标签归档 西安桑拿

If the past six or seven years were the outbreak period of catering categories in China, it is now entering the low tide period of category development, and it is becoming more and more difficult to break through new categories. However, in recent years, a sub-category of Sichuan cuisine has developed against the trend, which is the intangible cultural heritage-Leshan Qiaojiao Beef.

This century-old famous food, which originated from Leshan, Sichuan, has a broad mass base in Sichuan and Chongqing. Previously, it was mostly operated by a single store, and few branded and chained stores were seen. In recent years, under the impetus of a group of main players represented by all-cattle artisans, stilted beef has gradually broken the situation of category and no brand, and developed rapidly.

In addition, with the improvement of consumer cognition, the concept of intangible cultural heritage has gradually become one of the trends in the consumer side, which is highly sought after by young people. As one of the intangible cultural heritages, the stilted beef has benefited from this trend dividend and also brought its own traffic in the consumer market.

It is worth mentioning that Leshan is also known as the treasure house of Sichuan cuisine. Besides stilted beef, sweet-skinned duck, steamed beef with flour, dervish chicken and spike potato are also very representative foods. Therefore, there has always been a saying in the Sichuan food industry that foreigners line up to eat in Chengdu and Chengdu people line up to eat in Leshan.

(Photo courtesy of the enterprise, issued by Yangguang. com)

At present, relying on all kinds of delicious food in Leshan as the representative, the whole cattle craftsman has played a new chain pattern in combination with modern catering positioning.

With a loaf of beef, the annual turnover of the 60-flat store exceeds 10 million.

The single store covers an area of 60 square meters, the daily turnover is stable at more than 30,000 yuan, the average monthly take-out is over 9,000, and the daily turnover is over 10 million.

This is the report card handed over by Beijing Wangjing Qilinshe Store during the epidemic, which has long occupied the first place in the praise list of Wangjing Sichuan cuisine and the TOP3 in the popular list.

Quanniujiang Beijing Wangjing Qilinshe Store (Photo courtesy of the enterprise, issued by Yangguang. com)

According to Hongcan. com, the whole cattle craftsman came from a man named Yuan Binhong from Leshan, Sichuan. He arrived in Beijing at the age of 18 and became a regional general manager from an apprentice in a well-known chain brand of Sichuan cuisine in China.

Under the influence of 15 years’ hometown diet and Beijing modern catering culture, Yuan Binhong has a deeper understanding of catering and has his own catering dream. He sincerely worshiped Zhou, the Qiaotou Stubby Beef in Suji, Leshan, and became the fourth generation inheritor of "Leshan Stubby Beef". He innovated with famous food in his hometown Leshan combined with modern catering trends, and created a "all-cow craftsman" featuring Stubby Beef, taking Sichuan cuisine as the foundation, and integrating authentic Sichuan famous food.

Then, in five years, we opened the store of Quanniujiang to Beijing, Shanghai, Guangzhou, Nanning, Jinan, Hangzhou and other provinces and cities, and owned 80 brand chain stores including 30 direct-operated stores, and successfully explored the chain mode of light dinner, and established mature store opening models in first-,second-,third-and fourth-tier cities.

It is understood that at present, there are not only small and medium-sized stores in the office business circle such as Wangjing Qilinshe Store, but also large shopping centers such as Nanning Vientiane City Store with 116 square meters and Guangzhou Kaideleng Square with 170 square meters, and the results are equally eye-catching.

Quanniujiang Guangzhou Kaide Lefeng Plaza Store (Photo courtesy of Enterprise, Yangguang Net)

There are 17 stores in Nanning Vientiane City, with a monthly revenue of 600,000 yuan, with an average daily turnover of 12 rounds on weekends and 9 rounds on weekdays, occupying the first place in the hot list of Nanning Sichuan cuisine for a long time; Guangzhou Lefeng Store opened for one month, and then entered the top list of Sichuan cuisine in Haizhu District, with an average daily queue of 60 tables and monthly sales of 700,000.

As the main player of the category, the whole cattle craftsman is still rising against the trend and accelerating its development under the influence of epidemic fluctuation, which proves the development potential of stilted beef.

Stubby beef and Sichuan snacks have their own advantages: they are inclusive and easy to match.

When we carefully analyze the whole cattle craftsman, we will find that its achievements can not be separated from the unique advantages of the two categories of stilted beef and Sichuan snacks.

This advantage is not the advantage of the strong category in marketing and consumer attention, but the characteristics of the category’s inclusiveness and convenience, which is one of the main factors that attract many catering people in recent years.

Stubby beef: inclusive and plastic.

As a famous dish with a long history in Leshan, Sichuan, Qiaojiao beef is different from Sichuan and Chongqing dishes, which are known for their spicy taste. Clear soup is its characteristic.

According to legend, during the war years, an old Chinese doctor who was good at herbal medicine in Suji Town, Leshan, in order to help passers-by, picked up the beef offal left by a large family in the river and boiled it in a soup pot for boiling traditional Chinese medicine. He found that the taste was quite good, so it spread and gradually developed into today’s stilted beef.

This production process makes the stilted beef have both the delicious taste of beef and the fragrance of herbs. Diners can choose to eat in clear soup directly, and heavy-taste lovers can also choose to dip in dried Chili. In this way, the stilted beef can take into account the needs of most diners and let the light and heavy taste lovers "eat together".

(Photo courtesy of the enterprise, issued by Yangguang. com)

At the same time, beef is almost in all is forgiven all over the country, and it also has the basis for national expansion in terms of taste and ingredients. According to Yuan Binhong, the whole cattle craftsman uses the traditional secret formula of the stubble beef, and selects the beef stick bone and the beef spine for 4 hours every day to generate refined soup. At the same time, it is stewed with the beef bone in a large pot with 24 secret spices until the soup is bright; When eating, blanch the vegetables, beef and beef offal in the soup for a short time, then pour the boiled broth on the table. The operation is simple and the dishes are served quickly, which not only saves the manpower of the kitchen, but also is easy to standardize and chain.

Take Quanniujiang Beijing Chaoyang Heshenghui Store as an example. The store area is 90 square meters, and the kitchen only accounts for 20 square meters. It can serve 7,000 servings of stilted beef every month, and other stilted series such as stilted fat beef, stilted calf, stilted brain flower, stilted white belly and stilted hairy belly can serve more than 3,000 servings, which can be served in 5 seconds at the earliest.

The simple and quick way of eating makes the application scene of Tiaojiao beef more diversified, which is suitable for one person to eat and for seats. A single person can sell it by bowl, and many people can choose a large soup pot, which is also very friendly for foreign sales.

It is understood that the whole cattle craftsman Chaoyang Heshenghui store takes out 6,000 orders per month, and Wangjing Qilinshe store can reach 9,000 orders. From the official activities of the US Mission in July, it was seen that the representative of the whole cattle craftsman’s stilted beef was the guest of the US Mission’s 2022 takeaway high-quality development forum, and the stilted beef was becoming one of the representative meals of public health takeaway catering.

It can be said that stilted beef is a "big or small" and highly inclusive category. Especially in the context of consumers’ pursuit of eating healthier, the advantages of the taste and ingredients of the stilted beef are more prominent, and the potential for category development is more gratifying.

Sichuan Snacks: Good mass base and easy collocation.

The characteristic Sichuan snacks are another "magic weapon" for all-cattle-artisans and other brands to break through.

According to the White Paper on Catering Franchising Industry in China in 2022 jointly issued by the China Federation of Associations and Meituan, in the category distribution of chain stores in 2021, the number of snack and fast food stores accounted for 51.7%, ranking first in the number of stores in all sectors. Snack is a well-developed and fast-growing category in all sectors of catering at present, and all kinds of special snacks have been deeply loved by consumers.

Among them, Sichuan-Chongqing snacks are very popular all over the country because of the popularity of hot pot and Sichuan cuisine. Previously, many explosive items and chain brands originated from Sichuan-Chongqing snacks, such as Xiaomian, maocai, and Boji.

The whole cattle craftsman has a rich variety of Sichuan snacks (Photo courtesy of the enterprise, issued by Yangguang. com)

Now, more snacks are being continuously excavated, and spicy sauce, crispy meat, rabbit head, brown sugar, and night buns have also gained considerable consumer awareness throughout the country.

Light dinner mode, laying the foundation for chain expansion of stilted beef

In addition to the category advantage, the counter-trend development of the whole cattle craftsman is inseparable from its innovative light dinner mode.

Before the whole cattle craftsman, the chain brands of stilted beef in Sichuan and Chongqing were mostly fast food and dinner. Fast food stores choose to sell small portions and single bowls with stir-fried and cold dishes to attract consumers quickly and materially; In the dinner mode, the store chooses to present it in the form of soup pot, and can also order food for scalding, some of which are similar to hot pot.

However, the fast-food mode has some limitations in dining scenes and consumers, and the unit price of customers is limited, mostly in 30~50 yuan, which requires high turnover and profit rate. Under the background of rising costs of beef and other ingredients, franchise chain and long-term development do not have an advantage.

Although dinner can effectively increase the unit price of customers, passenger flow, passenger flow stability and take-out compatibility will become problems again, and the chain development of traditional Chinese dinner was not very ideal before, so stores could not run fast.

On the other hand, the whole cattle craftsman innovatively combines fast food and dinner mode. On the basis of stilted beef and snacks, around the core of flow, delicious and easy operation, he carefully selects classic Sichuan dishes and cold dishes, and puts forward a light dinner mode of "delicious, inexpensive and often small gatherings", which not only avoids some disadvantages exposed by the fast food and dinner mode in the previous development of stilted beef, but also highlights stilted beef, Sichuan dishes and snacks.

(Photo courtesy of the enterprise, issued by Yangguang. com)

Because the Tiaojiao series are all the same soup heads, with different meats and vegetables, it is inevitable to appear a little monotonous in the dinner scene, but the Tiaojiao beef+snacks+Sichuan cuisine made up for this deficiency with snacks and Sichuan cuisine.

Among the snacks, there are sweet brown sugar, ice powder, spicy alms chicken, explosive Leshan spike potatoes, and staple foods such as Dandan Noodles, beef patties and hot and sour powder. Sichuan cuisine is more typical of Sichuan-Chongqing stir-fry, which is a good supplement to light stilted beef. Consumers can even eat snacks, and they are all under the Sichuan cuisine system, which will not blur the brand focus.

In this mode, if consumers want to have dinner, they can order a large amount of beef soup pot with stilted feet, add Sichuan dishes that consumers are familiar with, such as stir-fried kidney, hairy blood, husband and wife lung slices, spicy chicken, etc., and then add Leshan famous dishes such as sweet-skinned duck, as well as Sichuan snacks such as iced powder and Dandan Noodles, which can match a table of traditional Chinese dinner with light and spicy taste and local characteristics; If you are dining for one person or two or three people, you can just order a small portion of beef or snacks and consume them as fast food.

Under the light dinner mode, the product mix is more diversified, and the price can continue the affordable characteristics of the stilted beef. The guest list is basically maintained at 50~70 yuan, achieving a high quality and price ratio. At the same time, it is also compatible with take-out and has strong anti-risk ability.

On the whole, the all-cow artisan’s light dinner mode not only gives full play to and magnifies the category advantages, but also gives consumers more choices and makes the store more inclusive and flexible. It can not only open in the community to face family consumers, but also serve as the main working meal in CBD, and it is a good choice to enter the shopping mall.

At the same time, this model has invisibly lengthened the business hours, allowing stores to operate around the clock and increase revenue. It is understood that the turnover of Nanning Vientiane City Store, a cattle craftsman, has reached 2.5 times that of a Sichuan-style snack chain brand in the original position, attracting the attention of all shopping malls. Some stores of the whole cattle craftsman can even be extended to the bistro mode that is sought after by diners at present.

Quanniujiang Nanning Vientiane City Store (Photo courtesy of the enterprise, issued by Yangguang. com)

On the other hand, compared with fast food, the light dinner mode has less pressure on passenger flow and cost, which also avoids the problem of heavy dinner, can run faster and makes the chain expansion of the brand possible. At present, the nationwide store expansion achievements of all cattle artisans are a good proof.

The process of stilted beef and snacks itself is not complicated, and the whole cattle craftsman further simplifies the post-cooking process through standardized processes, and standardizes non-core materials, saving labor costs and improving the profit cycle. It is understood that the average monthly profit of the whole cattle craftsman joining a single store is 100,000-150,000. A franchise store in Guangzhou has a gratifying profit after opening for three months, and franchisees have invested in opening a second store. In the whole cattle craftsman, there are not a few franchisees who have opened more than two stores.

According to informed sources, the whole cattle craftsman will be based on direct stores in the future, with direct sales and two-wheel drive by joining agents, and intends to expand the number of stores nationwide to 200 in 2023.

(Contributed by: Red Meal Network Chen Mo)

[Image from The Observer]

　　CCTV News:On January 19th, the Observer, an important Colombian mainstream media, published a signed article by Foreign Minister Wang Yi entitled "Times urge people to advance, and cooperation is at the right time", introducing the second ministerial meeting of the China-Latin America Forum. The full text is as follows:

　　On January 22nd, the second ministerial meeting of China-Latin America Forum will be held in Santiago, Chile. This is an important practice of China’s diplomacy towards Latin America and the Caribbean after the 19th National Congress of the Communist Party of China, and it is also the opening work of China-Latin America relations in the new era. China and Latin America will sum up their achievements, plan the future and push China-Latin America comprehensive cooperative partnership to a higher level.

　　The China-Latin America Forum was initiated by the Chairman of the Supreme Leader in 2014, which is one of the pioneering achievements of China’s diplomacy as a big country with characteristics. It marks that China-Latin America relations have entered a new stage of parallel and mutual promotion of bilateral cooperation and overall cooperation, and has achieved full coverage of the overall cooperation mechanism between China and developing countries, improved the overall layout of China’s diplomacy, established a brand-new platform for South-South cooperation, and provided strong support for building a community of destiny between China and Latin America.

　　Over the past three years, the China-Latin America Forum has made a solid start and achieved remarkable results. Seventeen sub-forum activities were launched for the second time, covering more than 10 different areas of cooperation. The dialogue and exchange mechanism between China and Latin America has become more perfect and the connotation has become increasingly rich. China’s financing package for Latin America has been implemented steadily, benefiting more than 80 livelihood projects in more than 20 Latin American and Caribbean countries. China invited more than 800 political party leaders and more than 200 young leaders from Latin America to visit China, providing nearly 4,000 trainings in China and more than 200 on-the-job master’s places. The China-Latin America Science and Technology Partnership Program and the China-Latin America Young Scientists Exchange Program were successfully implemented. The "China-Latin America Cultural Exchange Year" is splendid, which makes the Chinese and Latin American people who are separated by oceans feel the charm of each other’s culture at close range.

　　The 19th National Congress of the Communist Party of China made it clear that the diplomacy of a big country with China characteristics in the new era should be devoted to building a new type of international relations and a community of human destiny. The extraordinary course of China-Latin China relations is an important embodiment of the CPC Central Committee with the Supreme Leader as the core, which advocates and practices the diplomatic concept of a big country with characteristics.

　　— — Adhere to mutual respect and promote peaceful development. The Chairman of the Supreme Leader visited Latin America for three times, and made extensive and in-depth exchanges with Latin American and Caribbean leaders in bilateral multilateral forums, established a comprehensive cooperative partnership of equality, mutual benefit and common development, constructed a new pattern of "five in one" in China-Latin America relations, and described a new blueprint for building a community of destiny between China and Latin America. The China government issued the second policy document on Latin America, which defined the beautiful vision and development path of China-Latin America cooperation. China has established a comprehensive strategic partnership with seven Latin American countries and established diplomatic relations with Panama in 2017. China and Latin America have expanded consensus on major issues such as global governance, maintained good cooperation in international multilateral mechanisms, and always supported each other on issues involving each other’s core interests and major concerns. Many leaders from Latin America came to China to attend the commemoration of the 70th anniversary of the victory of the Chinese people’s War of Resistance against Japanese Aggression and the world anti-fascist war.

　　— — Adhere to mutual benefit and win-win, and practice the correct concept of justice and benefit. China and Latin America take the capacity cooperation needed by each other as a breakthrough, and realize pragmatic cooperation and shift acceleration. According to the actual needs of Latin American countries, China enterprises actively participate in the construction of large-scale projects, helping Latin American countries break the bottleneck of development, improve their economic competitiveness and improve their social livelihood. The quality of trade between China and Latin China has improved steadily, and the trade structure has been continuously optimized. Latin American high-quality agricultural products sell well in the market. China and Chile signed a protocol to upgrade the FTA, setting a new benchmark for China-Latin America cooperation. China has more than 2,000 enterprises in Latin America, and Latin America has become the second largest destination for China’s overseas investment. Financial cooperation between China and Latin China is getting better and better. has signed local currency swap agreements with many countries in Latin America and the Caribbean, and set up rmb clearing bank in Argentina and Chile. Brazil and other seven Latin American countries became members of the AIIB.

　　— — Adhere to openness and tolerance and promote mutual learning among civilizations. The cultural exchanges between China and Latin America have a long history, and they are connected with each other and have a deep friendship. In recent years, exchanges and mutual learning have become increasingly active. China has established 36 Confucius Institutes and 11 Confucius Classrooms in 16 countries in Latin America and the Caribbean, and established the first China Cultural Center in Mexico City. The China-Latin America Media Leaders Summit was successfully held, and the news exchange center was successfully established. "China Story" and "Latin American Story" were told on both sides of the ocean, which brought out the best in each other. When some Latin American and Caribbean countries suffered from serious natural disasters, the people of China immediately extended a helping hand.

　　— — Adhere to the people as the center and closely link the Chinese dream with the Latin American dream. As both developing countries, China and Latin America share the same dream of seeking national development and people’s happiness. China and Latin America sincerely exchanged experiences in governing the country, especially in improving people’s living standards, narrowing the development gap, and improving social governance and public service capabilities. China and Latin America are good brothers, good partners and good friends. The two sides will go hand in hand and strive to build a community of destiny between China and Latin America.

　　The tide is flat and the shore is wide, and the wind is sailing at the right time. The diplomacy of a big country with China characteristics has entered a new era, and China-Latin America relations have also ushered in a new starting point for development. The second ministerial meeting of the China-Latin America Forum will unite the development aspirations and cooperation between the two sides of the ocean.

　　In 2013, the Chairman of the Supreme Leader proposed the Belt and Road Initiative for international cooperation. In the past five years, the "Belt and Road Initiative" has gradually changed from concept to action, from vision to reality, and its construction has achieved fruitful results. It has been widely recognized by countries around the world, including Latin America, and has become the most popular global public product. Latin America and the Caribbean is a natural extension of the Maritime Silk Road in history and an indispensable participant in the current "Belt and Road" construction. Many Latin American countries look forward to promoting their own development and promoting China-Latin by going up one flight of stairs relations through the "Belt and Road" international cooperation. The heads of state of Argentina and Chile and many high-level representatives of Latin American countries came to China in May 2017 to attend the first "Belt and Road" international cooperation summit forum. Many Latin American and Caribbean countries have signed industrial docking agreements with China to jointly build the "Belt and Road" in Latin America. A good start has been achieved.

　　We expect to achieve a higher level of strategic docking between China and Latin America in the process of jointly building the "Belt and Road". Strengthen top-level design, deepen policy communication, and formulate a road map and action guide for China and Latin America to jointly build the "Belt and Road". Promote more Latin American and Caribbean countries to sign "One Belt, One Road" cooperation agreements with China, so as to realize complementary advantages and share achievements. Make good use of bilateral channels and dialogue mechanisms at all levels such as the China-Latin America Forum to strengthen exchanges and mutual learning on governing the country.

　　We look forward to promoting pragmatic cooperation between China and Latin America in all directions in the process of jointly building the "Belt and Road". Promote facilities connectivity and create a new channel for cooperation and development. Promote the smooth flow of trade and play its role as an engine of economic growth. Promote the construction of an open economy, promote trade liberalization and facilitation, and welcome Latin American and Caribbean countries to participate in the China International Import Expo. Promote financial intermediation, provide reliable support for cooperation, and form a virtuous circle in which finance and economy promote each other.

　　We look forward to building a solid public opinion foundation for China-Latin America cooperation in the process of jointly building the "Belt and Road". "Only when the hearts intersect, can it be long-lasting". The construction of the "Belt and Road" needs the hard support of interconnection, but it is even more inseparable from the soft help of people’s friendship. We must always take the benefit of the people of both sides as the starting point, further enrich the cultural exchanges between China and Latin America, expand exchanges in the fields of culture, science and technology, tourism and education, enhance mutual understanding and friendship between the Chinese and Latin American people, and constantly enhance the people’s sense of gain, identity and participation in China-Latin America cooperation, so that the people of both sides can become the main force and beneficiaries of the "Belt and Road" cooperation.

　　We look forward to making China-Latin America cooperation a new model of South-South cooperation in the process of jointly building the Belt and Road Initiative. The "Belt and Road Initiative" has provided new opportunities and opened up a new realm for South-South cooperation in the new era. China and Latin America will uphold the concept of openness, inclusiveness, mutual benefit and win-win, strengthen coordination and cooperation in international and regional affairs, actively safeguard the common interests of developing countries, and guide the global governance system to develop in a more just and rational direction.

　　China and Latin America are both developing countries. China has dreams, and Latin America has visions. We are looking forward to crossing the ocean of Wan Li, shaking hands with each other, "being honest and faithful, and making contributions for a long time", jointly promoting China-Latin America cooperation in the new era, and making joint contributions to building a new type of international relations featuring mutual respect, fairness, justice, win-win cooperation and a community of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty.

　　Wang Yi, Foreign Minister of China

Unconsciously, Chrome browser is no longer a new brand. At the beginning of September, 2008, Google released the first version of Chrome, and then it brushed the version number all the way. Ten years later, the version number of Chrome has been updated to 69.

At the same time, the functions of Chrome have also advanced by leaps and bounds. For example, in 2009, Google added Extensions to Chrome, which gave Chrome the capital to compete with Firefox, and the market performance was out of control.

Thanks to extensions and other features of Chrome, this browser has produced many incredible gameplay in ten years.

If you only regard Chrome as a browser, you are too underestimating this fist product of Google. On the occasion of the tenth anniversary of the birth of Chrome, let me introduce some god-class gameplay on Chrome to you. Let’s take a look.

Chrome Remote Desktop: Use Chrome to remotely control the computer

Remote desktop is one of the black technologies of Windows system. Windows computer can remotely control another Windows computer through RDP protocol. If the network speed is good, it is not much different from using this computer.

However, if you want to control remotely across systems, the situation becomes much more complicated. As a cross-system browser, Chrome provides a very good remote desktop solution.

In 2011 and 2012, Google launched a magical Chrome browser application & mdash; — Chrome Remote Desktop (click here to use it), which translates to Chrome Remote Desktop.

As long as both computers are equipped with Chrome, no matter what operating system they are using, they can be remotely controlled through Chrome Remote Desktop.

The use of Chrome Remote Desktop is very simple. After installing Chrome Remote Desktop in a computer’s Chrome, an "access code" can be generated, which is a series of numbers.

Another computer also has Chrome and a remote desktop.After entering the Access Code, you can connect remotely. In this way, whether you want to remotely control Windows with Linux or remotely control Chrome OS with macOS, it is not a problem.

↑ ↑ ↑ You can enter a PIN to open the Chrome Remote Desktop service.

↑ ↑ ↑ You can also let others access the computer through a one-time access code.

Maybe some friends will ask, there are many cross-platform remote desktop software. What is the significance of using Chrome to realize this function?

First of all, remote desktop can be realized with a browser, which is amazing in itself. At least you don’t need to install other remote desktop software, and the convenience should be second only to the remote desktop function that comes with the system.

In addition,The principle of Chrome Remote Desktop is also interesting. It uses Gtalk(Google’s IM software) to send information, and uses VP8 coding to transmit pictures. The technical content is still relatively high.

Moreover, because this is a cross-platform product based on Chrome, the version can be consistent, so there will be no remote desktop connection failure because of the different old and new clients on different platforms.

According to the author’s understanding, many well-known cross-platform remote desktop software will have this limitation, and the usability of Chrome remote desktop is much higher.

↑ ↑ ↑ The actual use effect of Android is shown in the figure, and you can control the computer with your mobile phone.

Of course, Chrome Remote Desktop also has the shortcoming of Google products, that is, it is difficult to connect and use in Chinese mainland, but this is not the product and technology itself. I hope this situation can be improved one day.

Chromecast: projecting computer video to TV

Chrome remote desktop is equivalent to projecting the content displayed by one computer to another computer. In fact, Chrome can project more than that. Through Chromecast, multimedia content can also be projected.

Many friends will feel that the screen is too small when they watch videos on their mobile phones. If they can watch videos played by their mobile phones on the big screen of TV, it will undoubtedly be much cooler.

Chromecast provides an implementation scheme. First, your TV needs to support Chromecast technology. If not, you can plug the Chromecast receiver hardware produced by Google into the video interface on the TV.

Then, open the menu in the computer’s Chrome browser and find "Projection", or directly enter "chrome://cast/#devices" in the Chrome address bar. If the computer and the TV /Chromecast receiver are connected, then all kinds of content can be pushed to devices supporting Chromecast.

Chromecast streaming supports many types of content, whether it is web pages, music, videos, files or even the whole desktop, it can be pushed and projected into the big screen.

However, compared with the projection technology such as DLNA or Miracast, the implementation principle of Chromecast is different.

The push of Chromecast is actually initiated by the network.For example, if you watch Youtube videos and choose to push them to TV with Chromecast, the content received by TV Chromecast is actually not from mobile phone, but from YouTube server.

In other words, in many cases, the use of Chromecast is more like online video on demand than a projection tool for mobile phone content.

But in general, this function is still very convenient, and with tools such as Localcast, Chromecast can also realize local video projection like DLNA. This mechanism is not a shortcoming of Chromecast.

The biggest problem with Chromecast is its support. Some new TVs using Android TV system may support Chromecast, but most TVs still need to buy a receiver for Chromecast. In China, the network has become a very real problem.

Therefore, if you want to enjoy Chromecast in China, you still have to spend some time.

Arcwelder: Chrome runs Android APP.

How can I run the Android APP on my computer? Many friends will choose some Android simulators. However, in fact, Chrome on PC has the function of running Android APP, which is more convenient than all kinds of Android simulators by installing an extension program.

In the Chrome Store, you can find an extension called "Dart Weyder" (click here to view it). After installation, running it will install an extension called "ARC Welder" for you.

After the installation is completed, enter "Chrome://APPs" in the Chrome address bar and find "ARC Welder" to open it, and you can start the configuration of Chrome running Android app.

First, you need to choose a directory as the storage space of Android APP, and then add APK directly through ARC Welder, and you can install Android APP into Chrome.

After adding, you need to select the orientation of the APP, the platform (mobile phone or tablet) and other parameters, and then you can run the Android APP in Chrome.

↑ ↑ ↑ "Dart Welder" in Chrome

↑ ↑ ↑ After Dart Welder is installed, running it will let you install ARC Welder.

Using Chrome to run some simple Android apps is basically no problem; However, if you try to run some complicated apps, such as games, etc., it is very likely that there will be a crash and so on. Why is this happening? The reason is simple, this function is not the native design of Chrome.

ARC means "Android Runtime for Chrome", which means Chrome’s Android running environment.

This feature was originally tailored for Chrome OS.However, some developers found that Chrome browser can actually call this feature through research, so they made a customized version of ARC on Chrome browser, which is the origin of tools such as ARC Welder.

In fact, there are other ARC tools on Chrome browser, such as ARChon, etc. Their principles are similar and their effects are similar, but their installation and use methods are not the same. ARC Welder is one of the more convenient tools, so I won’t introduce other ARC tools here.

As can be seen from the warning message, compatibility with Android applications is a feature designed for Chrome OS, but Chrome browsers can also be used.

↑ ↑ ↑ Enter "Chrome://apps" in the address bar to manage Android apps installed in chrome.

Although running Android APP on Chrome is not stable, it is amazing that a browser can actually use the APP on the mobile phone.

Chrome can’t completely replace the Android emulator, but if it’s just for fun, or if it’s only used lightly occasionally, then Chrome can still bring you a lot of convenience.

Yandex: running Chrome extensions on your phone

Chrome can run the APP of Android phone, so can the phone run the extension program on Chrome instead? Chrome on the mobile phone can’t do this, but another person, Yandex browser from Russia, can make Android run Chrome extensions!

The name Yandex is believed to be familiar to friends who are concerned about the Internet. It is the largest search engine in Russia, and its status is equivalent to Baidu in China. Yandex website does not support Chinese, but Yandex mobile browser does support Chinese language.

In the menu of Yandex browser, you can see the function entrance of "extension plug-in". Click it to install various plug-ins that have been adapted for Yandex mobile browser. According to the description on the page, Yandex’s plug-in center has more than 1,500 plug-ins.

Of course, the goods in the plug-in center are not the key point. The biggest highlight of Yandex is that it can install real Chrome extensions!

Yandex browser uses the same kernel as Chrome. Enter "Chrome://extensions" in the address bar, enter the extension management center of Yandex, and check "Development Mode" to start installing Chrome extensions.

We know that the file format of Chrome extension is CRX, but Yandex can’t directly install the extension program in CRX format, but it needs some hands and feet first.

Change the extension file name of CRX format to ZIP, and then extract all the files in it into the same folder. Next, rename or delete the "_metadata" directory in the folder, otherwise the installation will fail.

Copy this folder to your phone, and you can use Yandex to install Chrome extensions. Click "Load the decompressed extension program" in Yandex, then open the directory of the decompressed plug-in through the file manager, and select any JS file to install!

After the actual measurement, Yandex mobile browser can indeed successfully install the Chrome plug-in, and it works successfully. For example, the Tampermonkey installed by the author can run smoothly in Yandex.

Although Yandex can only install Chrome extensions through local files, it is enough to prove that the kernel of Chrome is capable of supporting extension installation on mobile phones, but for some reasons, Google did not open this feature in the mobile version of Chrome browser. If you want to experience more complete Chrome on your mobile phone, this method is worth a try.

Chrome DevTools for Mobile: computer debugging mobile phone web pages

Let’s introduce a Chrome gameplay that is closely related to developers and mobile platforms. In the era of mobile Internet, online content rendering of WAP pages and apps is becoming more and more important.

But the mobile browser is not as fully functional as the desktop browser, so how can we debug WAP pages?

It is not impossible to use desktop browser to disguise UA to open WAP webpage debugging, but the running environment is not a mobile platform, and there are some differences. With Chrome DevTools for Mobile, you can directly debug the WAP page opened by your mobile phone with Chrome on your PC, which is more convenient for testing.

Enter "Chrome://inspect" in the chrome browser, and you can see "Devcies". At this time, you can connect the mobile device through network or USB debugging.

After the connection is successful, the desktop version of Chrome browser will display the pages opened by Chrome in the mobile phone, so that these pages can be debugged with the desktop version of Chrome.

There are many conveniences in debugging WAP pages with Chrome DevTools for Mobile. For example, some touch-related events can be directly tested on the mobile phone after debugging, and there is no need to finish the work on the PC and then send the web page to the mobile phone for testing.

After entering the Screencast view, the PC can also display the webpage content of the mobile phone screen, and you can debug the webpage in the mobile phone without even picking up the mobile phone.

If you are using a version of Chrome 32 or above, you will also support Native USB Debugging. You don’t need to turn on the USB debugging mode of the mobile phone, but you can also connect the debugging webpage of the mobile phone, which is more convenient and safe.

This feature of Chrome DevTools for Mobile is convenient for developers, but it actually affects the ecology of the mobile Internet to some extent. Thanks to the interconnection and debugging between desktop and mobile platform, many WAP pages will give priority to compatibility with Chrome.

Open all UI related experimental functions of Chrome with one click.

We all know that the version number of Chrome is crazy, and the updates of Chrome in terms of new functions and features are as frequent as the version number.

However, these new functions and features are not necessarily turned on by default. For example, Chrome has recently undergone a major revision with a new UI, but it is not turned on by default.

Old players know that if they want to open these new features in the first time, they need to enter "Chrome://flags" in Chrome to enter the experimental feature interface, and then manually open the experimental function.

Chrome has a lot of experimental functions, and if you open them manually, it will undoubtedly be quite troublesome. In the latest version of Chrome 69, enter "Chrome://Flags # Upcoming-UI-Features" in the address bar, and you can enable all UI-related experimental functions and features with one click, which is very convenient.

However, according to past experience, there are some unstable experimental features of Chrome. If you are an ordinary user, it is better to run according to the default settings. Players can try it early.

summary

Chrome has become the most popular browser in the world, but many of its functions are still beyond users’ imagination. Chrome is ten years old, will it go through the next decade? I hope Chrome can continue to forge ahead and bring more incredible functions to users.