年度归档 2024年7月16日

Vomit… Zhou Xingchi didn’t copy it like that!!!

Pay attention to film school and film shortage, say goodbye

film school

Vol. 3155

Pai Ye is a veteran Internet University enthusiast. After reading countless films, he also discovered a pattern –

Martial arts type, must copy Tsui Hark.

Comedy genre, must copy Stephen Chow.

As it happens, they are very stylized directors.

So, the consequence of copying is,Learning tigers is not anti-dog

For example, "Drunk Fist Su Qier".

Recently, there is another person who is not afraid of death.

The target was the classic "Truant Dragon".

What level?

Very embarrassing. Very boring.

Consumer sentiment?

Have you ever thought about it?

What are feelings?

Why can’t anyone copy Stephen Chow’s movies?

Slide down, Pai Ye decrypts it for you.

The New Truant Dragon

The movie starts at the beginningmoneyYeah.

Look at the classic IP.

Cast, get together"Around Xingchi Zhou"

Luo Jiaying, who plays Detective Cao Dahua (rubbing Wu Mengda’s character name).

Yellow Mountain.

He played Huang Xiaogui in the original "Truant Dragon".

On "The New Truant Dragon"; Next "Truant Dragon"

Huang Yifei.

He is well known to the public for his role as "Big Brother" in "Shaolin Football".

Shaolin Kung Fu is good, really good

The income is really good.

On the line 8 days, the cumulative box office 14.484 million, the cumulative number of people watching 5.943 million.

Yes, Douban score,4.1

It hurts the audience’s feelings.

Where is the new truant dragon?

There is nothing new.

Synopsis of the story.

In a city in South East Asia, the boss of a crime syndicate was arrested. Company accountant Huang Xiaogui (Huang Yishan, played) was willing to be a tainted witness, but was hunted down and escaped. In order to find him, special police Zhang Hao went undercover to the International Noble School and tried to find Huang Xiaogui by approaching his daughter Huang Ying.

This kind of story,1980sThe Hong Kong police and gangster movies have long been shot badly.

The setting is also difficult to establish.

You see the student played by SWAT Zhang Hao,From the looks of it, he is older than the principal

The plot is even more incredible

Approaching Huang Ying was reduced to picking up girls.

And the way is to keep asking the police for money.

From buying a sports car.

To charge the 88888 membership card.

Where does the money come from?

First the police crowdfunded, and laterProvided by a prisoner in a police office.

Why are prisoners still locked up here?

Why did the police respond to unreasonable demands and finally reach the point of death?

It was all crap.

Why do you have to shoot like this?

The only reason Pai Ye could think of was,Imitate Stephen Chow and make nonsense comedies.

There are similar bridges.

For some reason, Zhang Hao suddenly jumped into the swimming pool and fell headfirst, revealing the sign "Water depth 0.4 meters".

For example, Zhang Hao’s international friends and classmates.

Black people are called "Little White", and white people are called "Little Black".

The main creator really wanted to make the audience laugh, but these jokes were separated from the plot, and there was a serious suspicion of making up the numbers. His approach was exactly what Chen Peisi called "stringing candied gourds".

In Pai Ye’s opinion,"The New Truant Dragon" completely misunderstands the meaning of "nonsense comedy".

I really don’t know how Zhou Xingchi would feel when he saw such a work.

We often say "remake film consumption feelings".

What are feelings?

In Pai Ye’s opinion,A good work can withstand time to wash, and the audience’s feelings for it become more and more profound, resulting in feelings

What’s so great about "Truant Dragon"?

That is, it isA mature work of Stephen Chow’s nonsensical comedy style

Nonsensical, what do you mean?

To borrow from a particular subject…

Nonsensical, originally a common saying in Guangzhou, Guangdong and other places, which means that a person does and speaks incomprehensibly, without a center, with no clear purpose in his language and behavior, vulgar and casual, and complaining indiscriminately.But not without reason

During the era of film development in Hong Kong, many people experimented with this style.

Wang Jing specially created "Gambling Saint 2: Street Gambling Saint" for Ge Minhui (a member of the Hong Kong duo "****").

In addition, Wang Jing also promoted Zhang Jiahui and Zhang Weijian, but they were all rejected by the market.

King of a Thousand Kings 2000

"Super School Fighter"

Ultimately, the market chose only Stephen Chow.

Of course, there are reasons for this in terms of appearance and acting skills.

But more importantlyphilosophy

Stephen Chow made a perfect interpretation in the movie "Truant Dragon".

The first layer, golden partner, collision spark

Zhou Xingchi’s nonsensical style can be brought to the extreme, and it must be inseparable from the golden supporting role Wu Mengda.

Wu Mengda said in an interview that the company made "He Came From the Jianghu".

Mr. Chow and Mr. Wu often pretended to date couples at night in order to eavesdrop on their conversations and find inspiration, which became the origin of the so-called "nonsense show."

In "Truant Dragon", there are many such wonderful moments.

For example, when Zhou Xingxing and Cao Dahua were chatting, the two men suddenly kissed.

For example, Zhou Xingxing revealed his identity to his teacher, He Min (played by Zhang Min).

Cao Dahua was worried, and Zhou Xingxing said casually, "You go and kill her."

Cao Dahua on the side immediately revealedA funny, hideous expression

On the second level, no matter how outrageous the actor’s behavior is, it must be meaningful.

Let’s talk about Zhou Xingxing’s appearance.

A rescue operation, he was the captain.

The team rushed out one by one, but he was dripping eye drops

Deploying a course of action, he gestured,Directly stun teammates

Later, the team’s formation was completely messed up.

In desperation, during a duel with his opponent, he left his empty gun as a cover, shuttled up and down the building, and saved the hostages with one person.

Zhou Xingxing makes people around him puzzled whether he talks or does things.

We laugh because of this intensecontrast

And all of this is not for nothing, it all points to a point…

Zhou Xingxing’s personality: outstanding personal ability, but no leadership or cooperative spirit

There is a deeper meaning.

Stephen Chow’s comedy is just an appearance. He blends jokes with situations to explore people’s plight or to expose or criticize certain social realities

Remember the story of "Truant Dragon"?

Zhou Xingxing, a man who became a police officer because he hated studying, was sent to the school as an undercover agent to search for the missing gun of kindness from his boss.

Therefore, Zhou Xingxing was in great pain.

He sees the school as a prison

In his eyes, students are punished for being late, just like a **********.

The playground is no different from the **********.

In the classroom, but fantasizing about being imprisoned, he sang "Tears behind bars".

And, reflections on school education.

Overbearing teachers can make students lose interest in learning.

In the movie, the character of He Min is not just one of the elements of love.

She represents Zhou Xingxing’s yearning for an ideal education.

So you see.

Stephen Chow’s comedy is based on real people, real environments, and in-depth social observation

On the contrary, those nonsensical jokes are the embellishments that grow naturally and are the introductions that pull the audience into the world of his films

Such works are often read and updated.

Only then can we go through the washing of time and become an immortal classic.

And a bunch of movies that imitate Stephen Chow haven’t even touched the surface yet.

Watch "The New Truant Dragon" again.

The jokes came out of thin air.

Character behavior, grandiose.

Especially the female characters in it, their role is only to satisfy the obscene YY of some male characters.

Not to mention the profound meaning.

Every time we look at a similar shoddy copy, we have this feeling: "Look at the original and wash your eyes."

Consumer sentiment is shameful.

But there was something even scarier.If lazy creativity can still make money, it is bound to attract more followers

As a consequence, bad money drives out good money.

Pai Ye insisted.

Feelings should not be used for consumption, but for nourishment

In every era, there should be people who are willing to work hard on the road of creation and overcome obstacles.

To be able to create such a work: decades later, it will be regarded as a classic, shrouded in a halo of feelings.

No one can be second to Stephen Chow.

However, someone will definitely become the number one xx.

Minsheng Securities: Maintaining Changan Automobile’s "Recommended" Rating, Deep Blue G318 Listed to Reshape the Hardcore SUV Pattern

Minsheng Securities Research Report pointed out that Changan Automobile (000625.SZ) Deep Blue G318 was listed to reshape the hard-line SUV pattern, but it can be urban and wild, with excellent performance, and the G318 has full potential for hot sales. The price competitiveness of Deep Blue G318 is strong, as a 200,000 hard-line SUV will fill the market gap, and the G318 has strong hardware configuration, superior mechanical quality and off-road ability. At the same time, the feed fuel consumption is 6-7L, which is significantly improved compared with the traditional fuel hard-line off-road fuel economy. With the export volume of Deep Blue + G318 listed, it is optimistic about the overall sales volume of Deep Blue and the improvement of ASP, and the turning point of new energy profitability is expected. Optimistic about the company’s electric intelligent transformation, superimposed Huawei intelligent empower, maintain profit forecasts, and maintain "

Successfully "conquered" Mount Everest! Avita 11 Hongmeng Edition opens up a new way for smart drivers to enter Tibet

  Avita 11 Hongmeng version is just listed at the end of August to change the model, the new car price range of 30-390,000 yuan, there is a deposit expansion of the car discount, after the conversion of the starting price of 280,000 yuan. It is reported that the Avita 11 Hongmeng version in the listing 7 days of large orders have exceeded 5000 units, the depth of customization of the Hongmeng cockpit and Huawei high-end intelligent driving assistance system ADS 2.0 also made it popular.

  On October 10th, Avita’s "Smart Driving Challenge to Mount Everest" came to a successful conclusion. The Avita 11 Hongmeng Edition lasted for nine days, climbed over six mountains over 4,000 meters, crossed rivers and rivers, broke through complex terrain obstacles, and successfully arrived at the Everest base camp. The total mileage along the way exceeded 3,376 kilometers and the altitude drop was as high as 5,000 meters. It was undoubtedly a comprehensive test of smart driving functions, three electric systems, and car performance. As a result, Avita also became the world’s first car brand in the industry to drive intelligently "to conquer Sichuan, Tibet, and climb Mount Everest".

  *******cheng, vice-president and chief marketing officer of Avita Technology, said: "From horse-drawn carriages to cars, from refueling to charging, from self-driving to smart driving, human travel has never stopped evolving. Today, Avita has opened up a new way of entering Tibet as a pioneer, bringing users a more relaxed and labor-saving, green and environmentally friendly travel experience, which is also the greatest value of this smart driving Mount Everest."

  In terms of smart driving assistance, with the blessing of Huawei technology, Avita 11 Hongmeng Edition is equipped with HI Huawei’s full-stack smart car solution, with strong sensing and computing power. In this trip, the smart driving mileage reached 3,072 kilometers, accounting for 91% of the total mileage. It is worth mentioning that Avita has gradually launched the NCA for map-free smart driving, which will take the lead in covering the six cities of Beijing, Shanghai, Guangzhou, Chongqing, Shenzhen and Hangzhou, and achieve full domestic coverage within the year. This will also unlock more high-frequency smart driving scenarios, making the smart driving experience "more familiar" and "wider and wider".

  In terms of the three-power system, solid cruising range and energy replenishment efficiency have become necessary conditions for a smooth ascent to the top. The Avita 11 Hongmeng Edition is equipped with a battery pack from the Ningde era, with a maximum cruising range of 730km, and the whole system supports 750V high-voltage overcharging technology, with a super battery life of "what you see is what you get". During the journey to conquer Mount Everest, the Avita 11 Hongmeng Edition has an average speed of 62km/h throughout the journey, achieving 0 takeover under the premise of ensuring traffic efficiency. The decision-making of the intelligent driving system takes into account safety and high efficiency.

  The success of Avita 11 Hongmeng Edition "Smart Driving to the Top" is the end of this challenge, and it is another starting point for Avita to climb up. In the future, Avita will continue to explore and break through upward, continue to lead China’s smart electric vehicle industry to climb to new peaks, and bring users a new and advanced smart driving experience.

Yang Mi wore a long green dress to the event, and the summer style painted a romantic picture


1905 movie network news On June 17, VOGUEfilm "Her" Vision Art Week was in full swing in Shanghai. This event aims to explore and showcase the growth and development of female creative talents, providing them with a broad stage. At the offline premiere, manystarThe short film made a stunning appearance, bringing a visual feast to the audience. And on the night of movie viewing,Yang MiThe summer green suspender dress became the focus.



On the red carpet, Yang Mi’s simple style and bright smile attracted many people’s attention. The long dress with suspenders perfectly integrated the new green of summer, and the skirt was light and elegant, showcasing Yang Mi’s confident and generous temperament. And the disc hair style is the icing on the cake for the overall style. The disc hair cleverly shows the graceful neckline, which contrasts with the summer green dress, adding a bit of unique charm to Yang Mi.



Samuel Hung made an appearance at the movie’s opening ceremony, talking about Alan Tam’s lack of contact

Louis Koo, Samuel Hung

Louis Koo, Samuel Hung

     According to Hong Kong media reports on the 30th, Gu Tianle and Hong Jinbao went to Pingshan on the 30th to participate in the opening ceremony of the new play. Hong Jinbao had a fight in the play and asked if it would be difficult? He said frankly: "There is some difficulty."

  Gu Tianle said that many actors at the scene were specially trained for drama, and everyone went into battle in person. Mentioning that the movie was specially set in the Kowloon walled city scene in the 1980s, Gu Tianle expressed nostalgia and happiness.

  Asked if he had any contact with his friend Alan Tam, who has been involved in the recent uproar, he said: "Less, (know about his news?), a little bit," and when asked if he believed the uproar, he became more and more angry: "I don’t know, a lot of things on the Internet can’t be trusted."

Wang Bicong threw 6.30 million to recruit screenwriters and excellent scripts

The "Banana New Screenwriter Dream Project" initiated by Wang Sicong’s Banana Film Industry recently launched the "Dream Chasing" promotional video, announcing that it will explore the potential talents of Chinese excellent film screenwriters, and collect excellent Chinese original film scripts for playwrights under the age of 45 (inclusive) around the world. It strives to bring outstanding film plays hidden in the folk to the market and help the development of China’s film industry from the source. The deadline for submission of works is February 17, 2019, and the award will be announced in June 2019. The total prize is 6.30 million RMB, and the first prize is 1 1.50 million; the second prize is 2 1.20 million; the third prize is 3 800,000.

The promotional video of "Chasing Dreams" opens with various doubts about the screenwriters, reflecting the collective impression and prejudice of screenwriters in the current market. The screenwriting industry has been in the trough of being criticized by the public for a long time. Then, the screen switches to the screenwriters who are alone in the corner, and several dialogues of characters in different scenes appear in the background music. In the middle of the dialogue, the current situation and pain points faced by screenwriters are reflected: difficulties in entering the industry, life embarrassment, no authorship, no pay and no screenplay can be made. This is also the real situation faced by the screenwriting industry collectively. For this reason, Wang Sicong’s Banana Film launched the "New Screenwriters’ Dream Plan", which aims to break the pain points of the screenwriting industry, resolve the pain of screenwriters, and provide a more secure creative environment for Chinese screenwriters.

The bonus setting of the new screenwriter’s dream plan 6.30 million refuses to pay arrears, the absolute right of authorship protects the screenwriter’s intellectual copyright, the platform resources of banana film industry help the screenwriter’s round theater dream, and the big coffee jury guides the script to help new screenwriters enter the industry and grow. The new screenwriter’s dream plan combines four aspects to attack, disrupt the industry pain points of screenwriters, and help screenwriters open the door to dream.

Stephen Chow’s new film originates from childhood shadows (photo)

    




    The young actor and the young star (below) are very similar


    The reporter learned from Hong Kong Xinghui Company that the sci-fi family film "Yangtze River No. 7" directed by Stephen Chow has not passed the film bureau’s review and will be released on January 31 next year. Through interviews with the behind-the-scenes staff of "Yangtze River No. 7", the reporter learned that Zhou Xingchi’s filming of "Yangtze River No. 7" was actually to compensate for the missing father and son relationship in childhood, and the title "Yangtze River No. 7" was originally the name of an alien flying saucer.


    Exclusive reveal


    The film makes up for childhood regrets


    As early as during the filming of "Kung Fu", Zhou Xingchi began to conceive the script of "Yangtze River No. 7", and Zhou Xingchi had the idea of shooting a film reflecting the relationship between father and son for a long time. According to Wei Dashen, Zhou Xingchi grew up in a single-parent family, and the lack of fatherly love in his childhood has always been his regret, more or less shadowed, which has also become his motivation for shooting "Yangtze River No. 7". When "Yangtze River No. 7" was about to start filming, no young actors were selected. Until Zhou Xingchi saw Xu Jiao, he only auditioned for one audition and decided that Xu Jiao would play his son in reverse. When everyone saw Xu Jiao, they immediately understood that she was quite similar to Zhou Xingchi in childhood, which verified Zhou Xingchi’s motivation for making the film.


    Industry insiders who have seen rough-cut samples say that "Yangtze River No. 7" is the purest of Chow’s films, expressing the sincere love between father and son. Although there is a hazy love between Chow Xingchi and Zhang Yuqi in the film, it is very subtle and the proportion is insignificant.


    Aliens are all computer-generated


    In the movie "Yangtze River No. 7", in addition to Zhou Xingchi and his son, there are also many alien scenes. Although there is only one alien flying saucer "Yangtze River No. 7" in the film, there will be many aliens. For the convenience of posting productin, Zhou Xingchi and Xu Jiao are often acting in the air. Xinghui Company revealed that almost all the alien movements of aliens are synthesized by computers, and only the facial expressions are specially played by real people, similar to "Gollum" in "Lord of the Rings".


    Xinghui spokesperson Wei Dashen admitted that the addition of extraterrestrial elements to the father-son relationship is on the one hand because Zhou Xingchi has always liked Spielberg’s science fiction movies, such as "The Third Kind of Contact" and "E.T.", and on the other hand, it is also for commercial reasons.


    "Take Off the Trash" was filmed for seven days


    The reporter learned that "Changjiang No. 7" is actually the name of the alien flying saucer in the movie. Xinghui recently released a batch of stills of "Changjiang No. 7" to the public. The most eye-catching scene is the scene where Zhou Xingchi watched the alien flying saucer rise slowly from a pile of garbage. This scene seems simple, but it is time-consuming and expensive to shoot. It is reported that this scene cost several million yuan and took seven days to complete. Zhou Xingchi rented an abandoned warehouse in the suburbs of Ningbo and bought tons of garbage to make it look like a garbage dump. He also specially ordered five flying saucers to make it easier for the flying saucers to be replaced after they were damaged during shooting. Sure enough, because the flying saucers were too heavy, the steel wires of the crane could not bear it, and a total of two flying saucers were broken during shooting. In addition, Zhou Xingchi required that garbage constantly fall from the flying saucer during the process of lifting the flying saucer from the garbage heap. In actual shooting, the garbage always fell off the flying saucer as soon as it left the ground, but did not fall down during the ascent process. The staff had to tie the large garbage on the flying saucer with Weiya, so that it could fall down one by one during the ascent of the flying saucer. After such a toss, this scene was filmed for 7 days.

Editor in charge: Yang Leisha

Innovative measures of Budweiser China to help road traffic safety construction

  On March 3rd, Budweiser China and the Traffic Police Corps of Shanghai Public Security Bureau gathered together in Lujiazui cultural landmark — — Pudong Art Museum, celebrating the launch of the theme publicity campaign of "Spring Guarding Action" for Shanghai traffic safety. Zhu Jiangliu, Vice President of Corporate Affairs of Budweiser China, attended and participated in the event to share the latest achievements of Budweiser China in helping road traffic safety construction.

Innovative measures of Budweiser China to help road traffic safety construction

In 2023, Shanghai traffic safety "Spring Guarding Action" theme publicity campaign was launched.

  This activity is based on "Civilization and Law-abiding     Go home safely as the theme. Ding Bin, director of the Propaganda Center of the Traffic Police Corps of Shanghai Public Security Bureau, said: "Civilized and law-abiding can build a traffic safety defense line, and returning home safely is related to personal and family happiness. As the world’s leading brewer and responsible corporate citizen, Budweiser China continues to carry out public welfare publicity activities, which plays an indispensable role in road traffic safety construction. In the future, I hope that more enterprises will take up social responsibilities and help build a civilized, harmonious, safe and smooth high-quality road traffic environment! "

   Drink wisely "   sequence 15 year whole country   Interaction on drunk driving  Fat chance   "

  In recent years, China’s road traffic has developed rapidly. By the end of November 2022, the number of motor vehicle drivers in China has exceeded 500 million, ranking first in the world. According to official statistics, in 2021, there were 273,098 traffic accidents and 62,218 traffic accident deaths in China, and traffic violations were still common. In 2021, the number of non-motor vehicle traffic accidents was 35,141, up 17.3% year-on-year. The emergence of new traffic formats made the situation of traffic safety prevention and control more complicated.

  As the earliest initiative in China to "drink wisely     Budweiser China, one of the enterprises that refused the public welfare activities of drunk driving, has always been committed to promoting the construction of road traffic safety, and has been innovating for fifteen years. From the "Red Wall of the Forbidden City", "E-sports Battlefield" to "Trendy Street", Budweiser China not only launched publicity activities all over the country, but also frequently launched public welfare "big moves" to young people. 2022 coincides with the World Cup carnival feast. However, according to the survey, during the 2018 World Cup, there were more than 130,000 cases of drunk driving in China [2], and the drinking behavior of fans watching the game may increase the probability of drunk driving. Therefore, in 2022, Budweiser China made another precise attack, reminding consumers with rich online interaction that "Harbin Beer has a door     There is no way to drink and drive!

  In 2022, Budweiser China once again joined hands with Harbin Beer, which is favored by young people, to combine the popular dance and rap elements and lead the new trend of public welfare in a cross-border way of entertainment — — Recruit drunk driving "goalkeepers" through online methods such as small programs, and rap street dance "Harbin Beer has a door     There is no way for drunk driving, which deeply cultivates community communication and triggers netizens from 100 cities to participate in interaction; At the same time, Huang Jun, a star traffic policeman in Shanghai, was linked to help out, and together with the national "gatekeepers", the "gate" of drunk driving was well guarded.

  On the day of the event, Budweiser China won the title of "public welfare alliance Cooperation Unit of Traffic Civilization" again, which is the eighth consecutive year that Budweiser China has been awarded this honor. Zhu Jiangliu, vice president of corporate affairs of Budweiser China, said: "For Budweiser China, this is both affirmation and encouragement. We believe that drinking is a positive experience and hope to convey ‘ in a more vivid way. Drink wisely     Refuse to drink and drive ’ The concept of public welfare, to guide a wider range of people to establish road traffic safety awareness. The lone traveler is fast, and many travelers are far away. In the future, Budweiser China will unswervingly respond to the call of the traffic police department, make efforts to coordinate social governance, persist in innovation, and let the concept of civilized and law-abiding and wise drinking enter thousands of households! "

Innovative measures of Budweiser China to help road traffic safety construction

For the eighth consecutive year, Budweiser China was awarded the title of "public welfare alliance Cooperation Unit with Civilized Traffic".

   Traffic safety experience class " Upgrade again     Safety of creative teaching AIDS  child "   line

  Road traffic accidents are one of the reasons that endanger the lives and health of children and adolescents. The road traffic safety problem of children in China is still grim [3], and children have become an important part of traffic safety education. Budweiser China has supported the public welfare project "Traffic Safety Experience Class" guided by the Traffic Management Bureau of the Ministry of Public Security and sponsored by China Children’s Press and Publication Corporation for many years, aiming to help raise the public’s awareness of civilized travel in an innovative form of entertaining and entertaining.

  In order to better protect the public’s safe travel, last year, the charity project not only upgraded the online training course, but also creatively developed a traffic safety magic schoolbag, including a traffic safety reader, a reflective vest and a reflective yellow hat. At present, Budweiser China has donated more than 8,000 sets of traffic safety teaching AIDS, including magic boxes, magic boxes, magic schoolbags, 100 sets of traffic safety civilized etiquette bags and 5,000 reflective vests to carry out safety education for the community.

Innovative measures of Budweiser China to help road traffic safety construction

 "Traffic Safety Experience Class" public welfare project innovatively launched children’s traffic safety magic schoolbags.

  Budweiser Group and UNITAR Join hands again     Welcome the new future of civilized transportation together

  In October 2021, the World Health Organization issued the Ten-Year Plan for Global Road Safety Action, calling on countries to take measures to reduce the number of road traffic casualties worldwide by at least 50% by 2030. As supporters of the United Nations Sustainable Development Goals (SDGs) in 2030 and practitioners of global road traffic safety construction, Budweiser Group and the United Nations Institute for Training and Research (UNITAR) are constantly upgrading in the field of improving road safety. Budweiser Group not only effectively promotes the construction of road traffic safety, but also injects new vitality into road traffic safety by using innovative means such as digitalization. In 2022, Budweiser Group and UNITAR continued to cooperate, starting a new chapter in the fields of wise drinking, empowering women entrepreneurs and water resources management, and exploring more innovative and pragmatic solutions.

Innovative measures of Budweiser China to help road traffic safety construction

Budweiser China actively responded to the government’s call to create a harmonious future of "civilized, law-abiding and safe return home" with all parties.

  Ke Ruige, chief legal and corporate affairs officer of Budweiser Asia Pacific, said: "Budweiser Asia Pacific, headquartered in Belgium and with a history of 600 years, has always placed ESG issues at the core of its strategy and operation, and put ‘ Wise drinking and moderate drinking ’ Included in the eight ESG strategic priorities, we believe that every drinking experience should be positive. Therefore, we have maintained close cooperative relations with partners such as the United Nations Institute for Training and Research, the Traffic Police Corps of Shanghai Public Security Bureau for a long time, helped the high-quality development of road traffic in China, and made full use of digitalization and other means to promote multi-win social value. In the future, we will actively respond to the government’s call, join hands with many partners, lead a good drinking experience with rational and wise drinking fashion, and jointly create a future of common prosperity and symbiosis and applause! "

  About Budweiser China:

  Budweiser China    A number of legal entities operating in China are directly or indirectly controlled by Budweiser Asia Pacific Holdings Limited ("Budweiser Asia Pacific"), which is in a leading position in the field of high-end and ultra-high-end beer. Budweiser China is responsible for brewing, importing, promoting, distributing and selling more than 50 beer brands under Budweiser Asia Pacific, including Budweiser, Time, Corona, Fujia, Harbin and Xuejin. In recent years, Budweiser China has expanded to products other than beer, such as alcoholic beverages, energy drinks and spirits. Headquartered in Shanghai, China District operates more than 30 breweries in China, with a total staff of over 17,000.

  Budweiser Asia Pacific was established under the laws of Cayman Islands and listed on the Hong Kong Stock Exchange in 2019 with the stock code of 1876, and is one of the constituent stocks of Hang Seng Index. Budweiser Asia Pacific is also the Anheuser-Busch    InBev). Budweiser Group has more than 600 years of brewing heritage, and its business is all over the world.

  Budweiser Group entered China in 1984, set up Budweiser Brewery in Wuhan in 1995, and registered Budweiser Investment (China) Co., Ltd. in Huangpu District in 2003. In 2011, Budweiser China Shanghai Headquarters was recognized as the regional headquarters of multinational companies by Shanghai Municipal Commission of Commerce.

Autonavi Maps released AutoSDK 750 for the automotive industry: upgraded lane-level navigation 5.0, multi-scene lane-level safety warning and other functions

  Recently, at the 16th China Automotive Blue Book Forum, Autonavi Maps officially released AutoSDK 750 for the automotive industry, launching a number of function updates including new energy navigation, multi-scenario lane-level safety warning, lane-level navigation 5.0, co-pilot screen weekend travel assistant, driver interconnection seamless connection experience, scene engine fast departure, etc.

  In recent years, China’s new energy vehicle market penetration rate has been rising, as of March 2024 has reached 48.2%, and in 2023 this data is only 31.6%.

  This growth rate indicates that in the near future, new energy vehicles will become the dominant force in the Chinese market. At the same time, the application of artificial intelligence, big data, cloud computing and other technologies has also brought unprecedented innovation and change to the automotive industry.

  Jiang Rui, vice president of Autonavi Maps, judged that the future mainstream car is a combination of new energy and intelligence, and the core R & D strength of the car factory will be concentrated in these two parts. At the same time, no matter what the price of travel, the driver and passenger experience cannot escape the three keywords of "safety, efficiency and comfort".

  "Autonavi Maps will also provide users with valuable mobility products around these three keywords," Jiang Rui said.

  Intelligent and new energy face challenges

  According to the data, as of May 2023, the member units of the China Charging Alliance have reported a total of 2.084 million public charging piles, including 877,000 DC charging piles and 1.207 million AC charging piles. From June 2022 to May 2023, the monthly average of new public charging piles is about 55,000.

  Although a large number of charging piles have been built, the current total amount of charging piles cannot fully meet the charging needs of electric vehicles. At the same time, factors such as uneven distribution of charging piles and uneven quality of charging piles have caused the tram to be easy to use and difficult to charge.

  When planning the charging route of electric vehicles, taking into account various factors such as different car companies’ different definitions of charging preferences, users’ preferences for charging piles, and the inconvenience of charging piles located underground will lead to "charging anxiety" when users go out.

  With the continuous improvement of the human-vehicle interaction experience, the integration of various information such as navigation, control, and information display into a highly visually impactful screen has become the prelude to the transformation of smart cars, and the multi-screen interconnection design has also become a new generation of smart cars.

  However, the exclusive screen services corresponding to the main driver’s screen, co-pilot’s screen, and rear cabin screen, because of their different functions, how to ensure that the navigation information before the screen flows, rather than exists in isolation. This is affected by many factors such as safety, physical materials, and performance.

  At the same time, due to inconsistent strategies and technologies, users experience differences when using mobile phones and cars to navigate. Intelligence is inseparable from the discussion of "handcar interconnection". In the navigation scenario, how to create intelligent experiences at different end points of mobile phones and cars is also a challenge currently facing.

  In addition, on the one hand, China’s transportation game is extremely complex, not only reflected in the scale and diversity of transportation networks, but also in policy formulation, planning implementation, operation management and other aspects. On the other hand, as of the first half of 2023, China’s new passenger car sales with combined driving auxiliary features have accounted for 42.4%.

  Complex traffic information and a large number of auxiliary driving vehicles also put forward further requirements for maps, mainly reflected in map freshness, complex intersection recognition, dynamic variable processing, recognition training generalization of traffic infrastructure, and understanding of traffic rules.

  This also puts forward further requirements for the safety early warning capability in the travel ecosystem. At present, the Autonavi map app has realized the lane-level early warning function of the top ten scenarios, providing users with real-time early warning of driving risks in an all-round and over-the-horizon manner, making travel safer.

  Finally, although all mid-to-high-end models are currently equipped with lane-level navigation functions as standard, there is still room for improvement in terms of effectiveness, performance, and efficiency.

  AutoSDK 750 + lane-level navigation 5.0 + HQLive map services provide comprehensive solutions to help automakers create user experiences that exceed expectations

  Based on this background, Autonavi Maps officially released AutoSDK 750 for the automotive industry, providing users with better services and experiences together with automakers.

  Based on the rich and prepared charging pile data, it brings users more personalized type screening and search recommendation functions. Support checking "alternative charging stations", user setting pile preference/block charging piles, alternative routes, and can provide a consistent experience of handcar interconnection.

  Starting with the short-distance tour scene of a family trip, the co-pilot screen will display the full list of the journey and highlight the unique geographical location information during the journey, allowing the co-pilot to be a good driver and helper.

  It can be connected on foot. When the user plans to go to the shopping mall store, they can navigate to the parking lot, walk to the store in the shopping mall, automatically connect to the AutoNavi Map mobile APP, and navigate the return on foot through the recorded parking location.

  Non-inductive interconnection, supports more effective mutual discovery between the car and the Autonavi mobile APP, prompts the user to scan and log in from the mobile phone side to realize connection, and can realize functions such as mobile phone viewing POI and automatic navigation initiated by the car after planning the route.

  Based on massive travel data, anticipate the user’s travel purpose, prompt the user on the car map, and directly click on the navigation to start quickly.

  In addition, last year, Autonavi Maps released HQ Live MAP, which integrates the advantages of HD MAP and SD MAP, and through self-developed crowdsource equipment, based on the visual crowdsource acquisition technology under the compliance platform, it is widely deployed to a large number of logistics vehicles, industry vehicles, dispatching vehicles, etc., to achieve a significant improvement in the complete process from discovery, collection, production to release, and to create a "living map" with multiple partners.

  Jiang Rui said that the current HQ Live MAP is constantly improving its freshness, not only expressing complex intersection scenes with sufficient detail, but also providing a large amount of real-time and accurate dynamic data such as lane-level construction and accidents, which can not only provide over-the-horizon warning when driving, but also effectively improve the safety of advanced driver assistance systems.

  At present, Autonavi has partnered with Ideal to update the dynamic construction information function, which will alert the driver earlier when the assisted driving is turned on.

  Jiang Rui said that we clearly know that Autonavi is not enough to develop a navigation that exceeds users’ expectations in the car. We are very grateful to the customer’s Product R & D test team, without whom Autonavi would not have been successful in the automotive field. We also hope to use our modest power to help them develop a product that exceeds expectations more efficiently through knowledge and tool system.

  At present, the Autonavi Automotive Open Service website has provided comprehensive product, design, development and testing guidelines for certified users for customer reference, and will increase the ability of models in the future. Launched a new development intelligence kit, continuously reducing granularity to provide engineers with effective code, and will continue to improve design tools, power builders and testing tools, dedicated to providing customers with a tool chain that can reduce costs and increase efficiency.

  Jiang Rui said that we will continue to work on the road of "good development" and "good development", so that car companies can develop products that exceed user expectations more efficiently and cost-effectively. Dozens of car companies have chosen AutoSDK750 and lane-level 5.0 version for mass production or OTA, and we are also working non-stop on the development of the next generation version and the planning of the next generation version.

  As a leading provider of digital map content, navigation and location-based service solutions in China, "making a map" has been Autonavi’s original intention since its establishment in 2002. Over the past two decades, it has accumulated strong technologies, products and ecological capabilities, and is in a leading position in the industry from the perspective of "guiding people" and "guiding cars". As of now, Autonavi has more than 40 car company partners and has served hundreds of thousands of cars in mass production.

  Jiang Rui said that China’s automobile industry is facing upgrading changes, and opportunities and challenges coexist on the road to new energy and intelligence. Autonavi Map will work with all partners to contribute to the upgrading of China’s automobile industry.

 

Smart travel makes cities faster


The project team successfully upgraded the public from traffic information users to traffic information collectors

On October 9th, at 18:00, due to the unlimited number, the evening rush hour in Beijing was particularly congested that day.

But for Qi Peng, who commutes between Tongzhou and Zhongguancun every day, dealing with such congestion is "very good". Before setting out, he always uses the mapping software on his mobile phone to navigate, so that he can choose the best driving route.

"Mobile navigation is one of the most frequent apps I open every day. Whether I’m driving or taking public transportation, it allows me to reach my destination accurately and quickly," Qi Peng told reporters.

Nowadays, with the rapid development of cities in our country, the increase in car ownership, and the development of mobile Internet, there are more and more people like Qi Peng, and smart travel has become the "new normal" for many people.

So, how can these navigation software that acts as a "guide" provide accurate road conditions to avoid congested roads? How can navigation software provide reasonable travel plans to help us reach our destinations easily?

In this regard, the "Urban Traffic Guidance and Navigation Travel Key Technology and Application Service" project team composed of the Institute of Geographic Resources of the Chinese Academy of Sciences, Zhangcheng Technology, Qianfang Group and other units has spent many years of research, using satellite positioning, mobile communication, high-performance computing, geographic information system and other technologies to implement the real-time perception of the status of urban and intercity road traffic systems, accurately and comprehensively providing traffic conditions to the people through mobile phone navigation, roadside electronic bulletin boards, traffic radio and other channels. On this basis, the integrated driving behavior real-time sensing and analysis technology to achieve multi-mode and multi-standard dynamic navigation for public travel, improve travel efficiency; and assist traffic management departments to formulate traffic management plans, promote urban energy conservation and emission reduction, and improve urban operation efficiency. In the 2015 Beijing Science and Technology Awards review, the project won the first prize.

Create a national traffic information map

During the driving process, the navigation software would issue instructions and prompts in real time: "Turn left 100 meters ahead" "Congestion ahead is one kilometer, it is expected to take 5 minutes to pass"… Many people would be surprised, why is the navigation software so "smart"? Is it relying on the cameras on both sides of the road or the induction coil buried in the ground?

Lu Feng, the project owner and a researcher at the Institute of Geographic Resources of the Chinese Academy of Sciences, told reporters that traditional traffic information acquisition relies on devices such as induction coils deployed under road sections or video probes above roads. "These devices are fixed in location and have high costs, so they cannot fully reflect the real-time status of urban traffic."

Therefore, the project team must "find another way".

The project team "targeted" the taxis. Since the taxis were equipped with satellite navigation and positioning, they could periodically send back location and status information to the monitoring and dispatching center. These taxis that cruised the streets every day became an important source of urban traffic information collection.

However, taxis are not a "one-and-done" solution. After all, the scale and range of taxis are limited. Especially with the increasing popularity of self-driving travel, timely access to inter-city and even national traffic information has become a "rigid demand" for people to travel.

The project team decided to build a new "traffic status induction coil," which covers a wide range of areas, including long-distance buses and trucks, monitoring tracks, mobile phone map client side tracks, Internet websites and social network text messages.

"According to the requirements of the state, all long-distance buses, tourist chartered buses, dangerous goods transporters and general cargo trucks across the country must be equipped with mandatory traffic monitoring equipment to monitor the whole process of driving, prevent drivers from driving fatigue and reduce traffic accidents. These instruments will upload the driving track of the car in real time, and the accuracy rate is extremely high, so that we have a mobile information source covering the whole country," Lu Feng said.

Not only that, the project team also keenly observed that in the Internet age, a large number of users use mobile map services online every day, and these high-frequency satellite positioning trajectories have undoubtedly greatly expanded the ranks of car-based mobile information sources. In addition, there is a huge amount of traffic information on the Internet, both official and netizens’ own road conditions, road books and other information posted on social networks. So, can we make full use of these high-frequency trajectories of Internet maps and massive text on social networks to give full play to the power of the masses and obtain real-time traffic information?

In response to these technical bottlenecks, the project team broke through technical bottlenecks such as large-scale high and low frequency moving target trajectory map matching and traffic state analysis, Internet and social media text contains traffic information extraction, and multi-source traffic information real-time fusion, and built a service delivery and user feedback traffic information ecosystem. A nationwide traffic information service system was established, and a national traffic information map was realized.

The project team successfully upgraded the public from traffic information users to traffic information collectors. This information provides people with the operation status of the urban road network, effectively guides people to travel and avoid congested road sections.

"When you open the navigation software, your current traffic information will be automatically uploaded, which means that everyone is both a beneficiary and a provider of traffic information, which is also a manifestation of the Internet sharing economy," Lu Feng said.

It is reported that today, the system processes more than 2 million taxis and vans, more than 8 million mobile phone map tracks, more than 10,000 fixed sensors, and more than 10,000 traffic event texts every day.

The efficiency of navigation map update is greatly improved

In navigation, we often worry that map updates cannot keep up with changes in roads or surrounding business districts. Due to the intensive construction of cities and frequent changes in commercial outlets, current applications such as mobile maps generally have insufficient timeliness.

In the past, navigation map updates had to be done by collecting vehicles and other means. Unlike ordinary vehicles, there was a half-meter-high white shelf on the roof of the collecting vehicle, and the camera on the shelf could take a full-angle shot of the surrounding scenery, and then transmit it to the computer. Then, the data operator would post-process the captured video, generate or update the navigation map, and store it in the system.

"This kind of update is very labor-intensive, and often a navigation map company has to maintain a data collection and update team of several hundred people, and the cost is huge," Lu Feng said.

The project team believes that the mobile Internet has provided a good information sharing environment for businesses and the general public, and various time-sensitive road network maps and business service information have emerged in an endless stream. If these non-professional maps originated from volunteers are integrated with professional navigation map data, they can provide services to the general public faster and better.

In response to this technical bottleneck, the project team conducted in-depth research, first proposed a geometric pattern-based interest point and road network integration model, established a mapping relationship between the two, and broke through the problem of semantic consistency detection. Then, a heuristic probabilistic relaxation matching model was proposed to achieve the perfect integration of volunteer sources and commercial navigation road networks, with matching accuracy better than 95%, effectively ensuring the richness of information in travel navigation and map applications.

Convenient and accurate multimodal path navigation

Nowadays, the use of mobile phone navigation is not only in driving, but also in the bus, subway, bicycle or walking.

When we go to unfamiliar places by public transportation, we usually need to consider a series of questions: which bus to take? How to get to the bus stop? Which subway to change? How to change to the subway? Which subway exit to enter and exit from? How to get to where we want to go after getting out?…

Due to the differences in the road network environment, these personalized multi-mode travel needs are becoming increasingly prominent. Coupled with the real-time changes in road condition information and the rapid changes in the road network environment, how to provide multi-mode, multi-standard and reliable travel route choices according to the needs of the people?

In response to this problem, the project team developed a travel path planning algorithm group that takes into account different travel standards (short time, low cost, low fuel consumption, less transfer, etc.) and involves different travel modes (self-driving, taxi, bus, subway, walking, etc.).

The algorithm breaks through the technical bottlenecks of multi-mode traffic network spatial data model, multi-mode connectivity automatic processing, reliable travel time prediction, multi-mode multi-standard reliable path planning, multi-user concurrent path query load balancing, etc., and realizes the upgrade of the navigation system.

"We can provide a reasonable travel plan based on the starting and ending points set by the people themselves, and help the people reach the destination conveniently," Lu Feng said.

Environmentally friendly driver assistance systems reduce energy waste

Advocating green travel and achieving energy conservation and emission reduction is the eternal pursuit of urban transportation. Drivers’ bad driving habits often increase the fuel consumption cost of cars, resulting in energy waste and environmental pollution.

In response to this problem, the project team developed an environmentally friendly driving assistance system to provide drivers with a driving strategy suggestion function. This function uses mathematical modeling to transform environmentally friendly driving problems into optimization problems, and calculates the speed range of the car through traffic flow modeling. Then, the optimal driving strategy (optimal gear, speed) of the car in each speed range is solved through the equation between fuel consumption and the driving speed, gear position, and engine load of the car.

The system also collects vehicle driving data such as engine speed and acceleration through a variety of sensors to judge the driver’s environmental protection driving level, establish an incentive mechanism for environmental scoring rankings, and promote a benign change in drivers’ driving habits. At the same time, combined with real-time traffic information, a dynamic path method for energy-saving and environmentally friendly driving has been developed, providing people with green travel planning for energy conservation and emission reduction.

It is understood that the real-time traffic information released by the project covers major highways, national highways and provincial highways across the country (with a mileage of more than 85,000 kilometers), as well as 47 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, with an accuracy rate of more than 90%. The research results are directly transformed into three software products and a traffic information service website, and through traffic information services and traffic information technology services, it has successfully cooperated with Internet manufacturers, automobile manufacturers, navigation map manufacturers, and mobile communication operators. The users of traffic information products exceed 200 million, and the daily visits exceed 10 million, generating direct economic benefits 120 million yuan.

The research results of this project have greatly improved the technical level of our country’s traffic information service industry, promoted the formation and improvement of our country’s traffic information service technology system, provided mature traffic guidance information support for large and medium-sized urban traffic management departments across the country, and provided hundreds of millions of users across the country with all-weather and large-scale smart travel information services. (reporter, statement)