After the launch of Xiaomi’s first new car, many car companies have plans to benchmark Xiaomi SU7, a super-hot model, but who is Xiaomi’s lifelong enemy? People who have memories of smart phones will definitely say that name-Meizu. After Meizu was completely defeated by Xiaomi in the field of mobile phones, the fateful confrontation came to the automotive field again.
Meizu’s first car
On May 13th, according to the website of Meizu Unbounded Zhixing, Meizu’s first model was probably named "Meizu MX". As can be seen from the website, this model will be equipped with the Flyme Auto intelligent car system.
It is worth mentioning that not only Meizu MX is equipped with the FlymeAuto smart car system, but also many models such as Lectra 07, Lectra 08, Galaxy E5 and Lectra Zero are equipped with the Flyme Auto smart car system. Soon after, Meizu Unbounded Zhixing official website has deleted all these unlisted models, leaving only the sold Lexus 07 and Lexus 08.
Meizu MX, a name that "kerosene" (from the homophonic charm of friends, meaning Meizu fans) can’t be forgotten. On December 6th, 2011, Meizu released Meizu MX, the first mobile phone in MX series. This is not Meizu’s first mobile phone, but this does not prevent it from being a milestone in the field of smart phones.
Today, Meizu MX has returned, but its name has been reborn on a car. What kind of car is Meizu MX?
Judging from the known information of all parties, Meizu MX is expected to be a pure electric car with intelligence and sense of science and technology, which integrates Geely’s most advanced industrial system, the vast structure of SEA, and the EcarX chassis from Yikatong and the bloody Flyme Auto cockpit scheme. Many Buff are superimposed, and Meizu’s first model cannot be underestimated.
However, judging from the official outline map, this car is very similar to the shape of the Lectra 07. A person familiar with the matter told the media, "Our Meizu DreamCar MX custom-made car is still under development." According to the previous plan, Meizu’s first model is a modified model of Lexus 07, and it will be based on e-sports games. Therefore, the first Meizu car revealed by official website this time, with a high probability, is a co-branded model that cooperates with Lectra.
Meizu version of "HarmonyOS Zhixing"
According to the official introduction, Meizu’s unbounded zhixing scheme is divided into three types: Flyme Auto, Service and Link. Link is that car companies access the mobile phone domain on the basis of retaining the original system, allowing mobile phone applications and services to flow to cars, supporting hardware and computing power sharing. The customization of Srevice goes further. Flyme Auto provides a customizable system framework for car companies, including ecological applications, theme engines, scene engines, cloud service functions, etc., to help car companies customize smart cockpits at low cost.
The whole case is the most deeply customized form in Flyme Auto. Meizu will jointly define with the vehicle brand to provide a set of solutions including product definition, HMI design, product development, testing and delivery, as well as a complete experience in the mobile phone field, and work with car companies to build a smart cockpit. At present, Linke 07 EM-P and 08 EM-P are mature products designed by Flyme Auto.
Does it sound particularly familiar? It is similar to "HarmonyOS Zhixing" provided by Huawei in many fields. However, Huawei’s HarmonyOS Zhixing can undertake the design and marketing planning of the whole vehicle. However, Meizu does not have such ability and it is not necessary. Because, "Daddy" Geely will finish the work of the whole vehicle.
Geely’s brand-new territory
According to the data, on July 4, 2022, Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as Xingji Times), founded by Geely founder Li Shufu, officially signed a contract with Zhuhai Meizu Technology Co., Ltd. (hereinafter referred to as Meizu Technology), announcing that Xingji Times holds 79.09% of the controlling stake in Meizu Technology and has obtained separate control over Meizu Technology.
After joining the Geely territory, Meizu has launched several new mobile phones that are "applauding and not making a big impression". After the smart phone entered the "oligarchy" era, Meizu, which has suffered a serious brain drain, has found it difficult to return to glory. Geely has no intention to buy a lonely mobile phone company to sell mobile phones. What Geely wants is the integration of terminal equipment, smart cockpit and car, just like what Xiaomi, Huawei and Weilai have always wanted to do.
For a long time, Geely’s car machine has often been spit out by consumers as "very stuck". Even though it has Yikatong, a listed company focusing on smart car terminals, Geely’s car has taken a long time to optimize. The income of Meizu will make Geely improve its intelligent ability of car machines again.
On the other hand, Meizu has entered the automotive field, and Geely has another export in the era of new energy vehicles. Once, in the era of rapid market expansion of fuel vehicles, Geely, Chery, BYD and Great Wall all went through the road of "having more children and fighting", and then everyone contracted.
Although everyone chose to shrink brands and channels in order to compete for brand strength and concentration, the "wild era" in the early stage was really effective. Thus, in the era of new energy vehicles, the mode of "having more children and fighting" came again.
Nowadays, there are many brands under Geely’s banner, among which the new energy sources are Extreme Krypton, Extreme Star, smart, Lotus, Galaxy, etc. It is also normal to add a Meizu with "sentimental appeal".
Xiaoxiang morning herald reporter Hu Xiong
