Tianshui is on fire! Accompanied by the red pepper running from the nose to the brain, the string of "bouquets" in hand and the boiling soup pot bottom, Tianshui attracted thousands of netizens in front of the screen to fly and take the high-speed train to come here and experience the "YOLO" for themselves.
A bowl of mala Tang makes a city with fire. The sudden explosion of fire, netizens have shouted Tianshui Wenlv: "You have to catch this wealth!" This time, the Tianshui municipal government also focused on "listening to persuasion", and started the "pet powder mode" with the actions of the whole city: painting the walls overnight, opening the Mala Tang bus line, picking up foreign tourists free of charge at airports and stations, and holding a special meeting on Mala Tang service guarantee, so as to do a good job in health protection without dead ends … The effective experience accumulated by the predecessor "online celebrity City", Tianshui people took out all the "Tao Xin Wo Zi", just to keep this hard-won. According to the data, as of March 14th, the popularity of tourism search in Tianshui increased by 186% in the past week. According to the data from Meituan and the public, from March 16th to March 17th, the advance booking volume of Tianshui’s tourism consumption (including hotels and lodging, classic tickets, transportation, etc.) increased by about 18 times year-on-year. Since the "out of the circle" of Tianshui Mala Tang, the overall order volume of Tianshui Wenlv Market has increased by 40% year-on-year.
From the smell of "Zi" last year to the feeling of "Bin" at the beginning of this year, and today’s "Mala Tang" in Tianshui, the siphon effect triggered by the cultural tourism market has made all cities deeply feel the powerful empowerment role provided by the cultural tourism industry for urban development. However, looking at these "fire out of the circle" cities, we can turn "flow" into "reserve", which is ultimately inseparable from hard work and accumulation.
As the saying goes, one side of the soil and water raises one side. The local grass, trees, bricks and tiles are condensed with rich historical background and unique customs, which can not be replaced by anyone or anything. Just as the local products Longnan pepper and Gangu pepper, which make Tianshui explode, have made this bowl of mala Tang the essence. What attracts tourists to Tianshui is not only this bowl of mala Tang, but also the lonely smoke in the desert, Maijishan Grottoes and Fuxi Nuwa’s "Poetry and Distance".
In this sense, if you want to win the initiative in regional development, you need to tap regional characteristics according to local conditions, expand service projects according to the situation, and strive to create your own "highlight moment." We should actively build a catalytic holographic service system. Through a series of explosive cultural tourism projects, we will create high-quality and cost-effective services, trigger the deepening and extension of urban awareness and recognition, and realize the promotion and optimization of multi-format services such as talents, business and investment. We should actively cultivate local characteristic brands and expand brand influence. Carefully build "time-honored brands", launch unique public brands of local products, build a modern commercial core area with "both prosperity and fireworks", and stimulate potential consumption. It is necessary to keep up with market changes, closely follow the needs of tourists, further optimize the tourism environment, scientifically formulate marketing strategies, boldly innovate marketing methods, make products more "aligned", make demand more "in place" and let "small resources" trigger "big effects".
■ Quan Jing
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