"China pecans look at Zhejiang, and Zhejiang pecans look at Lin’ an." In recent years, under the guidance of national macro-policy and the support of Lin ‘an hickory industry policy, Lin ‘an hickory, which is thin-skinned, kind, crispy and delicious, has entered thousands of households from Tianmu Mountain area in the west of Hangzhou. Today, Carya cathayensis in Lin ‘an has become a golden business card in Lin ‘an, and won honorary titles such as origin mark, certification trademark and Zhejiang regional famous brand respectively.
However, in the process of development, pecan enterprises are often attacked by network rumors. At the end of every year, there will always be a marketing number to concoct a batch of false news that "Lin ‘an pecan enterprises illegally add and use food additives and bleach nuts", which will negatively affect Lin ‘an pecan enterprises. Jin Ruoqun, secretary of the Carya Industry Association in Lin ‘an District, Hangzhou, said that this is an old news in 2014. The on-site inspection and sampling inspection in that year have proved that the old news is inaccurate, but the related news is often repackaged and hyped.
Rumors not only hurt innocent enterprises, but also destroyed the network environment that should be clear. Under the dual background that the Central Network Information Office put forward the special action requirement of "Clarifying, Optimizing the Business Network Environment and Protecting the Legal Rights and Interests of Enterprises" and the Zhejiang Provincial Party Committee and the provincial government promoted the unified deployment of the "No.1 Reform Project", the Network Information Office of Zhejiang Provincial Party Committee launched the special action of "Pro-Clarifying and Protecting Enterprises", which consisted of three working brands, namely "Clear Lang Xia", "Qing Feng Xia" and "Qing Sheng Xia".
Among them, "Qing Feng Xia" is a cartoon image specially produced and launched by Zhejiang Netcom for rumors related to enterprises. Wearing a cloak, a hat and a sword, it is a cute little panda, but there is no lack of firmness and courage in its actions. With the help of pictures and texts, the sword of "Qing Feng Xia" refers to rumors, which makes it turbulent and clear.
Faced with the false information that "Lin ‘an Carya cathayensis is bleached", the second issue of "Qing Feng Xia" specifically elaborated the ins and outs of relevant rumors, eliminating the false and retaining the true, rooting out the source, and guarding the healthy environment necessary for the vigorous growth of Lin ‘an Carya cathayensis.
Jin Ruoqun explained: "All along, we have been cracking down on the production of food that does not meet safety standards. Every year in the pecan picking season, we should carry out raw material risk monitoring, focusing on monitoring pesticide residues and heavy metals, and monitoring indicators such as food additives and heavy metals in roasted nuts. Despite this, it is still difficult to avoid the phenomenon of online hype of false news. "
"With the help of the network information department, the adverse effects on Lin’ an Carya cathayensis have not been further expanded." She further introduced that from the current situation of enterprise care in Hangzhou, association enterprises and entrepreneurs are satisfied with the government’s enterprise care work.
"Qing Feng Xia" has played a role in publicizing and warning typical cases of illegal and bad information on the Internet. But for enterprises hurt by rumors, it is not enough to just rumor. As a result, Zhejiang Netcom saw the action with the brand of "Qinglang Xia", and then solved the problem with "Qingsheng Xia" and achieved results.
"Qing Lang Xia" means continuing to deepen the special action of "Qing Lang, optimizing the business network environment and protecting the legitimate rights and interests of enterprises", and establishing a fast track for the acceptance and disposal of network infringement reports of listed companies and listed companies. In order to upgrade the acceptance and disposal of enterprise-related reports, Zhejiang provincial and municipal Internet illegal and bad information reporting websites have opened online infringement information reporting areas for enterprises, and centralized disposal of a number of false information for key enterprises in the province. Up to now, Zhejiang has accepted 665 reports from various enterprises and cleaned up more than 1,000 false information about enterprises.
"Qing Sheng Xia", that is, innovatively establishing the working mechanism of clearing the source of reporting statements, expanding online influence through official statements issued by various localities and departments, and crowding out the living space of rumors. The three-level network information offices of cities and counties in Zhejiang Province are working in the same direction, and have provided various guidance and assistance for more than 220 typical reporting cases of 212 enterprises.
In addition to Lin ‘an Carya cathayensis, the "Little Panda" represented by "Qingfeng Xia" also provides rights protection for well-known enterprises in Zhejiang Province, such as Hikvision, Nongfu Spring, Tianneng, Arnold Pharmaceutical, etc., and regularly carries out business assistance services. Zhejiang Netcom’s "Pro-Qing, Protecting Enterprises" and "Three Heroes" work together to create a clear cyberspace, create a pro-Qing business environment, and escort the healthy development of enterprises.