年度归档 2024年8月25日

Rolling ruts, imprinted with the memory of the times

Time is running, the prosperous land of China

Time flies, and the beautiful mountains and rivers will be given.

Looking back on the 70-year journey of the national automobile industry

There is a ray of glory that always shines in it

It is the first of its kind, and the original intention remains unchanged

It is a spiritual portrayal of self-improvement

It is the glory and sharing of a powerful country

It gallops all over the country

With rolling ruts, engrave the memory of the times…

In 1956, on the long road, a green figure galloped past, it was the new liberation CA10 was being put into the fiery construction of New China, the driver in the car hummed "Labor horn", full of pride in driving a domestic car, how inspiring the melody was, how impassioned the journey was.

In the 1980s, with the deepening of reform and opening up, a large number of foreign imported trucks flooded into the Chinese market, and Jiefang was facing a huge impact. In order to accelerate modernization and better meet the needs of the times, at the beginning of the new year in 1987, Jiefang’s second-generation product CA141 was grandly launched, and it was replaced with the fastest speed and the best standards. Jiefang completed the second business in the struggle.

In 1995, in order to keep up with the development trend of international heavy trucks, the third generation of Liberation trucks began mass production with a new look of flat heads. Since then, the third generation of Liberation Flathead diesel vehicles have accompanied business owners to travel from coast to inland, from the North to the South, and Liberation trucks are everywhere!

In 2002, large-scale infrastructure projects were in full swing across the country. In order to meet the needs of engineering construction, the fourth-generation product of Liberation – the "Four Enhanced" model came into being, and became a household name "Engineering King" in one fell swoop. The roar of Liberation truck engines resounded throughout China, creating a new colorful movement for the national economy to take off.

In 2004, as China entered the millennial era, it became more confident and self-reliant. Energy engineering, aerospace engineering and other scientific and technological innovation fields have achieved world-renowned achievements. At this time, full of national self-confidence and the liberation of independent innovation, Aowei Heavy Truck once again announced to the world that China’s automobile industry is making great progress.

In 2007, our country’s manufacturing industry made a leap in development, and the automobile industry continued to accelerate the pace of innovation. Jiefang launched a new generation of truck J6 in this year, opening up a new journey to get rich for card friends. In 2019, the sales volume of the J6 category exceeded 1 million, becoming a veritable industry "magic car".

In 2018, the world’s attention frequently focused on China, and FAW Jiefang, with the mission of "car power, industry serving the country", began to make full progress to the international high-end heavy truck standard. The J7, which took 7 years of research and development, officially ranked among the world’s first-class heavy trucks. In 2021, the total production and sales volume of Jiefang trucks exceeded 8 million, and Jiefang became the well-deserved first brand of commercial vehicles in China.

70 years of hard work, painting a magnificent picture

The 7th generation car gallops forward, imprinting the memory of the times

If you also have memories with the liberation truck

If you also have a story about the liberation truck

If you also have the emotion of the times

Then please get in touch with us

Let’s share those together

A heroic moment worth remembering, remembering, and engraving!

FAW Liberation is now facing the whole country

Call for 1st-5th generation liberation trucks

And "Liberation Stories"

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collection time

April 16-May 15

Call for materials

1st-5th generation liberation truck

And "Liberation Stories"

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Long press and identify the QR code below.

Fill in the corresponding information and participate in the event immediately

Porsche responded to Xiaomi’s "plagiarism": a dirty word was not said, but every word was criticized.

On March 28th, after the SU7 was unveiled, it was teased by netizens that the appearance of the car was similar, calling it "Mi Shijie".

Judging from the details of the appearance, it is indeed very similar to Porsche, and even after covering the logo, it will make people feel stupid and unclear.

Lei Jun, founder of Xiaomi Automobile, said at the press conference that Xiaomi Automobile should build a Dream Car comparable to Porsche and Porsche. However, many people questioned why Porsche didn’t sue Xiaomi when Xiaomi SU7 "paid tribute" to Porsche.

The reason is that although Xiaomi has borrowed from it, it is very advanced. Xiaomi’s approach is between direct copying and his own design. The design of this car has the shadow of Porsche, but it cannot be said that it is completely copied from Porsche. Although this makes Porsche angry, it is helpless, and like, it is indeed almost a one-to-one copy.

As for the tribute to Xiaomi Automobile, Porsche executives recently responded, "For the similarities between Xiaomi SU7 and Porsche, I think maybe a good design is always in the heart." On 14th, during the 4th China International Consumer Goods Expo, Michael Kirsch, President and CEO of Porsche China, said in an exclusive interview with the media.

In addition, Porsche executives also said that Porsche has followed the brand’s unique design aesthetics and the creed of "design follows function" and has formed a distinctive brand recognition in the past 75 years. Porsche always adheres to the spirit of innovation in product research and development, and adheres to strict and meticulous standards in product manufacturing."We look forward to fair, just, honest and legal benign competition with enterprises that apply the same standards or even higher requirements."

This wave of response doesn’t seem to blame Xiaomi Automobile, but the master speaks and every sentence is learning. Let’s analyze it carefully.

First of all, "Good design always has a heart in mind" does not directly point out that Xiaomi’s car has been copied, but it has a heart in mind, which is poking fun at Xiaomi. It can be said that the two sides have no communication before, have never seen each other’s works, and then make the same design. It can be said that there is a heart in mind. After all, Porsche’s design came out first, and it is highly recognized and recognizable. Everyone can know that it is Porsche’s work at a glance.

Look at the second sentence, "Porsche has followed the brand’s unique design aesthetics and the creed of" design follows function ",and has formed a distinctive brand recognition in the past 75 years", which almost clearly accuses Xiaomi of plagiarism. The unique design and distinctive recognition is to say that Porsche’s design has its own characteristics and high recognition. It is difficult for the two car companies to form such a coincidence in design.

Look at the third sentence,"We look forward to fair, just, honest and legal benign competition with enterprises that apply the same standards or even higher requirements." This sentence is a slap in the face. In the first half of the sentence, it is obvious that some people look down on Xiaomi Automobile, saying that Xiaomi Automobile and Porsche are not competitors at the same level, and in terms of standards, they are not at the same level as Porsche. In the second half, they directly accuse Xiaomi Automobile of not competing with Porsche fairly, justly and legally.

This wave of Porsche’s response doesn’t seem to blame Xiaomi, but there is something in it. The meaning of belittling and accusing Xiaomi is very obvious. Many people say that Porsche is too damaged, but you must know that Porsche is a victim, and the design passed down by others for decades can be used for reference. It is not very meaningful to sue you. Can people not be angry?

Some netizens suggested that Xiaomi simply buy Porsche, which is also a bit funny. The parent company of Porsche is that in 2023, audi ag’s operating income was 322.3 billion euros, which was the second largest in the world. Although it was impacted by new energy vehicles, it was not a new recruit who just entered the automobile industry. Porsche is an important sub-brand of Volkswagen and a profit cow of Volkswagen Group. Will people sell it casually?

Needless to say, this interview of Porsche China executives is really quite good, which is much higher than that of some domestic car executives. There is not a word of criticism, but it expresses Porsche’s attitude, which is worth learning from domestic executives.

On the 24th, institutions forced the purchase of 6 shares, which were extremely undervalued

  Great Wall Motors

  Excellent model of independent rise

  Renhe: The four core competencies promote the independence of the Great Wall first.

  We believe that Great Wall can take advantage of this wave of electric intelligence to take it to the next level, and the transformation from a domestic automobile manufacturing company to a global automotive technology travel service company can be successful. Reasons: 1) The soul founder actively promotes organizational change (strong back-end – large middle-end – small front-end), and establishes a market-oriented ability assessment mechanism to continue to attract talents and achieve the opening of combat units. 2) Make a little progress every day, and the modular platform – traditional powertrain – Sandian – intelligent driving – core components – hydrogen energy, etc. always adhere to the self-research of technology to form the three major technology brands of "lemon – tank – coffee". 3) Always adhere to the user-centric, and already have the ability to create large single products to product matrix. 4) Keep pace with the times, from word-of-mouth marketing to user operation, always adhere to the innovation of marketing model.

  The "5 + 2" brand is on the rise in an all-round way, and the launch speed of new cars is expected to continue to exceed our expectations: 1) Haval:

  Continue to consolidate the leading position of the low-end SUV of the popular car H6. 2) Wei Pai: Brand Renewal Want to build a high-end intelligent hybrid luxury car brand. 3) Tank: New shape of the first brand of domestic luxury off-road SUV. 4) Pickup: Cannon series superimposed Fengjun Continue to consolidate the first position in the pickup truck market. 5) Euler: New shape of the world’s favorite women’s electric car brand. 6) Reserve: High-end electric car brand salon project + BMW joint venture beam of light project.

  Short-term (3-year dimension) core to see the Great Wall win the Chinese market and stabilize its independent first position. We expect that the short-term Great Wall sales core increase in 2021-2023 will come from the domestic market, and the world is expected to achieve 143/196/2.46 million vehicles respectively. Long-term (5-10 year dimension) Great Wall’s entry into overseas markets is expected to achieve phased results. We expect that the global market Great Wall is expected to achieve 311/4.05 million vehicles respectively in 2025/2030.

  Profit forecast and investment rating: We expect the company’s net profit attributable to the parent company in 2021-2023 to be 85.73/125/16.145 billion yuan, year-on-year + 59.9%/+ 46.7%/+ 28.4%, corresponding to EPS of 0.93/1 yuan and PE of 47/32/25 times. () The average valuation of the five comparable companies in A + H shares is 45/32/24 times. In view of the joint volume of several major brands of Great Wall in the future, we believe that Great Wall should enjoy a higher valuation and maintain the "buy" rating.

  Risk warning: the progress of epidemic control is lower than expected; the recovery of demand in the passenger car industry is lower than expected; the development of new energy vehicles is lower than expected.

  Changan Automobile

  Class A shares the depth of the company: breaking the old and building the new, as needed

  Industry dimension: The total amount has increased, and the strong autonomy and certainty continue to rise

  The domestic passenger car industry is gradually transitioning from the growth stage to the mature stage. In the long run, there is still room for improvement in the total amount, and the demand-side toughness is strong. We estimate that the steady-state annual sales are expected to reach 3565-41.94 million vehicles/year (+ 76.7%~ + 107.8%); the pattern dimension, the trend of independent rise is determined, the share continues to increase from 27.4% in 2008 to 41.7% in 21 years (mainly relying on SUV product dividends), and at the same time, the independence is also differentiated. The strong independent market share continues to increase, and the trend of brand head is obvious. In the long-term dimension, the independent market share still has room for improvement (currently our country’s independent market share is 40%, and the benchmark level is 70% in developed countries). The driving force is that the manufacturing end short board (modular platform capacity) is compensated, and the market demand control ability is outstanding In the later stage, we will continue to rely on electrification (pure electric + plug-in) and intelligent capabilities to break away from the joint venture.

  Corporate dimension: institutional innovation, in response to demand

  We believe that OEMs compete for products in the short and medium term dimensions, and compete for systems in the long term dimension. In 2017, the company launched its third venture. The core is to respond to needs, gain in-depth insight into user requests externally, and respond to employee demands internally. In 2019, it will gradually be reflected from the product level (CS75PLUS began to reflect, UNI continued to verify), which is manifested as share improvement, structural optimization, profit improvement, and brand upward. The underlying logic is system innovation, including process system, project management, decision-making power, demand control, internal incentives, etc. The internal culture is both developed and wolf-like. We believe that the company’s product cycle will gradually be ironed out. This round of the company is not a simple product cycle. The bottom layer is the significant improvement of market demand control capabilities, and the bottom layer is the innovation of the system, which is sustainable

  The valuation of the main business is reconstructed upward, and high-end intelligent electric Avita contributes to resilience

  From a sector perspective, the valuation of OEMs continues to rise, mainly benefiting from pattern optimization and industrial innovation. The share of strong independent brands has increased significantly. Automobiles are facing electric intelligent innovation, especially the business model changes brought about by intelligence (from selling cars to buying software). Brand high-end and intelligent OEMs have the ability to transform. Company dimension, market demand control capabilities are significantly ahead, intelligent layout is forward-looking, and high-end brand Avita has a high probability of success.

  Investment evaluation and recommendations:

  We expect the company’s revenue to be 973/1118/123 billion yuan in 2021-2023, and the net profit attributable to the parent will be 57.38/70 22/78.17 million yuan, corresponding to EPS0.76/0.94/1.04 yuan.

  Risk warning: short-term lack of core impact, high-end brand market performance is lower than expected.

  LONGi

  The core competitive advantage continues to strengthen, and the single crystal leader is always strong

  Global photovoltaic silicon single crystal leader, vertically integrated layout, the strong are always strong

  The company’s vertically integrated layout from monocrystalline silicon wafers, monocrystalline cells to monocrystalline modules. In 2020, the company’s monocrystalline module sales were 23.96GW, ranking first in the world in shipments.

  The industry has broad prospects, and affordable Internet access drives the rapid growth of PV installations

  Under the development trend of carbon neutrality policies and affordable Internet access in major economies around the world, the photovoltaic industry has ushered in a new growth stage. The China Photovoltaic Industry Association expects that the global PV installed capacity will reach 1050-1295GW in 2021-2025, and China’s new installed capacity will reach 355-440GW in 2021-2025. During the 14th Five-Year Plan period, the global installed capacity will increase by 100.76% to 147.61% compared with the 13th Five-Year Plan period, driving the continued growth of demand for photovoltaic wafers and modules, and the market share of leading manufacturers is expected to be further enhanced.

  Build a supply chain ecosystem to ensure continued expansion of production capacity

  The company invested in Yongxiang New Energy and Yunnan Tongwei, with a 15% and 49% stake respectively, to ensure the long-term stable supply of silicon materials. The company adopts long-order agreements to lock in the supply of silicon materials, photovoltaic glass and brackets to ensure the company’s capacity demand. It is expected that by the end of 2021, the company’s silicon wafer, battery and module production capacity will reach 105GW, 38GW and 65GW respectively, and the production capacity will continue to expand.

  The company continues to invest in R & D, non-silicon costs continue to decrease, and its core competitive advantage continues to strengthen

  The company continued to invest in R & D, and the R & D investment cost in 2021Q1 increased by 95.70% year-on-year. The total R & D investment in the past four years reached 1.169 billion yuan, and the R & D investment was industry-leading. The company’s non-silicon cost was further reduced, of which the average unit non-silicon cost in the crystal pulling link decreased by 9.98% year-on-year, and the average unit non-silicon cost in the slicing link decreased by 10.82% year-on-year. The company’s N-type TOPCon photoelectric conversion efficiency was 25.21%, and the photoelectric conversion efficiency of HJT batteries was 25.26%, both breaking world records. The company’s BIPV products were

  Financial forecast

  We expect the company’s operating income from 2021 to 2023 to be 863.25/1078/138.335 billion yuan, net profit attributable to the parent 107.53/127/15.443 billion yuan, three-year CAGR of 20.68%, EPS of 2.78/3 yuan/share, corresponding to PE of 39x/33x/27x. Longji shares are a leading enterprise in the photovoltaic industry. The core competitive advantages continue to strengthen, and the strong are always strong. The first coverage is given, and the "overweight" rating is given.

  Risk warning

  1) Global new installations are lower than expected, 2) Raw material prices are skyrocketing, 3) Vicious price competition, 4) Changes in foreign tariff policies on Chinese PV products, and 5) The risk of the company’s overseas patent litigation with Hanwha or affecting overseas markets.

New regulations on online car-hailing will be introduced in May? The focus of debate remains private car access


Cartography/Gao Xiang

  On the 20th, it was reported that the "Interim Measures for the Management of Online Booking Taxi Business Services" (referred to as the "Measures") will be issued as soon as early May and at the latest by the end of May. It is also said that the new regulations impose restrictions on online car-hailing platforms, vehicles, drivers, etc. Therefore, some commentators believe that the test of life and death for online car-hailing platforms is coming. In fact, similar rumors have been made many times, but whether this time it will come true remains to be seen.

  Guess/

  Rumors have been heard many times, can it come true this time?

  Since October 10, 2015, the Ministry of Transport issued the "Interim Measures for the Management of Online Booking Taxi Business Services (Exposure Draft) " and the "Guiding Opinions on Deepening Reform and Further Promoting the Healthy Development of the Taxi Industry (Exposure Draft) ", there have been many rumors about when the new regulations on online car-hailing will come to fruition, but they have all been falsified by facts.

  In December 2015, there was news in the industry that "the new policy for special cars may be announced and implemented as soon as January 1, 2016". On the eve of the Spring Festival this year, there were also rumors that the revised and adjusted "Interim Measures" based on public opinion may be introduced before the Spring Festival at the soonest, but it has not been introduced in the end.

  In comparison, this rumor seems to be more credible. The rumor not only claims that the new regulations will be introduced as soon as early May, but also claims that the upcoming "Measures" put forward specific requirements for online car-hailing platforms, vehicles and drivers. Among them, the online car-hailing platform needs to be registered in a certain place and needs to obtain a "Road Transport Operation Permit"; the nature of the use of online car-hailing vehicles is registered as taxi passenger transportation, and it needs to obtain a "Road Transport Certificate" for booking taxis; drivers need to obtain a "Road Transport Practitioner Qualification Certificate" and so on.

  Whether this rumor will come true is still unknown, but what is certain is that the new regulations have been formulated, and it is only a matter of when the shoes will fall. At the two sessions this year, Yang Chuantang, the minister of transportation, publicly disclosed that the guidance on the standardized management of special cars and several measures have been formulated, and the time for their introduction is hoped to be "as soon as possible." In addition, a number of special car platforms have revealed that they have knowledge of the content of the "Measures" and "the plan may be announced at any time."

  Response/

  Didi Uber China is still unaware of it

  In response to online rumors, the reporter of West China Metropolis Daily contacted the relevant person in charge of several domestic online car-hailing platforms. At present, although the nature of domestic online car-hailing platforms is the same, the specific operation mode is also different, so the attitude towards the new regulations of online car-hailing is also different.

  "At present, we don’t know whether the rumors are true or false. We don’t comment. We can only respond after the new regulations are officially promulgated and implemented." The relevant person in charge of Uber China told reporters that Uber has made its attitude clear about the new regulations on special cars. It is understood that after the introduction of the new regulations exposure draft, Uber responded immediately and said that it will take the initiative to adapt to the new regulations and apply for the required qualifications and licenses as soon as possible.

  If the new regulations are as rumored, the new regulations for special cars are not much different from previous exposure drafts. Online car-hailing platforms must first obtain a "Road Transportation Operation Permit", which is not difficult for each platform. Didi, Uber and others have already obtained licenses in China. But the requirements for vehicles and drivers of the new regulations are currently difficult for any online car-hailing platform to achieve.

  "There is a lot of controversy about whether private cars can be connected to special cars, and several platforms together involve more than 1 million cars." The relevant person in charge of Didi told reporters that not only this, but also the travel of hundreds of millions of people will be affected. The relevant person in charge of Didi’s government affairs department also said that the new regulations on the "scrapping of special vehicles in eight years" stipulate that "the threshold is too high, which will cause waste of resources".

  In fact, different platforms have different attitudes towards the new regulations on special cars. "The new policy is consistent with the previous supervision ideas of the Ministry of Transport on online car-hailing, reflecting the supervision ideas of people-oriented, compatible and open, and encouraging innovative development." The relevant person in charge of Shenzhou Special Car told the West China Metropolis Daily that Shenzhou Special Car supports and welcomes the new policy and hopes that the new policy of special car supervision will be introduced as soon as possible.

  Focus/

  The controversy over access to private cars

  It has been more than half a year since the introduction of the exposure draft of the "Management Measures", but the new policy has not been officially introduced. "The reason why it is difficult to give birth, the focus of everyone’s debate is still the issue of private car access, whether it is the government or enterprises, they are all playing a multi-party game," Zhang Xu, a senior analyst at Analysys think tank, told reporters.

  Rumor has it that the "Administrative Measures" require "the nature of the use of online car-hailing vehicles to be registered as rental passenger transportation", which is considered to have a fatal impact on the entire online car-hailing business. "At present, the vehicles on the online car-hailing platform are either private cars or rental vehicles. If a private car wants to participate in the online car-hailing operation, it needs to change the nature of the vehicle. Once it becomes a commercial vehicle, the scrapping period of the private car will become eight years or less." Industry insiders believe.

  "The goal of the state’s new regulations on special cars is also to balance the interests of all parties, but in the process of implementation, all parties will also face many problems." Hu Yong, an associate researcher at the Institute of Sociology of the Sichuan Academy of Social Sciences, told reporters that it is not easy to balance the interests of all parties. In the absence of consensus among all parties, Zhou Qiren, a professor at the National Development Institute of Peking University, believes that Chinese cities are so different that it is impossible for them all to implement one transportation model. It is best for the Ministry of Transport to come up with a guide and make principled regulations, and let local governments pilot the rest.

  Zhang Xu also believes that the development of the sharing economy has become an irreversible trend. "Some of the provisions in the new regulations have a big impact on the special cars under the sharing economy. I don’t think the government will destroy an industry by regulating it." Zhang Xu said that some of the provisions in the exposure draft "deserve careful consideration by the government."

  The good news for all platforms is that during the two sessions this year, Yang Chuantang, Minister of Transport, once said that when dealing with new things, we must not stand still and stick to the rules. As a new thing, online car-hailing brings a good experience to passengers, and it is necessary to give this service method a legal way out. Yang Chuantang also said that he will select representative cities to carry out pilots to innovate the mode and technical means of supervising the emerging service industry of Internet platforms. (Reporter, Dong Xingsheng, Intern, He Weihan)

Meizu is deep in the storm of store closures and layoffs: multiple personnel adjustments in the short term

  Meizu said there were indeed layoffs, which belonged to the "last elimination"; experts said that Meizu did not find suitable space in the high-end market

  In the spring of 2018, the domestic mobile phone industry was really lively, with representative companies such as Xiaomi and Huawei chasing after each other to compete for the market. However, a once-brilliant mobile phone manufacturer has fallen out of people’s sight – Meizu. At its most glorious time, Meizu could be called the most cost-effective "machine emperor" in China, but now Meizu is not what it used to be, and the problem it needs to consider is likely to be how to "change and survive".

  Recently, there is news that Meizu will usher in a round of layoffs, and the number of layoffs will exceed 1,000. On March 30, Meizu said that layoffs do exist, but they belong to the "last elimination" mechanism, and the news of layoffs of 1,000 people is seriously inconsistent with the facts. Not only that, at the end of last year and the beginning of this year, the market reported the closure of Meizu stores.

  Some industry insiders said that layoffs and store closures are just the beginning for Meizu, which is "left behind" in the competition of mobile phone manufacturers. In today’s increasingly oligopolistic market, Meizu is running out of time.

  Three consecutive years of layoffs, several personnel adjustments in a short period of time

  In fact, this is Meizu’s third consecutive year of layoffs. In early 2016, after Meizu founder, chairperson and CEO Huang Zhang put forward the goal of "stabilizing growth, generating profits, and advancing to the IPO", Meizu launched the annual elimination plan, and the scale of layoffs increased from the original 5% to 10%. In early 2017, Meizu also reported layoffs. It was reported that the layoff rate reached 25%, involving thousands of people, but Meizu responded that it was still around 10%.

  In addition to layoffs, Meizu has also made several structural and personnel adjustments in the short term. Following the independent split of Meizu, Meizu, and Flyme in June 2017, Meizu released a notice on the adjustment of the company’s central-level organizational structure and personnel appointments at the end of last year. A new overseas business unit was established to be responsible for the overseas business of the company’s products. Guo Wanxi was appointed vice president of Meizu’s business unit and also served as president of the overseas business unit. He was responsible for the related business and team management of the overseas business unit and reported to Chairperson and CEO Huang Zhang. According to reports, the overseas business unit was originally subordinate to Meizu’s business unit, and its independence largely indicates Meizu’s determination to fight overseas.

  The domestic mobile phone market has been divided up by several major manufacturers, and it is no longer news that domestic mobile phones are going overseas to seek new growth opportunities. Third-party research firm Kantar
According to a report released by Worldpanel, as of the end of October last year, Huawei, Xiaomi, Apple, Vivo and OPPO, the top five mobile phone manufacturers in China, accounted for 91% of the total market share. Last year, this figure was still 79%. In other words, the advantage of the above five mobile phone manufacturers over ZTE, Meizu and other companies has been further expanded in the past year.

  It is understood that Meizu sold 2 million mobile phones in the overseas market in 2016, and performed well in South East Asia and Eastern Europe. It hopes to further develop in the Western European market. IDC data shows that Chinese mobile phone manufacturers have a share of more than 50% in the Indian smartphone market.

  Meizu released the Indian version of the MX5 mobile phone in 2015, but it has not made much progress since then. In addition, the overseas business of Xiaomi, Huawei, OPPO, vivo and other successful mobile phone brands in China is also advancing steadily. After Meizu goes overseas, it still has to compete head-to-head with these old competitors.

  Meizu set up the accessories division at the end of last year, responsible for the company’s accessories product research and development, marketing activities and sales. Industry insiders believe that Meizu’s move is also to seek more profit margins.

  Market research firm CCS
Insight mentioned in a report that as the profits of the mobile phone business gradually decrease, at least three of the top ten mobile phone manufacturers will have higher profits in the accessories business than in the mobile phone business, and the main manufacturers will focus on the development of branded accessories and connected device products like Xiaomi, which can bring higher profits.

  The store was closed, and the clerk complained that the product was not selling well.

  Meizu’s offline channels have encountered some trouble. Earlier this year, it was reported that Meizu’s previous 2,500 or so stores had closed more than 500.

  Regarding rumors of store closures, Meizu told the Beijing News: "There are not as many as 500 store closures. There are store closures and openings every day. Agents in each region only know the local situation. They don’t know the specific situation in other regions. They can’t determine the current situation of the entire Meizu based on the words of one company."

  A Beijing News reporter recently visited some Meizu stores in Beijing. A Meizu staff member who has been engaged in sales in Beijing for two years told the reporter that she did hear that some stores were closed, but the reason was that some employees’ residences changed, resulting in a shortage of manpower, which has little to do with business. But at the same time, she also complained that "compared with the previous two years, mobile phones are not easy to sell now." She believes that this is mainly affected by the overall weakness of offline stores.

  When the reporter visited Meizu stores located in Wudaokou and Qinghe earlier this year, he saw that the stores were all located on the side of the entrance and exit of the supermarket, and the flow of people in front of the door was not small, but no one entered the store within 20 minutes of the reporter’s observation.

  Meizu said that store closures and openings are optimization actions carried out through the performance and standards of specialty stores, closing stores that do not meet the requirements, and re-locating to open new stores. This optimization is relatively intensive during this time. "Last year, Meizu only had one PRO.
"7 flagship products, and Meizu’s dream machine will only appear this year. At this stage, it is Meizu’s intermission time. During this time, Meizu will adjust its state and situation to better prepare for the second half, which is this year’s product."

  "The market competition has become more intense, and Meizu’s hardware and advertising marketing have not kept up," an internal Meizu employee told reporters. Since 2015, Meizu has dominated sales with high cost performance, design and system experience. "At that time, Meizu’s cost performance has the momentum to catch up with Xiaomi." But more and more brands are deploying cost-effective smartphones. By 2016, Meizu’s cost-effective advantage is no longer obvious. "Sales can be maintained solely by the system and word of mouth."

  Meizu, which values offline channels and user word-of-mouth, is never stingy with the commission of sales personnel. A Meizu mobile phone salesperson told reporters, "Take the flagship as an example, Xiaomi sells a unit for ten yuan, and Meizu can raise 100 yuan." This is also the reason why he chose to sell Meizu mobile phones two years ago. But now, he is not satisfied with the income. "The year before, Double Eleven took more than 10,000 yuan, and last year it was only 6,000 or 7,000 yuan."

  In 2017, the word-of-mouth that Meizu relies on for survival was in crisis, and public opinion such as "delayed full-screen", "insufficient innovation", and "configuration can’t keep up" made it difficult for Meizu’s sales to break through. The above-mentioned employee said, "Although the hardware and marketing are temporarily lagging behind, Meizu’s advantages are still many, and there may be breakthroughs in 2018."

  Expert: Meizu misses the extended product line window

  For the mobile phone industry, 2017 was a watershed year. According to IDC data, the Chinese smartphone market contracted for the first time in nearly a decade in 2017, contracting by 4.9% year-on-year. Affected by the Chinese market, the global smartphone market shipments also decreased by 0.1% year-on-year.

  "With the overall market shrinking and industry competition intensifying, Meizu has clearly lost its footing," said Fu Liang, a telecom analyst. Meizu once had a loyal customer base that could support Meizu’s high price points, but as competitors have launched competitive products, Meizu’s products have become less attractive to users.

  Full screen is undoubtedly the keyword of the mobile phone industry last year, especially iPhone
After the release of X, domestic mobile phone manufacturers came together to release full-screen products, and Gionee released 8 full-screen products in one go. In this full-screen mobile phone battle, Meizu was slow to enter the market and became one of the few manufacturers that did not release full-screen mobile phones in time.

  The Pro 7 released by Meizu in July last year obviously failed to carry the banner of the flagship machine. Pro positioned for high-end machines
7 was priced at 2,880 yuan when it was released, and by mid-November the price had been reduced by more than 300 yuan. It was jokingly called the "diving king" of smartphones last year by netizens. The reporter saw on Taobao that some stores sold Pro.
7 contract machines, the minimum price is 1250 yuan.

  Meizu Pro
7 The biggest attraction is the large and small dual-screen design, which adds a small screen on the back. When users take selfies with dual cameras on the back, they can see themselves from the small screen. When the user flips the phone, the screen will light up, and the date, time, weather and other content can be displayed on it.

  The differentiated users of the Pro 7 do not seem to buy it. Sun Yanbiao of First Mobile World told reporters, "Meizu is one of the top ten mainstream brands in China, but it does not have a flagship product, Pro
The 7 can’t carry its banner. Everyone doesn’t feel much about the dual screen, and there is no trend. Everyone is unwilling to pay, and the Pro 7 is in stock. "

  Sun Yanbiao pointed out that one of the key reasons for Meizu’s previous offline strength is the diversion of online to offline. When placing an order online, if the user cannot grab the order, the user’s order may be directed to the offline store near the place of residence. "Meizu’s offline channels have been going up since last year. Last year, it was obvious that the situation was not as good as last year. The lack of flagship phones, brand differentiation, and changes in senior management led to today’s situation."

  At a time when domestic manufacturers are launching higher-priced products, Meilan cannot find a suitable market space, and high-end products face weaker user stickiness, Fu Liang pointed out. "Meizu should focus its energy and resources now to find a breakthrough point," Fu Liang said, Meizu has missed the time window to extend the entire product line.

  Beijing News reporters, Ma Jing and Yang Li

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

On July 27th, its first model – luxury intelligent plug-in hybrid was officially launched. There are 3 models in total, and the market guide price is 262,800 yuan for Jin Pro; 242,800 yuan for Jin; and 232,800 yuan for Jin Lite. After comprehensive subsidies, 199,800 can get the entry-level version. It will be officially delivered in August. In the second half of 2019, it is planned to be manufactured in the Ghent factory in Belgium, and it is expected to be sold in Europe in the first half of 2020.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

Product highlights: comprehensive only 1.7L/100km, comprehensive battery life up to 992 kilometers.

It is the first plug-in type based on the CMA basic module architecture and is positioned as a luxury intelligent plug-in hybrid. It is equipped with Drive-E dual-engine technology, 1.5TD high-efficiency and Siemens high-efficiency motor dual-power combination, comprehensive 256Ps, the highest motor efficiency can reach 95%. In addition, it is worth noting that the comprehensive economy is only 1.7L/100km, and the maximum comprehensive battery life of the same class is 992 kilometers.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

At the same time, 100 kilometers is increased to 7.3 seconds, and the distance of 100km/h-0km/h is only 35 meters. The fast and stable hard power brings consumers a more extreme driving feeling. For the comprehensive consideration of various user usage scenarios, a "3 + 1 driving mode" is set, and users can freely choose Pure (pure electric mode), Hybrid (hybrid mode), Power (power mode), and Save (power retention function).

Product analysis: the world’s first dismantling, intuitive and better

Focusing on core technologies such as batteries and motors that consumers care about, the world’s first dismantling was carried out.

1. Motor

The rotation of the motor drives the entire powertrain system to achieve an efficient operation mode, which is the design highlight and technical module foundation of all future electrification projects of Lynk & Co. At the scene, consumers and the media were shown the use of Drive-E dual-engine technology, that is, 1.5TD and Siemens high-efficiency motor dual power combination. The Siemens high-efficiency motor in the dual-engine technology weighs 26 kilograms and has a transmission efficiency of 95%. It can output 60kW and 160N.m.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

During the disassembly process, Zhu Ling explained to consumers the motor integration technology, namely the P2.5 architecture, which is the only plug-in hybrid model in the same class that uses the P2.5 architecture. The motor is highly integrated, resulting in the 7DCT-H, which can achieve a maximum transmission efficiency of 97%, improving power by 14% and fuel efficiency by 42%.

2. Battery

High and low temperature battery performance attenuation is an unavoidable problem in daily use of new energy vehicles. The power battery has independent and advanced thermal insulation technology to delay battery performance attenuation to the greatest extent. Bipolar thermostatic power battery technology can achieve two working modes of "warm in winter and cool in summer" to solve the problem of battery reliability and durability from the root.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

The world’s first dismantling will also focus on the core battery technology in new energy models, and the unique and innovative safety system will be intuitively presented. Based on the leadership of the CMA basic module architecture, the battery mid-mounted design is adopted to ensure the safety and reliability of the battery pack in a collision, while also effectively saving the trunk space. In terms of layout, seat position, and support of the central stringer, the battery safety is also taken into account. For the common problem of battery pack leakage in high-speed collisions, the liquid suction design is adopted to absorb leakage and reduce the risk. After a collision, the safe voltage (60V) can be reduced within 1 second to prevent the battery from harming the car members.

3. Safety performance

The model continues the strong safety genes of the C-NCAP 5-star + model. In terms of passive safety structure, the front of the aluminum alloy can be seen during the dismantling process, and a large amount of high-strength steel is used. And it adopts advanced anti-WHIPS anti-whip seats, which can reduce the impact on the head and neck of the front occupants when the vehicle is rear-ended; at the same time, the anti-diving beam that prevents the occupants from sliding forward in the vehicle suddenly and causing dangerous situations, the CLT locking tongue technology that can help control the impact force exerted on the occupants of the collision, and the 80mm collapsible pipe column that can shorten the size of the steering wheel in the event of a frontal collision and reduce the degree of secondary injury to the driver and occupants, etc., bring all-round care to consumers.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

In addition, the Bosch P ? 9.3 hev X version is based on the latest Bosch P9.3, which is specially designed for new energy models. It adopts four-channel independent control for each operation, which can intelligently adjust different torque sizes according to the driving conditions of the vehicle. Assist the driver to make the vehicle drive safely, stably and smoothly on curves, ramps, separated roads, and ice and snow roads. When coordinated with the Bosch iBooster, it can achieve almost 100%, which not only increases the battery life of the vehicle by up to 15.4%, but also effectively reduces the fuel consumption and carbon dioxide emissions of the hybrid car.

Conclusion: As one of the emerging industries, it is the wrestling point for the future development of global enterprises. In 2017, China’s cumulative sales volume 530,000 vehicles, firmly standing at the top of the global new energy market. In the process of the comprehensive conversion of traditional fuel power to new energy, subject to technological changes, there is still broad space for the integrated development of internal combustion engines and motors. However, PHEV models are the first step in the development strategy. According to reports, the new energy strategy will be implemented in stages, from plug-in, oil-electric, and finally to the pure stage.

Join hands to win the new world of Baijiu, the first channel partner conference of China Resources Wine Industry was successfully held

The golden autumn gathers momentum and draws a blueprint together. On September 19, the first Channel Partner Conference and Innovation Development Forum of China Resources Wine Industry with the theme of "Symbiosis and Empowerment" was grandly opened in Mount Qufu, the hometown of Confucius.

This conference is the first channel partner conference of China Resources Wine Industry since its establishment, marking the formal establishment of China Resources Wine Industry’s empowering channel partner strategy and taking an important step to work together with channel partners to achieve win-win cooperation and grow together. Zhao Yu, Director of Consumer Products Division of Shandong Provincial Department of Industry and Information Technology, Qin Shuyao, Secretary General of China Liquor Distribution Association, Gan Quan, Deputy Secretary General of China Liquor Industry Association, Hou Xiaohai, Party Secretary and Chairperson of the Board of Directors of China Resources Beer (Holdings) Co., Ltd., Zhao Chunwu, Deputy Secretary of the Party Committee and President of China Resources Beer, Wei Qiang, Vice President of China Resources Beer and General Manager of China Resources Liquor Industry Co., Ltd., Fan Shikai, Vice President of China Resources Beer and General Manager of Guizhou Jinsha Cellars Liquor Industry Co., Ltd., Yan Dong, General Manager of China Resources Liquor Marketing Management Center, Gan Xiaofeng, General Manager of Shandong Jingzhi Baijiu Co., Ltd., He Xiuxia, General Manager of Anhui Golden Seed Liquor (600199) joint stock company and channel partners An important historical moment.

Key customer platform deeply empowers channel partners, win-win cooperation and join hands to expand the new world of Baijiu

In 2023, Baijiu market consumption will gradually return to rationality. The explosive growth in the past has become history. In the new era, Baijiu enterprise competition will once again focus on brand power, product power, channel power, innovative marketing ability, etc. As the Matthew effect of the industry becomes more and more obvious, the market competition situation faced by enterprises is becoming more and more severe. The wine industry urgently needs a new model to break the situation and seek new development opportunities. For Baijiu sales, distributors and channels are crucial. At this channel partner conference, Hou Xiaohai said: "We regard the channel model as an important development direction. In the future, we will join hands with Baijiu partners to form a community of interests, create, develop and grow together, and build an end point consumer-oriented distribution management system and sales model."

The meeting also clarified the development and operation strategy, rules, rights and interests of China Resources Wine Industry’s key customers, and divided the key customer platform into three-tier structure, layered design, layered management, and named Runding Club, Runzun Club, and Runjue Club respectively. This reflects the cultural heritage and brand concept of China Resources Wine Industry, highlights its ardent expectation for the value of the key customer platform, and hopes to promote the coordinated development with dealer partners and the beautiful vision of two-way empowerment through the key customer platform.

Wei Qiang put forward the "five propositions" and "six common strategies" for the first time at the channel partner conference, namely, one heart, one force, one policy, one benefit, and one win, and is committed to discussing and creating with major customers, sharing benefits and risks, and jointly promoting the development of China Resources Wine Industry in Baijiu New World.

Distributor representative Gao Bing said that Xinxing Group has been inseparable from China Resources, closely following the strong organizational guarantee, financial guarantee, brand endorsement, super innovation concept of China Resources Wine Industry, to explore the new world of Baijiu pioneer, always keep the leader of manufacturer cooperation, will move towards a successful future. At the same time, he also took this opportunity to offer suggestions and suggestions, saying that high-quality wine merchants must focus on the operation of high-end PC and console game products from manufacturers, so that enterprises can develop space, wealth, influence and strong anti-risk ability.

Ready to go, welcome the "new world" "three bottles of Baijiu" and start a new game

In 2022, Hou Xiaohai proposed a "new world of beer". With this year becoming the first year of China Resources Beer’s comprehensive development of Baijiu business, "Baijiu New World" came into being. Hou Xiaohai said: "The ideological framework of the new world of alcohol is the world view of China Resources Beer’s beer and Baijiu industry. Only when an enterprise has established a correct world view can it have a correct choice and firmly do the right thing."

China Resources Wine Industry has a deep insight into the development trend of the industry, analyzes the opportunities and challenges of the new world, and strives to promote brand renewal with the consciousness and enterprising initiative of conforming to the development of the times. Under the development model of China Resources Beer’s "Bei Bai Double Empowered", it has established the development positioning of Jinsha Wine Industry as "the leader of the wine industry, the main force of sauce wine, and the high-end rising star", endowed it with the corporate mission of "being the explorer and practitioner of the new world of sauce wine", and formulated the goal of "becoming a national leading sauce wine enterprise towards 10 billion yuan within three years and maintaining the brand status of the high-end industry"; established the strategic positioning of Jingzhi Baijiu as "the leader of the country’s cheese fragrance and the pioneer of the revitalization of Lu wine", and released Jingzhi Zhixiang true old wine Series of products; Golden Seed Wine Industry is using Golden Seed Fuhexiang and sub-high-end as engines, leading the third round of category innovation in Huanghuai Famous Wine Belt.

In light of the development of the Baijiu industry in 2023, Gan Quan, deputy secretary general of the China Wine Industry Association, said that enterprises’ perfect control of channel management, resource integration, and the balance of interests of all parties is the main reason for excellent wine enterprises to rise against the trend in the current environment. At a time when high-quality modernization is the main theme of the wine industry, enterprises that can create good products and services for consumers, have a good governance structure, and actively innovate in the field of circulation can stand out and usher in a bright future. The opening of China Resources Liquor’s key customer platform will effectively promote the market operation of Jingzhi Baijiu, Golden Seed Liquor, and Jinsha Liquor in the future, relying on Snow Beer to provide Baijiu with high-quality and penetrating dealer resources, helping Baijiu obtain end point resources including catering end point; Baijiu brand provides products for Snow Beer dealers, bringing end point influence improvement and profit growth.

Symbiosis empowers Baijiu to meet the new mission, unite to become first-class and create a new future

Baijiu industry development so far, in intelligent, marketing thinking, cultural connotation and other aspects of innovation accelerated development, intelligent brewing to promote industrial upgrading, diversified marketing to promote sustainable development, to give a differentiated culture to meet the needs of different circles of consumers, has become the main theme of Baijiu industry innovation, accompanied by Baijiu dealers gave a more important mission, put forward higher requirements for its efficient docking with the end point of consumption.

Hou Xiaohai said that this year is the first year for China Resources Wine Industry to fully deploy Baijiu business, and it is also a year of recovery and hope, difficulties and challenges. Baijiu industry presents pain points such as overcapacity and talent shortcomings, but in terms of quality development and personalized development, Baijiu industry has ushered in a new spring. Standing at this historical node, facing the era of Baijiu industry, China Resources Wine Industry will forge ahead with determination to overcome all difficulties. Hou Xiaohai said, "Practice is the only criterion for testing the truth. Firm strategic confidence, maintain strategic determination, eliminate all noise, and unswervingly implement the three-year business development strategy. From exploration, development to strengthening, we will bravely be the explorer of Baijiu’s new world."

At the conference, Hou Xiaohai made twelve methodologies such as "learning from famous wines, masters, and big merchants", "establishing a strong relationship between fragrance flavors and main brands", and "establishing a unique, personalized, and branded own IP in the new world", which provided programmatic guidance for China Resources Wine Industry to build an innovative model of Baijiu New World. In the future, China Resources Wine Industry will continue to promote the exploration and practice in Baijiu New World, and move towards the great journey of opening up Baijiu New World with a ready-to-go attitude. Together with channel partners, it will move forward bravely to jointly promote the development of Baijiu business to a new level.

The holding of this channel partner conference will start a new journey for China Resources Wine Industry. In the future, China Resources Wine Industry will rely on its own strong brand potential, based on continuous exploration of brand, channel, sales management, digital operation and other aspects, through the establishment of a key customer platform, establish a key customer organization, enhance the ability of key customers, and empower channel partners in both directions to create a win-win situation. Together, we will enter the new world of Baijiu, provide consumers with better and better products and services, and make greater and more outstanding contributions to society. Help China Resources Beer achieve the grand goal of "world-class wine enterprise".

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Is Andy Lau playing a big role in his new film by young actors? Filmmaker: False report

Recently, the film "Crowd Surging" directed by Rao Xiaozhi and starring Andy Lau is being filmed. Self-media released the film shooting set Reuters, and claimed that the starring Andy Lau was played big by young actors on the set. In response, the film side responded: The scene of self-media candid shooting and leaking is a plot within a play, and all the creators and actors of the crew are very dedicated, and there has never been a big-name incident. Self-media related reports and articles are false rumors.

Candid photography of the scene


In the self-media article "Andy Lau’s set video exposure, young actors playing big names, the director shouted that they were still repairing their makeup", the filming scene of the movie "Crowd" was secretly filmed, and I saw Andy Lau walking around the set waiting. The two young actors and actresses in the same scene, when they were about to start filming, had been repairing their makeup and did not listen to the director’s instructions. Among them, Andy Lau also had a dispute with one of the male actors.


on site


In this regard, the film’s "Emperor Movies" Weibo issued a statement saying that the scene that was secretly photographed and leaked by self-media was a plot within a play, and all the creators and actors of the crew were very dedicated, and there was never a big-name incident. I also hope that everyone will not rely on footage suspicion and write false reports.

Statement


The full text of the Emperor Film Weibo statement:


The film crew and all producers of the film "Crowd" solemnly declare that recently, self-media accounts such as "Light and Shadow Xintiandi", "Different Cinema", "Cauldron Entertainment", "Rainbow Colorful Lollipops", and "Qiqi Film and Television Commentary" have published or reprinted articles on the Internet – "Andy Lau’s set video exposure, young actors playing big names, and the director is still making up". The article relies on candid footage and fabricated facts to have a serious adverse impact on the actors and crew. Therefore, we solemnly make the following statement:


First, in the report, the scene of candid filming and leakage is a plot within a play, because the project is in the filming stage, it is inconvenient to disclose the relevant plot. After the film is released, the full film will be revealed upon seeing it.


Second, all the creators and actors of the crew are very dedicated, and there has never been a big-name incident. I hope everyone will not rely on snippets to be suspicious and write false reports.


III. The film is currently under intense filming. We strongly condemn the act of filming and leaking information about actors and crew on the spot without permission, and disseminating it online. This act has caused serious trouble and inconvenience to the creators and staff. I hope you will not spread it.


The birth of a film has brought together the hard work and dedication of hundreds of staff around the clock. The impact caused by theft and film leakage is unimaginable. Film creation is not easy. Here, we sincerely appeal to everyone not to spread false reports, reject Reuters and theft, protect the privacy of actors, and create a good creative environment for the crew.


Thank you again for your attention and support to the movie "Crowd"! We will bring you an excellent work! Stay tuned!

ICAR brand upgrade, with V23 brand night, young people’s dream car listed at the end of the year.

On April 12th, iCAR brand, a new force of Chery Group, held a grand brand night in Beijing in 2024, which clarified the brand positioning of "cars for young people" and the latest vision of "building excellent cars for young people with young hearts". The brand-new product iCAR V23 was unveiled simultaneously, and the brand was upgraded with new designs, technologies and products. At the same time, iCAR brand also previewed X25, the first model of X series, further demonstrating the brand’s strategic planning for the future new energy era.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the event: "iCAR is a" new special zone "created by Chery Group. The Group will spare no effort to support the development of iCAR, with no upper limit on investment, and help iCAR enter the first camp of new energy." Yin Tongyue emphasized that the Group will gather the best resources and cutting-edge technologies for young users and iCAR brands to ensure the coolest and best cars.

At the press conference, Chery Automobile announced that it has reached a strategic cooperation with Contemporary Amperex Technology Co., Limited, a leading global enterprise in new energy batteries. The two sides will further strengthen cooperation in technology and capital to jointly help the growth of iCAR brand. Zeng Yuqun, Chairman and General Manager of Contemporary Amperex Technology Co., Limited, said that Contemporary Amperex Technology Co., Limited will provide strong innovative energy guarantee for iCAR brand, and the two sides will work hand in hand to make products excellent and reduce users’ burden, so as to make users affordable and use them well with full sincerity.

At the press conference, Dr. Su Jun, CEO of Zhimi Technology and chief product officer of iCAR brand, appeared. He will lead the entrepreneurial team hatched by Zhimi Technology to integrate into iCAR brand, and form the "strongest CP" together with Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division. With rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, it will inject new potential energy into iCAR and bring new experiences to young users.

Icarv23-Young People’s First Car

Under the background that the automobile industry has entered the era of "super product manager", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to build a cool and valuable car for young people with the concept of "single model, high quality, mass and long cycle".

As the first product of brand upgrading, iCAR V23 is positioned as "style off-road electric city SUV". Its exterior design is full of strength and fashion sense, and the off-road style square box shape pays tribute to the classics. The four-wheel four-corner design, ultra-short front and rear suspension and large wheelbase have brought strong visual impact. At the same time, it gives a huge space for the car, and upgrades the driving experience with super comfortable seats and "high-profile" vision.

In terms of intelligence, V23 also performed well. Thanks to L2+ intelligent driving and the application of 8155 mainstream chip car, users can easily master the road conditions and enjoy the pleasure of "on the road".

ICAR V23 accurately meets the core value needs of young users. With its high value, high taste, high texture, super practicality and reliability, it has become an ideal choice for "the first car for young people". As Su Jun promised at the press conference, the upgraded brand iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should and must drive the coolest and most fun car right now.

Brand-new product matrix-the first choice for young people

At the event site, iCAR previewed X25, the first model of X series.

X25, which is positioned in medium and large off-road MPV, is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with single-car design to show the sense of future science fiction. Relying on the technological advantages of the new energy platform, X25 has better maneuverability and stability, and the fully flat floor design can realize transparent interior space and flexible seat combination to meet various travel needs.

In the future, iCAR brand will continue to enlarge the core value of users based on the explicit needs of users, which is embodied in the joint efforts of its 0, V and X series to create a rich product matrix. Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology; V series features off-road style, emphasizing differentiation, high value and super practicality; X series is committed to becoming a "new species of single-compartment car". ICAR brand will continue to show its strength and innovation ability in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.

A Powerful Resource of "Spare No Effort" —— Young People’s First "Trust"

A good product cannot be separated from a good system support. Chery, as a model of technological enterprise, has been insisting on self-research of technology since its inception, deeply ploughing into the field of automobile technology and constantly overcoming technical difficulties. Technology Chery will rely on the "Eta Ursae Majoris 2025" technology system, invest no less than 100 billion yuan in the next five years to build a 300+ Eta Ursae Majoris laboratory, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving and Galaxy Ecology. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand, said that Chery’s strong technical reserve is like a treasure chest, with everything.

ICAR brand relies on this treasure chest to accurately find out the suitable technology needed by young users. ICAR’s first product, iCAR 03, sold 5487 vehicles in March and 2113 vehicles in the first ten days of April, an increase of 81% from the previous month, and the sales trend was unstoppable.

At present, iCAR 03 has completed the first OTA upgrade, and the functions such as high-speed NOA and cross-floor memory parking have been fully "boarded", adopting a pure visual route, leading the technology and being close to the people, making it the first choice for this price segment. In addition, iCAR can continue to iteratively upgrade the electric four-wheel drive through technical means such as software upgrade and front and rear axle decoupling, making driving more flexible and interesting.

Backed by Chery’s strong technical strength, iCAR is full of confidence in the security field, providing users with all-round security protection. For the car body, it adopts multi-cavity, cage and steel-aluminum mixed structure, and the strength of B-pillar is as high as 1800Mpa. Combined with the embracing force transmission structure, it can cope with all kinds of collisions in all directions.

Battery safety is the most important thing. Chery has accumulated more than 30 test items in battery system safety standards, far exceeding the national standard and industry standards. It only uses battery cells from large factories, adopts sandwich structure, has strong impact resistance at the bottom, and combines with the early warning system of big data platform to identify risks in advance and ensure battery safety.

In the future, all the capabilities of Chery can be applied to other iCAR products, so that users can enjoy a more intelligent, safe and convenient travel experience. ICAR will also continue to rely on Chery’s strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.

Summary:

Facing the future, iCAR will empower products with Chery’s technical strength, open up the last mile with users with Internet thinking, continuously satisfy young people’s dreams and aspirations for affordable and cool use, and move forward with China new energy vehicles.

Hu Ge: Wong Kar-wai hopes I can find Li Xiaoyao’s feeling in "Flowers"

The TV drama "Flowers" directed by Wong Kar-wai and starring Hu Ge is being broadcast on Jiangsu Satellite TV and other platforms. Hu Ge plays the male lead A Bao in the drama. Recently, Hu Ge said in an interview with the media that he has been exposed to the works of Wang Kar-wei since middle school, and never thought that he would have the opportunity to meet him, let alone appear in his works. "This time filming’Flowers’ is like a dream."

Hu Ge said that filming "Flowers" this time was like a dream.

In 2017, I contacted Wong Kar-wai and imagined one person playing the triangle

In 2017, Hu Ge met Wang Jiawei for the first time. Recalling the scene at that time, Hu Ge said that he received a phone call saying that the director Wang Jiawei wanted to meet him. "When I arrived at the appointed place, I saw Director Wang wearing the trademark sunglasses. To be honest, I was very nervous at the time because I liked watching Director Wang’s works since middle school, and he was my idol."

That day, Wang Jiawei and Hu Ge talked a lot, talking about their views on the novel "Flowers" and Hu Ge’s own growth experience. "Director Wang first considered letting me play A Bao, and then at one point, he wanted me to play the triangle and play Hu Sheng, Xiao Mao and A Bao at the same time. Because someone saw my play" A Dream "and felt that they saw many faces of me on the stage, Director Wang thought of this plan."

The idea of one person playing the triangle was just a "flash in the pan". In the end, Wong Kar-wai cut down the complexity and only chose Ah Bao as the core character. In order to play this role well, Hu Ge and the entire crew made full preparations. "Before we officially entered the group, we had a three-year preparation period. Under the leadership of Director Wang, we collected a lot of information about that era, and invited stock experts, ‘old mages’ from foreign trade companies, etc., as’mental responsibility ‘, to guide the crew at any time. Before the start of the game, the actors also entered the scene in advance and immersed themselves in the atmosphere of the 1990s."

The actors are fully immersed in the atmosphere of the 1990s.

The atmosphere of the times created by Wang Jiawei also evoked Hu Ge’s childhood memories. For example, the 1:1 reconstruction of the Yellow River Road in the play made Hu Ge quite emotional: "Although I didn’t eat on the Yellow River Road, I passed through the Yellow River Road on the way. The Yellow River Road in my impression is just like what is presented in the play.

Working with Wong Kar Wai is like falling in love, always providing emotional value

This is Hu Ge’s first collaboration with Wang Jiawei. To Hu Ge, this collaboration is more like a relationship. "At the beginning, I will be very nervous and nervous, and I will always be between confidence and lack of confidence. Gradually, I will find that as long as he is around, you will be very at ease, much like in love."

"Flowers" was filmed for three years, and the long cycle also affected the mood of the actors, while Wong Kar-wai provided stable emotional comfort. "After filming, everyone was on the verge of collapse, and there was a lot of pressure in all aspects. But looking at Director Wang, who was energetic and meticulous, watching him go back to meetings and write scripts after filming every day, all the tiredness was suddenly eliminated, and I felt that I could do it again."

In the play, Bao and Reiko (played by Ma Yili), Miss Wang (played by Tang Yan), and Li Li (played by Xin Zhilei) all have a lot of rivalry. In Hu Ge’s opinion, Reiko and Bao are the relationship between Sun Wukong and Pigsy. "Bao is Pigsy, Reiko is Sun Wukong, always in front of Pigsy to cut through thorns and let Pigsy sit back and enjoy."

In Hu Ge’s opinion, Reiko and Bao are the relationship between Sun Wukong and Pigsy.

Bao (left) and Miss Wang (right).

Miss Wang and Bao are the relationship between the second hand and the minute hand: "Do you think the second hand and the minute hand meet every 60 seconds? Wrong. It’s 61 seconds. Because when the second hand turns around, the minute hand has already run forward. But in fact it’s not 61 seconds, it’s a little more than 61 seconds, because when the second hand goes another second, the minute hand moves forward a little bit. So this intersection between the two of them is always a little farther than everyone thinks."

Hu Ge believes that Bao and Li Li are like the sky and the sea, mirroring each other.

As for Bao and Li Li, Hu Ge believes that they are like the sky and the sea, mirrored by each other and full of mystery. "The sky and the sea are far away, but when you watch the sunrise and sunset, you find that the two are connected, like a distant."

"Flowers" is a interpretation of the story of the fathers, and I have been interested in it since I was a child

For Hu Ge, "Flowering Flowers" is a search for the memory of my parents, and it is also a supplement to the imagination of the past years. "" Flowering Flowers "tells the story of my parents’ generation. I have been interested in my parents’ upbringing since I was a child, but every time I try to understand them, I always feel that there are some things they don’t want to say or even remember. So when I saw" Flowering Flowers ", I was immediately attracted, and I felt that I knew the past of my parents in another way."

"Flowers" for Hu Ge is a pursuit of the memory of his parents.

"Flowers" tells the story of the 1990s, when Hu Ge was in elementary school. "It’s very limited to see the changing times from a child’s perspective. But I later recalled that adults at that time were very busy. Like my dad, he was also doing business with a group of friends and trying to change his life through his own efforts, and he had very little time at home. Sometimes I would hear my parents talking about someone who got rich overnight. As the narrator in our show said, some people got rich overnight, and some people got zero in half a day."

Hu Ge played the lead character Li Xiaoyao in the TV series "Legend of Immortals and Swords".

Wang Jiawei once mentioned Hu Ge, and when he played Bao, he had the feeling of Li Xiaoyao: "I believe that in that era, there were many young people like Bao, who wanted to seize the opportunity in the tide of the times and change their destiny and life through their own efforts. But after experiencing ups and downs, they will find that the most important thing is love and righteousness."

Editor, Wu Longzhen

Proofreading, Lucie