On August 6th, the "Panoramic Smart Flagship Car-Enjoy the World S9" jointly built by BAIC New Energy and Huawei was officially launched. Among them, the price of Enjoy World S9 Max is 399,800 yuan, and the price of Enjoy World S9 Ultra is 449,800 yuan. Within 24 hours after listing, Enjoy World S9 has harvested 2,500 large orders.
At the press conference, Zhang Jianyong, Party Secretary and Chairman of BAIC Group, said, "This time, together with Huawei, we have gathered all the advantageous resources in the whole industrial chain of BAIC vehicle R&D and production, parts and service trade with the height of core strategy and first priority strategy."
"Enjoy the world S9 is the first luxury flagship car of HarmonyOS Zhixing, and together with ask the world M9, it forms a double 9 flagship. Enjoy the world S9 to reshape the luxury experience in all directions. When the new car is released, it will be listed. When it is listed, it will be on the market, and the quantity will be massive. " Regarding the listing of Enjoy S9, Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, said.
The listing of Enjoy World S9 has aroused widespread concern in the industry. According to insiders, it has at least three meanings: first, it is the first executive luxury flagship car in Beijing’s automobile industry, which fills the gap in the industry; Second, when the M7 and M9 in the asking world continue to sell well, this "third world" is the best touchstone to test Huawei’s intelligent selection model; Third, different from the intellectual and intellectual circles, BAIC New Energy has cooperated with Huawei for a longer time, and has a deep experience in the "HI mode" cooperation. The enjoyment of the intellectual mode cooperation has higher expectations.
In addition, the enjoyment of the world will effectively boost the overall performance of BAIC New Energy.
Recreate explosions and promote electrification of high-end cars in China.
According to market statistics, the independent penetration rate of the executive luxury car market in China in 2023 is only 8.3%, which means that only 8 out of every 100 executive luxury cars are domestic independent brands, which has great market potential for independent brands. If the enjoyment S9 can be achieved, it will become the icebreaker of high-end cars in China. Huaan Securities Research Report said that the head of the track where Enjoy S9 is located is obviously concentrated, and well-known luxury brands occupy most of the market, so it is difficult for new brands to enter the high-end car market. In the car market of 400,000 to 500,000 yuan, Audi currently occupies more than 60% of the market.
It can be seen that in the field of high-end cars, the penetration rate of independent brands is still at a low level, and Enjoy World S9 shoulders the heavy responsibility of independent brands to break the ice in this field.
As the first luxury flagship car of Huawei HarmonyOS Zhixing, Enjoy World S9 adopts "OneBox" design to achieve the best balance of large space, high efficiency and high face value, and launch the zero-gravity seat in the back row of the car, the first car-level projection giant screen, the exclusive Turing platform for D-class cars, and the first HUAWEI ADS 3.0 advanced intelligent driving system.
In terms of intelligent technology and driving experience, Enjoy World S9 is equipped with HarmonyOS 4 intelligent system, and adopts advanced technologies such as front double wishbone and rear multi-link independent suspension. It is also equipped with high-end configurations such as the exclusive Turing platform for D-class cars and the new HUAWEI DriveONE 800V high-voltage silicon carbide platform, which brings users an ultra-comfortable and ultra-stable driving experience.
Enjoy the world S9 with explosive potential, which shows the possibility of accelerating electrification of high-end cars in China and the reliability of BAIC New Energy in high-end manufacturing.
Smart selection is popular and cooperation prospects are broader.
Intelligent selection mode has become a popular form of Huawei’s car business.
Judging from the market performance, Huawei’s smart car selection business has successfully achieved profitability in the first quarter of 2024, especially the hot sale of the first model, which played a key role in turning Huawei’s smart car selection into profit. This year, the models such as the M7 in the world have been warmly welcomed by consumers in the market, and their sales are among the best in the SUV sales list, even surpassing traditional popular brands such as Tesla in some monthly sales.
The popularity of the industry has made the industry see the market potential of Huawei’s HarmonyOS Zhixing Zhixuan model, and many people in the industry believe that BAIC New Energy will get the opportunity to further improve its performance. At the same time, with the further improvement of the brand matrix of Polar Fox under BAIC New Energy, it will also promote the overall operation of BAIC New Energy to pick up. Based on this, Cinda Securities predicts that the operating income of the parent company Beiqi Blue Valley from 2023 to 2025 will be 15.1 billion yuan, 30.7 billion yuan and 60.3 billion yuan respectively. According to public information, Beiqi Blue Valley’s operating income in 2022 was 9.514 billion yuan, a year-on-year increase of 9.40%.
At this conference, Yu Chengdong also announced the "four-sector strategy" of Huawei HarmonyOS, in which Enjoy Sector S9, as the first luxury flagship car, built a double-9 flagship lineup with Ask Sector M9 to reshape the luxury car market.
"Over the years, cooperation with brands such as Mercedes-Benz has enabled BAIC to accumulate rich experience in the fields of design, manufacturing, quality control and supply chain management of high-end luxury cars." Yu Chengdong believes that the above experience is very important for HarmonyOS Zhixing, which is trying a 400,000-class luxury car for the first time, and this partner has different particularities.
As the backbone of China’s automobile industry and an important representative of Beijing’s automobile industry, BAIC has built cars for 66 years and delivered 36 million cars to users all over the world. At the same time, BAIC Group has also maintained long-term and in-depth cooperation with the world’s first luxury car brand. "We believe that in the past 20 years, BAIC has more than 5 million high-end luxury car-making experiences, which will help enjoy the S9 as a masterpiece to impact the executive luxury car market." Zhang Jianyong said.
To this end, BAIC New Energy, the world’s leading intelligent manufacturing factory tailored for the enjoyment of the world, has reached the advanced level of the industry, and some key processes have achieved 100% automation. At the same time, the factory also has the world’s leading ADS intelligent driving calibration system, and on the basis of the existing luxury quality control standards, it has introduced the industry-leading "full-time quality monitoring induction system", so that each car produced has its own exclusive file, which can be monitored and traced throughout.
Eight years together, the technology collision between two technology giants.
In fact, the cooperation between BAIC New Energy and Huawei has a long history, spanning the whole process of the development of smart electric vehicles in China.
In 2017, China’s advanced intelligent driving is still in its infancy, and there are few cases to learn from in the industry. As a pioneer in the industry, BAIC New Energy has continuously explored the intelligent electric track and chose to cooperate with Huawei in depth, jointly proposing the common vision of "two struggling partners, a world-class good car".
Over the years, BAIC’s new energy technology research and development team has carried out a lot of work, with the goal of achieving the perfect matching of software and hardware for high-level intelligent driving of automobiles. Facing the problems of selecting identification data in three-dimensional space and the layout of cameras, millimeter-wave radars and lidar, engineers carried out massive experimental simulations.
In order to effectively carry Huawei’s top technology, BAIC New Energy has built a high-safety, strong intelligence and high-efficiency vehicle electronic and electrical E/E architecture, and built the first fully redundant electric hardware platform — BE21 platform, with four characteristics of super expansion, intelligence, interaction and evolution, provides the core competitiveness of products at the architecture level.
In 2022, the first product in "HI mode", the new HI version of Extreme Fox Alpha S, was officially delivered to users. As the world’s first production car equipped with HI Huawei’s full-stack smart car solution, and the world’s first production car supporting high-level intelligent driving on urban roads, the new HI version of Extreme Fox Alpha S has achieved full target, full coverage, multi-working conditions and all-weather service for users. In short, its intelligent driving can be used in complex working conditions, rain, snow, foggy weather and high and low light environments.
At the same time, Beiqi New Energy has also given the safest body to the new HI version of Extreme Fox Alpha S. Previously, the new HI version of Extreme Fox Alpha S won the most stringent "five-star" safety evaluation of the 2021 version of C-NCAP in history, and demonstrated its strength in occupant protection, pedestrian protection and active safety.
In May 2023, the new HI version of Extreme Fox Alpha S was upgraded to "Extreme Fox Alpha S Advance Edition". With excellent high-level intelligent driving level, the first edition of Extreme Fox Alpha S won the runner-up in NOA, a city in China Intelligent Driving Competition this year.
In August, 2023, BAIC New Energy cooperated with Huawei in intelligent selection. In order to meet the needs of new vehicle design and production, BAIC New Energy upgraded the previous BE22 platform in all directions to build a new generation of high-end pure electric intelligent networked vehicle platform. The upgraded BE22 platform products will be produced by Beijing High-end Intelligent Ecological Factory.
At this year’s Beijing Auto Show, PRO, the pioneer version of the Extreme Fox Alpha S jointly created by both parties, was launched. This model is equipped with 3 lidar, ADS 2.0 high-order intelligent driving assistance system, leading intelligent driving system, comprehensive upgrade of sensor hardware, including multi-lidar, high-resolution camera, and the core hardware has enough room for upgrading and expansion. For practical driving, Extreme Fox Alpha S PRO can realize the accurate perception of long-distance dynamic and static targets, accurately identify obstacles in complex environments, and once again consolidate the industry position of intelligent driving ceilings.
Although there have been many challenges in the process of cooperation, the cooperation between BAIC New Energy and Huawei has achieved many breakthroughs in automobile intelligence. At its root, BAIC New Energy and Huawei are both user-oriented brands, which fully consider the needs of users and are targeted according to their needs.
In the past eight years of cooperation, BAIC Group has increased its scientific and technological innovation and independent research and development investment under the guidance of craftsman spirit. By the end of last year, BAIC had applied for about 35,000 patents, which was in the forefront of the automobile industry. Three key core technologies such as electricity and hydrogen energy won the first prize of China automobile industry scientific and technological progress for six times; He has mastered more than 4,000 enterprise technical standards, and has participated in more than 300 national and industry standards, becoming a leader in the formulation of industry standards.
With the strong support of BAIC Group, BAIC New Energy has polished the quality of polar fox through technological innovation, aiming at "increasing the quantity". In July this year, the sales volume of polar fox climbed to 8017 vehicles, up by 329% year-on-year, which helped BAIC New Energy to break through 10,000. It is worth mentioning that this is the second consecutive month that the sales volume of Polar Fox has exceeded 8,000, and the growth momentum is obvious, which has promoted the overall upward trend of BAIC New Energy in the turbulent market environment.
