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To say that foreign automobile brands enter the China market, they basically choose joint ventures (Tesla is the only special case), which is largely related to China’s access policy for foreign automobile brands, and is also conducive to the rapid integration of foreign automobile brands into the China market.

Basically, countless car-making enterprises in China are involved. The national team’s FAW, Dongfeng, SAIC, GAC, BAIC and private enterprises are represented by Geely, and the foreign automobile brands that cooperate with these enterprises are basically relatively moist, such as Volkswagen, Toyota, Honda and VOLVO. However, the car companies that cooperate with these foreign brands are basically in a mess. They have not had a famous brand for 30 years. The typical representative is Dongfeng, which can be said to have achieved others and sacrificed themselves.

However, there is a car-making enterprise in China that has gone out of a different way, that is, Changan Automobile. Basically, the car brands that cooperate with Changan have a bleak ending, while Changan’s own cars and SUVs have already delivered good transcripts in the market.

Let’s count the foreign brands that have been "spoiled":

The first one-Suzuki

Suzuki Motor is one of the top ten car companies in the world. It is also an automobile brand that entered the domestic market very early.

In 1993, Changan and Suzuki set up a joint venture brand, which was once all the rage in China. Its products such as Alto and Swift were also phenomenal, especially Alto, which was a typical representative of mini-cars in the market at that time, and also the first stop for China people to start their dream of changing from Alto to Audi. However, Suzuki may have underestimated that the timeline of Alto’s change in China market is so rapid that it has not kept pace with the demand of China automobile market from mini-cars to SUVs and high-end cars.

In 2018, Suzuki officially announced its withdrawal from the China market.

The second one-DS

In 1955, DS made its debut at the Paris Motor Show, which caused a sensation with its innovation in design and technology. It was known as the "presidential car". From Charles de Gaulle to Hollande, DS was the best choice for French presidents.

In 2011, Changan Peugeot Citroen Automobile Co., Ltd. was established. In 2012, DS brand officially landed in China.

However, not many people know what it’s like to drive a presidential car, because DS has been selling poorly since it entered the China market. In 2018, it only sold 3,867 cars, and it also set a record of selling 8 cars a month. It’s really worse than the worst.

The bleak situation of DS is largely attributed to the lack of experience of DS team in how to sell high-end cars in China market.

The third-Mazda.

The current situation is much better than the above two, because Mazda not only cooperates with Changan, but also cooperates with FAW. At the same time, it also has products that are well-known in the China market, such as Ma6, Angkor Sela and CX5, and its unique technology and handling have considerable appeal in young Li =, but just like this, the annual sales volume of 190,000 is not enough to become the profit growth point of Changan, and Mazda, which is too fond of technology and handling, has not understood the demand of China consumers for vehicle stability and space.

The fourth-Volvo

VOLVO really wants to thank Li Shufu for the acquisition, otherwise Volvo’s fate in China is really hard to say.

Changan can enter into a joint venture with VOLVO because Ford held the VOLVO brand at that time and handed over some VOLVO models to Changan for production.

However, with Geely’s acquisition of VOLVO in 2010, whatever the cooperation between VOLVO and Changan, all this came to an abrupt end. And the VOLVO brand has never quietly grown up in the China market, and we have to admit that the performance of VOLVO today is basically impossible in Changan’s hands.

The fifth-Ford

Ford is the most classic case of Changan Automobile’s tireless destruction. "A hundred years of Ford was destroyed in Changan".

But the situation was not bad at first, because as a world-famous and mainstream automobile brand, Ford also enjoys a reputation, and the Ford Focus and Ford Fiesta, which were initially launched in cooperation with Changan, still have a considerable market.

However, problems such as engine oil leakage, broken axle, vehicle spontaneous combustion, tire peeling, gearbox failure, engine room water leakage, car odor and so on have greatly affected Ford’s reputation in the China market, and the sales of Ford cars have been declining in recent years.

The problems exposed by Suzuki, DS, Mazda, VOLVO and Ford during their cooperation in Chang ‘an basically cover the changes of China’s automobile market in different times and the changes of consumers’ cognition of vehicles. Cars should be large, cost-effective, stable in quality and beautiful. Only by grasping these items, it is difficult to sell well in the China market. However, these brands have not been caught, which can’t blame Changan to a great extent.

Changan’s own independent brand. With the problems in the decline of these brands mentioned above, and constantly learning from the lessons, Changan Automobile has built more than 75 hot-selling models of changan CS35 and CS75, and its technical strength has also advanced by leaps and bounds. I hope Changan Automobile will get better and better.

　　　When intelligent driving covers complex urban roads from expressways and loops, high-precision maps are far from being used. Facing the changing road conditions every day or even every hour, it is necessary to get rid of high-precision maps, which is also the key for manufacturers to win.

　　So, there is such a dialogue — —

　　"You don’t pay attention to the traffic lights when driving, so what do you pay attention to?" "You said that he didn’t pay attention to the head shape, but he didn’t pay attention to safety, which would be wrong!" Sir Tan, an old traffic policeman who has served the police force for more than 30 years, has always broken his heart for everyone’s driving safety. The good news is that Mr. Tan’s heart disease for many years has been completely cured! What is the panacea so effective? The answer is the "double wisdom ceiling" that has just been officially listed — — AITO asks the world M5 Huawei Advanced Intelligent Driving Edition.

　　HUAWEI ADS 2.0, the high-level intelligent driving level of zero takeover impressed Tan Sir.

　　In the actual test drive experience in Shanghai, Yu Chengdong personally drove the M5 version of Zhijie, carrying Mr. Tan to experience HUAWEI ADS&ensp in the most prosperous and complicated urban area of Magic Capital Shanghai;   2.0 advanced intelligent driving system, the perfect performance of the M5 intelligent driving version shocked the safety experience officer Tan Sir. Tan Sir was deeply impressed by the high-level intelligent driving level of zero takeover, and even shouted the classic golden sentence — — "Far ahead".

　　At the intersection where people and vehicles are mixed, the M5 Intelligent Driving Edition will automatically recognize the traffic lights, and can read the remaining time information of the traffic lights to start and stop autonomously. When vehicles in other lanes intrude, take the initiative to yield to ensure safety. After the high-order intelligent driving pilot is started, the M5 intelligent driving version can easily realize unprotected left turn, U-turn and road avoidance in urban areas, the steering control is very linear, and the details are quite in place.

　　Excellent hardware and software blessing, excellent actual performance.

　　Tan Qiao and Yu Chengdong talked about the safety topic of intelligent driving during the test drive, and Tan Sir felt sorry for HUAWEI ADS    2.0 is like an old driver with millions of kilometers of driving experience. He is completely autonomous and has delicate and steady driving skills, which can always ensure driving safety. Yu Chengdong said that the excellent performance of the M5 Intelligent Driving Edition is the foundation of excellent software and hardware and the blessing behind Huawei’s self-developed algorithm.

　　Based on the fusion of BEV(Bird Eye View) network to identify white list obstacles such as cars and people, GOD(General Obstacle    Detection general obstacle detection) network, which can identify a variety of objects outside the general obstacle white list. Based on multi-sensor fusion perception system, combined with road prediction neural network, it can realize traffic element association, road topology reasoning, navigation map matching with real road, etc., and realize that cars can "see" complex road conditions and drive with or without maps.

　　When vehicles enter and leave the tunnel, they can identify the special obstacles inside and outside the tunnel, and they can not be afraid of light and shade changes. According to the actual road conditions, they can give early warning and make deceleration or avoidance actions, effectively preventing accidents and greatly improving safety.

　　It is worth mentioning that with the continuous increase of the mileage of high-level intelligent driving, Wenjie M5 Intelligent Driving Edition continues to learn advanced with cloud big data AI training, and the ability of high-level intelligent driving will become stronger and stronger, which can cope with more complicated road conditions.

　　Huawei’s first intelligent driving interactive game algorithm perfectly solves the problem that intelligent driving encounters difficult road conditions in complex scenes where people and vehicles are mixed, solves the problem of taking over more than 70% of interactive scenes, shortens the transit time by 40%, and makes intelligent driving behave more like an "old driver".

　　The perfect high-level intelligent driving performance of the M5 intelligent driving version in the world conquered the safety experience officer, Sir Tan. Before the test drive is over, Mr. Tan said that he has put the M5 version of the intellectual drive in the shopping cart, which is enough to show that Mr. Tan is interested in the M5 version of the intellectual drive and HUAWEI    Absolute recognition and full trust of ADS 2.0 advanced intelligent driving.

Such as writer Susan • Sontag wrote in Metaphor of Disease that everyone may face the disease, but in thousands of years of culture, some diseases have been labeled, making it difficult for people suffering from the disease to face themselves.

On the occasion of International Women’s Day on March 8th, Xiaohongshu Health launched the activity of "It doesn’t matter if there is something wrong", which helped more people to eliminate their sense of shame and anxiety through online topics and practical actions such as knowledge popularization and physical examination of 38 bloggers, and held the "It doesn’t matter meeting", which provided a place for public discussion on the topic of gynecological diseases that was originally shy. It is also to send care to women through the transformation of offline hospitals.

Susan • Sontag said, it doesn’t matter, the disease is just a disease, not a disaster from heaven, so don’t be ashamed to say it.

And Xiaohongshu also wants to tell you that there is something wrong with it, and it doesn’t matter. Action is the certainty of physical and mental health.

　From slogan to action "it doesn’t matter"

China Reproductive Health Research Report 2022 shows that among more than 3,100 women in 31 provinces and cities, 71% have gynecological symptoms such as irregular menstrual cycle, abnormal vagina and leucorrhea, but only 57.5% choose to see a doctor after gynecological symptoms appear.

Most of the shackles of women’s fear of illness and medical treatment come from the metaphorical "shame" and "fear" of illness. In addition, the uncertainty of diagnosis and the worry about future results have also discouraged many patients.

How to liberate from the metaphorical pressure brought by the disease, Susan • Sontag gave the answer: to get rid of these metaphors, we can’t just avoid them, they must be exposed, studied and exhausted.

In the online activity of "There is something wrong, it doesn’t matter", Xiaohongshu invited doctors as white coat friends to promote knowledge and ideas. And encourage more users to share the most authentic medical experience. Promote action with popular science, radiate the whole people from women, and reduce the anxiety and shame of ordinary people about diseases.

At present, there are 210 million exposures and 1.76w notes on the series of topics with # small problems and small methods. In addition to inviting many gynecologists and surgeons such as Dr. @Jojo to conduct popular science on women’s health; Xiaohongshu also launched the # It doesn’t matter action with 38 bloggers for physical examination. At present, many bloggers, such as @ Lahongshang @vivi Keaduo @ Sophie and Azhe, have shared the experience of gynecological examination, which is a name for gynecological diseases. Driven by them, more female users are willing to overcome shame and make changes for their health.

At the same time, on March 7th, Xiaohongshu also held a "Never mind meeting", inviting female characters from different fields, including doctors, writers, talk show actors, screenwriters and so on, to share their experiences and stories of coexistence with Xiaoxiao.

In gynecological examination, many women will be afraid of pain, and even wonder if they are too "melodramatic". In fact, individuals’ feelings of pain vary from person to person. As Si Wen said, we should respect the threshold of self-pain. Courageously expressing your pain during the examination is also a key step to face up to the disease.

From Online to Offline Friendly Clinic: A Closed Loop of Community Care

In recent years, the popularization of health knowledge is also driving the change of social concepts and promoting the public to face diseases and daily life with a correct attitude.

The fear and shame before seeing a doctor can be dispelled through popular science and experience sharing, but the discomfort in the actual examination is easy to leave a psychological shadow on women.

Ding Ding, director of the Department of Obstetrics and Gynecology of Huashan Hospital (Baoshan Campus) affiliated to Fudan University, told reporters that in terms of physiology, the discomfort caused by gynecological examination may be the feedback of most people, especially in the first or unfamiliar environment. "Some patients will also tell me that they don’t know what examinations to do, or what items to do in the routine physical examination of gynecology, and how often to do them … …”

It is not difficult to see that, in addition to professional medical advice, women also expect a warm and comfortable medical environment. Based on this, Xiaohongshu linked Ruijin Hospital affiliated to Shanghai Jiaotong University School of Medicine, Huashan Hospital affiliated to Shanghai Fudan University (Baoshan Campus), Second Affiliated Hospital of Zhejiang University School of Medicine, Union Medical College Hospital affiliated to Tongji Medical College of Huazhong University of Science and Technology, Xiangya Second Hospital of Central South University, Henan Provincial People’s Hospital, Obstetrics and Gynecology Hospital affiliated to Fudan University (Red House), Hunan Provincial People’s Hospital, Shanghai Tongren Hospital, Shanghai Jiading Central Hospital, Chengdu Women and Children Central Hospital, Changsha Central Hospital (Red House)

Taking Huashan Hospital as an example, Director Ding Ding revealed that through the warm environment transformation, such as relaxing and encouraging floor stickers, gynecological examination posture wall stickers, "it doesn’t matter doll" decoration, and men’s stop to set up illustrations, we strive to create a "it doesn’t matter, relax and friendly clinic" to alleviate everyone’s fear and worry about gynecological examination and treatment and convey the warm concept of "it doesn’t matter, relax".

In order to optimize the experience of women’s physical examination, many warm-hearted copybooks have been posted in the waiting area of the gynecological clinic of Huashan Hospital, such as "Don’t worry, the little problems on your body will always get better slowly" and "If you don’t take good care of yourself, just say sorry to your body, and it will definitely tell you that it doesn’t matter."

The examination bed or chair in the clinic is the place where the patient’s fear concentration is the highest. In order to ease the tension, Xiaohongshu United Hospital posted the slogan "Never mind, relax" on the ceiling, "Speak out if you feel uncomfortable, and the doctor will accompany you" and other encouraging slogans.

In addition, for women’s concerns, such as "will gynecological examination hurt?" "How to check the posture?" There are also wall stickers and signs to help patients who enter the clinic for the first time quickly understand how to cooperate with doctors for examination. After the examination, "it doesn’t matter" accompanying dolls, including cute cartoon immune cells, uterus, stomach, etc., will be sent as long-term companionship to bring emotional value to patients.

It is worth mentioning that all warm-hearted and encouraging slogans come from the notes sharing of real users in Xiaohong Bookstore. In this process, Xiaohongshu realized the real concern for women from online to offline.

According to feedback from many hospitals, these improvements have been well received by many patients, and "fun" and "warm heart" are their most direct feelings. When waiting for treatment, many patients punch in and take pictures next to the floor stickers and wall stickers. A doctor admitted that she saw more patients’ smiles in the reformed clinic.

Xiaohongshu hopes that through the activity of "It doesn’t matter if there is something wrong", the public’s concept of diseases and women’s health problems can be changed, and the social value as a lifestyle platform can be highlighted.

　　Since August 15th, the TV series "Battlefield Fantasy" started broadcasting on CCTV 8, and the viewing performance broke through 1%, and it has been rising all the way since then. Directed by Hai Yi and starring Apollo, Wu Qianyu, Gao Shuguang and Liu Dekai, the play tells the story of the life-and-death struggle between the young revolutionaries headed by He Wenqing and the Kuomintang and the Japanese around the economic war after the failure of the Great Revolution.

　　The hero, He Wenqing, was originally a battalion commander of the Northern Expeditionary Army. Later, he was imprisoned by the enemy and released from prison with recommendation. However, he was still wrongly handled in the organization and expelled from the party during the White Terror period. After leaving the organization to become a businessman, He Wenqing still carried out the instructions of the Party to the letter, faced the strong enemy with dauntless spirit, and solved problems with perseverance and wisdom. According to the director, the original intention of "Battlefield Fantasy" is to create a communist party person who is "Do not forget your initiative mind and mindful of his mission": the protagonist He Wenqing did not go to extremes or indulge in ordinary things after being expelled from the Party, but "saved the country by curves" and continued to realize the revolutionary ideal with excellent business talents.

　　In terms of cast, Apollo, who plays He Wenqing, is a powerful actor familiar to the audience. In the 2001 martial arts TV series Xiao Eleven Lang, Apollo played the role of "Lian Chengbi", which has remained in the hearts of many post-80s audiences. In recent years, he has performed well in costume dramas such as Shui Yue Dong Tian, Qin Shi Ming Yue, and General on the Top. In 2011, Apollo starred in CCTV-8 TV series "Soul of the Sea", which got good ratings. Wu Qianyu, a young actress in Hong Kong, is one-eighth of Chinese-French mixed blood. In the play, she plays Fan Fengjin, an overseas Chinese with a background of studying abroad, but her temperament is very consistent.

　　In the last century, Liu Dekai, who entered the dreams of thousands of families and countless young girls with Qiong Yao dramas such as "A Curtain of Dreams", is still old and handsome as Fan Rongnan, a patriotic overseas Chinese. Gao Shuguang, an actor, changed the positive image of the past, and performed a wily Fuxing Club leader.

　　It is reported that although "Battlefield Romance" is a red theme, it has some light comedy elements. In particular, the emotional line between the man and the woman, from tell it to the judge to the partner who fought side by side, their love stories are intertwined in the tense spy front, which has played a role in relaxing the atmosphere and changing the rhythm.

　　Different from the general fictional spy war drama, the plot of the spy war in this drama is basically based on the real historical events in the 1930s, which restores the customs of the underground party, overseas Chinese and business circles in Fujian, and to some extent, sees the big picture from the small, which truly reproduces the scene of that year. The play jumped out of the same theme, and the story line closely revolved around the historical truth of how the Red Army crushed the enemy’s economic blockade. According to the director, he hopes to explore these unknown details of real history through the hero’s special experience of using shopping malls as battlefields.