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In addition to huge losses, NIO is getting deeper and deeper in the vortex of "autophagy" of gross margins.

The new power automakers in the first half of 2023 showed a trend of polarization, both in terms of delivery volume and performance.

Looking at the half-year performance of listed car companies according to the statistics of "Automotive K Line", only three car companies in the passenger car sector have experienced the phenomenon of "loss expansion", NIO and XPeng Motors occupy two of them, and they are also lossmaking. NIO’s situation is somewhat special.

1 Former "boss", today "hip pulling"

With the announcement of NIO’s second-quarter results on August 29, the former three giants of new forces "Wei Xiaoli" and the late-comer Zero Run Car both handed over the first half of 2023. Among the three giants of new forces who used to "remember the hardships and think about changes" together, Li Auto has already taken the lead in turning losses into profits and successfully entered the independent head camp. However, NIO, which was ranked first in new forces, has been left behind by Li Auto by a huge gap, and even inferior to the late IPO Zero Run Car.

The second quarter results show that NIO’s operating income in the second quarter of 2023 reached 8.772 billion yuan, down 14.8% and 17.8% from the same quarter, lower than market expectations. Among them, automobile sales were 7.185 billion yuan, with a decrease of more than 20% from the same quarter.

In this regard, the explanation given by NIO is that the average selling price was reduced mainly due to the increase in the delivery of ET5 and 75kWh standard battery packs, and the decline in delivery also led to the decline in Quarter 1 car sales.

"The image is from the NIO announcement."

From the perspective of deliveries, NIO did experience a short-term slump in the first half of the year.

In the second quarter of this year, NIO delivered 23,520 vehicles, a decrease of 6.14% year-on-year and a decrease of 24.22% month-on-month; in the first half of the year, 54,561 vehicles were delivered, a slight increase of 7.35% year-on-year; after June, NIO deliveries gradually picked up and exceeded 20,000 vehicles in July.

Li Auto has continued to break through this year, and has delivered 139,100 vehicles in the first half of the year alone.

As for profits, it is also the case of "one family is happy and several are worried".

In the second quarter of this year, Li Auto’s net profit reached 2.31 billion yuan, an increase of 147.4% compared with Quarter 1, becoming the third new energy automobile company to maintain consecutive quarterly profits after BYD and Tesla.

NIO is showing a trend of expanding losses. In the second quarter, NIO’s net loss was 6.056 billion yuan, an increase of 119.6% year-on-year and 27.8% month-on-month. In the first half of this year, NIO’s net loss has exceeded 10.90 billion yuan, an increase of 139.07% year-on-year. The degree of loss is about two Xiaopeng and close to five zero runs.

No matter whether it is a single quarter or the entire first half of the year, NIO’s net profit attributable to the parent has hit a record low for the same period in history.

When everyone first "debuted" at the same time, NIO was once the "big brother" of the new car-making force in the limelight, but now its profitability is directly at the bottom of the "Wei Xiaoli" three, and it is even inferior to the zero-run car that came from behind.

Where did NIO’s money "lose"?

2 Continuing the "vicious circle" for the first quarter?

In fact, the previously mentioned problem of falling auto sales due to higher deliveries of low-priced cars did not occur only in the second quarter. According to the first quarter performance report of 2023, NIO’s auto sales revenue in the first quarter was 9.225 billion yuan, down 0.2% and 37.5% respectively from Quarter 1 in 2022 and the fourth quarter of 2022.

In this regard, NIO said that the lower average selling price was mainly due to the higher proportion of ET5 and 75kWh standard battery pack deliveries, which was partially offset by the increase in deliveries.

This is the same as the explanation given by NIO in the 2023 second quarter report mentioned earlier.

It can be seen through public information that the price of ET5 75kWh is about 298,000 yuan, while the price of the 100kWh version is about 356,000 yuan, and the price difference between the two is about 60,000 yuan. Although the first and second quarter results did not disclose the specific model sales ratio, the increase in the proportion of low-priced car deliveries brought more than just the decline in car sales.

In the face of the Hong Kong stock market that values delivery volume, NIO sold a large number of low-priced and low-battery models in the first quarter, resulting in gross profit being swallowed up, which is similar to "drinking poison to quench thirst". However, in the second quarter, in addition to the above reasons, the sales of used cars with lower gross margins also increased.

As a result, NIO’s overall gross profit margin fell from 1.5% in the first quarter to 1% in the second quarter, and in 2022, its gross profit margin in the first and second quarters can still be maintained at 14.6% and 13%, which shows that the "side effect" of low-priced models is really obvious.

What needs to be added is that the gross margin of the NIO business alone actually increased by 1.1 percentage points in the second quarter of 2023 due to the decrease in the promotion of the previous generation ES8, ES6 and EC6 models. However, compared with the same period in 2022, the gross margin decreased by more than 10 percentage points due to the previously mentioned product portfolio changes.

It is worth noting that while NIO’s revenue decreased, losses expanded, and overall gross profit margin decreased, investment did not contract. Data show that NIO’s sales, general and administrative expenses in the second quarter of this year were 2.857 billion yuan, which was higher than Li Auto and XPeng Motors 550 million yuan and 1.30 billion yuan respectively.

On the other hand, NIO’s operating expenses are also rising, of which R & D expenses reached 3.345 billion yuan in the second quarter, an increase of 55.6% year-on-year, mainly due to the increase in R & D personnel costs, equity incentive expenses, and new product and new technology design and development.

The poor performance has made the NIO dual shares equally "unfavorable" in the capital markets. In the August list of auto stocks counted by Auto K Line, both NIO dual shares fell from the "red list" in July to the "green list" in August, with a decline of 32.88% (US stocks) and 27.93% (Hong Kong stocks), ranking second and fifth from the bottom of the August total list respectively.

Although the performance and stock price are not satisfactory, NIO is still optimistic. In the third quarter of 2023, NIO expects to deliver 55,000-57,000 new cars, an increase of 74% -80.3% compared with the same quarter in 2022; the revenue guidance is 18.898 billion yuan-19.50 billion yuan, an increase of 45.3% -50.1% year-on-year. Comparing the year-on-year growth rate of deliveries and revenue, it is not difficult to find that in the third quarter, NIO may still be difficult to get out of the whirlpool of gross margin "autophagy".

3 Views ofAutosKline

Looking back at the first half of the year, NIO experienced a period of downturn.

Perhaps the release of the mid-size SUV EC6 on September 15 can help NIO start from "selling more cars" and achieve more profitability.

The victory and defeat of the first half of the year has become history, and a new round of battle between the three Wei Xiaoli families has begun. Li Bin, who has always believed in long-termism, when can NIO climb out of the vortex of "autophagy" of gross profit margins?

The text is original by [Car K Line], some pictures are sourced from the Internet, and the copyright belongs to the original author. The article of this number may not be reproduced without authorization, and violators will be investigated. At the same time, the content of the article does not constitute investment advice to anyone. The stock market is risky, and investment needs to be cautious.

Tomorrow (December 28th), the related technology of Xiaomi Automobile will be announced, and Lei Jun has also revealed some mental experiences of building a car in Weibo in recent days. Although this Xiaomi Automobile Conference only talks about automobile technology, it will not actually release a new car, but consumers are often most concerned about the price issue, and Lei Jun also responded on Weibo.

On December 26th, Lei Jun answered some questions about Xiaomi SU7 at the Weibo. When he mentioned "When will Xiaomi SU7 go on the market and how much will it be priced", he said that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to go on the market officially. There is no final decision on pricing, but Xiaomi SU7 is indeed a little expensive, but please believe that what we are doing is "reasonable and expensive" and the experience will definitely exceed everyone’s expectations.

It seems that it is impossible for Xiaomi SU7 to make friends at a price of 180,000 yuan, but Lei Jun also said that the price has not been finalized, and the possibility of persuading executives overnight is not ruled out.

Undoubtedly, Xiaomi SU7 is definitely not behind some contemporary flagship electric cars in terms of technology. Lei Jun even boasted that Xiaomi SU7 hopes to rival Porsche Taycan Turbo in mechanical qualities such as drivability. Intelligently, I hope to be comparable to Tesla ModelS; At the same time, there is the most advanced technology and the richest ecology, but whether a mule is a horse or not, we have to wait until it is listed and tested before we can draw a conclusion.

When Lei Jun announced that he would build a car, whether it was rice noodles or not was boiling, because everyone knew that the "first new energy vehicle for young people" was coming, and the price butcher was coming. But how to price is a big deal for the brand’s first car, especially for Xiaomi, which is still hitting the high-end road.

However, rice noodle people can understand that the name Xiaomi is always labeled as "low price", "cost-effective" and "flat replacement". They also want to watch Xiaomi go to the high end, but just like the sentence "I am afraid that my brother will have a hard time and my brother will drive a Land Rover", this feeling is very tangled. Who doesn’t want to spend less money on a high-end product, but wants to make more money on that product, which is unrealistic. Cars are also the best proof that a brand shows its strength and impacts the high end. Xiaomi’s investment in SU7 is dozens of times the resources of other car companies, and this kind of effort is also to get rid of Xiaomi’s "low-end image".

Of course, Xiaomi car will definitely not be too scary. It should be impossible to price 400,000 to 500,000 yuan. The target model of Xiaomi SU7 is also the ceiling of electric new energy vehicles, and their price is also the same. Therefore, it is reasonable for Lei Jun to say that "it is expensive for a reason". The reason why Xiaomi’s mobile phone can be sold cheaply is mainly because the mobile phone has a large shipment volume and can share part of the cost, and it is extremely difficult for the car to share the cost through sales in a short time.

All major auto companies of new energy electric vehicles within 300,000 yuan have killed their eyes. Xiaomi SU7 is a difficult start in hell. It is hard to imagine how much pressure it has. Judging from the current news, Xiaomi SU7 is not a low-end car, so it will cost less in cost control and materials, and it is not allowed to lower the gear position too much in brand positioning. Do you want to take a cost-effective approach? I guess it’s a little difficult.

　　Lectra 05, the ultimate masterpiece of CMA basic module architecture of Lectra Auto, was officially launched today, and five models were launched, with a price range of 17.58-212,800 yuan. In order to thank the users for their support and trust, Lectra Auto provides the following exclusive rights and interests for the top 10,000 Lectra 05 owners: the owners of time limited edition enjoy exclusive benefits worth 4,000 yuan; Jin Halo/ Yao Halo owners enjoy a bonus of 4,000 yuan; Jin Plus/ Yao Plus owners enjoy a bonus of 4,000 yuan and a smart optional package. At the same time, Lectra firmly and continuously builds a user brand with temperature. The first owner of Lectra 05 enjoys the "three exemptions" policy of lifetime free warranty, lifetime free road rescue and lifetime free data traffic, and the financial courtesy can enjoy up to 36 interest-free periods.

　　Linke 05 has achieved an advanced and breakthrough in brand design language. The front grille shape of the city latitude and longitude, with the North Pole light daytime running lights, has a three-dimensional sense of design. The roof line inclines downward at a golden angle after passing through the B-pillar, creating a slip-back curve with great sense of speed and comfortable space. The length, width and height of the LECK 05 body are 4592mm/1879mm/1628mm, and the wheelbase has reached 2734mm, which is excellent in the same class. The unique tail pillar trim of the extremely bright wing of the car body has a strong visual impact, and the energy matrix taillight further strengthens the unique product image. The electric trunk adopts the unique touch opening of the same level, and the trunk opening sensing area perfectly integrates design and practical functions.

　　In terms of interior, Linke 05 adopts a brand-new design language to build a driver-centered urban sensory cockpit. The air outlet of penetrating air conditioner is rich in layering, characterized by straight lines of urban architectural style, and the cockpit presents a stronger sense of modernity and strength. The center console leans towards the driver, effectively reducing the driver’s visual pressure and increasing the lateral visual width in the car. The application of high-end materials, such as 30 customized imported genuine aluminum decorative plates, North American top NAPPA leather and NUBUCK suede leather, gives drivers the luxury of vision and touch. At the same time, LECK 05′ s unique endless streamer atmosphere lights are distributed in 20 places in the car, which can adjust more than 16 million colors, and support diversified light effect linkage to create a light and luxurious atmosphere with distinctive personality.

　　Link 05 comes standard with dual 12+ inch full LCD instruments and central control display screen. The 12.3-inch all-LCD intelligent instrument supports full coverage of navigation maps, and the resolution of the 12.7-inch central touch screen can reach 1920*1080P. The Corning Gorilla glass is flexible and delicate, showing the luxurious atmosphere of science and technology. In order to meet the advanced needs of the younger generation for intelligent configuration in vehicles, the LEICK 05 Halo version is equipped with a 7.5-inch full-color HUD head-up display, which can display driving-related information such as speed, navigation, ADAS and vehicle safety warnings in real time to improve driving quality and safety.

　　In terms of power, the LEICK 05 comes standard with the Drive-E series 2.0TD high-power turbocharged engine, with a maximum power of 187kW at 5500rpm and a peak torque output of 350N·m at 1800-4800rpm. With the low inertia turbocharger, it can output 90% peak torque within 2 seconds at the earliest, so as to satisfy the carefree driving feeling of power. With the "exquisite sports" style adjustment of the chassis, the Lectra 05 has an acceleration performance of 6.7 seconds and a braking performance of 35 meters sports car class of 100 kilometers, with a top speed of 230 km/h.

　　BEIJING, July 31 (Xinhua)-A British computer hacker is suspected of illegally invading the computer systems of the US Navy, Army and Air Force and the Ministry of National Defense in his London apartment, causing damage. The British authorities wanted to extradite him to the United States for trial. He appealed, but the London court ruled that he lost the case on the 30th. It is expected that he will be taken to the United States in a short time.

　　According to Sing Tao Global Network, McKinnon, a 42-year-old unemployed computer practitioner, was accused of successfully hacking into 97 computers of the US military and the Ministry of National Defense from 2001 to 2002. Some people described this as the largest hacking incident into the military computer system in history, which made the US authorities extremely embarrassed.

　　The chief prosecutor pointed out that the invasion paralyzed the military region responsible for protecting the capital Washington and the New Jersey Naval Ammunition Station. In addition to the military and the Ministry of National Defense, the computer systems of NASA and several private institutions were also invaded by him. The authorities estimate that the financial losses caused by these actions amount to 900,000 dollars.

　　Mckinnon will face eight counts of computer fraud in New Jersey and Virginia. If convicted, he will be sentenced to a maximum of 10 years in prison and a fine of $250,000.

　　Mckinnon, whose net name is "SOLO", defended himself in the British court, claiming that he was only trying to expose the loopholes in the computer security system of these departments and looking for evidence about UFOs.

　　Mckinnon wrote on the website of the British newspaper The Guardian last year: "I am an possessed man." He claimed that he spent a year sitting in front of the computer for an average of eight hours every day, invading the computer system of the US military, not washing and grooming every day, and binge drinking beer and smoking marijuana. He claimed that he had successfully found some photographic evidence to prove the existence of alien spaceships and the names and ranks of "non-human officers".

　　The prosecution accused him of deliberately using these actions to try to blackmail the US government. Mckinnon once left a message in a computer of the U.S. military, accusing the U.S. government of pursuing a foreign policy similar to government-sponsored terrorism.

　　He was arrested in 2002, and the defense lawyer asked for a trial in Britain, because if he was extradited to the United States, he might be taken to a military court for trial, or even be held at the US military base in Guantanamo, Cuba.

Editor: Lu Wei