It is said that the car market is like a battlefield, and new cars are on the market, but whether sales can be hot is sometimes unknown. The performance of Haval’s second-generation big dog is a bit unclear. It has been on the market for 406 days, but sales have been flat? The highest sales volume in a single month has barely passed the 2,000 mark. This is very different from the scene when it became popular as soon as it was launched.
The reason was really complicated. One of them said that it was because it had to compete with Big Brother Big Dog. The two brothers sold on the same platform, and they fought for the price.
On the other end, the old and new generations of big dogs are too similar in terms of car performance. The DHT hybrid version brought out by the second generation first appeared, which sounded tall, but the result was full front drive, which was simply unworthy of the name. At least it had to have a four-wheel drive to be able to say it.
Another thing I have to mention is that in terms of the Hi4 hybrid system that everyone is looking forward to, the second-generation big dog is like sitting on a station and missed the opportunity. After all, the Hi4 system has not had time to launch synchronously with the second-generation big dog, and missed the opportunity to take off like a rocket.
But time waits for no one, and finally Haval also brought the second generation of big dog Hi4 at the end of March, asking 179,800 yuan, at least to give an explanation to the fans who have been waiting for flowers.
To say that this second-generation big dog Hi4, it is almost the same as the fuel and DHT versions in terms of body size, appearance and interior, and the power system is a drastic change.
The Hi4 system is claimed to be the same as the Raptor, with a 1.5T engine plus front and rear dual motors, providing a comprehensive improvement in power and acceleration. Moreover, the driving mode is quite rich. It is not only for viewing, but also really makes it possible. The fuel consumption of 100 kilometers is quite close to the people, which is not worse than that of traditional fuel vehicles.
As far as the driving experience is concerned, the second-generation big dog Hi4 is quite handy, and it can drive in the city and go to the quagmire and beach with ease. But I have to remind you that the car is a good car, but it is not ideal for long-term off-road climbing. It is light off-road, and if it is not done well, the heating power of the motor will decrease, but it will not be worth the loss.
After saying so much, I felt a little pimple in my heart: Why is there only one high-end version of such a four-wheel drive model?
This threshold suddenly a lot higher, although this top model is indeed awesome, but literally, if customers feel that the price of two-wheel drive can drive four-wheel drive that kind of comfortable, not more attractive?
If Haval’s second-generation big dog can adjust it, stop the DHT version, and expand the Hi4 system to the middle and low-end models, it may be more attractive to consumers, activate everyone’s purchasing desire, and enhance the competitiveness of the home field. What do you think?
Let’s continue to chat. After the second-generation big dog Hi4 went on sale, it did cause a lot of waves in the rim. However, under this wave, there is still a little less real Dongfeng.
Looking at the Hi4 hybrid system it is equipped with, it can be said that it is striving for a breakthrough, but for the general public, especially consumers with a tighter wallet, it is more convincing to be close to the people.
Haval should consider adding several more options to the second-generation big dog Hi4, configuring the layered configuration, and giving more diverse choices to car buyers with different needs and budgets, which may be able to mobilize broader market demand and stimulate sales growth. From the current situation, a single top version does not seem to have completely hit the market dessert.
Let’s analyze it in detail. First of all, the configuration was already lagging behind when it came out. The second-generation big dog already has a certain user base. If the Hi4 system can be launched simultaneously, it is likely to inherit and expand this customer base.
But it backfired, and it was a step late, causing some consumers to switch to the arms of other brands. The market competition is fierce, and once the opportunity is lost, it will be more difficult to recapture users’ attention.
Secondly, the launch of a new car requires a combination of marketing strategies and market sentiment. Relying solely on a single configuration version is obviously difficult to attract consumer groups with price sensitivity and diverse functional requirements.
After all, for many consumers, a car is not just for driving, but also a choice to invest and express their attitude towards life.
Let’s imagine that if Haval can develop some more economical versions on the basis of the second-generation big dog Hi4, even if it sacrifices a little power performance or luxury configuration, propose more cost-effective models, and match them with flexible sales strategies, then sales growth will be a natural thing.
For example, some brands in the North American market will launch multiple versions of their new cars at the same time to meet the needs of different consumers and gradually tighten their market network.
What’s more, technical highlights like Hi4 would undoubtedly be more attractive if they could be downsized to lower-end versions.
At the same time, the user experience is also a big challenge. The second-generation big dog Hi4 has a good performance in intelligent hybrid and off-road performance.
But if you really want to satisfy ordinary users, they may be more concerned about comprehensive fuel consumption, driving comfort, and the daily reliability of the vehicle. For veteran drivers trying to enter the hybrid field, the smoothness and adaptability of the power system are even more critical considerations.
In this way, the future path of Haval’s second-generation big dog Hi4 is quite clear – diversified configuration to meet the needs of different levels; flexible marketing strategies to truly know oneself and the enemy; product strength to continue to strengthen the user experience, starting from the details, so that driving becomes a pleasure, rather than just moving from point A to point B.
In short, the car market is changing, and the product update speed is dazzling. The fate of Haval’s second-generation big dog Hi4 is not predetermined, but how to catch up or overtake through acquired efforts is a question worthy of careful consideration.
