beginning".

  Beiqing Daily: After watching several episodes, the most attractive content of Beginnings no longer relies on "surrealism", but returns to down-to-earth reality. Please tell us about the creations of ordinary passengers such as Lao Jiao and Lu Di, and what intentions have you placed on them?

  Prayer Jun: At first, I modeled passengers according to two possibilities: quantitative and indefinite. I will definitely take action when I encounter danger, that is, quantitative. For example, the character "Lao Jiao" is in the quagmire of life, but he will still be "courageous" again and again. As for the role of "Lu Di", he is a young man who loves cats with social phobia. As long as he is aroused to identify with his own group, he will change from "variable" to "quantitative". Any passenger in the car can change from "variable" to "quantitative" as long as they can gain their "trust". "Trust" is the cornerstone of success. After that, I began to think, what is the difference between people? I began to try to answer this question through the way of "control group". For example, the old coke "Jiao Xiangrong" and the driver "Wang Xingde" are actually some kind of echo and contrast. In the car, the driving force behind Wang Xingde’s "crime" is his daughter; Drive Lao Jiao "The driving force behind "being brave" is also for my daughter. These two are both fathers and daughters, but they have made different choices, and these two different choices represent different human nature. Another example is "Lu Di", a secondary group that "speaks at once", and the police who "don’t believe" no matter how many times you say it, are also a control group. At the beginning of shaping, these passengers not only have the common ground of being ordinary people, but also represent the thinking mode and life experience of some groups in society. Everyone can play his role at a specific time. No matter how ordinary a person is, once he makes an extraordinary right choice, he is a "hero". This is what I want to express most when I shape them.

  What are the differences in characterization?

  Beiqing Daily: "Aunt Guo" went out of the circle and became a new topic. What experience can you summarize in your resumption?

  Prayer Jun: Apart from Tao Yinghong’s complete portrayal, the actor’s understanding and reinterpretation of this role is the real reason for his success. No matter in the original work or at the beginning of the script creation, the image of Tao Yinghong is "numb" and "crazy", and she is a "broken person" after the collapse. Now the "Aunt Pot" on the screen is a process of remoulding according to her own understanding after thinking by the actor Liu Dan. Her persistence makes Tao Yinghong not only the "injurer" of the "broken", but also allows every audience to see the dignity, preciseness and love for her daughter that Tao Yinghong had before the "broken", which makes her identity as both "injurer" and "victim" more convincing.

  Beiqing Daily: It is reported that the names of young CP Li Shiqing and Xiao Heyun coincide with Liu Yuxi’s Autumn Poems. What do these two characters imply?

  Prayer Jun: Yes, the names of Li Shiqing and Xiao Heyun are taken from "Autumn Ci". This is a poem I like very much, because its artistic conception is broad and lofty, which is in line with the minds of two young people I originally wanted to shape. "Poetry" is romantic. Li’s poetry is not in contact with too much society. Her romance can make her tolerant, kind and empathetic. "Crane Cloud" is high-spirited, eager to soar, and has the potential of "blockbuster". In addition, "A crane in a clear sky rows clouds, which leads poetry to Bixiao" is also a cycle from beginning to end, and a crane cloud named Xiao (Xiao) is embedded.

  Interpretation and speculation of hidden plots are endless.

  Beiqing Daily: The final case "bottom" fell on the bus "pervert" and cyber violence. How did these two ideas come into being?

  Prayer Jun: As a woman and a mother, I have been thinking about how to teach my daughter to "protect" herself and learn how to "ask for help" when she meets something wrong in this complicated world. The purpose of designing the plot of "pervert" is to make readers and audiences understand that different people have different degrees of tolerance by comparing the different reactions of two girls with different personalities, Wang Mengmeng and Li Shiqing. Maybe what seems like a big deal to you will have completely different results for people with different degrees of tolerance.

  The element of "cyber violence" is more about my thinking and reflection on my own experience over the years. Do people who cause "cyber violence" have to "harm" something in the first place? After thinking about these problems, I stayed away from the internet and warned myself that writers should speak with their works. It is these feelings and reflections that made me shape the plot of "cyber violence" in "The Beginning" and the "beginning" that made Tao Yinghong’s family "the tree wants to be quiet but the wind does not stop".

  Beiqing Daily: This drama has caused netizens to chase the drama, and various interpretations and speculations about the cycle, details and hidden plots have emerged one after another. Which ones can you come forward for official certification?

  Prayer Jun: Many details have been guessed by readers, and I am very touched. For example, Tao Yinghong was going to die on the day of her daughter’s death, but because Tao Yinghong was testing detonators in the garage and caused a fire, the fire department paid attention to it, so the fire department began to check the garage. This fire caused the old coke to be retired, and Wang Xingde, who was working normally, was caught off guard by Tao Yinghong’s temporary boarding. In the original plan of the husband and wife, there should be no one in the car that day, just taking the bomb to the designated place to die.

  I also saw the speculation about officer Zhang. Officer Zhang did not enter the cycle. To enter the cycle, he must meet several requirements. First, he had to fall asleep in the car (there was a path to enter the cycle), second, he had to die in the car (once existed normally in the cycle), and then he had to survive in the cycle (left the cycle). Lao Zhang and others in the car did not meet these conditions. He will let it go lightly, just based on his own experience and the normal reaction of a police officer without evidence. Li Shiqing and Xiao Heyun’s "catching the pervert out of the car" is the beginning of Xiao Heyun’s cycle, and it is also the only possibility to turn Tao Yinghong’s "variable" into "quantitative". In Tao Yinghong’s subconscious, she hoped that her daughter would be as strong as the poetry she resisted in the car, and she could resist and even subdue the pervert.

  Beiqing Daily: What impact will the success of the film and television of Beginnings have on your future creation?

  Prayer Jun: First of all, it has strengthened my confidence in continuing to create "stories of ordinary people". Before I wrote the Kai series, my famous works, Mulan Without Eldest Brother and Everyone Loves Ma Wencai, were either emperors or princes, or geniuses and heroes. When I wrote the Kai series, I was in my thirties, and it was a transition period when I was thinking about what I could leave for the world. The Beginnings, the Lottery and the Opening of the Kai series were actually stories about how ordinary people broke the shackles and completed their self-growth. In fact, this theme is not the mainstream of online novels, and it lacks a sense of coolness. I have never known whether my "transformation" is valuable, and now I have at least taken a reassurance. Good works, in fact, the theme is not important, the most important thing is to tell a good story.

  Text/reporter Yang Wenjie

This is a popular science post! Tangyuan was called …

Chinanews. com client Beijing, February 15 (Reporter Shangguan Yun) Today, the Lantern Festival. At this time, glutinous rice balls or Yuanxiao is a seasonal food that many people like.
Previously, "Tangyuan is understood by eating" was also posted on a hot search, and many people shared the methods of eating Tangyuan online: Tangyuan Baba, crispy chocolate Tangyuan … there are quite a few patterns.
Data Map: Laojie Tangyuan. Photo by Zhang Hengwei
As many people know, glutinous rice balls are a traditional snack. Its origin is very early, with rich fillings, which can be sweet, salty and vegetarian, and now there are various creative shapes and eating methods.
A Brief History of Tangyuan
The appearance is round and the entrance is sweet, which is the first impression of many people on glutinous rice balls.
Wang Juan, a folklore expert, said that there were many names for glutinous rice balls in ancient times.Such as cocoons, round corners, round balls, dumplings, pink fruits, etc.. This kind of food existed in the pre-Qin period.
Zhou Bida, a poet in the Song Dynasty, wrote a poem "Boiling a Floating Yuanzi on the Lantern Festival", which mentioned that "the stars are in the dark clouds and the pearls are floating in the turbid water". Some people think that the "bead" in the poem refers to glutinous rice balls.
Interestingly, in the Qing Dynasty, Chen Zuolin once said in the "Local Records of Jinling Products", "Tangtuan is called Yuanxiao, and it is also named after the festival."
Data map: Tangyuan is made into a mahjong style. Photo by Chen Chao
"Ancient glutinous rice balls or Yuanxiao are generally round with stuffing in the middle. In the traditional concept of China, there is a meaning of yin and yang wrapping and containing everything. Therefore, it is a seasonal food, symbolizing the change of seasons, especially yin and yang, and also praying for reunion." Wang Juan said.
Can be fried or boiled, sweet or salty.
The difference between Yuanxiao and Tangyuan is mainly reflected in the practice. Yuanxiao is made by shaking, and the dumplings are wrapped.
Yuan Mei in the Qing Dynasty recorded the practice of radish dumplings and gouache dumplings in Suiyuan Food List. Among them, the radish glutinous rice balls are salty, and the practice is "the radish is shredded and boiled … and then burned with sesame oil. The soup can also be rolled. "
Some articles mentioned that the ancients ate Yuanxiao, and many fillings were "sweet", which were generally sugar mixed with chopped flowers, walnuts, melon seeds, sesame seeds and so on. In Qing Dynasty, there was a master named Ma Siyuan who made Yuanxiao, and he also made Yuanxiao with sweet-scented osmanthus, sugar and walnuts as fillings.
Fu Zeng, a poet in the Qing Dynasty, wrote in "Poems on Bamboo Branches in Shangyuan", "Sweet-scented osmanthus is filled with walnuts, and the rice is like a pearl well. See that Ma’s family is good at dropping powder, and try to sell Yuanxiao in the wind. "
As far as the production method is concerned, there are many methods such as frying, steaming and frying. Sometimes, the fried dumplings will swell up and taste crisp and delicious.
Data Map: Cartoon dumplings made. Li yanran
Do you know that this idiom is related to glutinous rice balls?
In addition to eating methods and practices, there are many interesting little knowledge about dumplings.
For example, there is an idiom "hollow glutinous rice balls", that is, glutinous rice balls without stuffing, which is a metaphor for a false name without real benefits or unfulfilled promises.
Now, there are many creative shapes that make people feel more novel. For example, the "Mahjong Tangyuan" that appeared earlier, the cartoon-shaped Tangyuan and so on. In addition, there are various "trendy" flavors of glutinous rice balls such as strawberries, flowers and chocolates.
However, on the other hand, people like to eat glutinous rice balls, because they symbolize reunion and perfection, and they have a good wish for their future life. Therefore, its "heat" will never decrease. (End)
Reporting/feedback

Yinhu welcomes blessings, saying that New Year’s Eve is a happy family.

New Year’s Eve is the last day at the end of the year, also known as New Year’s Eve, New Year’s Eve, New Year’s Eve, and New Year’s Eve. New Year’s Eve is a time to get rid of the old and get new, reunite with the family and offer sacrifices to ancestors. Tomb-Sweeping Day, July 30 and Double Ninth Festival are traditional festivals to offer sacrifices to ancestors in China. It is connected with the beginning and end of the new year, which is called "the end of the poor month and the end of the new year". It is the eve of the new year and an important time junction to get rid of the old and welcome the new year. Because New Year’s Eve often falls on the 29th or 30th day of the twelfth lunar month, it is also called New Year’s Eve. "One night is even two years old, and five hours is divided into two years." On New Year’s Eve, the old year ends here, and the next year will be replaced by a new year. Sticking Spring Festival couplets, observing the New Year’s Eve, and lucky money … all these customs can’t be less!

year

draw

spring

unite

paste

rise

come

Spring Festival couplets are also called door-to-door couplets, spring stickers, couplets, couplets, etc. They depict the background of the times and express good wishes with neat, dual, concise and exquisite words, which is a unique literary form in China. Sticking Spring Festival couplets comes from ancient peach symbols. Every spring festival, every household should select a pair of red Spring Festival couplets and stick them on the door to add festive atmosphere to the festival.

red

red

fire

fire

hang

light

cage

The lanterns in China, also known as lanterns, originated in the Western Han Dynasty more than 1,800 years ago. Every year before and after the New Year’s Eve, people hang red lanterns symbolizing reunion to create a festive atmosphere. On New Year’s Eve, red lanterns are hung at the door, the hall is burning with flaming fire, candles or oil lamps are lit, and the family talks around the table.

that

happy

melt

melt

year

night

meal

On New Year’s Eve, eating New Year’s Eve is the most lively and enjoyable time for every household in the Spring Festival. The sumptuous New Year’s dishes are filled with a table, and the family is reunited, sitting around the table and having a reunion dinner. There are big dishes, cold pots, stir-fry and snacks on the table, and the hot pot is boiling and steaming, which indicates that the coming year is booming; "Fish" and "Yu" are homophonic, which not only symbolizes "auspicious and festive", but also implies "annual surplus"; Radish, commonly known as vegetable head, wishes a good head; Frying food wishes the family a prosperous life, such as "cooking oil with fire". Northerners are used to eating jiaozi on New Year’s Eve, which means "making friends at a younger age". And because the white-flour jiaozi is shaped like a silver ingot, a pot of pots on the table symbolizes the meaning of "making a fortune in the New Year, and the ingot rolls in".

joyous

joyous

happy

happy

press

year

money

Lucky money is given by the elders to the younger generation. After eating the New Year’s Eve dinner, everyone is not allowed to leave at the table. When everyone has finished eating, the elders will give it to the younger generation and encourage their children and grandchildren to learn and improve in the new year. Because "old" and "precious" are homophonic, the elders hope that the lucky money can exorcise evil spirits and avoid disasters, and bless the healthy growth of children. "Lucky money" first appeared in the Han Dynasty, and it is a wearable coin-shaped ornament. During the Republic of China, the lucky money became the "welfare money" given by the elders to the younger generation.

explode

a kind of bamboo

sound

sound

welcome

new

spring

There is a saying among the Han people in China that when the new year comes, the first thing for every household to open the door is to set off firecrackers, so as to get rid of the old and welcome the new with the sound of firecrackers. Firecrackers are a specialty of China, also known as "firecrackers", "firecrackers" and "firecrackers", which have a long history of more than 2,000 years. Setting off firecrackers can create a festive and lively atmosphere, which is a kind of entertainment in festivals and can bring happiness and good luck to people. Today, the concept of "Green Spring Festival" is deeply rooted in people’s hearts, and traditional firecrackers have also been replaced by colored lights, lanterns, electronic firecrackers and other products. As the Spring Festival approaches, the flavor of the year is stronger and fresher.

society

society

circle

circle

uniform

defend

year

Shounian, commonly known as "staying up late", waits for the arrival of the new year. "Year" was commonly used with "year" in ancient China. Year is year, and year is year. The custom of observing the age has a long history. In the old twelfth lunar month, on the thirtieth night, after eating the New Year’s Eve dinner, people did their jobs according to their own division of labor. Parents should preside over the worship of gods, buddhas and ancestors to welcome the "lower world of god". Children go outdoors to set off firecrackers and fireworks, while women are busy preparing noodles and stuffing for jiaozi. Busy, the whole family, old and young, sat around the stove, eating dry goods, melons and fruits, talking about the past and the present, playing cards and playing chess, and staying up all night, which is called "guarding the old age." It is said that the custom of observing the age was very popular in the Jin Dynasty.

The customs of the year have been changing.

But what remains unchanged is people’s good wishes.

On New Year’s Eve, the year-old ends that night.

This is the most China day and night.

It is a magical intersection between the old year and the new year.

A year of sorrow and joy will pass tonight.

A unified beginning and a new tomorrow.

At the end of this year

A glass of wine to send the old year.

wake up after a sound sleep

It’s a new day.

It’s another prosperous and auspicious New Year.

Say "Happy New Year" to each other.

Cartography: Anna

Original title: "Yinhu welcomes happiness, saying New Year’s Eve, family fun"

Cosmetics sold 207.1 billion yuan in the first half of the year, and the beauty track ushered in a big outbreak.

In the first half of the year, cosmetics sold 207.1 billion yuan.

Since the beginning of this year, the cosmetics market has shown great vitality and potential.

On July 17th, the National Bureau of Statistics released data showing that in the first half of 2023, the total retail sales of social consumer goods was 22,758.8 billion yuan, up 8.2% year-on-year, of which the retail sales of cosmetics products was 207.1 billion yuan, up 8.6% year-on-year. In the first half of this year, the total retail sales of cosmetics exceeded 200 billion yuan for the first time, the highest level in history.

(Source: National Bureau of Statistics)

Among them, domestic cosmetics are not only popular in China, but also popular in overseas markets. According to the customs export data, the export of cosmetics rose steadily in the first five months of this year, the export volume and amount of beauty cosmetics and toiletries maintained a certain increase, and the demand of foreign consumers for domestic cosmetics has been greatly improved.

(Source: official website, General Administration of Customs of the People’s Republic of China)

In addition to the growth of the overall market, the performance released by some beauty listed companies has also increased, turning losses into profits.

Recently, the beauty leader Polaiya Cosmetics Co., Ltd. released the semi-annual performance forecast for 2023. It is estimated that the net profit of returning home in the first half of this year will be 460 million yuan to 490 million yuan, which will increase by 163 million yuan to 193 million yuan compared with the same period of last year, increasing by 55% to 65% year-on-year. It is worth mentioning that in the first quarter of this year, the growth rate of revenue and net profit of Polaiya was close to 30% year-on-year.

(Source: Polaiya official website)

Shanghai jahwa United Co., Ltd. predicts a net profit of 285 million yuan to 315 million yuan in the first half of the year, an increase of 81% to 100%. According to the company, in the first half of 2023, through the recovery growth of domestic business, the company digested the pressure of overseas business and achieved good business results.

Market participants said that according to the current growth trend, the cosmetics market will once again break through the 400 billion mark at the end of the year. All kinds of situations show that the beauty industry is recovering strongly, and China’s cosmetics market has shown strong market resilience and growth space.

2. Say goodbye to the cold winter and the beauty market will pick up.

Last year, it was considered by many people in the industry to be the coldest year in the cosmetics industry. According to the retail data of social consumer goods in 2022 released by the National Bureau of Statistics, the total retail sales of cosmetics in 2022 was 393.6 billion yuan, down 4.5% year-on-year. This is the first time that the total retail sales of cosmetics has experienced negative growth in the past decade.

(Source: National Bureau of Statistics)

Compared with last year’s overall negative growth, this year’s cosmetics retail data can still maintain a growth trend for six consecutive months, indicating that the beauty industry’s prosperity is constantly picking up and the market is continuing to pick up. So what is the reason for the strong recovery of the beauty market?

The macro environment, macroeconomic stability and improvement are quite key factors. With the social and economic recovery, the desire for beauty consumption is rising, which drives the growth of retail sales. Similarly, the company’s performance increase is inseparable from the recovery of offline channels and the continuous empowerment of online channels. The market is picking up, and the promotion of e-commerce activities has contributed. In the first half of this year, the March 8th Women’s Day was promoted and the 618 event was held, and major brands seized consumer demand, which obviously led to the outbreak of the beauty market. The data shows that from 33 billion yuan of cosmetics sales in May to 45.1 billion yuan in June, an increase of over 36.6% month-on-month, which is a huge increase. It is not difficult to see the positive promotion of 618.

(Source: National Bureau of Statistics)

With the development of the industry, the competition of beauty track is becoming more and more fierce, and the rising of domestic beauty brands is the obvious trend of current market development.

At present, China has become the second largest cosmetic consumption market in the world. With the huge consumption prospect in China, the beauty market in China has attracted many overseas beauty brands. In the past, compared with overseas brands, China’s cosmetics industry had a thin foundation, a late start and a low reputation. In the same stage competition, domestic beauty brands performed slightly worse. Now the situation has changed.

According to industry insiders, at present, national cosmetics brands are rising strongly to seize market share. This year’s Tmall Fast-moving 618 full-cycle turnover brand list shows that Polaiya has squeezed out OLAY, a brand owned by Procter & Gamble, to become the fourth.

Domestic beauty brands have also gone abroad, attracting a large number of overseas consumers. With the upsurge of traditional culture in China sweeping the world, Chinese makeup has brought fire to domestic beauty products. With culture and oriental aesthetics as the carrier, domestic beauty products such as porch-window box, concentric lock lipstick and snuff bottle liquid foundation have gone global and been sought after by overseas consumers. The packaging of products like Hua Xizi has been integrated into the traditional culture of China, creating a unique brand positioning and successfully gaining the attention of overseas consumers.

3. The beauty track ushered in the second half

The growing beauty market has attracted a lot of players, and the industry competition is intensifying. Under the trend of more mature consumers, weaker traffic dividends and improved industry supervision, the pattern of beauty industry will be reshuffled. In the fierce competition situation, market opportunities and challenges coexist. How should beauty brands be laid out?

The beauty industry accelerates the survival of the fittest. When the tide gradually recedes, deep R&D strength is indispensable for enterprises. Increasing product research and development and patent investment, enhancing product competitiveness with science and technology, and strengthening the cultivation of "internal strength" can help enterprises go further and longer in the industry. Empowering by science and technology can ensure the stability of product safety and efficacy, and brands with strong R&D strength are expected to occupy a larger market share.

Under the background of declining online traffic dividend and continuous price involution, the overall environment of the beauty industry has recovered, and offline channels have gradually stabilized. It is a way for the company to turn its attention to offline channels to increase revenue and profit. Beauty brands will build offline channels, continuously deliver products, and realize better realization by undertaking the traffic overflow after online investment.

E-commerce needs to find offline growth points, and it is the general trend to create a diversified channel layout under the beauty line. Some brands that once focused on online began to vigorously lay out offline channels. Polaiya, whose online channel accounted for over 90% of its main business income last year, said recently that this year will be the first year of its offline restart, and it will focus on the daily chemical channel and the department store channel. Freda Bio, which owns many effective skin care brands, such as Dr. Yael and Yilian, recently announced that it will fully launch offline this year, and proposed to build an offline market scale with a total return of 350 million yuan in the first year, covering the goal of 200 million offline consumers.

Nowadays, the beauty market is constantly subdivided, and market participants say that enriching the product matrix and making efforts in the mid-to high-end market may become the way for enterprises to break the ice. In China cosmetics market, the middle and high-end market is mainly occupied by foreign brands. In recent years, with the improvement of China’s cosmetics brand building ability and R&D strength, consumers have a strong desire to support domestic products, and some brands have begun to enter the high-end market, including Mao Geping and Polaiya, from which we can see the potential and possibility of local enterprises to develop high-end beauty cosmetics.

Generally speaking, the current domestic beauty consumption fever continues to rise, and the growth of retail sales has boosted industry confidence. In the next stage, with the economic recovery and consumption recovery, the cosmetics market is still promising. However, in the process of gradually restoring confidence in the cosmetics consumer market, enterprises with technology and strength can truly remain invincible in the market.

Reporting/feedback

How do senior three students prepare for the exam when the countdown to the college entrance examination is less than 100 days?

  This year, the number of college entrance examination candidates in China is expected to exceed 10 million. Weng Tiehui, Vice Minister of Education, said at the press conference of the joint prevention and control mechanism in the State Council on February 28th that the Ministry of Education will carefully study the implementation plan of this year’s college entrance examination, and relevant work arrangements will be announced to the public in time. The reporter found out that since the resumption of the college entrance examination, the college entrance examination has never been rescheduled for any reason. Even during the SARS period, the original plan was still implemented, one month ahead of the previous year, and it was carried out normally. According to the usual arrangement, the 2020 college entrance examination will officially enter the 100-day countdown on February 28th. How to stay in the sprint stage and get rid of the adverse effects caused by the epidemic has also become a challenge that this year’s senior three students must go all out to face.

  Recording and broadcasting lectures, live answering questions, opening the "online teaching" mode in the third grade of senior high school.

  Wang Yi, director of the third grade of Wuchang Experimental Middle School in Hubei Province, told the reporter that the "online preparation" model carried out by the school has been going on for more than a month due to the epidemic.

  Wang Yi said: "We started our holiday on January 20th. We originally planned to start classes on February 1st, the eighth day of the first month, and the winter vacation lasted for 10 days. Due to the sudden outbreak, online teaching has become a routine mode. Before that, to be honest, most of our teachers, including myself, taught online ‘ Zero foundation ’ . I thought at that time, I would take advantage of the winter vacation to explore. I had a holiday on January 21st, and I started to broadcast live on the Internet on the 22nd … …”

  With the development of the epidemic situation, in late January, the Ministry of Education announced that schools all over the country should "close classes without stopping studying", integrate online learning resources according to their own reality, enrich learning content, and provide suitable home learning methods for candidates.

  Wang Yi led the team to take action formally. He introduced: "On the fifth and sixth day of junior high school, I suggested to the school to hold a video conference through QQ group to let the teachers get familiar with the operation. After four or five meetings, everyone gradually became proficient, brainstorming and communicating with each other, and this kind of teaching channel was gradually established. "

Interactive screenshot of online teaching feedback in Class 5, Grade 3, Wuchang Experimental Middle School, Hubei Province

  Designated e-mail to send and receive grading homework, mobile phone applet to conduct quizzes, and online simulation exam to test learning results … … After two weeks of exploration, the online teaching feedback mode in this special period has been continuously enriched and improved.

  Li Huisuo, secretary of the Party Committee and president of Hebei Hengshui School, introduced in an interview with CCTV News 1+1 that Hengshui School has taken three measures to help senior three students prepare for the exam: 1. All the students participate in student management: a teacher subcontracts several students for video home visits and individual counseling to keep abreast of their situation; 2. Expand the content of education in an all-round way: the cultural class adopts the way of combining recording and broadcasting teaching with live answering questions; Physical education class arranged gymnastics suitable for family exercise; Carry out labor education classes and let students do some housework. 3. Highlight inspirational education in the whole process: record inspirational theme class meetings and inspirational micro-videos to keep students energetic.

  Parents of online exams and home exams turned into "invigilators"

  From January 30 to February 11, the teaching and research staff of senior three in Wuhan began to develop and revise the February research examination questions in Wuhan online, and completed the online and offline versions of 9 sets of papers. On February 26th, relying on the Wuhan Education Cloud Platform, the city’s senior high schools were organized to carry out the online quality testing of senior three English subjects, and the feasibility of online quality testing of senior three English subjects was studied and analyzed, which also provided a practical basis for the online quality testing of senior three English subjects in Wuhan in the future.

  Su Min, the educational director of Wuhan No.11 Middle School, said: "We have designed an online exam, which is called the heart-taking exam, to make students transition from the loose state of holidays to the tense state of study as soon as possible. There is a weekly test once a week to test the learning state of the week. There is a monthly exam once a month to understand the learning status of the whole month. Teachers can fully understand students’ learning situation through testing and adjust their own teaching. Students can also check for gaps and make timely adjustments, and at the same time, they can also conduct sufficient exercises to hone their skills, speed and mentality. "

The cloud system invigilation of Guangqumen Middle School in Beijing

  On March 3rd, the first adaptive test of Beijing New College Entrance Examination was held. Affected by the epidemic, more than 50,000 candidates took the "home exam" for four consecutive days.

  According to the different conditions of each school, the test papers reach the candidates by flash mail, on-site collection by parents, and self-printing by mailbox extraction. Because this test needs candidates to be conducted at home, parents become "invigilators". In order to ensure the effectiveness of the test, schools let parents receive "cloud" training before invigilation through online counseling and "A Letter to Parents" before the test. 15 minutes before each exam, parents remind students to empty their desks, prepare school supplies, mute electronic products such as mobile phones, prepare test papers, answer sheets and barcodes for the subject, and issue instructions such as "The exam is about to begin, please confirm that electronic products such as mobile phones are mute". After the exam is completed, submit the answer sheet by mail or sending pictures according to the requirements of middle school.

  Psychological micro-courses and expert lectures relieve stress and boost morale.

  In the past, the "countdown to the college entrance examination" hanging above the blackboard in the classroom can only "move into" the class groups of online platforms such as QQ and WeChat. Without the teacher around, the pressure and anxiety of many students have increased.

  Xi Huisuo, secretary of the Party Committee and president of Hebei Hengshui School, said that the college entrance examination is a big competition of comprehensive strength, which not only tests knowledge and ability, but also tests students’ psychological quality, will quality, behavior habits and physical health. In a special period, children are prone to anxiety at home, and even have some problems with their parents. At this time, psychological counseling becomes very important. To this end, Hengshui has arranged a special psychological teacher to record psychological micro-courses, and students can watch them on demand according to their own wishes.

  武汉市十一中学教务主任苏敏介绍:“我们请了专家对学生进行讲座,讲一讲学生如何结合自己的情况应对这种压力。同时还邀请了一些专家,主要是讲时间管理、励志教育、学习方法、生涯规划,包括心理调适。因为网上学习遇到的问题很多,而且大家不见面,我们就用这样的方式不断地调整学生的心态、方法,对他们进行激励,学习的动力就能够始终保持。”

武汉市十一中学公众号“高三学生抗‘疫’留言簿”截图

  不仅如此,苏敏的团队还充分利用早自习时间和新媒体方式鼓舞学生们的士气。苏敏说:“我们的老师每天早自习会安排一个学生说一段激励大家的话,我们还把它做成了公众号——高三学生抗‘疫’留言簿。科任老师平时在评语中也不断督促、引导和激励学生。”

Depth | The beauty market is crowded, how does Prada become a new dark horse?

深度 | 美妆市场拥挤,Prada如何成为新黑马?

There are still only a handful of luxury brands that really broke into the beauty market and shook the original pattern.

Author | Chen Huiyan, Drizzie

 

Prada broke the traditional thinking of luxury beauty with three levers.

 

In August last year, after the launch of "I am unpredictable" perfume, Prada beauty cosmetics officially launched the makeup and skin care series for the first time, and the matte lipstick with a price of 395 yuan became an annual explosion once it went on the market.

 

Only one month later, the cumulative sales of this Prada lipstick with platinum tube and square ring brand imprint logo in Tmall flagship store has exceeded 10,000 pieces, and as many as 10 lipsticks out of stock, including B03 ugly red brown, B101 plain nude brown, B103 light wine brown, etc., and ranked first in Tmall lipstick new product list for many days.

 

The latest sales page shows that the monthly sales of Prada lipstick has exceeded 12,000 pieces, and the monthly sales of two-piece suits have also exceeded 3,000 pieces. In Little Red Book, a popular beauty sharing platform, there are more than 10,000 notes about keywords such as "Prada Lipstick" and "Prada Lipstick", and the related topics of the latter have been viewed more than 20 million times, and the interaction of many notes is close to 5,000.

 

Although the lipstick effect still works, it is really hard for the industry to imagine that a lipstick, which has been officially published for less than half a year, can successfully tear a hole in the China beauty market where luxury brands and domestic cheap brands are in fierce melee, catch the eyes of consumers who are already tired of lipstick marketing and stand out in this attention battle.

 

Unique color matching is regarded as the primary reason for the popularity of Prada lipstick.

 

As a brand labeled as an intellectual, earthy tones, which is emphasized in Prada lipstick, reflects a cool sense of high intelligence and becomes the basic color that is trusted by social traditions as well as uniforms. Lynsey Alexander, a global creative makeup artist of Prada Beauty, said in an interview with LADYMAX of WeChat WeChat official account that the brown color in Prada lipstick corresponds to the meaning of uniforms to Prada, that is, everyday and classic.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada beauty cosmetics global creative makeup artist Lynsey Alexander

 

According to the makeup report released by Xiaohongshu in November last year, the popularity of lipstick with lower-key colors such as brown, brown and nude is soaring. In the macro environment of increasing uncertainty, the trend of abandoning publicity and embracing more classic styles exists not only in the fashion field, but also in the beauty market. From this point of view, Prada lipstick with neutral tones such as nude brown undoubtedly caters to the market demand.

 

The report also pointed out that with consumers’ more and more mature understanding of lip makeup, the functional requirements for lipstick are becoming more and more refined. Above the color, the moisturizing texture that does not show lip lines and does not dry is increasingly welcomed by consumers, especially considering that compared with the younger consumer groups of lip glaze, the target consumers of lipstick have higher purchasing power and higher demand for products.

 

In fact, lip dryness caused by lipstick, especially matte lipstick, has always been a difficult point for beauty brands to overcome. Lynsey Alexander admits that as a lover of retro red lips, she used to have to endure chapped lips almost all the time, but Prada lipstick brought the opposite experience. 

 

Although it is called matte lipstick, Prada lipstick has a unique soft and fuzzy matte lipstick texture due to the addition of Bifidobacterium extract and Jojoba oil, supplemented by high-tech technology to create a frosting texture. While nourishing the lips, it reflects a faint luster similar to Prada’s iconic recycled nylon.

 

From color matching logic to texture research and development, the product strength of Prada lipstick can be seen from this. In the seemingly colorful makeup market, only the core products can impress the increasingly rational consumers in China.

 

Prada Beauty, which successfully opened the market through lipstick, launched a brand-new Prada lipstick deconstruction nude series at the end of December, starting from nude brown, introducing four variable colors: plain soft powder, contrast reddish, deep rose purple and flexible earth color, thus forming a very layered color aesthetics. It is worth noting that the B107 naked brown in the new color has been shown out of stock in Tmall flagship store.

 

At the same time, Prada Beauty also announced actress Andy as the spokesperson of Prada makeup and perfume, and released lipstick blockbusters and series of short films performed by her. With the help of the star effect, Prada Beauty is continuously expanding its share in the China market.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty announced actor Andy as the spokesperson of Prada makeup and perfume.

 

It is reported that Prada Beauty Cosmetics held "Prada Speculative Aesthetics — — Special creative meeting ",Lynsey Alexander, the global creative makeup artist of PRADA Beauty, as a special guest of this creative meeting, started an aesthetic dialogue with professionals. Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center (French headquarters), also introduced the cutting-edge technology of brand skin care at the creative meeting. This is an important and complete appearance of Prada Beauty in China market after the perfume was released last year.

 

With the growth of the overall luxury market slowing down, it has become an industry consensus to build a diversified income structure. Thanks to its status as a cash cow, beauty cosmetics have once again become the focus of high-level brand attention.

 

In recent years, it is not uncommon for luxury goods group giants to set up beauty departments, or luxury brands to enter the beauty industry. However, it is rare for brands to break into this category in a real sense and shake the original pattern. Prada is one of them.

 

The success of Prada has revealed three new ideas for the operation of luxury beauty brands, namely, creativity first, technology empowerment and sustainable development.

 

First of all, in terms of creativity, the integrity of the aesthetic system has been raised to an unprecedented height, which is different from the narrative of luxury brands and authorized perfume beauty brands in the past.

 

For most luxury brands that authorize the beauty business to the professional beauty group, it is necessary to keep the beauty business matching with the brand image at all times, get inspiration from the fashion business, and strengthen the connection between products and core brand assets to solve the problem that the beauty business is out of touch with the brand story.

 

The practice of Prada beauty cosmetics provides a reference answer to this question to some extent. From simple packaging, the extensive use of the brand’s iconic triangle elements to the product concept that emphasizes speculation and innovation, Prada beauty products are highly consistent with the brand’s ready-to-wear line.

 

It is reported that Prada’s beauty products all use its brand-name fragrances, such as mustard flower, vanilla and iris flower, and the fragrance type is created by Daniela Andrier, the perfumer of Prada Watermark private perfume series.

 

The design of Prada lipstick is undoubtedly a benchmark example that closely follows the brand gene and continues its aesthetic system. In addition to the metal shell that echoes the avant-garde style of the brand, the triangular cut at the top of the paste, the Saffiano cross pattern engraved on the paste and the texture of the Re-Nylon recycled nylon fabric all come from Prada’s past iconic design.

 

When talking about the color creation of Prada Beauty, Lynsey Alexander said that the team reviewed as many as 27,000 kinds of pattern prints in the brand archives, and got the inspiration of TINT, and even directly extracted a series as a prototype to form a palette. This also explains why brown, a symbol of everyday classics, becomes the background color of Prada lipstick.

 

However, under the seemingly harmonious and conservative main color, there are imperceptible conflicts and rebellions. In the article "How to Understand Prada" written by WeChat official account LADYMAX, the author Tang Shuang once wrote that Pradism is rich and complex, with multiple levels, and even often fights with the accustomed aesthetics, constantly overlapping levels outside the solid base, reflecting vivid and interesting different personalities.

 

In Lynsey Alexander’s view, the unexpected purple, orange or green in the eye shadow tray is the embodiment of this complexity. They not only add interest to the classic elements, but also release free space for improvisation, encouraging consumers to go out of the comfort zone and explore new possibilities, even if they are contrary to daily aesthetics.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty held "Prada Speculative Aesthetics — — Special creative meeting "

 

"I think this is Prada’s philosophy, and there is no specific restriction on something." Lynsey Alexander’s understanding of Prada is largely due to her frequent meetings with Miuccia Prada, the current creative director of Prada. High-intensity communication ensures the relevance of beauty categories and brand themes, as well as the consistency of information conveyed by products.

 

However, moderate exploration does not mean complete change. Unlike many top makeup artists, Lynsey Alexander is not keen on changing a person’s own style. Accidents can be used as embellishments, but they cannot be the "main course". For her, people’s own sense of existence must be greater than makeup, and their own style cannot be erased by cosmetics.

 

This people-oriented concept has also been injected into the design of Prada beauty by Lynsey Alexander, emphasizing the preservation of personal characteristics, breaking through the traditional beauty thinking and becoming a reflection of the "speculative aesthetics" system.

 

Taking the foundation as an example, she believes that different from other liquid foundations that completely cover the skin, the foundation products of Prada beauty cosmetics should reveal the true beauty and take the amplification of natural beauty as the core concept.

 

In fact, this is in line with the global beauty trend. After the pursuit of tanning in the western market and the mainstream aesthetics of whitening in the east, the makeup trend with natural skin color as the core has risen. On social media in China, the popularity of keywords such as "plain water makeup" and "nude makeup" also confirmed this trend.

 

In addition to reshaping the thinking of beauty through creativity, the second important lever for Prada to pry open beauty is technology.

 

Lynsey Alexander admits that the competitiveness of beauty brands ultimately comes from technological innovation, and research and development often needs to rely on beauty giants with absolute advantages in resources such as laboratories and researchers. In 2019, Prada signed a long-term license agreement with L ‘Oré al Group, which came into effect in 2021. The latter was licensed to create, develop and sell high-end beauty products for Prada.

 

"The support of the big group provides a strong backing for the research and development of Prada beauty." For example, Lynsey Alexander said that the laboratory has tried many times to modulate a color between yellow and green, so as to ensure the accurate transmission of the emotional narrative that the overall color matching wants to express, and any lack of expressiveness will not be compromised.

 

Not only that, Prada’s reflection on the boundary between makeup and skin care is also obvious. Lynsey Alexander believes that the era when makeup has become a burden on the skin has passed, and makeup will gradually approach skin care. By injecting skin care ingredients into make-up, Prada Beauty has introduced products such as lipstick and eye shadow containing moisturizing factors, and promoted the blurring of the boundary between them with innovative technology.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

The support of large groups has provided a strong backing for the research and development of Prada beauty cosmetics.

 

The active cream, which marks Prada’s ambition in the field of high-end beauty, also reflects the brand’s strong strength in product research and development by introducing a new skin care concept called "active".

 

According to reports, the day and night two-in-one cream formula contains the cutting-edge technology of "muscle comes from fitness" which has been developed for more than three years, accurately compounding three major components: 18% boson, 2% vitamin CG and 0.175% ceramide NP, so as to promote the progressive regeneration of collagen layer by layer and rejuvenate the skin in time.

 

In addition to creativity and technology, Prada Beauty also promotes sustainable development to a rare height in the industry as an important part of the triple operation idea. If creativity and technology are used as leverage to help Prada beauty break through the tight encirclement and determine its top line, then a responsible attitude is to create a solid bottom line for the series.

 

This is also the embodiment of the overall strategy of Prada Group, which has taken the concept of sustainable development as an important starting point in fashion, jewelry and corporate governance in recent years.

 

Reflected in the beauty series, not only in the design and packaging process, strict control of packaging materials, use of recyclable plastics, promotion of sustainable replacement packaging, but also traced back to the product formula. Take Prada Active Cream as an example. This iconic product follows a sustainable formulation process from raw material procurement to ingredient extraction, and does not contain raw materials from petrochemical industry. The replaceable supplementary design can save 86% of material consumption compared with repurchasing formal products.

 

But more importantly, as a brand that leads the market, the sustainable development of brands in all fields now not only depends on the improvement of their own technical practice, but also needs to guide consumers to adopt a longer-term thinking mode through product concepts with the help of brand appeal, and promote changes from both ends of the consumption chain at the same time.

 

In fact, many inspiring ideas implied in Prada’s first beauty collection can indirectly benefit sustainable development.

 

Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center, said at the creation meeting that "initiative" has a corresponding concept in the context of China, that is, "preemption" to prolong the healthy state of skin. It is often more efficient to intervene in layout in advance than to react passively to aging signals, especially in the field of skin care.

 

For example, before mixing the color of liquid foundation, Prada Beauty scanned 3,000 faces and their skin colors from different regions and races around the world. On the one hand, it can cover and understand the largest range of consumers, but on the other hand, it can be sorted and extracted into limited color numbers with the help of AI technology through dynamic filtering and other scientific and technological means, without causing excessive product quantity and inventory waste.

 

From fashion to fine jewelry to beauty cosmetics, the launch of beauty cosmetics series continues to complete Prada’s story, and also continues Prada’s ability to reconcile seemingly contradictory concepts such as art and commerce, elegance and popularity, idealism and consumer society and reality at any time. For brands that accurately balance the proportions, beauty is undoubtedly the freest palette and playground.

 

Release creativity, make good use of technology, and a responsible attitude, which are nested in a ring and become the golden triangle of Prada beauty.

 

There are still dark horses in the most crowded beauty market.

morePrada   Information of

[Network rumors] Beidaihe network rumors into the lottery station

In order to further improve the masses’ ability to identify rumors, consciously resist online rumors, and jointly safeguard the clearness of cyberspace, recently, the Network Information Office of Beidaihe District Committee entered the lottery station to carry out online rumor propaganda activities.

By distributing leaflets, answering questions on the spot, etc., the activity publicized the contents such as online rumors and online reports, and sent a "big meal" for the majority of lottery players, and encouraged lottery players to actively participate in reporting harmful information, resist online rumors, and consciously surf the Internet according to law, in a civilized way and rationally.

Original title: "[Network rumors] Beidaihe network rumors into the lottery station"

Read the original text

National Bureau of Statistics: Real estate investment increased by 8.1% from January to September.

  Cctv newsAccording to the website of the National Bureau of Statistics, from January to September 2017, the national real estate development investment was 8,064.4 billion yuan, a nominal increase of 8.1% year-on-year, and the growth rate was 0.2 percentage points higher than that in January-August. Among them, residential investment was 5,510.9 billion yuan, an increase of 10.4%, and the growth rate increased by 0.3 percentage points. The proportion of residential investment in real estate development investment is 68.3%.  I. Completion of investment in real estate development

  From January to September, the investment in real estate development in the eastern region was 4,286.9 billion yuan, a year-on-year increase of 9.0%, and the growth rate was 0.2 percentage points higher than that in January-August; The investment in the central region was 1,716.9 billion yuan, an increase of 13.3%, and the growth rate was the same as that in January-August; The investment in the western region was 1,741 billion yuan, an increase of 3.6%, and the growth rate dropped by 0.4 percentage points; The investment in Northeast China was 319.7 billion yuan, down by 3.3%, and the decline narrowed by 4.1 percentage points.

  From January to September, the housing construction area of real estate development enterprises was 7,380.65 million square meters, a year-on-year increase of 3.1%, and the growth rate was the same as that in January-August. Among them, the residential construction area was 5,053.3 million square meters, an increase of 2.9%. The newly started housing area was 1,310.33 million square meters, an increase of 6.8%, and the growth rate dropped by 0.8 percentage points. Among them, the newly started residential area was 941.13 million square meters, an increase of 11.1%. The completed housing area was 576.94 million square meters, an increase of 1.0%, and the growth rate dropped by 2.4 percentage points. Among them, the completed residential area was 412.6 million square meters, down by 1.9%.

  From January to September, the land acquisition area of real estate development enterprises was 167.33 million square meters, up 12.2% year-on-year, and the growth rate was 2.1 percentage points higher than that in January-August; The land transaction price was 814.9 billion yuan, an increase of 46.3%, and the growth rate increased by 3.6 percentage points.

  Second, the sale and sale of commercial housing

  From January to September, the sales area of commercial housing was 1,160.06 million square meters, up 10.3% year-on-year, and the growth rate dropped by 2.4 percentage points from January to August. Among them, the residential sales area increased by 7.6%, the office sales area increased by 32.7%, and the commercial sales area increased by 23.7%. The sales volume of commercial housing was 9,190.4 billion yuan, up by 14.6%, and the growth rate dropped by 2.6 percentage points. Among them, residential sales increased by 11.4%, office sales increased by 25.2%, and business sales increased by 31.8%.

  From January to September, the sales area of commercial housing in the eastern region was 506.56 million square meters, up 5.5% year-on-year, and the growth rate dropped by 2.4 percentage points from January to August. Sales reached 5,266.2 billion yuan, up 6.9%, and the growth rate dropped by 2.9 percentage points. The sales area of commercial housing in the central region was 305.21 million square meters, an increase of 13.9%, and the growth rate dropped by 2.7 percentage points; Sales reached 1,845.4 billion yuan, an increase of 23.5%, and the growth rate dropped by 2.5 percentage points. The sales area of commercial housing in the western region was 289.68 million square meters, an increase of 16.0%, and the growth rate dropped by 2.6 percentage points; Sales reached 1,699.7 billion yuan, an increase of 32.0%, and the growth rate dropped by 3.1 percentage points. The sales area of commercial housing in Northeast China was 58.62 million square meters, an increase of 8.0%, and the growth rate dropped by 1 percentage point; Sales reached 379 billion yuan, an increase of 21.5%, and the growth rate increased by 2 percentage points.

  At the end of September, the area of commercial housing for sale was 611.4 million square meters, a decrease of 12.12 million square meters compared with the end of August. Among them, the area for sale of residential buildings decreased by 9.38 million square meters, the area for sale of office buildings decreased by 670,000 square meters, and the area for sale of commercial buildings decreased by 1.38 million square meters.

  Three, the real estate development enterprise funds in place

  From January to September, the funds put in place by real estate development enterprises reached 11,309.5 billion yuan, an increase of 8.0% year-on-year, and the growth rate dropped by 1 percentage point from January to August. Among them, domestic loans were 1,900.3 billion yuan, an increase of 19.5%; Foreign investment reached 11.3 billion yuan, up by 0.9%; Self-raised funds were 3,645.1 billion yuan, down by 0.3%; Other funds reached 5,752.8 billion yuan, up by 10.4%. Among other funds, deposits and advance receipts amounted to 3,461 billion yuan, up by 16.9%; Personal mortgage loans reached 1,773.9 billion yuan, up by 1.3%.

  Fourth, the real estate development boom index

  In September, the real estate development boom index (referred to as "national housing boom index") was 101.44, 0.02 points higher than that in August.

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In July, production and sales increased by over 30% year-on-year, and new energy vehicles continued to develop well.

  Xinhua News Agency, Beijing, August 12th Title: Production and sales in July increased by over 30% year-on-year, and new energy vehicles continued to develop well.

  Xinhua News Agency reporter Zhang Xinxin

  According to the data released by the Ministry of Industry and Information Technology recently, in July, the production and sales of new energy vehicles in China reached 805,000 and 780,000 respectively, up by 30.6% and 31.6% respectively, and the market share reached 32.7%.

  Industry experts said that with the support of a series of policies such as excellent supply and consumption promotion, new energy vehicles continued to develop well and supporting facilities were constantly improved. The market penetration rate of new energy vehicles has increased, the technology has been continuously improved, the innovation vitality of enterprises has been further stimulated, and the high-quality development of the industry has been continuously promoted.

  Lantu Automobile recently released brand delivery data, and delivered a total of 3,412 new cars in July, up 90% year-on-year and 13% quarter-on-quarter. Stepping up to 3,000 steps for five consecutive months, "Lan Tu Speed" has the strength of brand’s continuous accumulation, as well as the expanding market scale and comprehensive industrial competitiveness of new energy vehicles. Lu Fang, CEO of Lantu, told reporters that Lantu Automobile has entered a stage of steady growth in sales, and the newly upgraded new Lantu FREE will be listed soon. While constantly exploring the domestic market, the brand is also actively deploying "going out". In the third quarter of this year, it will be officially launched in the Nordic markets such as Finland.

  On July 11th, 2023, at Taicang Port International Container Terminal in Jiangsu Province, a batch of new energy vehicles will be exported by special frame transportation (panoramic photo of unmanned aerial vehicle). Xinhua News Agency (photo by Ji Haixin)

  Since the beginning of this year, China’s new energy automobile industry has galloped all the way. From January to July, the production and sales of new energy vehicles totaled 4.591 million and 4.526 million, up 40% and 41.7% respectively.

  Recently, policies to support automobile development have been launched intensively. China has made it clear that the vehicle purchase tax reduction policy for new energy vehicles will be extended to the end of 2027; The National Development and Reform Commission, together with the Ministry of Industry and Information Technology and other departments, formulated "Several Measures for Promoting Automobile Consumption"; The Ministry of Industry and Information Technology has clearly stepped up the formulation and implementation of the work plan for the steady growth of key industries such as automobiles … …

  "Support measures from both ends of supply and demand further boost market confidence and stabilize industrial development." Chen Shihua, deputy secretary-general of China Automobile Industry Association, said that with the implementation of the new round of automobile consumption promotion policy, the consumption potential of automobiles, especially new energy vehicles, is expected to be further released, which will help the industry achieve the goal of steady growth throughout the year.

  Market expansion drives industrial chain innovation. At the end of June, Dongfeng Weifu distributed wheel drive passenger car started long-term test, adopting pure electric four-wheel drive, high integration technology of wheel motor and controller. Compared with the traditional drive configuration, the whole vehicle accelerated by 42% in 100 kilometers.

  You Zheng, deputy general manager of Dongfeng Company, told the reporter that Dongfeng has continued to promote electrification and intelligent technology across the board, and has achieved independent control in the three power systems and completed the industrial layout. Focusing on intelligence, we have independently created a new generation of centralized SOA electronic and electrical architecture. Relying on technology brands Hydrogen Boat, we will continue to promote the development of hydrogen power. "We will make efforts to fill the shortcomings, seize the new track of intelligent network connection, and use new technologies and new products to build the competitive advantage of new energy intelligent network connection vehicles".

  "In the past, competition relied on special technology. Today, it depends more on ‘ Chain ’ 。” Xu Jun, senior vice president of Zero Run Automobile, said that consolidating and expanding the advantages of industrial chain by relying on integrated innovation is very important for new energy vehicles to achieve "leading" in the future. The industry is also stepping up its efforts, and collaborative innovation modes such as host manufacturers, component manufacturers, software companies and scientific research institutes have become the mainstream.

  The supporting system will be improved to lay a solid foundation for industrial development. According to the data released by China Electric Vehicle Charging Infrastructure Promotion Alliance, as of July 2023, the member units in the alliance reported a total of 2.211 million public charging piles.

  According to the data of the Ministry of Transport, by the end of June, 5931 expressway service areas had built charging facilities, accounting for 89.48% of the total number of expressway service areas in China. The next step will be to further optimize and improve the service charging infrastructure network along the highway in accordance with the principle of "moderate advance".

  Shandong introduced measures from the aspects of charging infrastructure construction and time-of-use electricity price of residential charging piles, and Shenzhen issued the Three-year Action Plan (2023-2025) for Shenzhen to accelerate the construction of a new generation of world-class automobile city … … All localities have launched pragmatic measures according to local conditions to "escort" the development of new energy vehicles.

  Recently, the Ministry of Industry and Information Technology and other five departments have revised the current Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, adjusted the calculation method of new energy vehicle points, and established a flexible trading mechanism of points to further help the industrial development.

  The "Guidelines for the Construction of National Vehicle Networking Industry Standard System (Intelligent Networked Vehicles) (2023 Edition)" was recently issued to provide the vehicle networking industry with a more complete framework, more comprehensive content and clearer logic.

  The relevant person in charge of the Ministry of Industry and Information Technology said that it will guide the industry to be electrified, intelligent and networked through standards, and further enhance the development momentum of the automobile industry. At the same time, it will support key large enterprises to take the lead, large, medium and small enterprises to participate, carry out cross-industry and cross-domain collaborative innovation, accelerate the research and development, popularization and application of new technologies and new products such as high-precision sensors and operating systems, support the development of high-security climate power batteries, heat pump air conditioning, vehicle thermal management and other technical research, and provide policy assistance for the high-quality development of new energy vehicles.

The "double points" policy of new energy vehicles will be adjusted again. Can car companies cope with it easily?

  Focused double integral

  The new energy automobile industry in 2019 is doomed to be unsettled. In the post-subsidy era, the double-point policy related to the development of new energy vehicle market will be adjusted again. In early September, the Ministry of Industry and Information Technology and other relevant departments announced the Decision on Amending the Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points (Draft for Comment). All-media reporters combed the new "double points" draft for comments and found that this time it mainly involved a number of content adjustments, including changes in the calculation method of points, redefining traditional energy passenger cars, and clarifying the definition of low-fuel passenger cars, which brought new changes to new energy vehicles.

  Text, photo: Guangzhou Daily all-media reporter Deng Li

  Break the rules!

  Pure electric vehicles no longer share the integral pressure of high-displacement vehicles.

  The adjustment of pure electric vehicles in the new "double integral" draft for comments has attracted much attention. For example, Article 10 is added: "The actual value of average fuel consumption of traditional energy passenger cars in enterprises refers to the actual value of average fuel consumption of enterprises in which new energy vehicles do not participate in accounting." This new regulation means that the new energy and traditional energy passenger cars of car companies will be accounted for independently in the future. It is widely believed in the industry that this will break the rules that pure electric vehicles share the fuel consumption points of large-displacement fuel vehicles.

  Cui Dongshu, Secretary-General of the National Passenger Car Information Association, said that before, some traditional fuel car companies actively laid out new energy fields in response to the "double-integral" policy, so as to achieve the effect that high-displacement vehicles rely on pure electric vehicles to share the pressure of double-integral, and this method will not be feasible in the future. The new "double-integral" draft for comments allows new energy vehicles not to participate in the average fuel consumption accounting of traditional energy passenger cars, which will help new energy vehicles to further accelerate their development.

  Hybrid benefits!

  Encourage the development of low fuel consumption vehicles.

  In the new "double integral" draft for comments, there is also a regulation that is regarded as affecting the development trend of new energy vehicles. That is, Article 16 is added: "When calculating the integral standard value of new energy vehicles of passenger car enterprises, the production or import of low-fuel passenger cars shall be calculated according to 0.5 times of its quantity." According to the current understanding, all vehicles whose fuel consumption meets the standard under comprehensive working conditions can be considered as low-fuel passenger vehicles, such as hybrid vehicles with obvious fuel-saving effect. Therefore, industry experts generally believe that this is to strongly encourage the development of low fuel consumption models.

  All-media reporters noticed that on July 9 this year, the Ministry of Industry and Information Technology had publicly solicited opinions from the public on the amendment (draft for comments) to the Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, and proposed for the first time to give preferential treatment to non-plug-in hybrid vehicles. This has benefited the hybrid models of Japanese companies such as Toyota and Honda. For the new adjustment, the relevant car companies said they were waiting to see. For example, Honda China said that it is studying and studying the revised opinion draft, and has not made any product adjustments for the opinion draft.

  The weight of cruising range decreases.

  The energy consumption requirements of pure electric vehicles are improved.

  The new "double points" exposure draft adjusts the calculation method of new energy passenger car models, and reduces the impact of cruising range on new energy vehicle points. In terms of the lower limit of pure electric passenger cars, the revised draft stipulates for the first time that all passenger cars with cruising range below 150km will be accumulated according to 1 point; At the same time, the upper limit of fuel cell vehicle points is increased by 1 point compared with the current regulations. At the same time, based on the current pure electric vehicle with a cruising range of 350km on the market, according to the previous "double points" policy, the maximum accumulated points can be 5, and if calculated according to the adjusted double points policy amendment, only 2.5 points can be obtained.

  Insiders said that on the one hand, through the adjustment of the integral calculation formula, it will link up with the existing policies in terms of vehicle technical indicators and guide the technological progress of the industry; On the other hand, optimize the index system and strengthen the requirements for energy consumption and other indicators that reflect the advanced nature of the whole vehicle.

  Modify points trading rules

  Increase by 2% every year.

  The second paragraph of Article 22 in the new "Double Points" exposure draft is amended as: "The positive points of new energy vehicles of passenger car enterprises can be freely traded according to these Measures. The positive points of new energy vehicles generated in 2019 and beyond will be carried forward in accordance with the following rules, and the validity period of the carry-forward will not exceed three years.

  All-media reporters noticed that the new "double points" exposure draft gave clear carry-over rules for the new energy points, and additionally stipulated that it could be carried over in 2019. Previously, the "double points" policy stipulated that the positive points of new energy vehicles should not be carried forward, and the adjustment plan not only encouraged traditional energy passenger car enterprises to actively reduce fuel consumption, but also encouraged enterprises that only produced new energy vehicles, which could bring more new energy points to the points trading market.

  In addition, the second paragraph of Article 17 in the new "Double Integral" exposure draft is amended as: "In 2021, 2022 and 2023, the integral proportion of new energy vehicles is required to be 14%, 16% and 18% respectively. The requirements for the proportion of new energy vehicle points in 2024 and beyond will be announced separately by the Ministry of Industry and Information Technology. " Compared with the current "double points" policy, the proportion of new energy points in 2019 and 2020 is 10% and 12% respectively, and the "double points" of new energy will increase at an equal rate of 2% every year from 2019 to 2023. The industry believes that most car companies can easily cope with the "double points" policy.

  Methanol and other fuel vehicles

  Incorporate into traditional passenger cars

  It is worth noting that the new "double-integral" draft revised the third paragraph of Article 4 as follows: "The traditional energy passenger cars mentioned in these Measures refer to passenger cars (including non-plug-in hybrid passenger cars) that can burn gasoline, diesel, gas fuel or alcohol ether fuel, etc., except new energy passenger cars." Alcohol ether fuel refers to methanol, dimethyl ether and other clean fuels for replacing gasoline and diesel. If it is included in the category of traditional passenger cars, it can realize the maximum clean and reasonable utilization of coal resources. In other words, diversification of vehicle fuels and ensuring energy security are being put on the agenda.

  [market observation]

  Conducive to the healthy development of the industry

  According to the previously published Evaluation Method and Index of Passenger Car Fuel Consumption, by 2025, the average fuel consumption index of Chinese automobile enterprises will be 4L per 100 kilometers. To achieve this target, we need a balanced development of the market. Cui Dongshu said: The new version of the "double integral" amendment provides a more relaxed environment for the development of new energy automobile industry, and on the other hand, it also takes into account the development needs of energy-saving vehicles, which will play a good guiding role in the development of the industry. The new adjustment of the "double integral" policy has attracted the industry’s most attention to the integral calculation method proposed for low-fuel consumption vehicles, which means that the requirements for new energy integral are also reduced, which can be expected to promote the popularization of energy-saving technologies and hybrid technologies for fuel vehicles, such as 48V micro-mixing, idle start-stop and other energy-saving technologies will be better promoted.

  At the same time, Japanese companies with obvious advantages in hybrid technology of oil and electricity are also welcoming vitality. In this way, it can also reduce the "virtual fire" caused by the development of pure electric vehicles in the market, and traditional car companies do not have to rush to abandon the internal combustion engine technology and concentrate on the new energy field. This is conducive to the balanced development of the automobile market, so as to achieve the goal of 4L with high quality.

  For joint ventures and foreign brands, it is also very beneficial to include hybrid models in the assessment; Especially for the major domestic automobile groups that rely on joint venture brands to contribute profits, slowing down the market in the automobile market can be described as a timely help.

  All-media reporters noticed that although the new "double points" policy is still being solicited, joint venture car companies have accelerated in the field of new energy vehicles, especially hybrid models. For example, BMW, Dongben, Lincoln, Jeep, etc. have launched new hybrid models. Generally speaking, the constantly adjusted "double integral" policy is also exploring the most suitable development route, but the general direction of energy saving will never change.