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It is said that the car market is like a battlefield, and new cars are on the market, but whether sales can be hot is sometimes unknown. The performance of Haval’s second-generation big dog is a bit unclear. It has been on the market for 406 days, but sales have been flat? The highest sales volume in a single month has barely passed the 2,000 mark. This is very different from the scene when it became popular as soon as it was launched.

The reason was really complicated. One of them said that it was because it had to compete with Big Brother Big Dog. The two brothers sold on the same platform, and they fought for the price.

On the other end, the old and new generations of big dogs are too similar in terms of car performance. The DHT hybrid version brought out by the second generation first appeared, which sounded tall, but the result was full front drive, which was simply unworthy of the name. At least it had to have a four-wheel drive to be able to say it.

Another thing I have to mention is that in terms of the Hi4 hybrid system that everyone is looking forward to, the second-generation big dog is like sitting on a station and missed the opportunity. After all, the Hi4 system has not had time to launch synchronously with the second-generation big dog, and missed the opportunity to take off like a rocket.

But time waits for no one, and finally Haval also brought the second generation of big dog Hi4 at the end of March, asking 179,800 yuan, at least to give an explanation to the fans who have been waiting for flowers.

To say that this second-generation big dog Hi4, it is almost the same as the fuel and DHT versions in terms of body size, appearance and interior, and the power system is a drastic change.

The Hi4 system is claimed to be the same as the Raptor, with a 1.5T engine plus front and rear dual motors, providing a comprehensive improvement in power and acceleration. Moreover, the driving mode is quite rich. It is not only for viewing, but also really makes it possible. The fuel consumption of 100 kilometers is quite close to the people, which is not worse than that of traditional fuel vehicles.

As far as the driving experience is concerned, the second-generation big dog Hi4 is quite handy, and it can drive in the city and go to the quagmire and beach with ease. But I have to remind you that the car is a good car, but it is not ideal for long-term off-road climbing. It is light off-road, and if it is not done well, the heating power of the motor will decrease, but it will not be worth the loss.

After saying so much, I felt a little pimple in my heart: Why is there only one high-end version of such a four-wheel drive model?

This threshold suddenly a lot higher, although this top model is indeed awesome, but literally, if customers feel that the price of two-wheel drive can drive four-wheel drive that kind of comfortable, not more attractive?

If Haval’s second-generation big dog can adjust it, stop the DHT version, and expand the Hi4 system to the middle and low-end models, it may be more attractive to consumers, activate everyone’s purchasing desire, and enhance the competitiveness of the home field. What do you think?

Let’s continue to chat. After the second-generation big dog Hi4 went on sale, it did cause a lot of waves in the rim. However, under this wave, there is still a little less real Dongfeng.

Looking at the Hi4 hybrid system it is equipped with, it can be said that it is striving for a breakthrough, but for the general public, especially consumers with a tighter wallet, it is more convincing to be close to the people.

Haval should consider adding several more options to the second-generation big dog Hi4, configuring the layered configuration, and giving more diverse choices to car buyers with different needs and budgets, which may be able to mobilize broader market demand and stimulate sales growth. From the current situation, a single top version does not seem to have completely hit the market dessert.

Let’s analyze it in detail. First of all, the configuration was already lagging behind when it came out. The second-generation big dog already has a certain user base. If the Hi4 system can be launched simultaneously, it is likely to inherit and expand this customer base.

But it backfired, and it was a step late, causing some consumers to switch to the arms of other brands. The market competition is fierce, and once the opportunity is lost, it will be more difficult to recapture users’ attention.

Secondly, the launch of a new car requires a combination of marketing strategies and market sentiment. Relying solely on a single configuration version is obviously difficult to attract consumer groups with price sensitivity and diverse functional requirements.

After all, for many consumers, a car is not just for driving, but also a choice to invest and express their attitude towards life.

Let’s imagine that if Haval can develop some more economical versions on the basis of the second-generation big dog Hi4, even if it sacrifices a little power performance or luxury configuration, propose more cost-effective models, and match them with flexible sales strategies, then sales growth will be a natural thing.

For example, some brands in the North American market will launch multiple versions of their new cars at the same time to meet the needs of different consumers and gradually tighten their market network.

What’s more, technical highlights like Hi4 would undoubtedly be more attractive if they could be downsized to lower-end versions.

At the same time, the user experience is also a big challenge. The second-generation big dog Hi4 has a good performance in intelligent hybrid and off-road performance.

But if you really want to satisfy ordinary users, they may be more concerned about comprehensive fuel consumption, driving comfort, and the daily reliability of the vehicle. For veteran drivers trying to enter the hybrid field, the smoothness and adaptability of the power system are even more critical considerations.

In this way, the future path of Haval’s second-generation big dog Hi4 is quite clear – diversified configuration to meet the needs of different levels; flexible marketing strategies to truly know oneself and the enemy; product strength to continue to strengthen the user experience, starting from the details, so that driving becomes a pleasure, rather than just moving from point A to point B.

In short, the car market is changing, and the product update speed is dazzling. The fate of Haval’s second-generation big dog Hi4 is not predetermined, but how to catch up or overtake through acquired efforts is a question worthy of careful consideration.

Chengdu Auto Show today’s car news:

1. Frigate 07 made its debut at the Chengdu Auto Show

2. H-DOG makes its debut at the Chengdu Auto Show

3. BJ60 announced the opening of pre-sale

Frigate 07 is here, and another SUV is unveiled at the Chengdu Auto Show

The latest news from Express News, another blockbuster SUV model frigate 07 of the marine sales network warship series has just made its debut at the 2022 Chengdu Auto Show, which opened today, and announced that the estimated price is 22-280,000 yuan, which will be listed for sale at the end of this year.

Frigate 07

Frigate 07 price range

From the body shape, body length, width and height of the Frigate 07, 4820/1920/1750mm, and wheelbase of 2820mm, it can be seen that the Frigate 07 is actually a large 5-seat medium-sized SUV developed on the basis of Tang, but the styling design adopts a new design of the Ocean Network, which looks more honest.

Frigate 07

Frigate 07

According to the information given, the Frigate 07 will be a large 5-seat model with a DMi hybrid system. The fuel engine will still have a maximum horsepower of 139 horsepower and a 1.5T engine. In addition to the DM-i and DM-p two sets of hybrid systems, the pure electric cruising range is available in 100km and 200km versions, which is slightly lower than the Tang hybrid model.

Frigate 07

With the recent addition of Dolphin, Seal, Destroyer, and Frigate 07 to the Ocean Sales Network, the Ocean Network’s models have become more abundant. I believe this Frigate 07 will also attract great market attention. We will bring you a test drive experience report in the future. Please look forward to it.

Weird and cute, H-DOG is launching at the Chengdu Auto Show, so it’s better to call it a hot dog

After Big Dog and Kugou, the car has released a new member of the "dog" family at the 2022 Chengdu Auto Show – H-DOG. Although the car does not have a Chinese name yet, we have all helped it think about it. It is better to call it Hot Dog!

H-DOG

So far, we can summarize the similarities in the styling of the "dog" family. They all have a pair of round headlights, and the front and body contours are relatively square, which makes them look more hardcore. The H-DOG basically retains the above characteristics, and it is more strange than the previous two predecessors, but also a little cute.

H-DOG

The length, width and height of the H-DOG are 4705/1908/1780mm respectively, and the wheelbase is 2810mm, which is much larger than the big dog and Kugou. Its interior design is also more hardcore, and the passenger position also has a set of hardcore off-road symbol armrests, but the details can show a sense of refinement.

H-DOG interior

H-DOG

Of course, the H-DOG also has obvious differences from Big Dog and Kugou. It will be equipped with a 1.5T + 2-speed DHT-PHEV powertrain, which means that it is a plug-in hybrid model with a total power of 240 kilowatts, a total torque of 530 Nm, and a pure electric cruising range of 50-150km. Therefore, this is also a representative product of the "Dog" family entering the new energy market.

H-DOG

Not long ago, the DHT equipped with the lemon hybrid DHT system was officially launched, and the plug-in hybrid version of the DHT-PHEV was also launched for pre-sale. Obviously, the car is now transitioning to the new energy field, and the official even announced that it will stop production of fuel vehicles in 2030.

H-DOG power system

Now that the Lemon Hybrid DHT system has begun to be popularized in the car’s models, this ambitious planning goal is not difficult to achieve. If the hybrid models are more affordable, I believe consumers will be more receptive to these new technologies, and the transition will be faster.

Pre-sale price 239,800 yuan, BJ60 with a low price for the market, you give some face?

Chengdu auto show, BJ60 announced the opening of pre-sale, pre-sale price of 23.98-28 9,800 yuan, in addition, the official during the pre-sale also gave a good discount package, including 3000 yuan deposit deducted 6000 yuan car purchase, lifetime free maintenance and lifetime free road assistance, 2 years 0 interest and so on.

As a hardcore off-road vehicle with a non-load-bearing body, the BJ60 has created a more refined image of an urban SUV in terms of styling. Although the overall design still highlights the hardcore style, it does lack the roughness of those bad guys. This design should be able to be praised, right?

In terms of size, the BJ60 has a length, width and height of 5040/1955/1925mm, and a wheelbase of 2820mm. It is a medium and large SUV. The wheelbase is a little shorter than that of ordinary passenger cars, but this is an appropriate concession for the off-road passability of the whole vehicle. And the BJ60 is not small in size and burly, so there is already enough space in the car for you to use.

The interior design was obviously more luxurious, with leather, piano paint, and chrome-plated decorations all giving it a sense of luxury. There was also a mountain pattern on the trim in front of the co-pilot, which was very ceremonial. There were also some shortcomings, such as the full LCD instrument panel and the central control screen. The size was larger, but it would be better to be more delicate.

Of course, if you say that a real off-road tough guy pays attention to these, then… in fact, there is nothing wrong with it. After all, this is also an off-road vehicle equipped with a time-sharing four-wheel drive system, equipped with front, middle and rear three locks, which can amplify the torque of the transfer by 2.54 times. Who still looks at the display screen when off-road? Right?

As for the power part, the BJ60 is equipped with a 2.0T engine + 48V light mixing system, is equipped with an 85L fuel tank, and provides a 35L sub-fuel tank installation space. After installing the sub-fuel tank, a total of 120L of oil can be filled, and 1000 yuan will be gone after filling a tank of oil. Although it will be heartache when refueling, when crossing no man’s land, it is full of security.

Before the launch of the BJ60, there had been rumors that the BJ60 would compete with the Tank 500, but from the perspective of price and power selection, the BJ60 obviously made a competitive difference. In terms of positioning, the BJ60 was higher than the Tank 300 and lower than the Tank 500. This was a market where the tank had not yet developed, and it was precisely because of this that the BJ60 could have an "opportunity".

At present, BJ60’s product strength and price have shown good competitiveness, but in the end, the brand perception and product quality of BJ brand have always been inferior to the emerging brand of tanks. As a former off-road old gun, BJ is constantly losing has the voice over. BJ60 can be said to be the last model of BAIC off-road. In the constantly sluggish market, whether BJ60 can plant this straw for life, let’s wait and see.