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The golden autumn gathers momentum and draws a blueprint together. On September 19, the first Channel Partner Conference and Innovation Development Forum of China Resources Wine Industry with the theme of "Symbiosis and Empowerment" was grandly opened in Mount Qufu, the hometown of Confucius.

This conference is the first channel partner conference of China Resources Wine Industry since its establishment, marking the formal establishment of China Resources Wine Industry’s empowering channel partner strategy and taking an important step to work together with channel partners to achieve win-win cooperation and grow together. Zhao Yu, Director of Consumer Products Division of Shandong Provincial Department of Industry and Information Technology, Qin Shuyao, Secretary General of China Liquor Distribution Association, Gan Quan, Deputy Secretary General of China Liquor Industry Association, Hou Xiaohai, Party Secretary and Chairperson of the Board of Directors of China Resources Beer (Holdings) Co., Ltd., Zhao Chunwu, Deputy Secretary of the Party Committee and President of China Resources Beer, Wei Qiang, Vice President of China Resources Beer and General Manager of China Resources Liquor Industry Co., Ltd., Fan Shikai, Vice President of China Resources Beer and General Manager of Guizhou Jinsha Cellars Liquor Industry Co., Ltd., Yan Dong, General Manager of China Resources Liquor Marketing Management Center, Gan Xiaofeng, General Manager of Shandong Jingzhi Baijiu Co., Ltd., He Xiuxia, General Manager of Anhui Golden Seed Liquor (600199) joint stock company and channel partners An important historical moment.

Key customer platform deeply empowers channel partners, win-win cooperation and join hands to expand the new world of Baijiu

In 2023, Baijiu market consumption will gradually return to rationality. The explosive growth in the past has become history. In the new era, Baijiu enterprise competition will once again focus on brand power, product power, channel power, innovative marketing ability, etc. As the Matthew effect of the industry becomes more and more obvious, the market competition situation faced by enterprises is becoming more and more severe. The wine industry urgently needs a new model to break the situation and seek new development opportunities. For Baijiu sales, distributors and channels are crucial. At this channel partner conference, Hou Xiaohai said: "We regard the channel model as an important development direction. In the future, we will join hands with Baijiu partners to form a community of interests, create, develop and grow together, and build an end point consumer-oriented distribution management system and sales model."

The meeting also clarified the development and operation strategy, rules, rights and interests of China Resources Wine Industry’s key customers, and divided the key customer platform into three-tier structure, layered design, layered management, and named Runding Club, Runzun Club, and Runjue Club respectively. This reflects the cultural heritage and brand concept of China Resources Wine Industry, highlights its ardent expectation for the value of the key customer platform, and hopes to promote the coordinated development with dealer partners and the beautiful vision of two-way empowerment through the key customer platform.

Wei Qiang put forward the "five propositions" and "six common strategies" for the first time at the channel partner conference, namely, one heart, one force, one policy, one benefit, and one win, and is committed to discussing and creating with major customers, sharing benefits and risks, and jointly promoting the development of China Resources Wine Industry in Baijiu New World.

Distributor representative Gao Bing said that Xinxing Group has been inseparable from China Resources, closely following the strong organizational guarantee, financial guarantee, brand endorsement, super innovation concept of China Resources Wine Industry, to explore the new world of Baijiu pioneer, always keep the leader of manufacturer cooperation, will move towards a successful future. At the same time, he also took this opportunity to offer suggestions and suggestions, saying that high-quality wine merchants must focus on the operation of high-end PC and console game products from manufacturers, so that enterprises can develop space, wealth, influence and strong anti-risk ability.

Ready to go, welcome the "new world" "three bottles of Baijiu" and start a new game

In 2022, Hou Xiaohai proposed a "new world of beer". With this year becoming the first year of China Resources Beer’s comprehensive development of Baijiu business, "Baijiu New World" came into being. Hou Xiaohai said: "The ideological framework of the new world of alcohol is the world view of China Resources Beer’s beer and Baijiu industry. Only when an enterprise has established a correct world view can it have a correct choice and firmly do the right thing."

China Resources Wine Industry has a deep insight into the development trend of the industry, analyzes the opportunities and challenges of the new world, and strives to promote brand renewal with the consciousness and enterprising initiative of conforming to the development of the times. Under the development model of China Resources Beer’s "Bei Bai Double Empowered", it has established the development positioning of Jinsha Wine Industry as "the leader of the wine industry, the main force of sauce wine, and the high-end rising star", endowed it with the corporate mission of "being the explorer and practitioner of the new world of sauce wine", and formulated the goal of "becoming a national leading sauce wine enterprise towards 10 billion yuan within three years and maintaining the brand status of the high-end industry"; established the strategic positioning of Jingzhi Baijiu as "the leader of the country’s cheese fragrance and the pioneer of the revitalization of Lu wine", and released Jingzhi Zhixiang true old wine Series of products; Golden Seed Wine Industry is using Golden Seed Fuhexiang and sub-high-end as engines, leading the third round of category innovation in Huanghuai Famous Wine Belt.

In light of the development of the Baijiu industry in 2023, Gan Quan, deputy secretary general of the China Wine Industry Association, said that enterprises’ perfect control of channel management, resource integration, and the balance of interests of all parties is the main reason for excellent wine enterprises to rise against the trend in the current environment. At a time when high-quality modernization is the main theme of the wine industry, enterprises that can create good products and services for consumers, have a good governance structure, and actively innovate in the field of circulation can stand out and usher in a bright future. The opening of China Resources Liquor’s key customer platform will effectively promote the market operation of Jingzhi Baijiu, Golden Seed Liquor, and Jinsha Liquor in the future, relying on Snow Beer to provide Baijiu with high-quality and penetrating dealer resources, helping Baijiu obtain end point resources including catering end point; Baijiu brand provides products for Snow Beer dealers, bringing end point influence improvement and profit growth.

Symbiosis empowers Baijiu to meet the new mission, unite to become first-class and create a new future

Baijiu industry development so far, in intelligent, marketing thinking, cultural connotation and other aspects of innovation accelerated development, intelligent brewing to promote industrial upgrading, diversified marketing to promote sustainable development, to give a differentiated culture to meet the needs of different circles of consumers, has become the main theme of Baijiu industry innovation, accompanied by Baijiu dealers gave a more important mission, put forward higher requirements for its efficient docking with the end point of consumption.

Hou Xiaohai said that this year is the first year for China Resources Wine Industry to fully deploy Baijiu business, and it is also a year of recovery and hope, difficulties and challenges. Baijiu industry presents pain points such as overcapacity and talent shortcomings, but in terms of quality development and personalized development, Baijiu industry has ushered in a new spring. Standing at this historical node, facing the era of Baijiu industry, China Resources Wine Industry will forge ahead with determination to overcome all difficulties. Hou Xiaohai said, "Practice is the only criterion for testing the truth. Firm strategic confidence, maintain strategic determination, eliminate all noise, and unswervingly implement the three-year business development strategy. From exploration, development to strengthening, we will bravely be the explorer of Baijiu’s new world."

At the conference, Hou Xiaohai made twelve methodologies such as "learning from famous wines, masters, and big merchants", "establishing a strong relationship between fragrance flavors and main brands", and "establishing a unique, personalized, and branded own IP in the new world", which provided programmatic guidance for China Resources Wine Industry to build an innovative model of Baijiu New World. In the future, China Resources Wine Industry will continue to promote the exploration and practice in Baijiu New World, and move towards the great journey of opening up Baijiu New World with a ready-to-go attitude. Together with channel partners, it will move forward bravely to jointly promote the development of Baijiu business to a new level.

The holding of this channel partner conference will start a new journey for China Resources Wine Industry. In the future, China Resources Wine Industry will rely on its own strong brand potential, based on continuous exploration of brand, channel, sales management, digital operation and other aspects, through the establishment of a key customer platform, establish a key customer organization, enhance the ability of key customers, and empower channel partners in both directions to create a win-win situation. Together, we will enter the new world of Baijiu, provide consumers with better and better products and services, and make greater and more outstanding contributions to society. Help China Resources Beer achieve the grand goal of "world-class wine enterprise".

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　　BEIJING, April 19 (Xinhua) — Following the "strike" of taxi drivers in some parts of China, their competitors – special drivers have also joined the "strike" team.

　　According to the "Securities Daily" report, during the peak taxi-hailing period last Friday, some private car software in Beijing experienced a large-scale outage, some Didi and Uber drivers "went on strike", and even there was a "needle action" against their peers: forcing other normal operating drivers to participate in the strike, otherwise they will place an order as a passenger and maliciously cancel or complain.

　　The root cause of all this is that the drivers are dissatisfied with the dwindling subsidies, so they can protest to the taxi-hailing software platform. A reporter from China News Agency interviewed and found that many drivers who used to easily earn 10,000 yuan a month complained that this year due to the reduction of subsidies, their income is also less and less, and they have "almost the same as the income of taxi drivers".

　　In order to seize the market, many taxi-hailing apps started a "subsidy war" in the early stage. It is estimated that in 2015, taxi-hailing apps such as Yidao Yongche, Uber and Didi Kuaidi "burned" 20 billion yuan on passenger subsidies. This model not only brought consumers a feast of low-cost taxi-hailing, but also raised the income of private car drivers.

　　However, the "burning money" model of Internet companies during the development period will inevitably not last. As the market gradually matures and the competition landscape gradually takes shape, it is foreseeable that the income of special car drivers will decrease.

　　In addition, the unfair competition brought about by subsidies has long aroused the dissatisfaction of traditional taxi drivers. Subsidies make online ride-hailing fares very low, which has greatly eroded the traditional taxi market. Squeezed living space and high management fees "part money" have led to many collective "strikes" by taxi drivers as "regular troops" to express dissatisfaction.

　　Law enforcement authorities remain "staunch defenders" of the interests of traditional taxis against the backdrop of China’s pending legalisation of ride-hailing. At the end of last month, Shanghai issued a notice pointing out that online private cars are "illegal passenger transport" and should be "centrally rectified". Key law enforcement areas such as railway stations, airports and hospitals in Beijing remain "forbidden areas" for drivers to pick up and drop off guests.

　　As for the game and balance between online car-hailing and traditional taxis, the industry has long discussed that "the essence is the same, and the management is the same" may be the biggest consensus. Cheng Shidong, director of the Urban Transportation Office of the Comprehensive Transportation Research Institute of the National Development and Reform Commission, told China News Agency that in essence, online car-hailing and taxis are taxis and belong to the same industry. "Since they are the same thing, the management and standards must be unified to compete on an equal footing."

　　For a long time, the relatively high rate of online car-hailing traffic violations and traffic accidents, and the low application threshold for drivers have also added a shadow to the safety of this industry. The malicious cancellation of orders, complaints and other threats by some private car drivers to participate in the strike have once again exposed the long-term problem of lack of supervision and regulation in the private car industry.

　　In October last year, China issued the "Exposure Draft Measures for the Administration of Online Booking Taxi Business Services". Analysts believe that this is equivalent to acknowledging the legal status of online car-hailing. According to industry sources, the current government management and supervision of online car-hailing is accelerating, and China’s online car-hailing is about to operate in a legalized market environment.

　　Strikes continue, debates continue, and safety concerns are cause for concern. This is the portrait of the industry after the emergence of online car-hailing. However, with the advent of special cars, people have become more convenient, cheaper, and more personalized. The service level of the industry has also improved, and the details of the standardization of online car-hailing have gradually become clear… The entire Chinese taxi industry is ushering in a new era of change in the throes. (End)

1905 movie network news On June 17, VOGUEfilm "Her" Vision Art Week was in full swing in Shanghai. This event aims to explore and showcase the growth and development of female creative talents, providing them with a broad stage. At the offline premiere, manystarThe short film made a stunning appearance, bringing a visual feast to the audience. And on the night of movie viewing,Yang MiThe summer green suspender dress became the focus.

On the red carpet, Yang Mi’s simple style and bright smile attracted many people’s attention. The long dress with suspenders perfectly integrated the new green of summer, and the skirt was light and elegant, showcasing Yang Mi’s confident and generous temperament. And the disc hair style is the icing on the cake for the overall style. The disc hair cleverly shows the graceful neckline, which contrasts with the summer green dress, adding a bit of unique charm to Yang Mi.

Louis Koo, Samuel Hung

　　　　 According to Hong Kong media reports on the 30th, Gu Tianle and Hong Jinbao went to Pingshan on the 30th to participate in the opening ceremony of the new play. Hong Jinbao had a fight in the play and asked if it would be difficult? He said frankly: "There is some difficulty."

　　Gu Tianle said that many actors at the scene were specially trained for drama, and everyone went into battle in person. Mentioning that the movie was specially set in the Kowloon walled city scene in the 1980s, Gu Tianle expressed nostalgia and happiness.

　　Asked if he had any contact with his friend Alan Tam, who has been involved in the recent uproar, he said: "Less, (know about his news?), a little bit," and when asked if he believed the uproar, he became more and more angry: "I don’t know, a lot of things on the Internet can’t be trusted."

　　On March 3rd, Budweiser China and the Traffic Police Corps of Shanghai Public Security Bureau gathered together in Lujiazui cultural landmark — — Pudong Art Museum, celebrating the launch of the theme publicity campaign of "Spring Guarding Action" for Shanghai traffic safety. Zhu Jiangliu, Vice President of Corporate Affairs of Budweiser China, attended and participated in the event to share the latest achievements of Budweiser China in helping road traffic safety construction.

In 2023, Shanghai traffic safety "Spring Guarding Action" theme publicity campaign was launched.

　　This activity is based on "Civilization and Law-abiding     Go home safely as the theme. Ding Bin, director of the Propaganda Center of the Traffic Police Corps of Shanghai Public Security Bureau, said: "Civilized and law-abiding can build a traffic safety defense line, and returning home safely is related to personal and family happiness. As the world’s leading brewer and responsible corporate citizen, Budweiser China continues to carry out public welfare publicity activities, which plays an indispensable role in road traffic safety construction. In the future, I hope that more enterprises will take up social responsibilities and help build a civilized, harmonious, safe and smooth high-quality road traffic environment! "

　　“　Drink wisely　"   sequence　15　year　whole country   Interaction on drunk driving　“　Fat chance   "

　　In recent years, China’s road traffic has developed rapidly. By the end of November 2022, the number of motor vehicle drivers in China has exceeded 500 million, ranking first in the world. According to official statistics, in 2021, there were 273,098 traffic accidents and 62,218 traffic accident deaths in China, and traffic violations were still common. In 2021, the number of non-motor vehicle traffic accidents was 35,141, up 17.3% year-on-year. The emergence of new traffic formats made the situation of traffic safety prevention and control more complicated.

　　As the earliest initiative in China to "drink wisely     Budweiser China, one of the enterprises that refused the public welfare activities of drunk driving, has always been committed to promoting the construction of road traffic safety, and has been innovating for fifteen years. From the "Red Wall of the Forbidden City", "E-sports Battlefield" to "Trendy Street", Budweiser China not only launched publicity activities all over the country, but also frequently launched public welfare "big moves" to young people. 2022 coincides with the World Cup carnival feast. However, according to the survey, during the 2018 World Cup, there were more than 130,000 cases of drunk driving in China [2], and the drinking behavior of fans watching the game may increase the probability of drunk driving. Therefore, in 2022, Budweiser China made another precise attack, reminding consumers with rich online interaction that "Harbin Beer has a door     There is no way to drink and drive!

　　In 2022, Budweiser China once again joined hands with Harbin Beer, which is favored by young people, to combine the popular dance and rap elements and lead the new trend of public welfare in a cross-border way of entertainment — — Recruit drunk driving "goalkeepers" through online methods such as small programs, and rap street dance "Harbin Beer has a door     There is no way for drunk driving, which deeply cultivates community communication and triggers netizens from 100 cities to participate in interaction; At the same time, Huang Jun, a star traffic policeman in Shanghai, was linked to help out, and together with the national "gatekeepers", the "gate" of drunk driving was well guarded.

　　On the day of the event, Budweiser China won the title of "public welfare alliance Cooperation Unit of Traffic Civilization" again, which is the eighth consecutive year that Budweiser China has been awarded this honor. Zhu Jiangliu, vice president of corporate affairs of Budweiser China, said: "For Budweiser China, this is both affirmation and encouragement. We believe that drinking is a positive experience and hope to convey ‘ in a more vivid way. Drink wisely     Refuse to drink and drive ’ The concept of public welfare, to guide a wider range of people to establish road traffic safety awareness. The lone traveler is fast, and many travelers are far away. In the future, Budweiser China will unswervingly respond to the call of the traffic police department, make efforts to coordinate social governance, persist in innovation, and let the concept of civilized and law-abiding and wise drinking enter thousands of households! "

For the eighth consecutive year, Budweiser China was awarded the title of "public welfare alliance Cooperation Unit with Civilized Traffic".

　　“　Traffic safety experience class　"　Upgrade again     Safety of creative teaching AIDS　“　child　"   line

　　Road traffic accidents are one of the reasons that endanger the lives and health of children and adolescents. The road traffic safety problem of children in China is still grim [3], and children have become an important part of traffic safety education. Budweiser China has supported the public welfare project "Traffic Safety Experience Class" guided by the Traffic Management Bureau of the Ministry of Public Security and sponsored by China Children’s Press and Publication Corporation for many years, aiming to help raise the public’s awareness of civilized travel in an innovative form of entertaining and entertaining.

　　In order to better protect the public’s safe travel, last year, the charity project not only upgraded the online training course, but also creatively developed a traffic safety magic schoolbag, including a traffic safety reader, a reflective vest and a reflective yellow hat. At present, Budweiser China has donated more than 8,000 sets of traffic safety teaching AIDS, including magic boxes, magic boxes, magic schoolbags, 100 sets of traffic safety civilized etiquette bags and 5,000 reflective vests to carry out safety education for the community.

　"Traffic Safety Experience Class" public welfare project innovatively launched children’s traffic safety magic schoolbags.

　　Budweiser Group and　UNITAR　Join hands again     Welcome the new future of civilized transportation together

　　In October 2021, the World Health Organization issued the Ten-Year Plan for Global Road Safety Action, calling on countries to take measures to reduce the number of road traffic casualties worldwide by at least 50% by 2030. As supporters of the United Nations Sustainable Development Goals (SDGs) in 2030 and practitioners of global road traffic safety construction, Budweiser Group and the United Nations Institute for Training and Research (UNITAR) are constantly upgrading in the field of improving road safety. Budweiser Group not only effectively promotes the construction of road traffic safety, but also injects new vitality into road traffic safety by using innovative means such as digitalization. In 2022, Budweiser Group and UNITAR continued to cooperate, starting a new chapter in the fields of wise drinking, empowering women entrepreneurs and water resources management, and exploring more innovative and pragmatic solutions.

Budweiser China actively responded to the government’s call to create a harmonious future of "civilized, law-abiding and safe return home" with all parties.

　　Ke Ruige, chief legal and corporate affairs officer of Budweiser Asia Pacific, said: "Budweiser Asia Pacific, headquartered in Belgium and with a history of 600 years, has always placed ESG issues at the core of its strategy and operation, and put ‘ Wise drinking and moderate drinking ’ Included in the eight ESG strategic priorities, we believe that every drinking experience should be positive. Therefore, we have maintained close cooperative relations with partners such as the United Nations Institute for Training and Research, the Traffic Police Corps of Shanghai Public Security Bureau for a long time, helped the high-quality development of road traffic in China, and made full use of digitalization and other means to promote multi-win social value. In the future, we will actively respond to the government’s call, join hands with many partners, lead a good drinking experience with rational and wise drinking fashion, and jointly create a future of common prosperity and symbiosis and applause! "

　　About Budweiser China:

　　Budweiser　China    A number of legal entities operating in China are directly or indirectly controlled by Budweiser Asia Pacific Holdings Limited ("Budweiser Asia Pacific"), which is in a leading position in the field of high-end and ultra-high-end beer. Budweiser China is responsible for brewing, importing, promoting, distributing and selling more than 50 beer brands under Budweiser Asia Pacific, including Budweiser, Time, Corona, Fujia, Harbin and Xuejin. In recent years, Budweiser China has expanded to products other than beer, such as alcoholic beverages, energy drinks and spirits. Headquartered in Shanghai, China District operates more than 30 breweries in China, with a total staff of over 17,000.

　　Budweiser Asia Pacific was established under the laws of Cayman Islands and listed on the Hong Kong Stock Exchange in 2019 with the stock code of 1876, and is one of the constituent stocks of Hang Seng Index. Budweiser Asia Pacific is also the Anheuser-Busch    InBev). Budweiser Group has more than 600 years of brewing heritage, and its business is all over the world.

　　Budweiser Group entered China in 1984, set up Budweiser Brewery in Wuhan in 1995, and registered Budweiser Investment (China) Co., Ltd. in Huangpu District in 2003. In 2011, Budweiser China Shanghai Headquarters was recognized as the regional headquarters of multinational companies by Shanghai Municipal Commission of Commerce.