Qingming small holiday is coming, which makes go on road trip, which has received much attention, warm up again. The data from Easy Car Research Institute also clearly shows the rapid rising trend of demand in go on road trip-the proportion of family travel demand has risen rapidly from 33.03% in 2022 to 49.06% in 2023, which has become the "first demand for car purchase" in China automobile market, and the travel car market has also become a battleground for major car companies.
The most successful brand in this market is Jetway. Since its establishment six years ago, Jetway has been focusing on the continuous development of the "Travel+"market, winning the love and trust of more than one million users. How does Jetway win the favor of users? The answer is simple, that is, focus on "travel+",start with the details and constantly "evolve".
Born for travel, create together with users.
Tourism is a car scene with high requirements for vehicle design, quality and driving experience, especially for family go on road trip, which puts forward higher requirements for all aspects of vehicle detail design. Since its birth, Jietu Automobile has fully investigated all kinds of situations that consumers may encounter during family travel, and listened to the feedback from many users, which is finally reflected in product development, design and matching.
What Jietu really gains the hearts of users is the careful interpretation and implementation of the concept of "Travel+". Think about R&D from the actual travel car scene, and start with every detail to provide users with truly practical and easy-to-use functions, so that cars are no longer a single industrial product, but friends that users can trust, and are the most handy tools in travel. For example, the roof rack, oversized trunk space, hooks and many storage compartments, as well as the self-contained small table board, camping pot trough, umbrella trough, etc., are all designed to accommodate the user’s longing for travel and camping, and are the functions given by Jietu from a practical point of view, which fully consider the actual needs of users during their travel, so that large luggage and small items can all be properly placed.
Starting from "travel", don’t "build a car behind closed doors". Recently, Jietu Automobile held a co-creation activity of "Joining with peers to create a better future", which explored the pain points and needs of car use during travel with users, comprehensively discussed the product positioning and styling design of Shanhai T3/P3 model, and invited core users to create core selling points and ecological products.
Jietu has repeatedly demonstrated the product functions by holding user co-creation activities, and then launched a truly practical solution. For example, the parking air conditioner is to listen to the actual needs of users and launch it on a new car as scheduled, which solves the problem of "Leng Xia fever in winter" in the car when users are parked, not only enjoying a comfortable somatosensory environment, but also reducing the energy consumption of the car. In addition, Jietu Auto also matches the leading 6.6kW high-power external discharge function, which greatly expands the camping scene, allowing users to DIY food, watch movies, etc. outdoors, and truly enjoy the joy of traveling and camping.
Up to now, Jietu Automobile has attracted more than 10% users to participate in user co-creation, with a total of 293,000 suggestions, covering product development and design, service upgrade, after-sales operation and other aspects, of which 34,000 were adopted, with an adoption rate of 8.1%. It is the "important method" for Jietu Automobile to create a "car that knows how to travel best" by exploring the pain points of users and matching them with products.
Born for users, build a travel+ecosystem
Jetway has been deeply cultivating family travel vehicles for many years, and its brand has been constantly affirmed by the market and consumers, constantly refreshing its development speed, not only because it has developed products suitable for travel, but also because it has continuously explored the needs and pain points of users’ travel experience, and built a "travel+"travel ecology for exclusive Jetway users, providing users with colorful travel rights and value-added services.
When you get into the Jetway bus, you can leave when you want to travel. Hotels, restaurants, routes and even the whole travel strategy are carefully managed by the "Travel+"ecosystem covered by the whole scene of Jetway, and you can also enjoy discounts and save money. Behind all this, it is based on the strong support of Jietu’s "Travel+"ecological platform. Jietu has cooperated closely with 120 eco-alliance units, bringing more than 100 exclusive value-added rights and interests to users in more than 100 cities across the country, including a minimum discount of 20% for nearly 20,000 hotels of more than 30 hotel brands across the country, so that users can truly enjoy the pleasure brought by travel.
Knowing how to travel and know more about users, it is precisely because of this that Jietu Automobile won the favor of 1 million+users and 40 million+fans in just 6 years. Focusing on "Travel+"and deepening and expanding continuously is the core source power for Jietu to constantly refresh its development achievements.
The year of 2024 is a crucial year for Jietu Automobile to be "fully mixed", and its core models are also being gradually and rapidly iterated and mixed. It is believed that the product upgrade, technology upgrade, ecological upgrade and service upgrade based on the concept of "Travel+"will achieve the goal of "the first brand of hybrid off-road in the world".
关于作者