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Cosmetics sold 207.1 billion yuan in the first half of the year, and the beauty track ushered in a big outbreak.

In the first half of the year, cosmetics sold 207.1 billion yuan.

Since the beginning of this year, the cosmetics market has shown great vitality and potential.

On July 17th, the National Bureau of Statistics released data showing that in the first half of 2023, the total retail sales of social consumer goods was 22,758.8 billion yuan, up 8.2% year-on-year, of which the retail sales of cosmetics products was 207.1 billion yuan, up 8.6% year-on-year. In the first half of this year, the total retail sales of cosmetics exceeded 200 billion yuan for the first time, the highest level in history.

(Source: National Bureau of Statistics)

Among them, domestic cosmetics are not only popular in China, but also popular in overseas markets. According to the customs export data, the export of cosmetics rose steadily in the first five months of this year, the export volume and amount of beauty cosmetics and toiletries maintained a certain increase, and the demand of foreign consumers for domestic cosmetics has been greatly improved.

(Source: official website, General Administration of Customs of the People’s Republic of China)

In addition to the growth of the overall market, the performance released by some beauty listed companies has also increased, turning losses into profits.

Recently, the beauty leader Polaiya Cosmetics Co., Ltd. released the semi-annual performance forecast for 2023. It is estimated that the net profit of returning home in the first half of this year will be 460 million yuan to 490 million yuan, which will increase by 163 million yuan to 193 million yuan compared with the same period of last year, increasing by 55% to 65% year-on-year. It is worth mentioning that in the first quarter of this year, the growth rate of revenue and net profit of Polaiya was close to 30% year-on-year.

(Source: Polaiya official website)

Shanghai jahwa United Co., Ltd. predicts a net profit of 285 million yuan to 315 million yuan in the first half of the year, an increase of 81% to 100%. According to the company, in the first half of 2023, through the recovery growth of domestic business, the company digested the pressure of overseas business and achieved good business results.

Market participants said that according to the current growth trend, the cosmetics market will once again break through the 400 billion mark at the end of the year. All kinds of situations show that the beauty industry is recovering strongly, and China’s cosmetics market has shown strong market resilience and growth space.

2. Say goodbye to the cold winter and the beauty market will pick up.

Last year, it was considered by many people in the industry to be the coldest year in the cosmetics industry. According to the retail data of social consumer goods in 2022 released by the National Bureau of Statistics, the total retail sales of cosmetics in 2022 was 393.6 billion yuan, down 4.5% year-on-year. This is the first time that the total retail sales of cosmetics has experienced negative growth in the past decade.

(Source: National Bureau of Statistics)

Compared with last year’s overall negative growth, this year’s cosmetics retail data can still maintain a growth trend for six consecutive months, indicating that the beauty industry’s prosperity is constantly picking up and the market is continuing to pick up. So what is the reason for the strong recovery of the beauty market?

The macro environment, macroeconomic stability and improvement are quite key factors. With the social and economic recovery, the desire for beauty consumption is rising, which drives the growth of retail sales. Similarly, the company’s performance increase is inseparable from the recovery of offline channels and the continuous empowerment of online channels. The market is picking up, and the promotion of e-commerce activities has contributed. In the first half of this year, the March 8th Women’s Day was promoted and the 618 event was held, and major brands seized consumer demand, which obviously led to the outbreak of the beauty market. The data shows that from 33 billion yuan of cosmetics sales in May to 45.1 billion yuan in June, an increase of over 36.6% month-on-month, which is a huge increase. It is not difficult to see the positive promotion of 618.

(Source: National Bureau of Statistics)

With the development of the industry, the competition of beauty track is becoming more and more fierce, and the rising of domestic beauty brands is the obvious trend of current market development.

At present, China has become the second largest cosmetic consumption market in the world. With the huge consumption prospect in China, the beauty market in China has attracted many overseas beauty brands. In the past, compared with overseas brands, China’s cosmetics industry had a thin foundation, a late start and a low reputation. In the same stage competition, domestic beauty brands performed slightly worse. Now the situation has changed.

According to industry insiders, at present, national cosmetics brands are rising strongly to seize market share. This year’s Tmall Fast-moving 618 full-cycle turnover brand list shows that Polaiya has squeezed out OLAY, a brand owned by Procter & Gamble, to become the fourth.

Domestic beauty brands have also gone abroad, attracting a large number of overseas consumers. With the upsurge of traditional culture in China sweeping the world, Chinese makeup has brought fire to domestic beauty products. With culture and oriental aesthetics as the carrier, domestic beauty products such as porch-window box, concentric lock lipstick and snuff bottle liquid foundation have gone global and been sought after by overseas consumers. The packaging of products like Hua Xizi has been integrated into the traditional culture of China, creating a unique brand positioning and successfully gaining the attention of overseas consumers.

3. The beauty track ushered in the second half

The growing beauty market has attracted a lot of players, and the industry competition is intensifying. Under the trend of more mature consumers, weaker traffic dividends and improved industry supervision, the pattern of beauty industry will be reshuffled. In the fierce competition situation, market opportunities and challenges coexist. How should beauty brands be laid out?

The beauty industry accelerates the survival of the fittest. When the tide gradually recedes, deep R&D strength is indispensable for enterprises. Increasing product research and development and patent investment, enhancing product competitiveness with science and technology, and strengthening the cultivation of "internal strength" can help enterprises go further and longer in the industry. Empowering by science and technology can ensure the stability of product safety and efficacy, and brands with strong R&D strength are expected to occupy a larger market share.

Under the background of declining online traffic dividend and continuous price involution, the overall environment of the beauty industry has recovered, and offline channels have gradually stabilized. It is a way for the company to turn its attention to offline channels to increase revenue and profit. Beauty brands will build offline channels, continuously deliver products, and realize better realization by undertaking the traffic overflow after online investment.

E-commerce needs to find offline growth points, and it is the general trend to create a diversified channel layout under the beauty line. Some brands that once focused on online began to vigorously lay out offline channels. Polaiya, whose online channel accounted for over 90% of its main business income last year, said recently that this year will be the first year of its offline restart, and it will focus on the daily chemical channel and the department store channel. Freda Bio, which owns many effective skin care brands, such as Dr. Yael and Yilian, recently announced that it will fully launch offline this year, and proposed to build an offline market scale with a total return of 350 million yuan in the first year, covering the goal of 200 million offline consumers.

Nowadays, the beauty market is constantly subdivided, and market participants say that enriching the product matrix and making efforts in the mid-to high-end market may become the way for enterprises to break the ice. In China cosmetics market, the middle and high-end market is mainly occupied by foreign brands. In recent years, with the improvement of China’s cosmetics brand building ability and R&D strength, consumers have a strong desire to support domestic products, and some brands have begun to enter the high-end market, including Mao Geping and Polaiya, from which we can see the potential and possibility of local enterprises to develop high-end beauty cosmetics.

Generally speaking, the current domestic beauty consumption fever continues to rise, and the growth of retail sales has boosted industry confidence. In the next stage, with the economic recovery and consumption recovery, the cosmetics market is still promising. However, in the process of gradually restoring confidence in the cosmetics consumer market, enterprises with technology and strength can truly remain invincible in the market.

Reporting/feedback

How do senior three students prepare for the exam when the countdown to the college entrance examination is less than 100 days?

  This year, the number of college entrance examination candidates in China is expected to exceed 10 million. Weng Tiehui, Vice Minister of Education, said at the press conference of the joint prevention and control mechanism in the State Council on February 28th that the Ministry of Education will carefully study the implementation plan of this year’s college entrance examination, and relevant work arrangements will be announced to the public in time. The reporter found out that since the resumption of the college entrance examination, the college entrance examination has never been rescheduled for any reason. Even during the SARS period, the original plan was still implemented, one month ahead of the previous year, and it was carried out normally. According to the usual arrangement, the 2020 college entrance examination will officially enter the 100-day countdown on February 28th. How to stay in the sprint stage and get rid of the adverse effects caused by the epidemic has also become a challenge that this year’s senior three students must go all out to face.

  Recording and broadcasting lectures, live answering questions, opening the "online teaching" mode in the third grade of senior high school.

  Wang Yi, director of the third grade of Wuchang Experimental Middle School in Hubei Province, told the reporter that the "online preparation" model carried out by the school has been going on for more than a month due to the epidemic.

  Wang Yi said: "We started our holiday on January 20th. We originally planned to start classes on February 1st, the eighth day of the first month, and the winter vacation lasted for 10 days. Due to the sudden outbreak, online teaching has become a routine mode. Before that, to be honest, most of our teachers, including myself, taught online ‘ Zero foundation ’ . I thought at that time, I would take advantage of the winter vacation to explore. I had a holiday on January 21st, and I started to broadcast live on the Internet on the 22nd … …”

  With the development of the epidemic situation, in late January, the Ministry of Education announced that schools all over the country should "close classes without stopping studying", integrate online learning resources according to their own reality, enrich learning content, and provide suitable home learning methods for candidates.

  Wang Yi led the team to take action formally. He introduced: "On the fifth and sixth day of junior high school, I suggested to the school to hold a video conference through QQ group to let the teachers get familiar with the operation. After four or five meetings, everyone gradually became proficient, brainstorming and communicating with each other, and this kind of teaching channel was gradually established. "

Interactive screenshot of online teaching feedback in Class 5, Grade 3, Wuchang Experimental Middle School, Hubei Province

  Designated e-mail to send and receive grading homework, mobile phone applet to conduct quizzes, and online simulation exam to test learning results … … After two weeks of exploration, the online teaching feedback mode in this special period has been continuously enriched and improved.

  Li Huisuo, secretary of the Party Committee and president of Hebei Hengshui School, introduced in an interview with CCTV News 1+1 that Hengshui School has taken three measures to help senior three students prepare for the exam: 1. All the students participate in student management: a teacher subcontracts several students for video home visits and individual counseling to keep abreast of their situation; 2. Expand the content of education in an all-round way: the cultural class adopts the way of combining recording and broadcasting teaching with live answering questions; Physical education class arranged gymnastics suitable for family exercise; Carry out labor education classes and let students do some housework. 3. Highlight inspirational education in the whole process: record inspirational theme class meetings and inspirational micro-videos to keep students energetic.

  Parents of online exams and home exams turned into "invigilators"

  From January 30 to February 11, the teaching and research staff of senior three in Wuhan began to develop and revise the February research examination questions in Wuhan online, and completed the online and offline versions of 9 sets of papers. On February 26th, relying on the Wuhan Education Cloud Platform, the city’s senior high schools were organized to carry out the online quality testing of senior three English subjects, and the feasibility of online quality testing of senior three English subjects was studied and analyzed, which also provided a practical basis for the online quality testing of senior three English subjects in Wuhan in the future.

  Su Min, the educational director of Wuhan No.11 Middle School, said: "We have designed an online exam, which is called the heart-taking exam, to make students transition from the loose state of holidays to the tense state of study as soon as possible. There is a weekly test once a week to test the learning state of the week. There is a monthly exam once a month to understand the learning status of the whole month. Teachers can fully understand students’ learning situation through testing and adjust their own teaching. Students can also check for gaps and make timely adjustments, and at the same time, they can also conduct sufficient exercises to hone their skills, speed and mentality. "

The cloud system invigilation of Guangqumen Middle School in Beijing

  On March 3rd, the first adaptive test of Beijing New College Entrance Examination was held. Affected by the epidemic, more than 50,000 candidates took the "home exam" for four consecutive days.

  According to the different conditions of each school, the test papers reach the candidates by flash mail, on-site collection by parents, and self-printing by mailbox extraction. Because this test needs candidates to be conducted at home, parents become "invigilators". In order to ensure the effectiveness of the test, schools let parents receive "cloud" training before invigilation through online counseling and "A Letter to Parents" before the test. 15 minutes before each exam, parents remind students to empty their desks, prepare school supplies, mute electronic products such as mobile phones, prepare test papers, answer sheets and barcodes for the subject, and issue instructions such as "The exam is about to begin, please confirm that electronic products such as mobile phones are mute". After the exam is completed, submit the answer sheet by mail or sending pictures according to the requirements of middle school.

  Psychological micro-courses and expert lectures relieve stress and boost morale.

  In the past, the "countdown to the college entrance examination" hanging above the blackboard in the classroom can only "move into" the class groups of online platforms such as QQ and WeChat. Without the teacher around, the pressure and anxiety of many students have increased.

  Xi Huisuo, secretary of the Party Committee and president of Hebei Hengshui School, said that the college entrance examination is a big competition of comprehensive strength, which not only tests knowledge and ability, but also tests students’ psychological quality, will quality, behavior habits and physical health. In a special period, children are prone to anxiety at home, and even have some problems with their parents. At this time, psychological counseling becomes very important. To this end, Hengshui has arranged a special psychological teacher to record psychological micro-courses, and students can watch them on demand according to their own wishes.

  武汉市十一中学教务主任苏敏介绍:“我们请了专家对学生进行讲座,讲一讲学生如何结合自己的情况应对这种压力。同时还邀请了一些专家,主要是讲时间管理、励志教育、学习方法、生涯规划,包括心理调适。因为网上学习遇到的问题很多,而且大家不见面,我们就用这样的方式不断地调整学生的心态、方法,对他们进行激励,学习的动力就能够始终保持。”

武汉市十一中学公众号“高三学生抗‘疫’留言簿”截图

  不仅如此,苏敏的团队还充分利用早自习时间和新媒体方式鼓舞学生们的士气。苏敏说:“我们的老师每天早自习会安排一个学生说一段激励大家的话,我们还把它做成了公众号——高三学生抗‘疫’留言簿。科任老师平时在评语中也不断督促、引导和激励学生。”

What does the syllabus for the self-study exam include?

As a popular form of continuing education, more and more people choose to take the self-taught examination to improve their academic qualifications. Many people who want to improve their academic qualifications are puzzled and want to take the self-taught undergraduate course, but they don’t know the specific policies of the self-taught examination. What does the self-taught examination outline include?

Click to enter:If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >

What does the syllabus for the self-study exam include?

The syllabus of the self-taught examination generally includes the nature and setting purpose of the self-taught examination course, the examination contents and objectives, relevant explanations and implementation requirements.

Among them, "assessment content and assessment objectives" is the main part of the syllabus, which stipulates the content range and assessment depth of each part of the self-taught course, and is the basic basis for determining the distribution of test questions in each part of the course and assessing the proportion of test questions at different levels of understanding, key points, sub-key points and general knowledge.

"Description and implementation requirements" may involve the types of test questions used in this course (sample questions may also be given), the difficulty ratio of self-taught test questions, the length of the test, etc., and the proposition should also be followed or referred to.

At present, the syllabus of the national unified proposition course for self-taught examination is attached to the designated teaching materials, and candidates should study according to the designated teaching materials and course examination syllabus. However, at present, there is no examination syllabus for some self-taught unified proposition courses in the province, so the candidates can learn from the designated teaching materials.

1. All legal citizens in China, regardless of gender, age, nationality and current academic qualifications, can take the self-study exam, and then they can register at the time and place specified by the local education examination institute.

2. Candidates who apply for the self-taught undergraduate course need to bring their college diploma and their ID cards to the registration point of the self-taught examination when registering for the self-taught examination. Because some undergraduate majors are different from their own specialties, at this time, you need to take courses in related professional examinations.

3. Another point that needs to be emphasized is that if you want to register for the self-taught undergraduate course, you must hold a college diploma recognized by the state.

4. There are some majors that have been suspended, and only candidates who are currently registered can apply for the exam. The specific matters of applying for the exam should be registered in accordance with the relevant documents.

5. Finally, when you receive the self-taught undergraduate diploma, you must hand in the original of your college diploma, otherwise, the school will not apply for your undergraduate diploma. Another point is that junior college students who are studying in the school can also apply for self-taught undergraduate courses. Similarly, they need to hold a junior college diploma when they receive an undergraduate diploma.

The above is related to the adult self-study exam, and candidates can use it as a reference, which is subject to the official announcement! Candidates who want to get more information about the self-taught examination, such as the registration time, examination time, application conditions, preparation knowledge and related news, please pay attention to the online self-taught examination channel of China Education.

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In April, 2024, all provinces registered for self-study exams in official website.

Summary of Registration Time and Entrance of Self-taught Exams in April 2024 by Provinces

Eddie Peng Yuyan: After filming The Rescue, I don’t even want to swim now.

  The film The Rescue is the fourth cooperation between Lin Chaoxian and Eddie Peng Yuyan. In every previous cooperation, both of them constantly challenged the limits with the support of each other. When they co-produced Guild Wars for the first time, Eddie Peng Yuyan was trained as a professional boxer, and it took him three months to learn Thai boxing, lock technique and Brazilian Jiu Jitsu. When shooting against professional boxers, I hope to "convince the audience". In the second collaboration of Breaking the Wind, Eddie Peng Yuyan participated in training for four months, and during the training and filming process, he rode over 110,000 kilometers, almost three times around the earth. In the third collaboration with operation mekong, the challenge between Lin Chaoxian and Eddie Peng Yuyan rose to a new height again. When shooting, Lin Chaoxian was even accidentally bitten by a six-inch centipede, while Eddie Peng Yuyan was fighting with a real gun, and every action instruction was close to reality. This time in The Rescue, they will challenge the "water play" which is recognized as difficult to shoot all over the world. The Rescue is the first Chinese-language film about maritime rescue, which is based on real maritime rescue events. Eddie Peng Yuyan said that the director has changed from "Devil Forest" and "Explosion Forest" to "Monster Forest".

  As soon as the director looked for me, he came to shoot.

  Q: Why did you take on The Rescue? The shooting conditions are very difficult. What mental preparations did you make before taking the show?

  Eddie Peng Yuyan: Director Lin Chaoxian came to me as soon as he asked me. I knew that filming the director’s play would be particularly interesting and enjoyable, and of course there would be certain challenges and difficulties. That’s why I wanted to shoot the director’s play, so I was ready long ago. I just didn’t expect that I was not prepared enough this time. Every day when I arrived at the scene (shooting for 8 months), it was a variety of difficulties, which was very challenging, and it was an unprecedented surprise both physically and mentally.

  Q: You play the captain of the Maritime Secret Service. How much do you know about the real salvage team?

  Eddie Peng Yuyan: My name is Gao Qian in the play, and I am the captain of the Maritime Secret Service. He is a man with great courage, experience and a strong sense of responsibility. He has performed many tasks and saved many people.

  Before shooting, the director showed us some information about the rescuers, so we would know their lives and train with them. We were like friends. They all look like ordinary people, but when they receive the task, they are completely different. Once when they were on a mission, I followed them. You can’t imagine these ordinary people hanging on the helicopter, and you will feel as if they were in another world. As salvage team members, they need extra concentration to save another life, because sometimes, you have to give up something to save other people’s lives. You can only save two people in the water for three to five minutes, but there are twenty or thirty people around. What do you do? This is what they have to face. They have to face the human tragedy every day when they go to work, and they have to be a normal person when they get home. If they don’t have faith, they can’t do it. This is what the director wants to talk about in this play. We also experienced it ourselves and found out how great they are.

  Rescuers are giving "hope of life" to others. They are faced with the tragedy of life. Without faith and firm heart, there is no way to meet and complete the task. In this profession, they must have enough courage and faith to forget themselves and their own lives to save others.

  Q: Did you find it challenging to play your father for the first time in The Rescue?

  Eddie Peng Yuyan: I think it is very difficult for the director to give me this role. The director is very interesting. He knows that I am a single-parent family, so it takes me a lot of time to convince myself that there is no father in my life. Thank you very much for giving me this role. The actor who plays my son is very smart and cute. It is natural and great to act with him. Because the child is very real, he can recite his lines by heart and act naturally. I also hope to keep this innocence and nature when acting with him. Directors and screenwriters have done a lot of homework in advance to understand the lives of rescuers. Family is also very important for rescuers, which should be an important reason to support them to be so brave and responsible. Maybe everyone thinks this is an action movie, but I think it is actually a drama full of love.

  Being abused by all kinds,

  Every time you go into the water, you should be mentally prepared.

  Q: What scenes impressed you the most in this shooting?

  Eddie Peng Yuyan: There are many scenes that impressed me the most, usually the first time is the most unforgettable. For example, the first time I was blown up by fire, I was blown up in a fire of 600 to 700 degrees Celsius, and I thought it was all right several times. As a result, I was going to be blown up by water later. After the explosion, the director said excitedly, "Eddie was finally blown up by me with water." Before, I didn’t know that water could be used to fry people, but the next day after the frying, it was hung in the air for a day, until it was almost vomiting. But it’s also quite enjoyable, because the real shooting is hung on the helicopter, and the height is very high, so it’s also unforgettable. I thought it was all right when I came down, and then I had to flood with fire, and then I flooded with water, so this time it was all kinds of experiences, basically all kinds of "abuse". This is the director’s style, and he just likes to "abuse" artists. But in fact, actors can get a lot of nutrients in this process, which is also the reason why we fall in love with the director, so that we can make a very unforgettable play.

  Q: Are all the security measures in The Rescue in place this time?

  Eddie Peng Yuyan: Yes, of course, there’s still a possibility. Although I’ve tried all the heat insulation suits, after all, the fire is at least 300 degrees Celsius, and my whole fire protection suit is on fire, but that’s what I want to feel when shooting. Although I am fully armed, I am still afraid, and I can still feel my skin burning. I am still afraid if I shoot like this every day and I am suspended every day. Moreover, when I finally get into the water, the water temperature is 6 degrees Celsius. I didn’t think I could make it. It was really cold.

  I think I am the kind of actor who is not afraid as long as I have the conditions to do it, but I really have to prepare myself before going into the water every day to make this film, because the water is too cold and there are chemicals in it. There are many things in the play that I need to take off my equipment. Without goggles, chemicals will get into my eyes and I can’t open them. Those photographers wear goggles when they go into the water. When they take them off, they can’t stand the water flowing into their eyes. They should always wash them. But I soak for more than ten hours every day, and I may stay for 15 minutes at a time, because it is too cold. Wash your eyes every day, and at the end, your eyes will always shed tears and your eyes will be red. The director is also distressed, so he will go down to accompany me. After filming this play, I don’t want to swim until now, and I feel that the quota of touching water has been used up this year.

  Q: Did you get any serious injuries this time?

  Eddie Peng Yuyan: I drowned several times. One scene that impressed me most was that I was hooked by Weiya in Mexico, and then I was pushed under the bottom of the pool. Everyone is scared, and I can’t get out. I found that the Viagra that tied me was stuck on the base of the truck, and the rescue team had not come to save me. So I thought that I would save myself first, and I would find out if I had any tools to cut the rope, but I couldn’t open it. Later, I found the hook point, untied the rope desperately, and then came out. The director kept saying, "Are you all right? Are you all right?" I said to have a rest. Because the rope was too tight to open, I tried my best to pull it. My nails were all lifted and my hands were cracked. The director was scared. This was the most horrible thing.

  Another time, I was in the water, and my oxygen bottle was running out of gas, so I could only suck eight spare cylinders. The deeper the water pressure, the more I sucked, so I had to save my eight mouths every time. Later, I took a long shot, and the rescue team had to withdraw far away. When I finished swimming back, my oxygen bottle was out of gas and I couldn’t find the spare cylinders, so I held my breath to find an exit. This kind of situation often happens. I always think I am a good swimmer, but when you are really more than ten meters underwater, it is completely different from you in the swimming pool, and we carry a lot of lead on us, so I can’t float. Coupled with the water temperature of 6℃, I feel like I am in the freezer.

  Looking back on filming the scene in the water now, I will be scared. I remember that after shooting those scenes, we went to dinner, and the local staff in Mexico would take the initiative to greet me and praise me. Friends of our rescue team told me that local rescuers felt that this was beyond the ordinary people’s ability. Many people couldn’t believe that we China actors went down to shoot by ourselves, and foreign countries went to that scene to make movies, but body double went down.

  Q: Are these self-help things in the water the methods you learned from training before filming?

  Eddie Peng Yuyan: Yes, basically. All the training was used in filming. If you don’t train well in advance, you may not dare to shoot this play. We followed the real rescue team to rescue outside. The rescue process was very hard, and we really experienced the fragility of life. There was no way to imagine the power of nature. It was really terrible. After making this film, I feel I must cherish my life.

  Q: In addition to feeling the fragility of life, what influence has it had on you after making this film?

  Eddie Peng Yuyan: Now, if I fly, I will read the rescue manual, see where the escape pod is, and see the people nearby. If something really happens, who needs help. Not before, but now it becomes instinctive, and then I will imagine the filming situation at that time. I will count several old people, and several of them came up in wheelchairs. These are all realized after I finished filming, and I can’t help but think it is quite exaggerated. As soon as I talk about the escape pod, I will think of the horrible scenes of training in the past eight months and saving people in the plane. I always tell myself that if something really happens today, I can save people.

  And director Lin Chaoxian are also teachers and friends.

  Q: This is your fourth collaboration with director Lin Chaoxian. Do you feel that his films are getting more and more difficult?

  Eddie Peng Yuyan: If the difficulty hadn’t increased, I don’t think it would be directed by Lin Chaoxian. Since I met the director, I think the greatest thing about him is that he has not changed what he likes, and he is persistent about what he likes, so when the director makes a movie with such enthusiasm, you will be infected, and then you will feel, why not do it?

  He is very good every time, and I believe he will only get better and better. This time, there are many scenes that he wants to shoot, as well as many action scenes and emotional scenes. He finished writing the characterization of the characters and then went to the scene to schedule, which he has always loved, so I think the director is very good. Moreover, the director becomes more and more challenging, because every time he shoots something new, just like this underwater shooting, we have never experienced it before, and many of them are unknown. We can only follow the camera when we go to the scene to shoot, and then we can shoot after training, and we have to rehearse before shooting. It is conceivable that many scenes are actually difficult to implement. We are all studying, and the director will give me a lot of confidence.

  Q: Is Director Lin Chaoxian different from other directors you have worked with?

  Eddie Peng Yuyan: I think it’s fate. He appreciates me and I respect him. Few actors can work with the same director four times, so it’s rare. And to some extent, there is also a habit problem. In many cases, we can omit some running-in things, which is a bit like "family". I have experienced four different lives in seven years, and these four lives are not what ordinary people can experience.

  Q: One saying is "Eddie Peng Yuyan while the iron is hot, Lin Chaoxian while the iron is hot". Do you agree with this sentence?

  Eddie Peng Yuyan: I’ve heard it (one of the leading actors with the most cooperation times, second only to Nick Cheung). When I heard this sentence before, I felt that it made our feelings smaller, as if it was only tempering, but after The Rescue, I felt that it was too accurate.

  Because I think The Rescue is really like "grinding", which is very dangerous. I have been throwing caution to the wind several times. If the director wasn’t Lin Chaoxian, I would definitely have questions. In fact, when I finished filming operation mekong, the director told me about it. At that time, I really wanted to shoot it, but I felt I needed to take a break. It happened that the director had other plays at that time, so I took a break.

  I didn’t take this play because it was dangerous, but because of the theme and role. It is much more difficult for the director to give me this role than I used to play, and it is quite different from my previous image. (Difficulty) Mainly in the emotional aspect, I play a father, and the other is the difficulty of this profession.

  The relationship between me and the director is more like mentoring. It is natural for the director to shoot a man’s play and talk about the feelings between men. I think the director has quite a pattern in dealing with this very real human nature. He sees things a lot and is very real, so I think acting his play is an immersive experience to some extent. From MMA fighting to cycling to The Rescue, I don’t need to think about how I want to act, just experience it.

  So I think the director and I are also teachers and friends. He thinks I should shoot something at my age, so he asks me to shoot it. If I haven’t reached that stage, then maybe the drama at that stage is not suitable for me. He hopes that I can grow up slowly, and to some extent I can understand what he really wants to pursue. There is a tacit understanding between us (appreciate each other), and I feel that there is such a person in the film industry, which is a kind of existence that will be infected with each other. Needless to say, I can see from what he wants to do, so I get along very well. I quite appreciate the director’s point.

  From the first collaboration of Guild Wars to now, neither the director nor I have changed. Luck is true. I never thought I could have so much cooperation with the director after Guild Wars, and he probably never thought that Eddie Peng Yuyan could still be used as an actor. The director also gives me a new thing every year or two, so I also feel lucky. The director did a very good job in his field of work, and I tried to play every role well in my own school.

  Will cherish the opportunity to cooperate with each other.

  Q: Have you ever had any conflicts or differences with the director?

  Eddie Peng Yuyan: There will definitely be some. Maybe I have some ideas about some performances. The director also knows that the actor must be given space. On this basis, I try to surprise him. When he sees it, he may think that the role I created is more three-dimensional than he imagined in his mind. The director will feel very valuable. I have also been addicted to acting, so I must trust each other.

  A person’s ideas are limited, and maybe we are infinite together. When you are willing to share your things, he will certainly share his things with you. The difference between me and the director is often that he may feel enough, and I want to give more. He will let me play and make me happy. I think one advantage of filming with the director is that what he sees will never be the same as what others see me.

  Q: If you have the chance to cooperate with the director for the fifth time, do you have a subject you want to shoot?

  Eddie Peng Yuyan: Actually, we have talked about too many topics. Every time we run and chat, we will think of a topic. He will ask me what I like, and I will ask him what I like. Before, we discussed many things like racing, action and gunfight. Usually, the director said the type he wanted to shoot, but I don’t have any restrictions on his films because I believe him.

  Q: Are you worried that the director will choose more and more actors in the future?

  Eddie Peng Yuyan: It’s possible. The director has the right to choose the actors he thinks fit. It doesn’t mean that we have to cooperate with the fifth film now that we have cooperated with four films. That’s why this is very subtle. Also, I have a choice whether to continue to cooperate with him or not. I think sometimes it’s just a magnetic field between us. We can give each other what they want, and we all know it’s hard to come by. Therefore, when shooting every play, I try my best not to regret it, because this is the only thing I can control. I will gain experience and wisdom in the process of doing my best within our control, which is very worthwhile.

  Text/Xiao You for the picture/Tian Tian

Depth | The beauty market is crowded, how does Prada become a new dark horse?

深度 | 美妆市场拥挤,Prada如何成为新黑马?

There are still only a handful of luxury brands that really broke into the beauty market and shook the original pattern.

Author | Chen Huiyan, Drizzie

 

Prada broke the traditional thinking of luxury beauty with three levers.

 

In August last year, after the launch of "I am unpredictable" perfume, Prada beauty cosmetics officially launched the makeup and skin care series for the first time, and the matte lipstick with a price of 395 yuan became an annual explosion once it went on the market.

 

Only one month later, the cumulative sales of this Prada lipstick with platinum tube and square ring brand imprint logo in Tmall flagship store has exceeded 10,000 pieces, and as many as 10 lipsticks out of stock, including B03 ugly red brown, B101 plain nude brown, B103 light wine brown, etc., and ranked first in Tmall lipstick new product list for many days.

 

The latest sales page shows that the monthly sales of Prada lipstick has exceeded 12,000 pieces, and the monthly sales of two-piece suits have also exceeded 3,000 pieces. In Little Red Book, a popular beauty sharing platform, there are more than 10,000 notes about keywords such as "Prada Lipstick" and "Prada Lipstick", and the related topics of the latter have been viewed more than 20 million times, and the interaction of many notes is close to 5,000.

 

Although the lipstick effect still works, it is really hard for the industry to imagine that a lipstick, which has been officially published for less than half a year, can successfully tear a hole in the China beauty market where luxury brands and domestic cheap brands are in fierce melee, catch the eyes of consumers who are already tired of lipstick marketing and stand out in this attention battle.

 

Unique color matching is regarded as the primary reason for the popularity of Prada lipstick.

 

As a brand labeled as an intellectual, earthy tones, which is emphasized in Prada lipstick, reflects a cool sense of high intelligence and becomes the basic color that is trusted by social traditions as well as uniforms. Lynsey Alexander, a global creative makeup artist of Prada Beauty, said in an interview with LADYMAX of WeChat WeChat official account that the brown color in Prada lipstick corresponds to the meaning of uniforms to Prada, that is, everyday and classic.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada beauty cosmetics global creative makeup artist Lynsey Alexander

 

According to the makeup report released by Xiaohongshu in November last year, the popularity of lipstick with lower-key colors such as brown, brown and nude is soaring. In the macro environment of increasing uncertainty, the trend of abandoning publicity and embracing more classic styles exists not only in the fashion field, but also in the beauty market. From this point of view, Prada lipstick with neutral tones such as nude brown undoubtedly caters to the market demand.

 

The report also pointed out that with consumers’ more and more mature understanding of lip makeup, the functional requirements for lipstick are becoming more and more refined. Above the color, the moisturizing texture that does not show lip lines and does not dry is increasingly welcomed by consumers, especially considering that compared with the younger consumer groups of lip glaze, the target consumers of lipstick have higher purchasing power and higher demand for products.

 

In fact, lip dryness caused by lipstick, especially matte lipstick, has always been a difficult point for beauty brands to overcome. Lynsey Alexander admits that as a lover of retro red lips, she used to have to endure chapped lips almost all the time, but Prada lipstick brought the opposite experience. 

 

Although it is called matte lipstick, Prada lipstick has a unique soft and fuzzy matte lipstick texture due to the addition of Bifidobacterium extract and Jojoba oil, supplemented by high-tech technology to create a frosting texture. While nourishing the lips, it reflects a faint luster similar to Prada’s iconic recycled nylon.

 

From color matching logic to texture research and development, the product strength of Prada lipstick can be seen from this. In the seemingly colorful makeup market, only the core products can impress the increasingly rational consumers in China.

 

Prada Beauty, which successfully opened the market through lipstick, launched a brand-new Prada lipstick deconstruction nude series at the end of December, starting from nude brown, introducing four variable colors: plain soft powder, contrast reddish, deep rose purple and flexible earth color, thus forming a very layered color aesthetics. It is worth noting that the B107 naked brown in the new color has been shown out of stock in Tmall flagship store.

 

At the same time, Prada Beauty also announced actress Andy as the spokesperson of Prada makeup and perfume, and released lipstick blockbusters and series of short films performed by her. With the help of the star effect, Prada Beauty is continuously expanding its share in the China market.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty announced actor Andy as the spokesperson of Prada makeup and perfume.

 

It is reported that Prada Beauty Cosmetics held "Prada Speculative Aesthetics — — Special creative meeting ",Lynsey Alexander, the global creative makeup artist of PRADA Beauty, as a special guest of this creative meeting, started an aesthetic dialogue with professionals. Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center (French headquarters), also introduced the cutting-edge technology of brand skin care at the creative meeting. This is an important and complete appearance of Prada Beauty in China market after the perfume was released last year.

 

With the growth of the overall luxury market slowing down, it has become an industry consensus to build a diversified income structure. Thanks to its status as a cash cow, beauty cosmetics have once again become the focus of high-level brand attention.

 

In recent years, it is not uncommon for luxury goods group giants to set up beauty departments, or luxury brands to enter the beauty industry. However, it is rare for brands to break into this category in a real sense and shake the original pattern. Prada is one of them.

 

The success of Prada has revealed three new ideas for the operation of luxury beauty brands, namely, creativity first, technology empowerment and sustainable development.

 

First of all, in terms of creativity, the integrity of the aesthetic system has been raised to an unprecedented height, which is different from the narrative of luxury brands and authorized perfume beauty brands in the past.

 

For most luxury brands that authorize the beauty business to the professional beauty group, it is necessary to keep the beauty business matching with the brand image at all times, get inspiration from the fashion business, and strengthen the connection between products and core brand assets to solve the problem that the beauty business is out of touch with the brand story.

 

The practice of Prada beauty cosmetics provides a reference answer to this question to some extent. From simple packaging, the extensive use of the brand’s iconic triangle elements to the product concept that emphasizes speculation and innovation, Prada beauty products are highly consistent with the brand’s ready-to-wear line.

 

It is reported that Prada’s beauty products all use its brand-name fragrances, such as mustard flower, vanilla and iris flower, and the fragrance type is created by Daniela Andrier, the perfumer of Prada Watermark private perfume series.

 

The design of Prada lipstick is undoubtedly a benchmark example that closely follows the brand gene and continues its aesthetic system. In addition to the metal shell that echoes the avant-garde style of the brand, the triangular cut at the top of the paste, the Saffiano cross pattern engraved on the paste and the texture of the Re-Nylon recycled nylon fabric all come from Prada’s past iconic design.

 

When talking about the color creation of Prada Beauty, Lynsey Alexander said that the team reviewed as many as 27,000 kinds of pattern prints in the brand archives, and got the inspiration of TINT, and even directly extracted a series as a prototype to form a palette. This also explains why brown, a symbol of everyday classics, becomes the background color of Prada lipstick.

 

However, under the seemingly harmonious and conservative main color, there are imperceptible conflicts and rebellions. In the article "How to Understand Prada" written by WeChat official account LADYMAX, the author Tang Shuang once wrote that Pradism is rich and complex, with multiple levels, and even often fights with the accustomed aesthetics, constantly overlapping levels outside the solid base, reflecting vivid and interesting different personalities.

 

In Lynsey Alexander’s view, the unexpected purple, orange or green in the eye shadow tray is the embodiment of this complexity. They not only add interest to the classic elements, but also release free space for improvisation, encouraging consumers to go out of the comfort zone and explore new possibilities, even if they are contrary to daily aesthetics.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty held "Prada Speculative Aesthetics — — Special creative meeting "

 

"I think this is Prada’s philosophy, and there is no specific restriction on something." Lynsey Alexander’s understanding of Prada is largely due to her frequent meetings with Miuccia Prada, the current creative director of Prada. High-intensity communication ensures the relevance of beauty categories and brand themes, as well as the consistency of information conveyed by products.

 

However, moderate exploration does not mean complete change. Unlike many top makeup artists, Lynsey Alexander is not keen on changing a person’s own style. Accidents can be used as embellishments, but they cannot be the "main course". For her, people’s own sense of existence must be greater than makeup, and their own style cannot be erased by cosmetics.

 

This people-oriented concept has also been injected into the design of Prada beauty by Lynsey Alexander, emphasizing the preservation of personal characteristics, breaking through the traditional beauty thinking and becoming a reflection of the "speculative aesthetics" system.

 

Taking the foundation as an example, she believes that different from other liquid foundations that completely cover the skin, the foundation products of Prada beauty cosmetics should reveal the true beauty and take the amplification of natural beauty as the core concept.

 

In fact, this is in line with the global beauty trend. After the pursuit of tanning in the western market and the mainstream aesthetics of whitening in the east, the makeup trend with natural skin color as the core has risen. On social media in China, the popularity of keywords such as "plain water makeup" and "nude makeup" also confirmed this trend.

 

In addition to reshaping the thinking of beauty through creativity, the second important lever for Prada to pry open beauty is technology.

 

Lynsey Alexander admits that the competitiveness of beauty brands ultimately comes from technological innovation, and research and development often needs to rely on beauty giants with absolute advantages in resources such as laboratories and researchers. In 2019, Prada signed a long-term license agreement with L ‘Oré al Group, which came into effect in 2021. The latter was licensed to create, develop and sell high-end beauty products for Prada.

 

"The support of the big group provides a strong backing for the research and development of Prada beauty." For example, Lynsey Alexander said that the laboratory has tried many times to modulate a color between yellow and green, so as to ensure the accurate transmission of the emotional narrative that the overall color matching wants to express, and any lack of expressiveness will not be compromised.

 

Not only that, Prada’s reflection on the boundary between makeup and skin care is also obvious. Lynsey Alexander believes that the era when makeup has become a burden on the skin has passed, and makeup will gradually approach skin care. By injecting skin care ingredients into make-up, Prada Beauty has introduced products such as lipstick and eye shadow containing moisturizing factors, and promoted the blurring of the boundary between them with innovative technology.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

The support of large groups has provided a strong backing for the research and development of Prada beauty cosmetics.

 

The active cream, which marks Prada’s ambition in the field of high-end beauty, also reflects the brand’s strong strength in product research and development by introducing a new skin care concept called "active".

 

According to reports, the day and night two-in-one cream formula contains the cutting-edge technology of "muscle comes from fitness" which has been developed for more than three years, accurately compounding three major components: 18% boson, 2% vitamin CG and 0.175% ceramide NP, so as to promote the progressive regeneration of collagen layer by layer and rejuvenate the skin in time.

 

In addition to creativity and technology, Prada Beauty also promotes sustainable development to a rare height in the industry as an important part of the triple operation idea. If creativity and technology are used as leverage to help Prada beauty break through the tight encirclement and determine its top line, then a responsible attitude is to create a solid bottom line for the series.

 

This is also the embodiment of the overall strategy of Prada Group, which has taken the concept of sustainable development as an important starting point in fashion, jewelry and corporate governance in recent years.

 

Reflected in the beauty series, not only in the design and packaging process, strict control of packaging materials, use of recyclable plastics, promotion of sustainable replacement packaging, but also traced back to the product formula. Take Prada Active Cream as an example. This iconic product follows a sustainable formulation process from raw material procurement to ingredient extraction, and does not contain raw materials from petrochemical industry. The replaceable supplementary design can save 86% of material consumption compared with repurchasing formal products.

 

But more importantly, as a brand that leads the market, the sustainable development of brands in all fields now not only depends on the improvement of their own technical practice, but also needs to guide consumers to adopt a longer-term thinking mode through product concepts with the help of brand appeal, and promote changes from both ends of the consumption chain at the same time.

 

In fact, many inspiring ideas implied in Prada’s first beauty collection can indirectly benefit sustainable development.

 

Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center, said at the creation meeting that "initiative" has a corresponding concept in the context of China, that is, "preemption" to prolong the healthy state of skin. It is often more efficient to intervene in layout in advance than to react passively to aging signals, especially in the field of skin care.

 

For example, before mixing the color of liquid foundation, Prada Beauty scanned 3,000 faces and their skin colors from different regions and races around the world. On the one hand, it can cover and understand the largest range of consumers, but on the other hand, it can be sorted and extracted into limited color numbers with the help of AI technology through dynamic filtering and other scientific and technological means, without causing excessive product quantity and inventory waste.

 

From fashion to fine jewelry to beauty cosmetics, the launch of beauty cosmetics series continues to complete Prada’s story, and also continues Prada’s ability to reconcile seemingly contradictory concepts such as art and commerce, elegance and popularity, idealism and consumer society and reality at any time. For brands that accurately balance the proportions, beauty is undoubtedly the freest palette and playground.

 

Release creativity, make good use of technology, and a responsible attitude, which are nested in a ring and become the golden triangle of Prada beauty.

 

There are still dark horses in the most crowded beauty market.

morePrada   Information of

The first place in Jiangsu liberal arts missed Qingbei. Do you understand the admission rules of the new college entrance examination?

  [Editor’s note] The candidates with the highest score in Jiangsu liberal arts are not allowed to go to Qingbei Nanda because their history subject level is B+. Many people said that they could not understand the current college entrance examination. In fact, in Jiangsu’s current "3+2" recruitment model, Tsinghua of Peking University has been asking for double A or above for many years. But this will be the last year for Jiangsu to use the old model. Jiangsu will implement the new college entrance examination plan next year. 澎湃 Mathematics course took Zhejiang, the first batch of reforms, as an example last year, sorting out the long examination course and 35 subject choices of the new college entrance examination. In a blink of an eye, Zhejiang sent out four new college entrance examination students. With minor adjustments and small patches, local reforms were rolled out one after another, and the reform ideas disassembled in this paper were basically continued.

  In our second and third year of high school, we may have experienced many exams and model exams, but the college entrance examination is only in June of the third year of high school, so it is also called "one exam will set you for life". However, in today’s high schools in Zhejiang, students of Grade Two begin to prepare for the academic proficiency test early, which may become the first record that affects college admission.

  The second year of high school started the college entrance examination, and it took two years to pass the "test"

  Du Yiming, 19, is a senior three student in a first-class key middle school in Zhejiang Province. In addition to the number of words, Du Yiming chose physics, chemistry and biology as college entrance examination subjects. His college entrance examination began in November of the last semester of Senior Two.There are more key exams, and "every time matters, you can’t relax every time".

  Du Yiming took part in the "first college entrance examination" of four subjects: biochemistry and foreign languages in November last year. On the first weekend of April this year, he will take part in the "second college entrance examination" for selected subjects. The results of the materialized students in these two exams will be included in the total score of the college entrance examination according to the grade assignment. By the time of the national college entrance examination in June, Du Yiming will face an exam beyond the number of languages. There is only one chance to get Chinese and math scores, and the foreign language scores will be included in the total score according to the actual test scores, based on the foreign language test results in November last year.

  When the national candidates finished the college entrance examination in early June, Du Yiming was greeted by the "Trinity" exam of Zhejiang University. For Zhejiang candidates, if they want to sprint to some top universities in China, such as Peking University and Tsinghua, it is best to take the "Trinity" exam which is put forward by these universities in mid-June. In the end, the results of this exam will be combined with the scores of six subjects in the college entrance examination and the scores of earlier academic level exams to form the admission transcripts in proportion. Such a "trinity" admission quota may account for more than 80% of the admission channels of these colleges and universities; If candidates intend to enter the above-mentioned colleges and universities solely by the results of the college entrance examination, it is not impossible, but it also means giving up many opportunities automatically.

  Du Yiming’s tense preparation schedule is not an isolated case. Compared with the traditional college entrance examination mode of "one exam determines life", the new college entrance examination reform in Zhejiang has undergone tremendous changes.

  To sum up, there are probably three new features:

  1. Cancel the division of arts and sciences, and use the new rule of "three subjects must be tested except the number of languages, and the other subjects should be selected from 7";

  2. Foreign languages and elective subjects are provided with 2 examination opportunities, and the highest score is included in the total score of the college entrance examination, and the elective subjects are graded according to the ranking;

  3. Not limited to the unified entrance examination, the "Trinity" enrollment scale of universities directly under the Ministry of Education in and outside the province has expanded.

  The road to the new college entrance examination is full of choices besides hard work.

  Option 1: Customize your own exam schedule.

  Every candidate has a dense examination schedule in his hand. Different from the traditional "one exam for life" model, each exam in the above table may affect the final admission.

  Do you want to participate in the "Trinity" enrollment? How many times do you need to take the exam? How many courses do you take each time? For these questions, candidates need to customize their own examination schedule according to their own situations and goals.

  If we take the recruitment path of the general college entrance examination, it will affect the admission of two rounds of elective examinations and the college entrance examination of three subjects other than languages. As for the academic examination, as long as we "pass the exam", it will do.

  If you take the "trinity" recruitment path, all the above exams will affect the admission: you need to get as many As possible A’s (accounting into the "trinity" total score) in the academic exam, take two rounds of elective exams and the college entrance examination outside the language number, as well as the "trinity" in-school test of your favorite university.

  At present, there are 57 colleges and universities participating in the "Trinity" enrollment in Zhejiang, including 49 colleges and universities in the province and 8 colleges and universities directly under the Ministry of Education. Tsinghua University, Peking University, Shanghai Jiaotong University, Fudan University, Zhejiang University and China University of Science and Technology all participate in the "Trinity" enrollment.

  According to the information released by Zhejiang Education Examinations Institute, there are 8,690 "Trinity" enrollment plans for colleges and universities in Zhejiang Province this year, and the "Trinity" enrollment brochures for colleges and universities outside the province and directly under the Ministry of Education have not yet been released, with 1,664 students last year. Since the enrollment plan for the general college entrance examination in 2019 has not been announced, if we refer to the 231,000 college entrance examination enrollment in 2018, the ratio of the two enrollment numbers is about 1:23, and the proportion of the "Trinity" in all enrollment can not be underestimated; It is even more important to occupy more than 80% of the enrollment in some colleges and universities.

  Option 2: 35 combinations of courses, which three subjects to take?

  After the reform of Zhejiang College Entrance Examination, seven subjects were arranged and combined, and 35 different ways of selecting subjects were derived.

  The Paper (www.thepaper.cn) found a general administrative class of "Chemistry+Biology" graduated from a first-class key middle school in Zhejiang Province in June 2018, and recorded the decision of 57 students in this class to choose subjects.

  By comparing the ranking of each student in six large-scale exams in high school for three years, we find that it is very reasonable.Students should first consider the dominant subjects when choosing subjects.. Hao Chenfei, a teacher of the school, said: "Even if there is more room for some subjects in the future, students still choose subjects with their own advantages."

  In this class, we found that eight students chose three subjects with the best grades in Grade One.

  Such new rules may help some candidates to "overtake in corners".

  We find out two all-round academic tyrants and two partial scientific tyrants in our class for comparison. The results of all-round academic tyrants in every subject in Grade One of Senior High School are in the top 20% of the year, and the total scores of seven subjects rank the highest. The scores of the subjects selected by the partial science tyrants are all in the first 20% of the year, but the other subjects are relatively backward.

  Let’s look back at the distribution of the scores of the all-round academic tyrants and the partial scientific tyrants in the first year of high school. The scores of these four students in the selected subjects are relatively close, but judging from the total scores of seven subjects, the all-round academic tyrants are completely ahead of the partial scientific tyrants:

  By choosing subjects, the partial science master got rid of the inferior subjects, narrowed the distance with the all-round learning master, and even surpassed the all-round learning master in the final ranking. According to the grading method, we convert the ranking percentage of the above four students in the six large-scale exams from Grade One to Grade Three into grading, and illustrate the performance curves of these students. If you only look at the two exams in senior three, you can’t even judge who is the all-round academic tyrant and who is the partial scientific tyrant.

  In this class, there are also students who do not choose the dominant subjects completely according to their personal rankings.

  The reason for this phenomenon may be that candidates consider choosing a major in the future. Li Zirui, a senior three student in this school, became interested in computer programming in his freshman year. In order to further his studies in computer science in the future, he "chose physics almost without hesitation when choosing a subject".

  Option 3: How to foster strengths and avoid weaknesses under the customized rules of colleges and universities?

  The new college entrance examination rules also provide colleges and universities withMore recruitment autonomy.

  On the one hand, unlike in the past when there were only two types of students in arts and sciences, there are more targeted requirements for students to choose examination subjects when enrolling students in various majors in colleges and universities. For example, Peking University’s astronomy and psychology majors require candidates to choose subjects that contain physics; The majors of finance and finance in Renmin University of China require candidates to choose subjects containing history or physics; Zhejiang University’s humanities experimental class is not limited to elective subjects.

  According to Zhejiang Education Examinations Institute, in 2019, 6.8% of the subjects required for the examination were one, 8.8% were two, 23.3% were three and 61.1% were unlimited. Compared with 2017, in 2019, some colleges and universities put forward more explicit requirements for the selected subjects for majors with clear training requirements and high correlation with the subjects studied in middle schools, while those with broader basic literacy requirements appropriately relaxed the scope of the selected subjects.

  On the other hand, the "Trinity" comprehensive evaluation enrollment channel has been widened. Colleges and universities can organize on-campus tests more independently, screen students and select the best candidates through written tests, interviews and physical tests.

  Take eight universities outside Zhejiang Province and universities directly under the Ministry of Education in 2018 as an example. The total number of students enrolled by these top universities in Zhejiang through the college entrance examination is 1,696 (including 1,618 from Zhejiang University), while the number of students enrolled through the "Trinity" is 1,664, which is close to 1:1 in overall scale.

  If Zhejiang University is stripped off, the number of people recruited by other top universities in China through the "trinity" comprehensive evaluation has far exceeded the enrollment of the college entrance examination. In other words, if you are a fresh graduate and want to be admitted to the above seven top universities, the safest plan is to participate in the "trinity" comprehensive evaluation enrollment of these schools; Otherwise, when the college entrance examination is filed, even if there is a very good college entrance examination result, the enrollment places of these top college entrance examinations are few and far between. Take last year’s enrollment plan as an example.Tsinghua University enrolled 8 students in Zhejiang through the college entrance examination and 105 students in Zhejiang through the Trinity. Peking University enrolled 23 students in Zhejiang through the college entrance examination and 85 students in Zhejiang through the Trinity.

  In addition to broadening the enrollment channels, colleges and universities also have greater initiative in the on-campus testing stage, and can screen candidates in multiple dimensions such as written test, interview and physical fitness test.

  Taking the written test as an example, in the "Trinity" comprehensive evaluation test of top universities in China, physics, as a "sharp weapon" for screening candidates, has become a compulsory subject for most candidates. Even if the candidate’s college entrance examination subject is not physics, he may be examined in the written test on campus. According to Tsinghua University’s "Trinity" Comprehensive Evaluation Admissions Guide for Zhejiang Province in 2018, in the on-campus test, 77.1% of the candidates were examined in physics during the written test.

  Peking University’s "Trinity" comprehensive evaluation is similar. Regarding the written test content of college tests, Peking University’s 2018 Zhejiang "Trinity" comprehensive evaluation enrollment brochure stipulates that there are five written test subjects, of which three subjects are required to be tested, and two are selected from the four subjects of "physics, history, chemistry and politics", requiring "physics".

  In 2014, Du Yubo, then Vice Minister of Education, used four "most" words to describe the reform of the new college entrance examination: "This examination enrollment system reform is the most comprehensive and systematic reform since the resumption of the college entrance examination, and it is the most important and complicated reform in the comprehensive education reform".

  In a blink of an eye, Zhejiang New College Entrance Examination has sent out two students. In 2019, senior high school students are about to sprint the college entrance examination in June and become the third graduates of the new college entrance examination. In the process of implementation, minor adjustments are still taking place in Zhejiang.

  No matter the front-line teachers and students or the education reform experts, there is no agreement on how to deal with this zero-sum game. In a broader sense, it remains to be seen where the college entrance examination reform in China will go.

  At the request of the interviewee, the teachers and students in this article are all pseudonyms.

Kunming: Fireworks and firecrackers are on sale in the Spring Festival of 2024.


  On January 30th, fireworks and firecrackers started to be sold in five main urban areas and three development (holiday) areas of Kunming in the Spring Festival of 2024, and the retail outlets of fireworks and firecrackers in various urban areas opened their doors one after another.

  On January 31, the reporter went to the fireworks and firecrackers retail point at the intersection of Yuyang Road and Yupu Road in Dianchi Resort. The sales staff were wearing special protective clothing "pure cotton flame retardant clothing" and were busy placing and selling goods in the sales warehouse. Although it was morning, many citizens had come to inquire and buy. "Our retail store has an area of more than 20 square meters, and according to the relevant regulations, it can hold up to 140 fireworks and firecrackers," the salesperson said. "We have more than 200 kinds of fireworks and firecrackers, and only one third of them are placed today. Later, we will pick up the goods from the warehouse according to the sales situation."

  According to the requirements of Kunming Emergency Bureau, all 304 retail outlets in five main urban areas and three development (holiday) areas in Kunming use explosion-proof warehouses for sales, and all of them have installed video surveillance systems to implement 24-hour monitoring. There are signs on the stalls in all retail outlets that "it is forbidden to set off fireworks and firecrackers within 80 meters around the point of sale". The fireworks and firecrackers safety commitment letter and business license and other related documents are posted on the walls of the store, and fire extinguishers, buckets and other fire-fighting facilities are placed outside the store. Through layer-by-layer protection, the awareness of fireworks and firecrackers’ business safety and law-abiding and emergency handling ability are effectively enhanced, and fireworks and firecrackers are strictly "safely closed".

  According to the "Management Measures for Fireworks and Firecrackers in Kunming", the operation and discharge time of the Spring Festival in 2024 in five main urban areas and three development (holiday) areas in Kunming is from the twentieth day of the twelfth lunar month to the fifteenth day of the first month, that is, from January 30 to February 24, for a total of 26 days.

  Yunnan net reporter Hu Yuya’s photo report

[Network rumors] Beidaihe network rumors into the lottery station

In order to further improve the masses’ ability to identify rumors, consciously resist online rumors, and jointly safeguard the clearness of cyberspace, recently, the Network Information Office of Beidaihe District Committee entered the lottery station to carry out online rumor propaganda activities.

By distributing leaflets, answering questions on the spot, etc., the activity publicized the contents such as online rumors and online reports, and sent a "big meal" for the majority of lottery players, and encouraged lottery players to actively participate in reporting harmful information, resist online rumors, and consciously surf the Internet according to law, in a civilized way and rationally.

Original title: "[Network rumors] Beidaihe network rumors into the lottery station"

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National Bureau of Statistics: Real estate investment increased by 8.1% from January to September.

  Cctv newsAccording to the website of the National Bureau of Statistics, from January to September 2017, the national real estate development investment was 8,064.4 billion yuan, a nominal increase of 8.1% year-on-year, and the growth rate was 0.2 percentage points higher than that in January-August. Among them, residential investment was 5,510.9 billion yuan, an increase of 10.4%, and the growth rate increased by 0.3 percentage points. The proportion of residential investment in real estate development investment is 68.3%.  I. Completion of investment in real estate development

  From January to September, the investment in real estate development in the eastern region was 4,286.9 billion yuan, a year-on-year increase of 9.0%, and the growth rate was 0.2 percentage points higher than that in January-August; The investment in the central region was 1,716.9 billion yuan, an increase of 13.3%, and the growth rate was the same as that in January-August; The investment in the western region was 1,741 billion yuan, an increase of 3.6%, and the growth rate dropped by 0.4 percentage points; The investment in Northeast China was 319.7 billion yuan, down by 3.3%, and the decline narrowed by 4.1 percentage points.

  From January to September, the housing construction area of real estate development enterprises was 7,380.65 million square meters, a year-on-year increase of 3.1%, and the growth rate was the same as that in January-August. Among them, the residential construction area was 5,053.3 million square meters, an increase of 2.9%. The newly started housing area was 1,310.33 million square meters, an increase of 6.8%, and the growth rate dropped by 0.8 percentage points. Among them, the newly started residential area was 941.13 million square meters, an increase of 11.1%. The completed housing area was 576.94 million square meters, an increase of 1.0%, and the growth rate dropped by 2.4 percentage points. Among them, the completed residential area was 412.6 million square meters, down by 1.9%.

  From January to September, the land acquisition area of real estate development enterprises was 167.33 million square meters, up 12.2% year-on-year, and the growth rate was 2.1 percentage points higher than that in January-August; The land transaction price was 814.9 billion yuan, an increase of 46.3%, and the growth rate increased by 3.6 percentage points.

  Second, the sale and sale of commercial housing

  From January to September, the sales area of commercial housing was 1,160.06 million square meters, up 10.3% year-on-year, and the growth rate dropped by 2.4 percentage points from January to August. Among them, the residential sales area increased by 7.6%, the office sales area increased by 32.7%, and the commercial sales area increased by 23.7%. The sales volume of commercial housing was 9,190.4 billion yuan, up by 14.6%, and the growth rate dropped by 2.6 percentage points. Among them, residential sales increased by 11.4%, office sales increased by 25.2%, and business sales increased by 31.8%.

  From January to September, the sales area of commercial housing in the eastern region was 506.56 million square meters, up 5.5% year-on-year, and the growth rate dropped by 2.4 percentage points from January to August. Sales reached 5,266.2 billion yuan, up 6.9%, and the growth rate dropped by 2.9 percentage points. The sales area of commercial housing in the central region was 305.21 million square meters, an increase of 13.9%, and the growth rate dropped by 2.7 percentage points; Sales reached 1,845.4 billion yuan, an increase of 23.5%, and the growth rate dropped by 2.5 percentage points. The sales area of commercial housing in the western region was 289.68 million square meters, an increase of 16.0%, and the growth rate dropped by 2.6 percentage points; Sales reached 1,699.7 billion yuan, an increase of 32.0%, and the growth rate dropped by 3.1 percentage points. The sales area of commercial housing in Northeast China was 58.62 million square meters, an increase of 8.0%, and the growth rate dropped by 1 percentage point; Sales reached 379 billion yuan, an increase of 21.5%, and the growth rate increased by 2 percentage points.

  At the end of September, the area of commercial housing for sale was 611.4 million square meters, a decrease of 12.12 million square meters compared with the end of August. Among them, the area for sale of residential buildings decreased by 9.38 million square meters, the area for sale of office buildings decreased by 670,000 square meters, and the area for sale of commercial buildings decreased by 1.38 million square meters.

  Three, the real estate development enterprise funds in place

  From January to September, the funds put in place by real estate development enterprises reached 11,309.5 billion yuan, an increase of 8.0% year-on-year, and the growth rate dropped by 1 percentage point from January to August. Among them, domestic loans were 1,900.3 billion yuan, an increase of 19.5%; Foreign investment reached 11.3 billion yuan, up by 0.9%; Self-raised funds were 3,645.1 billion yuan, down by 0.3%; Other funds reached 5,752.8 billion yuan, up by 10.4%. Among other funds, deposits and advance receipts amounted to 3,461 billion yuan, up by 16.9%; Personal mortgage loans reached 1,773.9 billion yuan, up by 1.3%.

  Fourth, the real estate development boom index

  In September, the real estate development boom index (referred to as "national housing boom index") was 101.44, 0.02 points higher than that in August.

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"Stability" is still the key word of the real estate market (Rui Caijing)

  On September 17th, the National Bureau of Statistics released the statistical data of the changes in the sales prices of commercial housing in 70 large and medium-sized cities in August this year. In August, the prices of new commercial housing in 55 cities rose month-on-month, 5 cities less than that in July. The picture shows a real estate for sale in Rugao, Nantong, Jiangsu. Photo by Wu Shujian (People’s Vision)

  On September 17, the National Bureau of Statistics released statistics on the changes in the sales prices of commercial housing in 70 large and medium-sized cities in August 2019. Overall, in the month of August, whether it was new commercial housing or second-hand housing, the cities with rising prices were 55 cities and 43 cities respectively, and the number dropped significantly compared with last month. Analysts pointed out that although the traditional sales season of "Golden September and Silver 10" is approaching, the overall stable situation of the local property market has continued, which on the one hand reflects the effect of regulatory policies, and on the other hand reflects that the positioning of "houses are used for living, not for speculation" is profoundly changing the development pattern of the real estate market.

  The overall situation continued to be stable.

  According to Peng Kong, chief statistician of the Urban Department of the National Bureau of Statistics, according to preliminary calculations, the sales prices of new commercial housing in four first-tier cities increased by 0.3% month-on-month, which was the same as last month, with Beijing rising by 0.5%, Shanghai rising by 0.3% and Guangzhou and Shenzhen both rising by 0.2%; It rose by 4.2% year-on-year, and the growth rate dropped by 0.1 percentage point from last month. The sales price of second-hand houses was flat month-on-month, rising by 0.3% last month, of which Beijing fell by 0.4%, Shanghai and Guangzhou were flat, and Shenzhen rose by 0.2%; It fell by 0.2% year-on-year, which was the first decline since June last year. The sales prices of new commercial housing and second-hand housing in 31 second-tier cities increased by 0.5% and 0.2% respectively from the previous month, and the growth rate dropped by 0.2 percentage points from the previous month. It rose by 9.9% and 5.5% respectively year-on-year, and the growth rate dropped by 0.8 and 1.2 percentage points respectively from last month.

  At the same time, in August, the sales price of new commercial housing in 35 third-tier cities rose by 0.7% month-on-month, the same as last month; It rose by 9.0% year-on-year, and the growth rate dropped by 1.2 percentage points from last month. The sales price of second-hand houses increased by 0.8% month-on-month, with an increase of 0.1 percentage point over the previous month; It rose by 5.8% year-on-year, and the growth rate dropped by 1.3 percentage points from last month.

  According to Yan Yuejin, the research director of the think tank center of Yiju Research Institute, due to the recent cooling of the housing transaction market, the tightening of the real estate financing environment, and the tightening of the funds in place for housing enterprises, housing enterprises in various places have taken the initiative to reduce prices and promote sales, which has led to a narrowing of the growth rate of the housing price index in 70 cities across the country. At present, the property market is entering a cooling channel, especially in second-tier cities, which has a positive effect on stabilizing housing prices in second-tier cities and preventing real estate speculation by borrowing talents from all over the world.

  The policy supports "housing and not speculation"

  The real estate market continues to remain stable, which is inseparable from the strict control of policies. Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that from the central bank to China Banking and Insurance Regulatory Commission, the risk control of real estate finance has been intensively strengthened, and various financing channels from real estate mortgage to housing enterprises have been tightened to varying degrees.

  The central bank recently reformed and improved the formation mechanism of the loan market quotation rate (LPR) to further reduce the financing cost of the real economy. In this process, in order to resolutely implement the positioning of "houses are used for living, not for speculation" and the long-term management mechanism of the real estate market, ensure the effective implementation of the regional differentiated housing credit policy, and keep the interest rate of individual housing loans basically stable, the central bank has simultaneously adopted "the shortest repricing period is one year", "the interest rate of commercial housing purchase loans shall not be lower than the quoted market interest rate of the corresponding term loans plus 60 basis points" and "the interest rate of two sets of commercial individual housing loans shall not be lower than the quoted market interest rate of the corresponding term loans plus 60 basis points".

  The relevant person in charge of the Ministry of Housing and Urban-Rural Development said that it will speed up the promotion of housing security legislation, clarify the top-level design and basic institutional framework of housing security at the national level, consolidate the responsibility of housing security at all levels of government, and provide a legal basis for regulating the access and use of affordable housing.

  "In recent years, the whole society has become more and more deeply aware of the return of real estate to residential properties, and the intensity and resilience of real estate regulation and control policies have become greater and greater. Recently, while releasing funds to reduce the financing cost of the real economy, the financial authorities have also made structural arrangements specifically to avoid capital flowing into the real estate market. It can be said that the persistence of real estate control policies and the establishment of a long-term mechanism are playing an increasingly obvious role. " Yi Cong, a professor at the School of Economics of Tianjin University of Finance and Economics, said in an interview with this reporter.

  Take the initiative to get rid of "real estate dependence"

  At the recent press conference held by the State Council, Shen Xiaoming, Governor of Hainan Province, said that for a long time, Hainan’s real estate accounted for about 50% of investment and 50% of tax revenue, and its economy relied heavily on real estate. However, real estate needs land, which will increase the environmental load, while Hainan’s land resources are getting less and less, and the environmental load also has a "ceiling". Therefore, economic development cannot be sustained by real estate.

  “1— In August, under the background that the real estate sales area decreased by 52%, the real estate sales decreased by 50%, and the national tax reduction and fee reduction, the regional GDP of the whole province increased by 5.4%, and there was no economic ups and downs caused by real estate regulation. It is expected that by the end of the first quarter of next year, the downward pressure on the economy caused by the downward adjustment of old kinetic energy will be basically released, and the dividends generated by new kinetic energy will gradually accumulate. Therefore, we expect Hainan’s economy to enter a benign and rapid development track at the end of the first quarter of next year. " Shen Xiaoming said.

  Yi Cong said that adhering to the regulation policy of the real estate market and ensuring the healthy development of the real estate market is not to stop developing the real estate industry, but to make the real estate development and the development of the real economy complement each other and provide support for people to live and work in peace and contentment, entrepreneurship and innovation.

  Deng Yusong, deputy director of the Institute of Market Economy of the State Council Development Research Center, said that the demand caused by the demolition of old houses, the influx of new population and the shrinking of families is normal, and the subsequent demand will be affected if more demand is released in the short term. Deng Yusong predicted that the situation of concentrated demand release and hot sales in small and medium-sized cities like in the past two years could not last for a long time.