分类归档 khj

The million-dollar SUV Lincoln is stable and atmospheric, with a large size and luxurious configuration, which is very eye-catching.

This car not only has an excellent appearance, but also performs well in terms of high-speed stability. It is said to be one of the top ten high-speed and stable SUVs in the world. The vehicle’s high-speed stability is due to its excellent suspension system, which can effectively absorb vehicle vibrations, resulting in a smooth body and stable driving.

This kind of luxury car, I only look at it, full of eyes.

Speaking of Lynk & Co, this is actually a Chinese car brand that I admire very much. Not only because it dared to try the mid-to-high-end market back then, but also because it thoroughly instilled the blood of "youth" into every corner of the brand. Whether it is brand tone, marketing concept, product presentation, it is all developing along the direction it originally set.

Although it seems that personalization and youth will never replace the mediocre and ordinary as the mainstream. But it is precisely because of this that this persistence of the Lynk & Co brand is even more precious. Judging from the sales data of Quarter 1, the sales of the Lynk & Co brand are not particularly outstanding. The reason is that there is still a lack of a product that can go through the volume. For example, Tesla’s Model Y and BYD’s Song PLUS series.

Now, for Lynk & Co, this product may finally appear, it is the new Lynk & Co 08 that Lynk & Co has high hopes for. We don’t need to say much about this car, because it is indeed very popular. Since the original code name was DX11, Lynk & Co 08 has attracted much attention. Now, in conjunction with Meizu, the industry has paid more attention to it. And just recently, Lynk & Co officials further announced the latest news about Lynk & Co 08, which is also the most important area of attention: powertrain.

According to the official news, the Lynk & Co 08 will use a plug-in hybrid system as previously expected. The reason why I did not choose to deploy pure electricity is that on the one hand, it is to avoid internal friction with my own polar krypton brand, and on the other hand, the plug-in hybrid system is currently a relatively perfect solution, which can have a green card without worrying about battery life anxiety.

But in fact, if you take a closer look at the powertrain of the Lynk & Co 08, you may have a new opinion. Compared with those plug-in hybrid systems we have seen before, the comprehensive performance of the Lynk & Co 08 is much better. The comprehensive power of this system exceeds 400 kilowatts; the peak torque of the system exceeds 900 Nm; its zero-hundred acceleration performance is easy to enter within 5 seconds. The most crucial thing is that the Lynk & Co 08 will be equipped with a ternary lithium battery with a capacity of 39.6 kWh. It is precisely because of the large capacity that the CLTC pure electric range of the Lynk & Co 08 can reach 245 kilometers. This level of endurance is much better than those pure electric endurance that was officially announced to be only a few dozen kilometers but actually shrunk seriously.

More information about Lynk & Co 08 has not been officially disclosed yet. However, based on these alone, it is easy to see that the menacing Lynk & Co 08 will undoubtedly become a trump card for Lynk & Co to enter the new energy market. But looking at the market, the current dominant brand in the domestic new energy market is known to everyone without me. Therefore, the Lynk & Co 08, which focuses on plug-in hybrid power in the future, is likely to face a DM-i head-on. At that time, I am afraid there will be a good show to watch. After all, whether it is a DM-i or Lynk & Co 08, they both represent two top-tier car companies.

However, the confrontation between the two also has a premise, that is, the price of the Lynk & Co 08. According to the tone of the Lynk & Co brand, how much will the Lynk & Co 08, which integrates various advanced configurations and technologies, sell for? This has become the most concerned issue of netizens. And its final pricing not only directly determines the future competition of the Lynk & Co 08, but also determines its future sales, whether it can become a down-to-earth volume model. So, what do you think the future price of this car will be based on the current product information announced by the Lynk & Co 08? Welcome to the comment area to leave a comment to discuss!

The warm applause and flashing lights brought a different kind of warmth to this autumn. On September 20, 2024, the southern division of the Jiangling Light Truck Family Energy Conservation Competition was grandly held in Guangzhou. As an avid car enthusiast living in Guangzhou, I was naturally very excited to see such an event held locally. This is not only a competition of driving skills, but also a comprehensive interpretation of Jiangling’s automotive energy-saving technology.

In the ever-changing tide of the logistics industry, Jiangling Automobile has always stood at the forefront of user requests, and is committed to continuously launching new products that meet user expectations through continuous innovation, providing users with an ideal choice for cost reduction, efficiency and environmentally friendly travel. The careful construction of each model is designed to accurately connect with the efficient transportation needs in different logistics scenarios, demonstrating Jiangling Automobile’s deep understanding and respect for user requests. The competition car consists of three Jiangling Shunda, three Jiangling, and one Jiangling double-row pure electric seven cars.

Jiangling Shunda uses the classic JX493 engine, with a power of 95kw and a power output of 350N.m, which can bring surging power to users whether at high speed or in urban areas. After years of market testing, the JX493 engine is fuel-efficient and worry-free, and is well-known among light truck drivers.

As a golden sign in the light truck industry, the new Jiangling Kaiyun + has been loved by users in different transportation industries once it came out, and has outstanding performance in energy saving, safety, quality, load, power, comfort, reliability, etc. Coupled with flexible and diverse model configurations, it can almost meet the needs of various users in different market segments.

As the main new energy vehicle series of Jiangling Light Truck, Jiangling E-Road has brought users an efficient and lower operating cost vehicle experience through different new energy technology routes, which is expected to bring a productivity innovation to the urban distribution logistics industry. The advent of Jiangling E-Road has brought a new dawn to this industry. With its characteristics of zero emissions, low noise and low energy consumption, it has become the new darling of urban green logistics.

The E-Luda car series has many excellent configurations, such as 167kw peak power, EHB electronic hydraulic braking system, mid-battery pack, offset electric drive rear axle, flat wire motor, lateral stabilizer, rear axle ten years maintenance-free, maximum 18.5m 3 cargo box, etc., plus a minimum energy cost of 0.3 yuan per kilometer, so that the E-Luda pure electric model has lower operating costs than the same class of cars.

In order to better reflect the advantages of Jiangling light truck family products in energy-saving performance, like previous competitions, this Guangzhou Station event is also adhering to the competition concept of real cars and real roads, so as to be closer to the daily transportation scene of card friends.

The event held in Guangzhou this time was divided into two sections: "Road Energy Conservation Race" and "Venue Interaction", covering two categories of oil car groups and tram groups. The event was conducted in an energy-saving competitive manner. Under the complex road conditions, the competitors showed their superb driving skills and excellent energy-saving technologies, providing practical energy-saving driving reference for light truck users.

The contestants showed their driving skills and rich experience in complex road conditions, and at the same time demonstrated the excellent performance of Jiangling light trucks. After intense competition, the three advanced contestants in the Shunda group were Luo Guiwen, Wang Minghai, and Li Ze. Among them, Luo Guiwen’s results were the most eye-catching, with a fuel consumption of 7 liters per 100 kilometers. The Kaiyun group also showed its excellent performance of 10.7 liters per 100 kilometers. The advanced contestants were He Zhijie, Luo Liujie and Chen Jianhui, among whom He Zhijie was the creator of the best results. These results fully prove the significant advantages of Jiangling light truck fuel models in terms of energy saving. At the same time, contestant Zhu Yuting created an outstanding performance of 100 kilometers of power consumption of 30 degrees by driving Jiangling E Road double-row pure electricity, which also won the warm applause of the contestants present.

This event went beyond the scope of a simple competition. It became a vivid stage for Jiangling Light Trucks to promote green travel and advocate the concept of energy conservation and emission reduction. The competition not only allowed the contestants to master advanced energy-saving driving strategies, but also promoted in-depth communication and resonance between each other on the concept of environmentally friendly driving in addition to the intense competition. It deepened their recognition of Jiangling Light Trucks’ mission of committing to environmental protection and leading the green development of the industry.

The successful conclusion of the Guangzhou semi-finals of the Jiangling Light Truck Family Energy Conservation Competition is not only a wonderful collision of technology and wisdom, but also another milestone of Jiangling Light Truck’s solid pace on the road of energy-saving technology innovation. Looking to the future, Jiangling Light Truck will continue to explore more efficient and environmentally friendly travel solutions on the basis of maintaining superior vehicle performance.

I feel the determination of Jiangling Light Truck in its unremitting pursuit of energy-saving technology, and I know that there will be more surprises and breakthroughs in the future. What do you think of this energy-saving competition? Please share your opinions and suggestions in the comment area.

On March 20, 2024, it was officially launched, with a total of 5 models launched, and the official guide price was 229,800 yuan – 309,800 yuan.

The appearance adopts a new smiling front face, free wing through the tail light. 3000mm super long wheelbase, 1.96m2 super large panoramic canopy, private main driver headrest. 0~ 100km/h acceleration 03.5s.

Rear drive motor, front drive motor, ultra-high speed: maximum speed up to 22500r/min.

All-aluminum chassis, front double wisharms + rear five-link chassis suspension, equipped with DCS-autonomous continuous damping adjustable shock absorber technology.

Equipped with an 111kWh large battery, the CLTC has a range of up to 820km, and a range of 215km after 5 minutes of fast charging.

The fastest charging time for 10% -80% SOC at room temperature is only 20min, 30% -80% SOC is only 17min, and the peak charging power is 365kW. At low temperature -10 ° C, the shortest charging time for 10% -80% SOC is only 38min, and at low temperature 20 ° C, 10%~ 80% SOC is only 48min. External discharge power is 3kw.

Geely released the Xingyue L Thor Hi · X gasoline-electric hybrid version (hereinafter referred to as: Xingyue L hybrid version) official map during the period, and the new car will be booked and officially launched in December at the soonest. Recently, the online car market obtained a set of real car pictures of Xingyue L hybrid version. The new car has adjusted its appearance to distinguish it from the fuel version. The power is equipped with a 1.5T hybrid system, and the comprehensive fuel consumption of 100 kilometers is only 4.3L. As a comparison, the fuel version of the two-wheel drive and four-wheel drive models has a fuel consumption of 6.8L and 7.8L respectively.

Xingyue L oil and electricity hybrid version declaration picture

The front face of the Geely Xingyue L hybrid version has changed significantly. The air intake grille has been changed to a long dot matrix style, and light strips have been added on both sides. The through-chrome trim of the bumper has been replaced by the same color decoration of the body. The changes on the side of the new car are the replacement of a new style of low wind resistance wheels, the bumper shape has been adjusted at the rear to echo the front of the car, and the GHS hybrid tail label has been added. In terms of interior, the Xingyue L hybrid version follows the design of the fuel version. In the details, the stopper trim has been changed to blue, and the seat and door panels have been decorated with rhombus plaid.

In terms of power, the Xingyue L hybrid version is equipped with a 1.5T hybrid dedicated engine with a thermal efficiency of 43.32%, a maximum power of 110kW, and a peak torque of 225N · m.The new car transmission system is matched with a 3-speed electric drive transmission DHT Pro, which can realize pure electric drive, oil-electric hybrid drive, power generation, energy distribution and 3-speed variable speed and torsion function. The 100-kilometer acceleration time is 7.9s.The maximum cruising range can reach 1300km, and the fuel consumption performance is also better than the joint venture benchmark RAV4 Rongfang (4.7-5 L) of the same class.

　　The MAZDA EZ-6, the first pure electric platform flagship sedan of Changan Mazda, will be rolled out at the Nanjing factory on July 17. Previously, the MAZDA EZ-6 was officially released at the 2024 Beijing Auto Show and completed the MIIT declaration in early May.

Mazda EZ-6 (Extended Range Edition)

Mazda EZ-6 (pure electric version)

　　The Mazda EZ-6 is a mid-size sedan. It is a brand-new model jointly developed by Mazda and Changan. It is based on the Changan EPA hybrid platform and is compatible with pure electric and extended range power. The EZ-6 continues the soul design language of the Mazda family, and the narrow and long headlights look very sharp. The front face of the pure electric version is a closed design, while the front face of the extended range version is a hollow design. The front face is equipped with through water lights around the middle grid, which greatly enhances the technological sense of the front face.

Mazda EZ-6 (Extended Range Edition)

Mazda EZ-6 (pure electric version)

　　The shape of the rear of the pure electric version and the extended range version remains the same. The taillights adopt a through design, and the classic semi-circular shape of Mazda is retained on both sides. The lower surround is equipped with chrome-plated trim, which greatly enhances the layering of the rear. The length, width and height of the new car are 4921/1890/1485mm respectively, and the wheelbase is 2895mm.

　　The new range extension model is equipped with a 1.5L range extender with a maximum power of 70kW, a motor power of 160kW, and a lithium iron phosphate battery. The pure electric model is equipped with a single motor with a maximum power of 190kW, and is also equipped with a lithium iron phosphate battery. The maximum speed of both models is 170km/h. (Source: Changan Mazda)

Today, we talk about returning to the spotlight of millet. Behind good business performance, it must be the support of organizational ability; and the improvement of organizational ability is not a one-size-fits-all formula, it should be based on a firm human resources strategy choice.

Xiaomi and Lei Jun, in the human resources strategy, what did they do right?

01 Rebs returns with honor

On August 10, 2021, on the occasion of Xiaomi’s eleventh anniversary, Lei Jun released a speech entitled "My Dream, My Choice", sharing the hardships and ups of his entrepreneurial reliance in three hours, and also announced several impressive achievements.

First, Xiaomi made the Fortune Global 500 list for the third time a few days ago, ranking 338 in the world, an improvement of 84 places, which is the scale of "revenue" growth.

Second, according to the IDC report of the international research company, in the second quarter of 2021, Xiaomi’s mobile phone sales surpassed Apple and became the second largest in the world for the first time, with a global market share of 16.9%, which is the scale of "shipment" growth (sales increased by 86.6% year-on-year).

Third, after experiencing the dilemma of "talking big but listing broke", Xiaomi bought back a large number of shares at 3.60 billion Hong Kong dollars, with an average price of 9.35 Hong Kong dollars, and on January 4, 2021, the closing price has reached 34 Hong Kong dollars. Lei Jun’s "bragging cattle" at the beginning was finally realized, allowing IPO investors to double their profits. This is an increase in "market value" caliber.

02 human resources strategy selection

Lei Jun has a wealth of entrepreneurial experience, but he is not necessarily the best in terms of organizational maturity. Objectively speaking, Lei Jun should be a "market-oriented" or "product-oriented" entrepreneur. His many bold ideas, such as super flattening and no KPIs, have actually proved to be detours.

However, Lei Jun is also an extremely clear entrepreneur in organizational management. He threw out his own set of angular talent concepts, and in practice, he broke the old and established the new, while sticking to the end, which finally formed Xiaomi’s unique human resource strategy. This fully proves that entrepreneurs do not need 18 martial arts, it is enough to be the same; entrepreneurs’ clear choice in human resource strategy is better than "water".

The so-called human resource strategy is the strategic choice of the enterprise to improve the core staff efficiency (the most critical "narrow-caliber staff efficiency" of the enterprise) and promote the operation. Specifically, it includes how to build the "core talent warehouse", what kind of "North Star Metric" to promote, and a series of choices for matching human resource tools.

In my opinion, there are two main categories of human resource strategies:

The first type is the incentive human resource strategy. It focuses on improving the human resource capitalization rate (CRH) of the core talent warehouse. To put it bluntly, it is how to bind talents to the company. Either it attracts mature talents with equity payment leverage and preliminarily binds them, representing Internet companies such as Tencent and Ali; or after he enters the company, he sets up a team for it, allocates resources, sinks power, and then uses the incentive means of project and investment betting to firmly bind it to the project, representing the pioneers in traditional enterprises such as Haier, Vanke, and Country Garden.

The second type is the empower human resource strategy. It focuses on enhancing the talent density (DT) of the core talent warehouse. To put it bluntly, it is how to empower talents to grow. Resource empower mainly refers to promoting the connection of resources; the essence of methodology empower is talent training. If you don’t spend a lot of money on recruiting talents or release big incentives, enterprises must have enough confidence: first, their own resources are good, which can help ordinary talents succeed; second, their own methodology is good, which can make ordinary talents grow rapidly. In this regard, Haidilao, Zhonghai Real Estate and other enterprises are typical representatives.

Although Lei Jun may not have the above dichotomy of human resource strategy in his philosophy, he clearly chose the incentive human resource strategy. Lei Jun believes – "the most important thing is the team, followed by the product, only with a good team can we make a good product". He even believes that "to find the best people, a good engineer is not the top 10, but the top 100". It is very clear that this kind of core talent warehouse that supports Xiaomi’s rapid growth cannot come from internal cultivation, but must come from external excavation!

Because of this, in the first six months of the business, Lei Jun spent 80% of his time looking for people. In order to find a good hardware engineer, Lei Jun made more than 90 consecutive calls. To convince this person to join Xiaomi, several partners took turns communicating with him for a full 12 hours. This spirit has moved many excellent talents, and Xiaomi has been able to form a strong talent team at the beginning of the business, so that people with entrepreneurial spirit, the best people in professional fields, those with super learning ability and those who dare to challenge themselves have become the "base color" of the enterprise.

At this stage, Xiaomi’s team was shining brightly: Lin Bin was the former vice president of Google China Engineering Research Institute and had rich experience in software development. Zhou Guangping was a top talent in the field of mobile phone hardware, and Liu De was a top expert in the field of process design.

03 Equity Incentive Template for High Growth Enterprises

The ability to bring together so many outstanding talents is also due to Xiaomi’s incentive-based human resources strategy. This strategy advocates the use of equity incentive tools to bind the fate of core talents to the company in the first time. In this way, this group of most important people regard the achievement of Xiaomi as a common cause, and let them truly become the company’s "human capital".

In addition to allocating a certain amount of equity to the co-founders, Lei Jun has customized a "cash + equity" compensation model for other core employees. The pay mix when core employees join Xiaomi can be selected from the following plans:

Cash wages in normal market conditions.

2/3 of the salary in cash + a portion of the stock.

1/3 cash salary + more stock.

In fact, due to the optimism about Xiaomi’s development prospects, most core employees will choose the latter two compensation models. Xiaomi has introduced many top talents through equity incentives; on the other hand, it has also relieved the pressure on the capital flow of startups to a certain extent.

There are three types of equity incentive shares granted by Xiaomi to employees: one is share options (options); the other is restricted share awards (restricted shares); and the third is restricted share units (RSUs). According to its "Prospectus", as of March 31, 2018, the total number of class B shares involved in the share options and restricted share units that have been granted but not exercised is about 2.513 billion shares, accounting for 11% of the total share capital before listing. Xiaomi has a total of 14,513 full-time employees worldwide, and more than 5,500 (excluding executives) employees have received shares in Xiaomi, with a shareholding ratio of 38%. According to the market value of Xiaomi at the time of listing of 54.30 billion US dollars, the per capita shareholding value of employees is at least one million US dollars, which basically realizes financial freedom.

According to the content of Xiaomi’s public equity incentive plan, its equity incentive is very "affectionate and righteous" (as shown in the table):

Wide coverage: At the time of listing, more than one-third of employees owned shares in the company.

Incentive intensity is high: Take share options as an example, the call-over price is set at $0.03, which is almost equivalent to giving away for free;

Call-over conditions are loose: call-over does not set performance appraisal conditions and is only unlocked according to service period conditions.

Table: Xiaomi Share Option Incentive Scheme

Source: Xiaomi prospectus, annual financial report, Mu Sheng Enterprise Management Consulting Firm

These "affectionate and righteous" incentives fully demonstrate the sincerity of the company, and the employees also give back to the company with the same enthusiasm for work. There is a saying in the internal documentary of Xiaomi’s 8 years of entrepreneurship: Xiaomi employees "will have a fire in their hearts". It is because of this fire that Xiaomi staff worked 6 × 12 hours and persisted for nearly 7 years. At one point, they did not even require clock in and did not set KPIs (subsequent Xiaomi picked up the KPI assessment again, which was also considered by the outside world as a misunderstanding in management. But this kind of seemingly out-of-place management method can also be interpreted as Lei Jun’s confidence in Xiaomi’s motivational human resources strategy)…

On September 4, 2020, Xiaomi Group announced the latest Equity Incentive Plan on the Hong Kong Stock Exchange: a total of 218 million share options were granted to those who contributed to the group to subscribe for shares, and the share option holders could call-over at a price of HK $24.50 per share. The equity valid period is up to ten years. At the same time, former ZTE vice president, mobile phone business leader Zeng Xuezhong, former Lenovo vice president, mobile phone business leader Chang Cheng and other good players have also joined Xiaomi one after another.

Obviously, millet will motivate the human resources strategy to the end.

04 is written at the end

The human resource strategy of a large number of Chinese companies is the most taboo "caught in the middle", behind which is the boss’s "unclear". They are not determined to invest in the cost of introducing talents and carefully carve the incentive mechanism; nor are they determined to sort out resources, accumulate knowledge, and patiently polish the empowerment mechanism. In fact, there is a high possibility of a "mismatch" between talent and human resource strategy: mature talents cannot be patiently empowered by the enterprise, and potential talents are also difficult to have the courage to share with the enterprise before the resources and capabilities are lacking. Therefore, such enterprises are shallow in both aspects and full of loopholes.

Strictly speaking, the boss and HR are both responsible for thinking and following.

　　Meizu said there were indeed layoffs, which belonged to the "last elimination"; experts said that Meizu did not find suitable space in the high-end market

　　In the spring of 2018, the domestic mobile phone industry was really lively, with representative companies such as Xiaomi and Huawei chasing after each other to compete for the market. However, a once-brilliant mobile phone manufacturer has fallen out of people’s sight – Meizu. At its most glorious time, Meizu could be called the most cost-effective "machine emperor" in China, but now Meizu is not what it used to be, and the problem it needs to consider is likely to be how to "change and survive".

　　Recently, there is news that Meizu will usher in a round of layoffs, and the number of layoffs will exceed 1,000. On March 30, Meizu said that layoffs do exist, but they belong to the "last elimination" mechanism, and the news of layoffs of 1,000 people is seriously inconsistent with the facts. Not only that, at the end of last year and the beginning of this year, the market reported the closure of Meizu stores.

　　Some industry insiders said that layoffs and store closures are just the beginning for Meizu, which is "left behind" in the competition of mobile phone manufacturers. In today’s increasingly oligopolistic market, Meizu is running out of time.

　　Three consecutive years of layoffs, several personnel adjustments in a short period of time

　　In fact, this is Meizu’s third consecutive year of layoffs. In early 2016, after Meizu founder, chairperson and CEO Huang Zhang put forward the goal of "stabilizing growth, generating profits, and advancing to the IPO", Meizu launched the annual elimination plan, and the scale of layoffs increased from the original 5% to 10%. In early 2017, Meizu also reported layoffs. It was reported that the layoff rate reached 25%, involving thousands of people, but Meizu responded that it was still around 10%.

　　In addition to layoffs, Meizu has also made several structural and personnel adjustments in the short term. Following the independent split of Meizu, Meizu, and Flyme in June 2017, Meizu released a notice on the adjustment of the company’s central-level organizational structure and personnel appointments at the end of last year. A new overseas business unit was established to be responsible for the overseas business of the company’s products. Guo Wanxi was appointed vice president of Meizu’s business unit and also served as president of the overseas business unit. He was responsible for the related business and team management of the overseas business unit and reported to Chairperson and CEO Huang Zhang. According to reports, the overseas business unit was originally subordinate to Meizu’s business unit, and its independence largely indicates Meizu’s determination to fight overseas.

　　The domestic mobile phone market has been divided up by several major manufacturers, and it is no longer news that domestic mobile phones are going overseas to seek new growth opportunities. Third-party research firm Kantar
According to a report released by Worldpanel, as of the end of October last year, Huawei, Xiaomi, Apple, Vivo and OPPO, the top five mobile phone manufacturers in China, accounted for 91% of the total market share. Last year, this figure was still 79%. In other words, the advantage of the above five mobile phone manufacturers over ZTE, Meizu and other companies has been further expanded in the past year.

　　It is understood that Meizu sold 2 million mobile phones in the overseas market in 2016, and performed well in South East Asia and Eastern Europe. It hopes to further develop in the Western European market. IDC data shows that Chinese mobile phone manufacturers have a share of more than 50% in the Indian smartphone market.

　　Meizu released the Indian version of the MX5 mobile phone in 2015, but it has not made much progress since then. In addition, the overseas business of Xiaomi, Huawei, OPPO, vivo and other successful mobile phone brands in China is also advancing steadily. After Meizu goes overseas, it still has to compete head-to-head with these old competitors.

　　Meizu set up the accessories division at the end of last year, responsible for the company’s accessories product research and development, marketing activities and sales. Industry insiders believe that Meizu’s move is also to seek more profit margins.

　　Market research firm CCS
Insight mentioned in a report that as the profits of the mobile phone business gradually decrease, at least three of the top ten mobile phone manufacturers will have higher profits in the accessories business than in the mobile phone business, and the main manufacturers will focus on the development of branded accessories and connected device products like Xiaomi, which can bring higher profits.

　　The store was closed, and the clerk complained that the product was not selling well.

　　Meizu’s offline channels have encountered some trouble. Earlier this year, it was reported that Meizu’s previous 2,500 or so stores had closed more than 500.

　　Regarding rumors of store closures, Meizu told the Beijing News: "There are not as many as 500 store closures. There are store closures and openings every day. Agents in each region only know the local situation. They don’t know the specific situation in other regions. They can’t determine the current situation of the entire Meizu based on the words of one company."

　　A Beijing News reporter recently visited some Meizu stores in Beijing. A Meizu staff member who has been engaged in sales in Beijing for two years told the reporter that she did hear that some stores were closed, but the reason was that some employees’ residences changed, resulting in a shortage of manpower, which has little to do with business. But at the same time, she also complained that "compared with the previous two years, mobile phones are not easy to sell now." She believes that this is mainly affected by the overall weakness of offline stores.

　　When the reporter visited Meizu stores located in Wudaokou and Qinghe earlier this year, he saw that the stores were all located on the side of the entrance and exit of the supermarket, and the flow of people in front of the door was not small, but no one entered the store within 20 minutes of the reporter’s observation.

　　Meizu said that store closures and openings are optimization actions carried out through the performance and standards of specialty stores, closing stores that do not meet the requirements, and re-locating to open new stores. This optimization is relatively intensive during this time. "Last year, Meizu only had one PRO.
"7 flagship products, and Meizu’s dream machine will only appear this year. At this stage, it is Meizu’s intermission time. During this time, Meizu will adjust its state and situation to better prepare for the second half, which is this year’s product."

　　"The market competition has become more intense, and Meizu’s hardware and advertising marketing have not kept up," an internal Meizu employee told reporters. Since 2015, Meizu has dominated sales with high cost performance, design and system experience. "At that time, Meizu’s cost performance has the momentum to catch up with Xiaomi." But more and more brands are deploying cost-effective smartphones. By 2016, Meizu’s cost-effective advantage is no longer obvious. "Sales can be maintained solely by the system and word of mouth."

　　Meizu, which values offline channels and user word-of-mouth, is never stingy with the commission of sales personnel. A Meizu mobile phone salesperson told reporters, "Take the flagship as an example, Xiaomi sells a unit for ten yuan, and Meizu can raise 100 yuan." This is also the reason why he chose to sell Meizu mobile phones two years ago. But now, he is not satisfied with the income. "The year before, Double Eleven took more than 10,000 yuan, and last year it was only 6,000 or 7,000 yuan."

　　In 2017, the word-of-mouth that Meizu relies on for survival was in crisis, and public opinion such as "delayed full-screen", "insufficient innovation", and "configuration can’t keep up" made it difficult for Meizu’s sales to break through. The above-mentioned employee said, "Although the hardware and marketing are temporarily lagging behind, Meizu’s advantages are still many, and there may be breakthroughs in 2018."

　　Expert: Meizu misses the extended product line window

　　For the mobile phone industry, 2017 was a watershed year. According to IDC data, the Chinese smartphone market contracted for the first time in nearly a decade in 2017, contracting by 4.9% year-on-year. Affected by the Chinese market, the global smartphone market shipments also decreased by 0.1% year-on-year.

　　"With the overall market shrinking and industry competition intensifying, Meizu has clearly lost its footing," said Fu Liang, a telecom analyst. Meizu once had a loyal customer base that could support Meizu’s high price points, but as competitors have launched competitive products, Meizu’s products have become less attractive to users.

　　Full screen is undoubtedly the keyword of the mobile phone industry last year, especially iPhone
After the release of X, domestic mobile phone manufacturers came together to release full-screen products, and Gionee released 8 full-screen products in one go. In this full-screen mobile phone battle, Meizu was slow to enter the market and became one of the few manufacturers that did not release full-screen mobile phones in time.

　　The Pro 7 released by Meizu in July last year obviously failed to carry the banner of the flagship machine. Pro positioned for high-end machines
7 was priced at 2,880 yuan when it was released, and by mid-November the price had been reduced by more than 300 yuan. It was jokingly called the "diving king" of smartphones last year by netizens. The reporter saw on Taobao that some stores sold Pro.
7 contract machines, the minimum price is 1250 yuan.

　　Meizu Pro
7 The biggest attraction is the large and small dual-screen design, which adds a small screen on the back. When users take selfies with dual cameras on the back, they can see themselves from the small screen. When the user flips the phone, the screen will light up, and the date, time, weather and other content can be displayed on it.

　　The differentiated users of the Pro 7 do not seem to buy it. Sun Yanbiao of First Mobile World told reporters, "Meizu is one of the top ten mainstream brands in China, but it does not have a flagship product, Pro
The 7 can’t carry its banner. Everyone doesn’t feel much about the dual screen, and there is no trend. Everyone is unwilling to pay, and the Pro 7 is in stock. "

　　Sun Yanbiao pointed out that one of the key reasons for Meizu’s previous offline strength is the diversion of online to offline. When placing an order online, if the user cannot grab the order, the user’s order may be directed to the offline store near the place of residence. "Meizu’s offline channels have been going up since last year. Last year, it was obvious that the situation was not as good as last year. The lack of flagship phones, brand differentiation, and changes in senior management led to today’s situation."

　　At a time when domestic manufacturers are launching higher-priced products, Meilan cannot find a suitable market space, and high-end products face weaker user stickiness, Fu Liang pointed out. "Meizu should focus its energy and resources now to find a breakthrough point," Fu Liang said, Meizu has missed the time window to extend the entire product line.

　　Beijing News reporters, Ma Jing and Yang Li

The TV drama "Flowers" directed by Wong Kar-wai and starring Hu Ge is being broadcast on Jiangsu Satellite TV and other platforms. Hu Ge plays the male lead A Bao in the drama. Recently, Hu Ge said in an interview with the media that he has been exposed to the works of Wang Kar-wei since middle school, and never thought that he would have the opportunity to meet him, let alone appear in his works. "This time filming’Flowers’ is like a dream."

Hu Ge said that filming "Flowers" this time was like a dream.

In 2017, I contacted Wong Kar-wai and imagined one person playing the triangle

In 2017, Hu Ge met Wang Jiawei for the first time. Recalling the scene at that time, Hu Ge said that he received a phone call saying that the director Wang Jiawei wanted to meet him. "When I arrived at the appointed place, I saw Director Wang wearing the trademark sunglasses. To be honest, I was very nervous at the time because I liked watching Director Wang’s works since middle school, and he was my idol."

That day, Wang Jiawei and Hu Ge talked a lot, talking about their views on the novel "Flowers" and Hu Ge’s own growth experience. "Director Wang first considered letting me play A Bao, and then at one point, he wanted me to play the triangle and play Hu Sheng, Xiao Mao and A Bao at the same time. Because someone saw my play" A Dream "and felt that they saw many faces of me on the stage, Director Wang thought of this plan."

The idea of one person playing the triangle was just a "flash in the pan". In the end, Wong Kar-wai cut down the complexity and only chose Ah Bao as the core character. In order to play this role well, Hu Ge and the entire crew made full preparations. "Before we officially entered the group, we had a three-year preparation period. Under the leadership of Director Wang, we collected a lot of information about that era, and invited stock experts, ‘old mages’ from foreign trade companies, etc., as’mental responsibility ‘, to guide the crew at any time. Before the start of the game, the actors also entered the scene in advance and immersed themselves in the atmosphere of the 1990s."

The actors are fully immersed in the atmosphere of the 1990s.

The atmosphere of the times created by Wang Jiawei also evoked Hu Ge’s childhood memories. For example, the 1:1 reconstruction of the Yellow River Road in the play made Hu Ge quite emotional: "Although I didn’t eat on the Yellow River Road, I passed through the Yellow River Road on the way. The Yellow River Road in my impression is just like what is presented in the play.

Working with Wong Kar Wai is like falling in love, always providing emotional value

This is Hu Ge’s first collaboration with Wang Jiawei. To Hu Ge, this collaboration is more like a relationship. "At the beginning, I will be very nervous and nervous, and I will always be between confidence and lack of confidence. Gradually, I will find that as long as he is around, you will be very at ease, much like in love."

"Flowers" was filmed for three years, and the long cycle also affected the mood of the actors, while Wong Kar-wai provided stable emotional comfort. "After filming, everyone was on the verge of collapse, and there was a lot of pressure in all aspects. But looking at Director Wang, who was energetic and meticulous, watching him go back to meetings and write scripts after filming every day, all the tiredness was suddenly eliminated, and I felt that I could do it again."

In the play, Bao and Reiko (played by Ma Yili), Miss Wang (played by Tang Yan), and Li Li (played by Xin Zhilei) all have a lot of rivalry. In Hu Ge’s opinion, Reiko and Bao are the relationship between Sun Wukong and Pigsy. "Bao is Pigsy, Reiko is Sun Wukong, always in front of Pigsy to cut through thorns and let Pigsy sit back and enjoy."

In Hu Ge’s opinion, Reiko and Bao are the relationship between Sun Wukong and Pigsy.

Bao (left) and Miss Wang (right).

Miss Wang and Bao are the relationship between the second hand and the minute hand: "Do you think the second hand and the minute hand meet every 60 seconds? Wrong. It’s 61 seconds. Because when the second hand turns around, the minute hand has already run forward. But in fact it’s not 61 seconds, it’s a little more than 61 seconds, because when the second hand goes another second, the minute hand moves forward a little bit. So this intersection between the two of them is always a little farther than everyone thinks."

Hu Ge believes that Bao and Li Li are like the sky and the sea, mirroring each other.

As for Bao and Li Li, Hu Ge believes that they are like the sky and the sea, mirrored by each other and full of mystery. "The sky and the sea are far away, but when you watch the sunrise and sunset, you find that the two are connected, like a distant."

"Flowers" is a interpretation of the story of the fathers, and I have been interested in it since I was a child

For Hu Ge, "Flowering Flowers" is a search for the memory of my parents, and it is also a supplement to the imagination of the past years. "" Flowering Flowers "tells the story of my parents’ generation. I have been interested in my parents’ upbringing since I was a child, but every time I try to understand them, I always feel that there are some things they don’t want to say or even remember. So when I saw" Flowering Flowers ", I was immediately attracted, and I felt that I knew the past of my parents in another way."

"Flowers" for Hu Ge is a pursuit of the memory of his parents.

"Flowers" tells the story of the 1990s, when Hu Ge was in elementary school. "It’s very limited to see the changing times from a child’s perspective. But I later recalled that adults at that time were very busy. Like my dad, he was also doing business with a group of friends and trying to change his life through his own efforts, and he had very little time at home. Sometimes I would hear my parents talking about someone who got rich overnight. As the narrator in our show said, some people got rich overnight, and some people got zero in half a day."

Hu Ge played the lead character Li Xiaoyao in the TV series "Legend of Immortals and Swords".

Wang Jiawei once mentioned Hu Ge, and when he played Bao, he had the feeling of Li Xiaoyao: "I believe that in that era, there were many young people like Bao, who wanted to seize the opportunity in the tide of the times and change their destiny and life through their own efforts. But after experiencing ups and downs, they will find that the most important thing is love and righteousness."

Editor, Wu Longzhen

Proofreading, Lucie

The progress of industry has actually made today’s cars more reliable, and people often pay more attention to the appearance of vehicles. Today, I picked a car to introduce to you, and it is. As for its advantages, please take a look.

Let’s take a look at the appearance of the Galaxy L7 first. The front face of the Galaxy L7 looks very fashionable and generous, and it looks sporty. The headlights are very in line with the consumer’s aesthetic, and the overall look is very sharp. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4700MM*1905MM*1685MM. The car adopts angular lines, and the side of the car feels very energetic. With large-sized thick-walled tires, the shape is quite young and fashionable. On the rear design, the rear and front of the car echo each other, and the tail lights look very stable and atmospheric. The overall layout is impressive.

Sitting in the car, the interior design has taken a hard line, which better enhances the tough feeling. The steering wheel of the car is well designed, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, and the feel is good. Let’s take a look at the central control, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite dynamic. The instrument panel and the seat are also eye-catching, and the instrument panel design is noticeable, making it look very cold. The car adopts imitation leather seats, equipped with functions such as electric adjustment of the auxiliary seat with memory, electric adjustment of the seat with memory, and seat ratio reclining. The overall comfort and wrapping are not bad.

The overall performance of the Galaxy L7 trunk space is relatively good, with a regular shape, which is convenient for personnel to pick up luggage. In addition, the car is equipped with fatigue reminder, anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side air curtain, front side airbag and other safety configurations.

After reading the full text, what are your main impressions of this car? This car performs well in terms of space and configuration. As for the exterior design, everyone has their own aesthetic.