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Spicy Interview | Hong Ying, the original author of Lanxin Grand Theatre: Lou Ye was born for movies

Text | AnnaKarina

Edit | AnnaKarina

On September 4, 2019, The Lanxin Grand Theatre premiered at the Venice International Film Festival, which was the first time that Hong Ying, the author of the original novel Death in Shanghai, saw the film twice a day.

Writer Hong Ying commented that "Lanxin Grand Theatre" filmed the original content of the novel, and also photographed something that sank at the bottom of the text. It is a film."Pure art film with spy war shell", at the same time, is a."Pure feminist film".

Feminism, which is what Lou Ye is most interested in "Death in Shanghai". From the original work to the film, feminism is a personal choice finally made by Yu Yan under the influence of the times, and it is the sharp knife that Baiyun Shang stabbed Mo Zhiyin’s lower body.

However, Hong Ying’s fascination with Shanghai and her concern for women make her attach great importance to the restoration of time. Even in Lust, Caution by Ang Lee, she is not satisfied with the background and characterization. But Lou Ye didn’t slack off, so there was the "island" Shanghai in "Lanxin Grand Theatre". In the eyes of Hong Ying, "Lou Ye was born for movies, and it is important to regard movies as the first thing in life.He is not sociable and saves more time to study movies. “

Going to the cinema in Lou Ye always makes people nervous, and the shift of "Lanxin Grand Theatre" seems to be expected. After nearly three years, it finally meets the audience. butLou Ye and Hong Ying, who have known each other for many years, began to cooperate in the 1990s, and it was not until the Lanxin Grand Theatre nearly 30 years later that the interweaving of words and images was completed..

 01     

Shanghai, Shanghai

The death of Shanghai, pun intended.First, the opening part reveals the tragic ending of the heroine Yu Yan jumping from the top floor of the international hotel, leaving no room; The second refers to the city of Shanghai, which has fallen into"Double Death"In the middle.

"In the deafening sound of guns, Shanghai was swallowed up piece by piece. Sad cries come out of underground water holes and linger in the air. "In Hong Ying’s description, Shanghai was" dead "in the process of building a strong ship and sharpening its guns; However, "the mountains and rivers are broken, and the citizens are more addicted to pleasure … even if the land in Shenzhou is sinking … people on the isolated island are more drunk than before … Shanghai has become a freak in the war … China may survive, but this Shanghai is hard to survive", which is its second death.

In Lan Xin Grand Theatre, Tan Na, the director played by Mark Chao, directed a play and invited Yu Yan, played by Gong Li, to return to Shanghai from Hong Kong to play the heroine. The play is called.Saturday novel. This play is adapted from the novel Shanghai by Japanese writer Yokomitsu Liyi. The work describes the May 30th Movement in 1925, and Lou Ye changed the story of "romantic affairs" in the original work into a tragic tragedy. The English title of "Lanxin Grand Theatre" directly uses "Saturday Fiction", which is very obvious.

One is Shanghai in the war years. The protagonists in the film are all intellectuals and artists. They go in and out of hotels and theaters and live a decent and prosperous life for the middle class. In the play, it is a more real story of the left-wing bloody struggle. Lou Ye admits that this is a class supplement to the main story; In addition, Lou Ye has also set up two important scenes, one is a prostitute warming herself outside the hotel, and the other is a laundry and ironing lady in the hotel, so that we can get a glimpse of a more three-dimensional Shanghai.

The second is to show the cowardice and powerlessness of the left-wing director Tan Na. He hopes to be a revolutionary like Yu Yan, but as an artist, his body retreats in the face of violence, and he can’t reach the front line, so he can only support the workers’ movement through drama. He was forced to get involved, as he himself said, he was a pawn, butIn this life-and-death war, who is not a pawn that has been used and sacrificed?

Lou Ye played the role of the play to the extreme, and his deeper intention was to criticize the "Saturday School". "Saturday School" is a literary school in the early years of the Republic of China. It is the aftermath of "Yuanyang Butterfly School", a replica of Crescent School, and an interesting literature that promotes games and recreation.

At that time, Tan Na’s left-wing troupe was in opposition to Saturday School, but Lou Ye used a left-wing director to direct a drama called Saturday Novel to tell an anti-imperialist strike of workers, in which the irony was concrete and brilliant.In the current context, isn’t this an accusation against frivolous mainstream entertainment and the supremacy of pleasing?

Although "Lanxin Grand Theatre" is a black-and-white film, it is a color film in Lou Ye’s view, because he thinks that the workers’ strike situation explained in "Saturday Novel" is "Chromatogram of Shanghai in 1941",remove the surface color, the gray level between black and white needs more rigorous treatment.

In the black-and-white presentation, Lou Ye used the consistent hand-held lens to "shake" the uneasy environment and the confusing fate of the characters, and extended the inner world of the characters to history and politics to complete the real expression. Therefore, Lou Ye expressed his sympathy for this "isolated island" in his way, even though he didn’t spend too much time on the urban landscape of Shanghai.

 02     

Yu Yan, Qiu Lan

"At sea, the lighthouse does not exist in the darkness for a person. Butterflies fly freely, which is actually the same fate as being a specimen. But in the process of flying, no god can dominate this fate. "

Hong Ying, a writer, regarded this passage in the original work as a key to open this story. She privately thought that the lighthouse was the spark of revolution, while the butterfly was a woman in troubled times like Yu Yan. This passage implied their unknown fate, and at the same time, they could make rational judgments independently and their free will was not bound.

In Shanghai in December, the dark clouds were overwhelming and the rain was complicated. This rain has been falling from the original book to the film, which is a painful note behind this seemingly glamorous city. In the film, Yu Yan returned to Shanghai in the heavy rain. The "panic" lens swept through the cold and damp, capturing her tightly wrapped face. The flash of the reporter’s camera was like a lightning bolt that cut through the darkness, indicating that her return was doomed.

From then on, she had two names, one was Yu Yan, who was well known, and the other was Qiu Lan, who led the workers’ strike in the drama.At the same time, she has multiple identities, such as star, spy, ex-wife, lover, daughter and woman, which makes her have to be watertight in front of others and treading on thin ice behind.

Hong Ying mentioned that "spy plays are mostly literary plays, and knives are used at most", while spy missions are the front lines in the battlefield behind enemy lines. In this wrestling field where multiple forces are mixed, everyone’s face is vague, but everyone with tasks is as agile as an eagle.The charm of Lou Ye’s "shaking" lens is that everyone who is deeply involved in it can’t see the overall situation, and the audience doesn’t have God’s perspective, but you can always feel the weight of a sharp eye in those flashes of focus.

But Yu Yan is not a cold-faced killer, nor does she rely on selling her beauty for information. In the film, from seeing Ni Zeren, the detained ex-husband, to hugging Tan Na after being forcibly photographed by the Japanese army, to hypnotizing Japanese intelligence officer Tanya Saburo, and the decisive battle on Saturday night, Yu Yan cried four times, without crying, all silently, letting tears flow on her face.

The next morning after she hypnotized Bai Yunshang, Bai Yunshang knelt beside her and leaned her head on her chest. After Tan Na stopped the Japanese from taking a photo, he buried himself in her shoulder. Compared with lust, the author sees more powerful and affectionate motherhood, which may benefit from Gong Li’s own charm, because Yu Yan in the original book is only 27 years old and does not have this weathered beauty.

The image of rain is like violet’s wet face, and the tears gush out again before they are dry.In the torrential rain on the night of the decisive battle, the literary drama set the stage, and the martial arts drama ended. Yu Yan pulled out her gun and walked alone in the Lanxin Grand Theatre. She knew that she was going to be a butterfly that was made into a specimen, so she shed tears and shot at the same time, and reason was not dominated by compassion.

On the other hand, in order to force the United States, which is on the sidelines, to show its position, her free will finally made her choose to "betray" her faith (adoptive father) for greater justice, and at the same time, she chose to go to more specific love when she could get away with it (Tan Na).This is a sacrifice, but also a double suicide.. This is the complete embodiment of modernity in pansy.

 03     

Lou Ye, the movie.

In the face of Lou Ye’s films, what is certain now is that he is not afraid of no audience.

At first, Lou Ye seems to have had doubts about his market appeal.

In 1993, the first film "Weekend Lover", which took more than 40 days to shoot, was finally released on a small scale at midnight on weekends after two years of review. Shanghai first appeared in Lou Ye’s lens through "Weekend Lovers".

Censorship, underground, is the shadow attached to Lou Ye’s films from the beginning.

Frustrated, Lou Ye couldn’t escape the confusion of the dislocation between art and business: "It is becoming more and more difficult to decide whether antonioni’s film or Jackie Chan’s" The Red Fan District "is closer to the essence of the film."

A film that can’t meet the audience, part of its meaning will be dissolved. Perhaps it is to realize this, or it is the pressure of reality. Lou Ye turned to the system and filmed a thriller suspense movie "Girl in Danger", soLou Ye has never rejected commercialization, but he always "smuggled goods" under the framework of genre. Even today, if the concepts of stream of consciousness, vanguard and artistry are put into commercial genre films, not many viewers will buy it.

After several searches, Lou Ye came to Suzhou Creek, focusing on Shanghai again. On the oldest black and smelly water body in China, the love story of Motor and Peony was born from Lou Ye’s Super 8 camera.

Then came the 30-million-yuan production of Purple Butterfly, and on the eve of the outbreak of War of Resistance against Japanese Aggression, Shanghai merged into the faces of Zhang Ziyi and Liu Ye; Then came Yu Hong, the Summer Palace became synonymous with prohibition, and Lou Ye began to become a "fighter" in everyone’s mouth.

"Confusion and trial and error of intellectuals in social transformation" is the state of the characters in the film and a portrayal of Lou Ye himself, but is he really that confused? Not necessarily. In 2014, the poster of "Massage" was impressively printed.The slogan "Individual travelers should do it" is the insistence of the characters in the film, and it is also the reference of Lou Ye’s loyalty to himself in reality.

From the beginning to the present, he has never given up his pursuit of image style and personal expression. In terms of commercialization and artistic presentation, he has long been able to make a clear distinction: "Cooperate as much as possible on the bottom line and resolutely quit under the bottom line. I try to be happy. "

In front of Lou Ye, there are only movies, and in his eyes, movies are not just about telling a story.

The city is always Louyedian.Shadow business card,Magic Shanghai, lost Beijing, shaky Wuhan, turbulent Guangzhou, Lou Ye’s lens carved a landmark full of emotions. He once said: "The city is the skin of the film, and it is best to be combined with the story and have uniqueness."And it is always people who are placed in the foreground of this huge background board.It’s motor and peony, Yu Hong, Yu Yan, and what surrounds them is the torrent of the times and the historical process.

At the same time, Lou Ye is still exploring the audio-visual and structure.

Lou Ye has publicly expressed his disappointment with Rome directed by Alfonso Cuarón. He thinks that the black-and-white image of Rome is too exquisite and beautiful. "Then a film about the proletariat uses a completely bourgeois image.". When he came to Lanxin Grand Theatre, Lou Ye broke the exquisiteness of the picture with rough images that he was always good at. At the same time, he dispelled the bourgeois tendency of the film by supplementing the class and satirizing the "Saturday School".

Structurally, Lanxin Grand Theatre makes the play in the play to the extreme, allowing the audience to "magically" shuttle between reality and illusion, but if you are careful enough, you will find that Tan Na’s glasses are the password to unlock this magic. Structural addition to linear narrative and "blank space" in narrative through a large number of skipping clips greatly increase the richness of the story.

Looking back, this is just a story from Monday to Sunday, from the day of return to the night of decisive battle.Subtitles constantly remind the audience of the urgency of time like flipping through a calendar, but the "effective information" of the spy war action is not directly fed to the audience, and the audience needs to disentangle themselves from the struggles, passions and secret fragments of the characters.

So, this is just Lou Ye once again. "In the name of typology, do the opposite of typology."that’s all,This is the threshold of Lou Ye’s films. When you no longer regard the text as the first essence of the film, and regard the form and content as a narrative whole, audio-visual language is no longer an auxiliary expression, and at the same time capture the ideographic meaning outside the narrative, you will truly become his audience.Lou Ye once said: "You can believe it, because it happened in my lens;" You can also not believe it, because there are other things happening outside the camera lens. "

Lou Ye is not a fighter, he is just a film writer."Lanxin Grand Theatre" In the end, when the Japanese army broke into the stage with guns, the protagonist was in crisis, and the drama and reality were highly coincident in an instant. This is the art of violence intervention. We didn’t know the danger was coming until the stray bullet hit the audience.

Lou Ye said:All narratives of history are narratives of today.This is the modernity of Lanxin Grand Theatre.

-THE 

"Tracing back to the Double Ditch" and the launch of the town reading club

  Shuanggou Town, Suining County, Xuzhou City, recently held the "Tracing to the Source Shuanggou" and the launching ceremony of the town reading club at the local Zhaoyi Academy, aiming to build the town reading club into an important platform for local residents to learn and communicate, and to stimulate residents’ love for culture and art.

  At the event site, Zhao Xu, vice president of Suining Reading Association, as the keynote speaker, told the history and culture of Shuanggou Town, shared the importance of reading, and introduced in detail the goal, activity form and daily operation mode of the town reading club.

  It is reported that the reading club will last until the end of March, and various literary lectures, sentiment exchange meetings, reading sharing meetings and other activities will be held regularly to meet the needs of residents of different ages and hobbies. (Shi Wenqiang)

LinkedIn develops built-in game functions, and it is reported that employees’ scores will affect the company’s ranking.

IT House reported on March 18th that LinkedIn, a social platform for the workplace, was developing a built-in game function. Nima Owji, an application researcher, posted a series of screenshots on X, showing some games being developed by LinkedIn, and said that employees’ scores would affect their company’s ranking in the game.

LinkedIn has confirmed this plan to foreign media TechCrunch. The official said: "We are adding puzzle-based games to the LinkedIn experience to release some fun, deepen relationships and hopefully stimulate opportunities for dialogue."

The report also said that the games currently being developed by LinkedIn include Queens, Inference and Crossclimb. It is not clear when the game function will go online and whether it will be available to free users.

LinkedIn revealed that its advanced subscription plan in 2023 generated revenue of $1.7 billion (Note of IT House: currently about RMB 12.24 billion). These plans start at $39.99 per month (currently about RMB 288).

World Cup+Golden Ball! In just one year, Messi opened Ronaldo: the era of double arrogance officially ended.

Chatelet Opera House, Golden Globe Festival. When Beckham handed the Golden Globe Award to Messi, the audience stood up and gave applause!

This is a tribute to the ball king. During the performance inspection period of the 2023 Golden Globe Awards (from August 1, 2022 to July 31, 2023), Messi contributed 42 goals and 26 assists, as well as the World Cup champion, World Cup MVP and Ligue 1 champion trophy. The 8 th Golden Globe Award is in hand, and Messi leads alone in the century-old football.

Messi smiles and accepts the award, and we will think of Cristiano Ronaldo, one of the peerless double arrogance.

38-year-old Cristiano Ronaldo, will he feel "injured"? Cristiano Ronaldo is really a little injured-Cristiano Ronaldo, who played successfully in Riyadh, suffered a slight bruise on his ankle, which did not affect his play. The Golden Globe Award is 5-8 behind Messi, and Cristiano Ronaldo, who is competitive, is hard to quiet inside.

Sports media all over the world gave the front page headline of the cover to Messi, who was holding the Golden Globe Award, and the praise was overwhelming. At this time, Riyadh, Saudi Arabia is already late at night, and Cristiano Ronaldo may have fallen asleep, preparing for the quarter-final of Saudi Arabia’s "Guardian Cup of Two Holy Temples" on the second day, or the quarter-final of Saudi Arabia’s King’s Cup, without much attention.

At this moment, we can feel the fact more: the dispute between the peerless and arrogant has ended.

On December 10, 2022, Portugal was eliminated in the quarter-finals, and Cristiano Ronaldo said goodbye with tears; On December 18, 2022, Messi won the sacred World Cup under the crowd, and the global media all exclaimed that "the new ball king was born". In just 8 days, the peerless double pride has embarked on a different track, and its historical position has been frozen.

In the twilight of his football career, Messi made a great leap to lift the World Cup and achieve the greatest goal. C Ronaldo left regrets and explained disappointment and unwillingness with tears. On the night of the Golden Globe, Messi was crowned with the Golden Globe Award for the eighth time-this is the continuation of Messi’s joy and Cristiano Ronaldo’s sadness in the World Cup, which really ended the dispute between the two arrogance.

The era of double arrogance PK has ended, and the era of Messi and Ronaldo has also ended.Messi in Miami and Cristiano Ronaldo in Riyadh are veterans running in the afterglow of sunset, and the direction of sunset is the time to hang up your boots. This day will come eventually, and watch and cherish it.

The future belongs to Bellingham and Harland. Premier League, Champions League, La Liga, this is the sun-like stage, the center of world football. The dispute between Messi and Cristiano Ronaldo is no longer the mainstream-although the two veterans can still contribute to the monopoly level of heat and topic, the gods also have the end of the day, and next year’s Golden Globe Award is likely to completely turn over the page of double arrogance.

Air China flight CA1524 flew normally today after the clear sky turbulence, and the model was changed to Boeing 747.

  Air China flight CA1524 flew normally today (July 11th) after the clear sky turbulence, but the aircraft type changed.

  The Paper reporter learned from Fei Changzhun platform that on July 11th, Air China flight CA1524 will still fly normally, and it is scheduled to take off from Shanghai Hongqiao Airport at 14: 45, and it is expected to land at Beijing Capital International Airport at 16: 36, with Boeing 747-89L.

  Fei Changzhun flight status of CA1524 on July 11th. Fei Chang Zhun screenshot

  On July 11th, Air China flight CA1524 was operated by Boeing 747-89L. Fei Chang Zhun screenshot

  On July 11th, China International Airlines issued a notice in its official Weibo: On July 10th, 2023, Air China flight CA1524 (Shanghai-Beijing), model A330-300, was suddenly bumped by the clear sky during the flight, and the crew and crew handled it according to the procedures, making every effort to safeguard the safety of passengers, and one passenger and one flight attendant were injured in the process. The flight landed normally at 17: 18, and Air China arranged a special person to accompany the injured passengers and flight attendants to the hospital for treatment.

  Air China official micro-release notice Weibo screenshot

  On the 11th, the band @SummerVapour Summer Solstice Dream released Weibo, saying that he was on flight CA1524 at that time, and he personally experienced the thrilling scene of the plane bumping. According to its profile in Weibo, SummerVapour Summer Solstice Dream Band consists of three people.

  At noon on the 12th, Weibo replied to the The Paper reporter that the passengers were blinded at first when the plane was bumpy, and only after the plane was stable did everyone slow down and start looking for things, and young people helped the elderly with mobility difficulties. "Thanks to Air China flight CA1524, the professional crew, and the passengers who abide by the regulations, everyone was surprised and had an unforgettable flight."

  In addition, Weibo also shared some warm-hearted clips at the time of the incident. After the turbulence, the crew broadcast for medical practitioners. The fans of star @ Kid-Lil Ghost had medical qualification certificates, and stood up first to help the injured passengers. When landing, @ Boxing World Li Jingliang soothed the passengers around and took everyone to applaud the crew. After landing smoothly, the musicians of various bands on the plane got up and squatted to help some people with mobility difficulties find lost mobile phone headphones and other items.

  This incident has caused many netizens to pay attention to the word "clear sky bumps".

  According to @ Central Meteorological Observatory, clear-sky turbulence usually occurs on sunny days, which is caused by clear-sky turbulence. Turbulence is caused by the irregular flow of the atmosphere. When encountering turbulence, the plane will bump rapidly, and in severe cases, the plane may temporarily lose control. Because it is not accompanied by obvious weather phenomena, it is difficult to observe and detect, which poses a great threat to flight safety.

  According to the Beijing Evening News, in June, 2017, China Eastern Airlines flight MU774 from Paris to Kunming, China, also had a clear sky bump, causing dozens of passengers on board to be injured to varying degrees. At that time, Wu Mingxiang, a senior captain of Shenzhen Airlines, said: "We can only make a comprehensive analysis of the forecast through the high-altitude weather map before taking off, but the accuracy is low. In fact, flying to an area that may be bumpy is not necessarily bumpy, and it is also related to the flight altitude, so ‘ The clear sky is bumpy ’ It is not easy to predict. It is recommended that passengers fasten their seat belts when sitting in their seats. After all, the flight situation is complicated. Planes are different from cars, and the impact force before and after is not as big as that up and down, so wearing a seat belt can prevent people from flying and being injured. Generally speaking, people who are injured by bumps in the air are not wearing a seat belt. "

  According to a recent report by Xinhua News Agency, a British study shows that in recent decades, the probability of aircraft encountering clear sky bumps during flight is increasing, which is inseparable from global warming under climate change.

  Chen Jianguo, a senior pilot, told The Paper that there is no need to panic excessively in the event of bumps. Remember that keeping your seat belt fastened on the plane is the safest preventive measure, regardless of whether the seat belt indicator is on or not.

Seasonal fruits have been listed one after another, and the national fruit price has dropped slightly.

CCTV News:After long summer, the temperature in various places has risen, and it is the season when a large number of seasonal fruits such as cherries and watermelons are on the market. What about the recent fruit prices? Let’s look at the reporter’s investigation.

In Beijing Xinfadi Agricultural Products Wholesale Market, fruit merchants told reporters that after the May 1 holiday, a large number of watermelons were listed in Shandong, Jiangsu, Beijing and other places, and the prices went down. On May 9, the average price of watermelons in Xinfadi Market was 4.82 yuan per kilogram, which was 20% lower than that on April 29, and 33% lower than that on April 9, while the varieties with higher prices in the previous period also dropped significantly recently.

Ma Jing, a fruit merchant in Beijing Xinfadi Market:Cherry from Dalian, Liaoning, and cherry from Shandong are on the market in large quantities. Last month, it was a kilo in 60 yuan, and now it is a kilo in 40 yuan.

Xu Jingju, a fruit merchant in Beijing Xinfadi Market:(Originally) high prices are now declining, such as litchi, which started at more than 200 yuan a box, and now it has dropped to 70 yuan (a box).

The data shows that in April, the average wholesale price of six kinds of fruits monitored by the Ministry of Agriculture and Rural Affairs was 7.90 yuan per kilogram, up 0.3% from the previous month and 10.5% from the same period last year. After May, with the warmer weather, seasonal fresh fruits such as watermelons and melons in the south, cherries, strawberries and mulberries in North China and Central China entered the harvest period one after another, and the market supply and varieties of fruits increased.

Wang Yunjuan, chief fruit analyst of the agricultural product market early warning team of the Ministry of Agriculture and Rural Affairs:Since May, the national average wholesale price of fruits has declined slightly, mainly due to the large number of melons and other fruits listed, of which the weekly average price of watermelons has dropped by 6%, down by 25% year-on-year. It is expected that fruit prices will enter a seasonal decline channel in the later period.

Tips: Go to work tomorrow! Don’t panic, there are still these holidays in 2024.

These days of vacation
Did everyone have a good time? Did you enjoy your meal?
Are you tired of visiting relatives and friends?
Xiaobian is coming to tell you a message:
I will go to work tomorrow!
The Spring Festival holiday is coming to an end.
If there’s something you want to do, you haven’t done it yet
Just hurry!
Stay at home leisurely for half a day
Ask your parents to watch a movie
……
Then adjust the state ~
Don’t stay up late and have fun!
Also, have some light home cooking!
It’s time to have a rest.
It’s almost time for vacation.
Xiaobian sent two important reminders ↓↓↓↓
Reminder 1: I have to go to work this Sunday!
The last day of the holiday is New Year’s Day! I have to go to work on February 18 (Sunday) on New Year’s Day! Going to work! Adjust the alarm clock quickly!
Reminder 2: Holiday overtime pay should be sufficient.
Spring festival holiday
Many people will choose
Stay at your post
● February 10th to 12th is a statutory holiday, and enterprises have to pay three times the daily wage for arranging workers to work;
● Work will be arranged from February 13th to 17th, and enterprises with standard working hours can choose to give workers compensatory time off or pay double daily wages.
But don’t be too sad.
After the Spring Festival holiday
There is still a big wave of holidays this year!
Collect the 2024 holiday raiders.
Tomb-Sweeping Day: We have a holiday from April 4th to 6th, lasting for 3 days. Go to work on Sunday, April 7.
Labor Day: May 1st to 5th, with 5 days’ holiday. Go to work on Sunday, April 28th and Saturday, May 11th.
Dragon Boat Festival: It is a holiday on June 10th, and even closed on weekends.
Mid-Autumn Festival: Take a holiday from September 15th to 17th for 3 days. Go to work on Saturday, September 14th.
National Day: 7 days’ holiday from October 1st to 7th. Work on September 29th (Sunday) and October 12th (Saturday).
Hurry up, everyone
Finally adjust and adjust
Tomorrow will usher in a big start.
Source: yanzhao metropolis daily.
Reporting/feedback

Depth | The beauty market is crowded, how does Prada become a new dark horse?

深度 | 美妆市场拥挤,Prada如何成为新黑马?

There are still only a handful of luxury brands that really broke into the beauty market and shook the original pattern.

Author | Chen Huiyan, Drizzie

 

Prada broke the traditional thinking of luxury beauty with three levers.

 

In August last year, after the launch of "I am unpredictable" perfume, Prada beauty cosmetics officially launched the makeup and skin care series for the first time, and the matte lipstick with a price of 395 yuan became an annual explosion once it went on the market.

 

Only one month later, the cumulative sales of this Prada lipstick with platinum tube and square ring brand imprint logo in Tmall flagship store has exceeded 10,000 pieces, and as many as 10 lipsticks out of stock, including B03 ugly red brown, B101 plain nude brown, B103 light wine brown, etc., and ranked first in Tmall lipstick new product list for many days.

 

The latest sales page shows that the monthly sales of Prada lipstick has exceeded 12,000 pieces, and the monthly sales of two-piece suits have also exceeded 3,000 pieces. In Little Red Book, a popular beauty sharing platform, there are more than 10,000 notes about keywords such as "Prada Lipstick" and "Prada Lipstick", and the related topics of the latter have been viewed more than 20 million times, and the interaction of many notes is close to 5,000.

 

Although the lipstick effect still works, it is really hard for the industry to imagine that a lipstick, which has been officially published for less than half a year, can successfully tear a hole in the China beauty market where luxury brands and domestic cheap brands are in fierce melee, catch the eyes of consumers who are already tired of lipstick marketing and stand out in this attention battle.

 

Unique color matching is regarded as the primary reason for the popularity of Prada lipstick.

 

As a brand labeled as an intellectual, earthy tones, which is emphasized in Prada lipstick, reflects a cool sense of high intelligence and becomes the basic color that is trusted by social traditions as well as uniforms. Lynsey Alexander, a global creative makeup artist of Prada Beauty, said in an interview with LADYMAX of WeChat WeChat official account that the brown color in Prada lipstick corresponds to the meaning of uniforms to Prada, that is, everyday and classic.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada beauty cosmetics global creative makeup artist Lynsey Alexander

 

According to the makeup report released by Xiaohongshu in November last year, the popularity of lipstick with lower-key colors such as brown, brown and nude is soaring. In the macro environment of increasing uncertainty, the trend of abandoning publicity and embracing more classic styles exists not only in the fashion field, but also in the beauty market. From this point of view, Prada lipstick with neutral tones such as nude brown undoubtedly caters to the market demand.

 

The report also pointed out that with consumers’ more and more mature understanding of lip makeup, the functional requirements for lipstick are becoming more and more refined. Above the color, the moisturizing texture that does not show lip lines and does not dry is increasingly welcomed by consumers, especially considering that compared with the younger consumer groups of lip glaze, the target consumers of lipstick have higher purchasing power and higher demand for products.

 

In fact, lip dryness caused by lipstick, especially matte lipstick, has always been a difficult point for beauty brands to overcome. Lynsey Alexander admits that as a lover of retro red lips, she used to have to endure chapped lips almost all the time, but Prada lipstick brought the opposite experience. 

 

Although it is called matte lipstick, Prada lipstick has a unique soft and fuzzy matte lipstick texture due to the addition of Bifidobacterium extract and Jojoba oil, supplemented by high-tech technology to create a frosting texture. While nourishing the lips, it reflects a faint luster similar to Prada’s iconic recycled nylon.

 

From color matching logic to texture research and development, the product strength of Prada lipstick can be seen from this. In the seemingly colorful makeup market, only the core products can impress the increasingly rational consumers in China.

 

Prada Beauty, which successfully opened the market through lipstick, launched a brand-new Prada lipstick deconstruction nude series at the end of December, starting from nude brown, introducing four variable colors: plain soft powder, contrast reddish, deep rose purple and flexible earth color, thus forming a very layered color aesthetics. It is worth noting that the B107 naked brown in the new color has been shown out of stock in Tmall flagship store.

 

At the same time, Prada Beauty also announced actress Andy as the spokesperson of Prada makeup and perfume, and released lipstick blockbusters and series of short films performed by her. With the help of the star effect, Prada Beauty is continuously expanding its share in the China market.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty announced actor Andy as the spokesperson of Prada makeup and perfume.

 

It is reported that Prada Beauty Cosmetics held "Prada Speculative Aesthetics — — Special creative meeting ",Lynsey Alexander, the global creative makeup artist of PRADA Beauty, as a special guest of this creative meeting, started an aesthetic dialogue with professionals. Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center (French headquarters), also introduced the cutting-edge technology of brand skin care at the creative meeting. This is an important and complete appearance of Prada Beauty in China market after the perfume was released last year.

 

With the growth of the overall luxury market slowing down, it has become an industry consensus to build a diversified income structure. Thanks to its status as a cash cow, beauty cosmetics have once again become the focus of high-level brand attention.

 

In recent years, it is not uncommon for luxury goods group giants to set up beauty departments, or luxury brands to enter the beauty industry. However, it is rare for brands to break into this category in a real sense and shake the original pattern. Prada is one of them.

 

The success of Prada has revealed three new ideas for the operation of luxury beauty brands, namely, creativity first, technology empowerment and sustainable development.

 

First of all, in terms of creativity, the integrity of the aesthetic system has been raised to an unprecedented height, which is different from the narrative of luxury brands and authorized perfume beauty brands in the past.

 

For most luxury brands that authorize the beauty business to the professional beauty group, it is necessary to keep the beauty business matching with the brand image at all times, get inspiration from the fashion business, and strengthen the connection between products and core brand assets to solve the problem that the beauty business is out of touch with the brand story.

 

The practice of Prada beauty cosmetics provides a reference answer to this question to some extent. From simple packaging, the extensive use of the brand’s iconic triangle elements to the product concept that emphasizes speculation and innovation, Prada beauty products are highly consistent with the brand’s ready-to-wear line.

 

It is reported that Prada’s beauty products all use its brand-name fragrances, such as mustard flower, vanilla and iris flower, and the fragrance type is created by Daniela Andrier, the perfumer of Prada Watermark private perfume series.

 

The design of Prada lipstick is undoubtedly a benchmark example that closely follows the brand gene and continues its aesthetic system. In addition to the metal shell that echoes the avant-garde style of the brand, the triangular cut at the top of the paste, the Saffiano cross pattern engraved on the paste and the texture of the Re-Nylon recycled nylon fabric all come from Prada’s past iconic design.

 

When talking about the color creation of Prada Beauty, Lynsey Alexander said that the team reviewed as many as 27,000 kinds of pattern prints in the brand archives, and got the inspiration of TINT, and even directly extracted a series as a prototype to form a palette. This also explains why brown, a symbol of everyday classics, becomes the background color of Prada lipstick.

 

However, under the seemingly harmonious and conservative main color, there are imperceptible conflicts and rebellions. In the article "How to Understand Prada" written by WeChat official account LADYMAX, the author Tang Shuang once wrote that Pradism is rich and complex, with multiple levels, and even often fights with the accustomed aesthetics, constantly overlapping levels outside the solid base, reflecting vivid and interesting different personalities.

 

In Lynsey Alexander’s view, the unexpected purple, orange or green in the eye shadow tray is the embodiment of this complexity. They not only add interest to the classic elements, but also release free space for improvisation, encouraging consumers to go out of the comfort zone and explore new possibilities, even if they are contrary to daily aesthetics.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty held "Prada Speculative Aesthetics — — Special creative meeting "

 

"I think this is Prada’s philosophy, and there is no specific restriction on something." Lynsey Alexander’s understanding of Prada is largely due to her frequent meetings with Miuccia Prada, the current creative director of Prada. High-intensity communication ensures the relevance of beauty categories and brand themes, as well as the consistency of information conveyed by products.

 

However, moderate exploration does not mean complete change. Unlike many top makeup artists, Lynsey Alexander is not keen on changing a person’s own style. Accidents can be used as embellishments, but they cannot be the "main course". For her, people’s own sense of existence must be greater than makeup, and their own style cannot be erased by cosmetics.

 

This people-oriented concept has also been injected into the design of Prada beauty by Lynsey Alexander, emphasizing the preservation of personal characteristics, breaking through the traditional beauty thinking and becoming a reflection of the "speculative aesthetics" system.

 

Taking the foundation as an example, she believes that different from other liquid foundations that completely cover the skin, the foundation products of Prada beauty cosmetics should reveal the true beauty and take the amplification of natural beauty as the core concept.

 

In fact, this is in line with the global beauty trend. After the pursuit of tanning in the western market and the mainstream aesthetics of whitening in the east, the makeup trend with natural skin color as the core has risen. On social media in China, the popularity of keywords such as "plain water makeup" and "nude makeup" also confirmed this trend.

 

In addition to reshaping the thinking of beauty through creativity, the second important lever for Prada to pry open beauty is technology.

 

Lynsey Alexander admits that the competitiveness of beauty brands ultimately comes from technological innovation, and research and development often needs to rely on beauty giants with absolute advantages in resources such as laboratories and researchers. In 2019, Prada signed a long-term license agreement with L ‘Oré al Group, which came into effect in 2021. The latter was licensed to create, develop and sell high-end beauty products for Prada.

 

"The support of the big group provides a strong backing for the research and development of Prada beauty." For example, Lynsey Alexander said that the laboratory has tried many times to modulate a color between yellow and green, so as to ensure the accurate transmission of the emotional narrative that the overall color matching wants to express, and any lack of expressiveness will not be compromised.

 

Not only that, Prada’s reflection on the boundary between makeup and skin care is also obvious. Lynsey Alexander believes that the era when makeup has become a burden on the skin has passed, and makeup will gradually approach skin care. By injecting skin care ingredients into make-up, Prada Beauty has introduced products such as lipstick and eye shadow containing moisturizing factors, and promoted the blurring of the boundary between them with innovative technology.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

The support of large groups has provided a strong backing for the research and development of Prada beauty cosmetics.

 

The active cream, which marks Prada’s ambition in the field of high-end beauty, also reflects the brand’s strong strength in product research and development by introducing a new skin care concept called "active".

 

According to reports, the day and night two-in-one cream formula contains the cutting-edge technology of "muscle comes from fitness" which has been developed for more than three years, accurately compounding three major components: 18% boson, 2% vitamin CG and 0.175% ceramide NP, so as to promote the progressive regeneration of collagen layer by layer and rejuvenate the skin in time.

 

In addition to creativity and technology, Prada Beauty also promotes sustainable development to a rare height in the industry as an important part of the triple operation idea. If creativity and technology are used as leverage to help Prada beauty break through the tight encirclement and determine its top line, then a responsible attitude is to create a solid bottom line for the series.

 

This is also the embodiment of the overall strategy of Prada Group, which has taken the concept of sustainable development as an important starting point in fashion, jewelry and corporate governance in recent years.

 

Reflected in the beauty series, not only in the design and packaging process, strict control of packaging materials, use of recyclable plastics, promotion of sustainable replacement packaging, but also traced back to the product formula. Take Prada Active Cream as an example. This iconic product follows a sustainable formulation process from raw material procurement to ingredient extraction, and does not contain raw materials from petrochemical industry. The replaceable supplementary design can save 86% of material consumption compared with repurchasing formal products.

 

But more importantly, as a brand that leads the market, the sustainable development of brands in all fields now not only depends on the improvement of their own technical practice, but also needs to guide consumers to adopt a longer-term thinking mode through product concepts with the help of brand appeal, and promote changes from both ends of the consumption chain at the same time.

 

In fact, many inspiring ideas implied in Prada’s first beauty collection can indirectly benefit sustainable development.

 

Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center, said at the creation meeting that "initiative" has a corresponding concept in the context of China, that is, "preemption" to prolong the healthy state of skin. It is often more efficient to intervene in layout in advance than to react passively to aging signals, especially in the field of skin care.

 

For example, before mixing the color of liquid foundation, Prada Beauty scanned 3,000 faces and their skin colors from different regions and races around the world. On the one hand, it can cover and understand the largest range of consumers, but on the other hand, it can be sorted and extracted into limited color numbers with the help of AI technology through dynamic filtering and other scientific and technological means, without causing excessive product quantity and inventory waste.

 

From fashion to fine jewelry to beauty cosmetics, the launch of beauty cosmetics series continues to complete Prada’s story, and also continues Prada’s ability to reconcile seemingly contradictory concepts such as art and commerce, elegance and popularity, idealism and consumer society and reality at any time. For brands that accurately balance the proportions, beauty is undoubtedly the freest palette and playground.

 

Release creativity, make good use of technology, and a responsible attitude, which are nested in a ring and become the golden triangle of Prada beauty.

 

There are still dark horses in the most crowded beauty market.

morePrada   Information of

She spent 3000 hours talking to 500 women in China and saw their most common pain.

This article is "One Article" original, and it shall not be deleted, modified or stolen to any platform without permission, otherwise legal responsibility will be investigated..

CoCo Lee died suddenly because of depression.

It hurts thousands of fans.

And let the public realize again,

Many people in life,

Is deeply trapped by depression.

The World Health Organization (WHO) published Depression and Other Common Mental Disorders in 2017, which shows that the incidence of depression in women is higher than that in men at different ages.

Among people suffering from depression,

The incidence rate of women is much higher than that of men.

According to the data(Peking University Sixth Hospital in 2019
Professor Huang Yueqin’s team published a study in The Lancet Psychiatry)

Female depression groups account for more than half of the total.

About 65%.

Psychological counselor Zhang Chun

Zhang Chun, writer and psychological counselor,

The concept of "female depression" was proposed two years ago.

She found that,

Of the more than 500 visitors she received,

Women account for more than 90%.

Many women are in ordinary daily life,

Feel a strong and lasting pain and depression.

Including Zhang Chun himself,

There was also a long process of fighting depression.

We found Zhang Chun,

Talked to her about this pain that belongs to women alone,

And try to feel sorry for this pain,

Find some solutions.

Editor: Zhou Tiancheng

Editor: Ni Chujiao

Chun Zhang

Zhang Chun started his own podcast radio station last year, and every issue will invite 5-8 women to chat, and the theme is often the little things in life.

For example, when discussing blind date, a girl said that she had a blind date, and both parents had met each other many times in four or five months, but the boy never showed up. This blind date is naturally impossible, but she is still thinking, "Did I label him like this?" Or, "Maybe he’s really afraid of society?"

For example, when discussing dating, a girl who is a screenwriter said that she didn’t have high requirements for dating, but 90% of the dates felt very bad. The men who come out often try to preach to her after meeting, "teach me how to write a script, or send me poems and novels that are badly written for me to comment on." But sometimes she still thinks, "Is it because I’m on the wrong dating software or I’m not good enough?"

For example, when discussing spending money, a girl said that when she was in college, her boyfriend overspent and bought an expensive computer, but accused her of spending money indiscriminately on a beauty card. "I just bought a computer. What will we spend in the future?" She went back to talk to her friend, and the friend was surprised and said, "If you love him, you have to spend money on him."

The women in these podcasts, like nearly 500 female visitors that Zhang Chun has received, feel the pain of "nothing is right" in some trivial matters, and they are very uncertain about their emotional reactions, and they don’t know whether they should feel angry/painful/uncomfortable.

She named this feeling "female depression".

Here is what she said:

In Big and Small Lies, women of different social classes and growing backgrounds are all suffering from their own hardships.

There was a lot of discussion on the Internet about the death of Coco CoCo Lee. Some people think that she is trapped by love and can no longer support. Later, a voice came out and said that she was a strong warrior, and the statement of "emotional injury" was underestimating her. Another voice said, why can’t it be emotional injury? Is emotional injury a shame?

No one knows what makes her so painful that she can’t fight any longer, and these discussions have become a dilemma of "nothing is right".

I have served about 500 visitors, more than 90% of whom are women. In fact, in the whole field of psychological counseling, more than 80% of female visitors seek help, which is an overwhelming data. The media often blame women for being good at expressing and telling.

In my opinion, the most important reason is that women are suffering.

Grandma doing housework in "Like a Father as a Son"

For example, I met a female visitor who was nearly 70 years old. She told me, "I used to have to wait on my husband and children, and I had to go to work. Now I’m retired from work, my husband is dead, my children have married and left home. It’s really just me now. Theoretically, I can do whatever I want. Now the question is coming, I don’t know what I want to do. "

Her more rooted pain is, "I have never done anything meaningful in my life, and I feel that I am an unnecessary person."

I asked her, when did you start to feel this way? Different time nodes may mean different situations. For example, if you are happy as a teenager, but you feel this way from the time you get married, then the problem may lie in her relationship with your partner, and so on.

She said, since I can remember. There are four sisters and a youngest brother in her family. She is the fourth in the family. Then it is true that in such a family structure, she will be regarded as an unnecessary person.

But when she was almost 70 years old, she didn’t have the strength to think about her pain. Before that, her time was occupied by serving others.

This is a typical pain of the previous generation of women. What about those young women who are well-off and independent? It is the same.

The source network has nothing to do with the characters in the text.

I also have a visitor who is the only daughter of a wealthy family in her thirties, and her parents love her very much, giving her the best educational resources. After graduating from an Ivy League school, she went to work in a world-class overseas enterprise, and her working ability was very strong, and she was quickly promoted. So in the eyes of others, everything is fine. But on the issue of marriage and love, this level is still very sad.

She said that she couldn’t find a partner and her parents were very anxious. She felt very unfilial. And her request is two points, one is that she is from China, and the other is that she can support herself here.

I asked her, there are men from more than 100 countries in your working environment. Why do you have to find people from China? In an overseas environment, this is of course difficult.

She said that this is the bottom line for parents. Before, her parents only allowed her to find people from Hangzhou (her hometown). Later, it was gradually relaxed to people from Zhejiang, and now it has been relaxed to people from China. She said that this requirement is not high, why can’t she find it? Is it your own problem?

She has also dated some people, but she often feels offended on dates. For example, if the other party asks to have a baby within three years, and she says no, the other party will start to give her the cold shoulder until they are separated.

When two or three men have similar problems, she will doubt herself: Why can others find someone to marry smoothly? Is it not too much to have a child in three years?

When she found me, she concluded to herself: I have some problems in my intimate relationship.

She is not the only one. Many women who meet the secular "excellent" standards like her feel that they are too demanding and have problems in intimate relationships.

The source network has nothing to do with the characters in the text.

Boys don’t think like this. I met an impressive male visitor. As soon as he arrived, he told me that his girlfriend had problems and always ignored him. He thought her girlfriend had "avoidant personality disorder". I asked him, how do you know? He said, I read it in a book. I asked again, how long have you been dating? He replied that they met on a blind date and just met twice.

On the contrary, women are always reflecting and examining themselves, ready to explain themselves. In the past two years, many girls’ awareness of female independence has awakened, which is a good thing. But I found that it also brought some new constraints. Sometimes, "independence enough" and "independence enough" will also become their shackles.

The source network has nothing to do with the characters in the text.

I once had a visitor who wanted to have a simple sexual relationship with a man she liked. The man may be very sensitive to the inversion of this power relationship, so he asked her: Why do you only think about sex? Can’t we just talk?

This girl is very confused. She is very confused. Why does this sentence make her so uncomfortable?

Another time, there was a visitor who was a big V on the topic of feminism on the Internet. She has been dating her boyfriend for three years, but he still doesn’t take her to know her family. The reason given is that my daughter is not ready to have a new mother.

In fact, if you judge by common sense, you will feel that there is something wrong with this man. But visitors feel: don’t I have an independent will? How can you be coaxed by such a glib man? Of course I can leave, but when I leave or give up my intimate relationship, the pain I feel is no different from the past.

Many new standards have appeared, but the old ones still exist. They exist at the same time and run counter to each other, tearing up women’s self.

Among my female visitors, the only commonality is probably: living in the city and being able to surf the Internet. These two points enable them to ask me for help. Other ages, classes, identity backgrounds, etc. are really very scattered. It can be said that no matter what background a woman is, she has a depression that belongs to her and wants her to accept it.

The source network has nothing to do with the characters in the text.

With authorization, I can share the complete story of a visitor. She said that she hoped her story could give some inspiration or help to others.

She was born in a big city in the north, the oldest child in the family, with a younger brother and sister. Her family is actually very rich, but this does not affect her position at home at all. She has assumed the role of a caregiver since she was a child, washing clothes and cooking for her younger brothers and sisters. If she doesn’t do it, it’s her mother who does it.

Therefore, she has always been unhappy, suffering from depression, and when she is in great pain, her parents have to take her to a mental hospital for electric shock treatment. Later, when she went to college, she went to the United States to study. She was temporarily separated from her family and made new friends. Everything seemed to be getting better. When she went home on holiday in 2021, she was trapped at home because of the epidemic and could not return to school for two years.

In the past two years, she has to continue to buy food, cook and wash clothes for the whole family every day, and her relationship with her family is still very tense. After an argument with her family, she found herself a place to live. At the beginning, she just told her family that she would go out for a few days. Later, gradually, gradually, completely moved away from home.

The source network has nothing to do with the characters in the text.

Her move out also brought some quarrels. My brother quarreled with her and shouted at her: Do you know that your depression has made the whole family feel very uncomfortable? Why don’t you die? Something like this.

She gradually realized that it was impossible for her family to understand her. In the past, she was very painful because she wanted her family to love, support and recognize her, but she couldn’t get it. At a certain moment, she gave up this expectation and could only try to let her family influence herself less.

Changes often occur in moments of despair. She had a childhood boyfriend in her hometown. But her boyfriend told her to "stop studying and come back early to get married" (although her boyfriend wanted to continue her studies). Her boyfriend advised her that "you should come to my house for dinner more often and be good to my mother". When her boyfriend came to her residence, the first sentence was "I haven’t eaten yet".

She decided to break up with her boyfriend. These decisions are all made by herself, and psychological counseling can’t give her specific advice on what to do. All I can do is often accompany her.

The source network has nothing to do with the characters in the text.

So then she thought I couldn’t count on it either. She said: although psychological counseling is useful, it is not the same as expected. I thought you would teach me what to do, but later I found that I had to do it myself.

It seems to be expressing disappointment to me, but I am glad to hear it. I seem to see her sprouting like a young tree.

She began to live with some skills. For example, in the past, when she asked her parents for money, she was always very guilty and a little vague. After that, she began to cajole her parents and fight for it. The goal was clear, that is, to ask for more and let her parents support her to complete her studies abroad and continue her studies. She did.

Talking about talk shows and practicing boxing are all ways for Zhang Chun to get rid of the existing standards.

I have experienced such a moment myself. I once suffered from severe depression for more than three years. I was so ill that I couldn’t get up for three or four days and couldn’t eat anything. But for my picky dog Dobby, on the fifth day, I struggled down the eighth floor, went to the market to buy ribs, stewed them in a pressure cooker, and the dog ate meat and I drank soup, so I persisted.

At that time, almost everyone around me was telling me that this was my psychological problem.

The way to be free is that I finally accept that "those people don’t love me". They often love me in a certain role or identity, an idealized me. As a woman who has been taught that love is important since childhood, it is very painful to accept this fact. But I think it is a necessary process for women nowadays to experience this darkness if they want to live a better life.

Home on Sakamoto tells the story of depression, pain and even loss of control of women as mothers.

As far as I know, there are some indicators for the diagnosis of depression in China. For example, you have been depressed for more than half a month, such as abnormal appetite and abnormal sleep, and there are some scale tests.

"Female depression" is a common situation of women. When you are in such an environment, interpersonal relationship and social structure, you may not meet the diagnostic criteria of depression, but you will feel depressed.

Now, after years of popular science, the public has begun to agree that "depression" is a disease, and it is a friendly concept to see a doctor and take medicine. But it also became a label. It seems that people need to be diagnosed with depression before they can get help, and then they can go to see a doctor and take medicine properly.

Home on Sakamoto Road

But in the case of female depression, many people need help, not diagnosis.

Postpartum depression has received a lot of attention in the past two years. But think about it, why didn’t anyone help them before the concept of "postpartum depression" appeared, and no one thought it was a problem?

When a woman is depressed after childbirth, she wants to jump off a building with her child in her arms. There must be two reasons for this. The first is that she is very hard and painful. On the other hand, there are some problems in her mind and her neurotransmitters, which makes her feel that this kind of suffering is endless.

Our help now is limited to using some drugs to improve some of her hormone levels, so that her brain can secrete more dopamine and she won’t have to jump off a building. But this alone is not enough. We should devote ourselves to improving the environment in which we live.

Love of a Hundred Yuan tells the story of a female son who is on the edge of society and has a depressed life. She begins to practice boxing, no matter how she wins or loses.

I have also heard about the "crazy literature", and many women will also tell me their own "crazy" experiences. For example, the girl mentioned earlier, her boyfriend’s mother urged her to get married and gave birth to a baby. When her boyfriend didn’t say a word, she replied directly: I can’t have a baby in ten years.

My recent "crazy" experience is that I pass by some men who pee on the side of the road every day. I decided to stop him.

At first, I was very worried. I would check and see that I was wearing a finger tiger and gestured a few times. I thought that if I did this thing today, he might hit me. If I do, then I must at least be able to return my hand, and I will give it to him.

With such determination, I walked up to him and stared at him and said, "Is this a toilet?"

Then there was no violent conflict, and it was really cool to stop him. Now I’m fearless when I try to stop those men who pee. Sometimes I just say "hey" casually, and they will run away in fear.

Love of 100 yuan

When women are "crazy", they actually give up an illusion called "giving up being liked by everyone". But many women are forbearing and careful, not to get like, but to avoid harm. After all, I just want to live well. This is our instinct based on years of life.

I once heard a visitor say about an experiment: if a mouse is given an irregular continuous electric shock and it can’t run away, then the mouse will soon be depressed; But if you let it get away once, it’s hard to be depressed. It has run away before, and it also believes that it can run away.

This experiment has given me great inspiration. When women give up the illusion of being hurt, small local victories can bring great hope.

Zhang Chun pinched a clay villain of his own.

Source: Weibo of Zhang Chun

1. You need to take medicine to fall asleep, which means "you can fall asleep". You need glasses to see clearly, that is, "see clearly." Glasses and pills in the world are for use. You can use whatever method can help you.

2. There are many ways to help yourself, which can build a new framework for understanding the world. Reading, exercising, gardening, etc., can be done. Psychological counseling is also a tool, but it is only one of them.

Believe that your pain is justified, and stay in pain for a while. Suffer first, and then see what happens. The most important and crucial thing is not to die, but to live again.

Zhang Chunhe’s own puppy Dobby.

4. You don’t have to be diligent, improve yourself and become a better self; It doesn’t have to be "independent, progressive and feminist". In fact, it is possible that you, who are lying in bed playing with your mobile phone, are already your best self, although not satisfactory.

5. If you want to lie down, play and eat cupcakes, how can you live? Believe in your feelings and choices, and you are right.

6. Stop trying to integrate and understand all the rules in this world and invent some new rules. I believe that the existing rules are not for you.

7. When you have symptoms of depression, don’t delay seeing a doctor. Depression can make people less active and less motivated. Observe the law of being spiritual and not spiritual, seize an opportunity, jump in the car and go to the hospital. Go to a regular hospital to see a doctor and take medicine.

Note: Due to the professional needs of consultants, unless otherwise specified, all cases in this article are authorized or fictional plots.

This article is "One Article" original, and it shall not be deleted, modified or stolen to any platform without permission, otherwise legal responsibility will be investigated..

For women, "obedient" is the least imaginative.

Xinyi Zhang

Let’s start with a story, which I saw on a public number. The wealthy mother spent money to buy her daughter a 300,000 yuan shop, but her daughter was ungrateful and didn’t shop all day. She doesn’t study, she doesn’t lose weight, she doesn’t even look at the shop, and she is keen on talking about her boyfriend who is useless to outsiders. Mother went online for help and wrote down the facts themselves.

Such a story sounds simple and boring, even as creative material, it seems that there is not much room for imagination.

However, the mother-daughter story, ordinary life, secret inner corner, and life that is stipulated and arranged are all potential elements that can be described in this story. Is the daughter really happy or seemingly rebellious? What is she expecting? What is the dislocation between her expectation and her mother’s expectation? There will be other shops in the same street. What is the biggest difference between the daughter who became the boss in her early twenties and other middle-aged women who became the proprietress through marriage?

Women’s roles can be confined to private space. The water towns, alleys and ancient towns in the south of the Yangtze River are some familiar narratives that originated from contemporary literature in the 1980s. You can also enter the workplace. The images of professional women in Hong Kong film and television in the 1990s, such as "Sister Tuo Gun", "No.1 Imperial Court" and "Wonderful Hands and Kindness", have shaped most of our generation’s life imagination in professional fields, work ability and romantic urban love. However, only longing does not resonate, because it is not realistic. The details of life should be broken down, such as the long scenes in Hou Hsiao-hsien’s movies when recalling the past, and the endless meals in Xu Anhua Tin Shui Wai day and night. Focusing on specific individuals, we discuss the situation in which women enter the public sphere from private space, and then wander between them to find their own position.

Feminism from scratch, written by Chizuko Ueno and Yoko Tanaka on [Japan], translated by Lu Lingzhi, Beijing United Publishing Company, September 2021.

Chizuko Ueno’s new book, with its title, cover design and dialogue style, is closer to the popularization of popular science. It is placed after her previous publication "Misogyny" and "Patriarchy and Capitalism", which is in line with the title "Starting from scratch" and is similar to some metaphor. Although we have taken some steps, the complexity of reality will require us to return to the original point at any time. This is a proposition of collective environment and a strategy to understand individual situation.

Starting from zero, the starting point of zero varies from person to person. We need to know concretely and constantly before we can start our reflection. It is more difficult to understand and act in the field of practice. However, if you are lucky enough to be a creator at the same time, you will have another mission-narration. It will add an angle to help you inspire greater understanding and empathy.

Cognition: "disobedience" under structure

Patriarchy and Capitalism by Ueno Chizuko is not only an introductory reading to introduce the theoretical basis and limitations of Marxism, but also an extension of it. It uses several concepts to explain the dilemma of women being under the family structure and social structure at the same time. "Love" and "motherhood" are constructed myths, and the actual situation is the hidden economic and power structure: the contradiction between production and reproduction, "housework" from the dual perspective of patriarchy and capitalism, the trap of "interruption-re-employment" and so on.

Patriarchy and Capitalism, by Ueno Chizuko, translated by Zou Yun and Xue Mei, Zhejiang University Press, March 2020.

Some of the habits of writing with articles while reading will become unintelligible sighs when they reread. Rereading Patriarchy and Capitalism, I saw that I was full of expressions such as "I want to see hope" and disappeared at the back of the book. In the concrete development of reality, the old explanatory terms show their growing limitations. Facing the fresh and more complicated realistic dilemma, we need new languages.

This is, of course, a great significance of "female writing". "Female writing" and "female narration" are undoubtedly not rigorous enough in academic expression, but its significance lies in being named itself. We hardly talk about "male writing", but emphasize "female" from the gender dimension, which lies in the necessity of gathering eyes. "We don’t want to turn our backs on each other, we are the injured whole." What Jane Austen blurted out through the protagonist’s mouth in northanger abbey is largely the author’s own voice. Under the structural conventions and restrictions, "female narration" of various art categories will be placed on the cultural edge. The expression of individual experience outside the mainstream narrative will be defined as an "autobiography" that is not decent enough or a trivial narrative. The heart and voice that have been neglected for a long time will be covered by another way of interpretation, such as narrow life, defects in works, rebellion against self and so on. The emerging "female role model" has also become isolated. While we praise her, we praise an isolated and talented individual who has grown up, and we can’t see the possibility of changing the fate of the group.

"Obey", we will continue to stay in the original structure and language expression. Those ways of explaining life make us feel safe, easy and easy to resonate, but they just bypass the protagonist as the main body. A mother with a traditional concept understands her daughter in the old structural cognition, and her daughter will undoubtedly be condemned. My daughter has a "correct" life template in the old structure, which is related to losing weight, becoming beautiful, finding a "reliable" male protector, watching the shop and so on. But in her daughter’s mind, will she define her life outlook and individual value in this way in her early twenties? Her rich, subtle and secret feelings, her curiosity about the world and her desire for love have thus entered a stable track, past, present and future, and the established rules and expectations … As a specific individual, her daughter refused such a narrative.

Imagination: Focus on specific individuals.

"disobedience" will cause the fear of the original power subject. "How to restrain women’s writing" writes about the ridicule and doubts suffered by "women’s writing" in various eras.

"Let them fear is not a stranger. It is a reinterpretation of familiar things. " "Women writers broke into the canon again and again, out of nowhere-they are unusual and maverick, their writing techniques are weird, and their ideas are’ out of date’".

How to restrain women’s writing, by Joanna Lars, translated by Zhang Yan, Nanjing University Press, November 2020.

Its anachronism comes from two levels. First, in narrative skills, in the empirical world defined by male theme discourse, the interpretation from the female perspective challenges the so-called objectivity and absolute standards. Once the existence of "the other" art itself is recognized, the linear hierarchy, order and standards need to be redefined. Second, in the narrative experience, in the field where "they" have expressed, "they" have made a new sound, which has the structural vibration force that the positions of "center" and "edge" are constructed. To what extent can the heterogeneous experience expressed by female narration be understood and accepted? The essence of expression lies in confirming the existence of experience and calling for the possibility of new historical construction.

As a means, narration is the expression of experience. However, within the female group, how to treat their own experience is also undergoing a process of change and development. The reflection of "misogyny" exists not only in the structure of gender opposition or social economy, but also in the internal development and cognition of women, which involves the part with the most imaginative space besides rationality, that is, people’s subtle and rich inner world.

Misogyny, by Ueno Chizuko, translated by Wang Lan, Shanghai Sanlian Bookstore, January 2015.

As a novel-writing enthusiast who thinks that she has written female stories, I also began to find the ghost of "misogyny" in myself from reading "misogyny". If I write this story, there is a high probability that I will write a story about a successful startup. One is to spend a lot of energy to prove her daughter to her mother, and the other is a mother who can’t understand that her daughter finally chooses staged reconciliation. There is obviously some kind of template behind such a story. For example, even in such a close relationship between mother and daughter, we need social wealth and status to prove our value. This is the "canonical" evaluation standard under the structure of patriarchy and capitalism. Realism, but lacking vivid details, is written "truth". The portrayal of characters is nothing to be desired.

Maybe the daughter is a daughter who can’t become a female entrepreneur. Maybe the mother’s judgment is right. She has no talent and is wasting her time. Such a narrative will be trapped in the meaning of the commonplace, so why should we tell and appreciate it?

Movie poster of Days and Nights in Tin Shui Wai

And if this is a movie, shoot the daily life of mother and daughter. Eating, washing dishes and sleeping, my daughter secretly went out for a date, and my mother was alone in the deserted shop. It was dull, boring and unintelligible at some moments. Suddenly, I would think of a certain narrative style of Xu Anhua, Days and Nights in Tin Shui Wai, Sister Tao and Forty Women. Recently, the documentary film "Make a Good Movie" about Xu Anhua was released. Taking this opportunity, I revisited many works by Xu Anhua. The female images she created, such as Zhang Mu, Grandma Liang, Tao Jie and A E in Tianshuiwei, are all individuals who have worked hard in concrete life. Buy food, eat, wash dishes, deal with relatives and friends, and then continue to buy food, eat, wash dishes and solve all kinds of troubles in the family. They are faced with specific dilemmas: husbands who don’t care about things, silent sons, complicated housework, and fathers-in-law with Alzheimer’s disease … They don’t have such luck. Like the heroine in Escape is shameful but useful, they clearly mark the price and get salary feedback from their employers/male parents. In Ueno Chizuko’s analytical framework, they are individuals who have never awakened and reflected on their thoughts. They are kind and hard-working, swearing and stumbling to take responsibility.

What we have to do is not to condemn and take sides. Starting from "zero", we have experienced the long efforts of women’s power fighters in past dynasties. The reproduction mode in family structure is to try to answer the reasons why women feel uncomfortable in family life. The self-discovery of "misogyny" is a precious turning point. Every one of us has more or less "misogyny", and feminists start to think from it, which makes us focus on the part that is disciplined in a subtle way. Writing is a kind of expression. Let’s let our imagination fly. The expression of experience has many forms.

Only a part of individuals can be understood by theoretical analysis, and the more important part focuses on real and rich life experiences. How can women find their own value under different circumstances?

Narration will come to an abrupt end here, and the interpretation framework and story template will be invalid. For example, we need more imagination to understand the story of this mother, daughter and shop. Life tells a story, the logic is rigorous, but the facts are ever-changing. The premise is a deeper understanding and empathy, not only as a listener and storyteller, but as a member of the group. The value that the mother thinks, the value that the daughter yearns for, and the value that the daughter can achieve in the current situation are all misplaced scripts that need to be rewritten in many details. It is a good thing to come to an abrupt end. In the face of new and more complicated practical difficulties, we need new languages.

Narration: We are a whole.

The sincerity of narration requires us to enter the individual’s life experience and spiritual world. However, in the meaning behind narration, it may be of special significance to connect individuals and become a whole. In Make a Good Movie, except for the actress, almost all of Xu Anhua’s colleagues are male directors, so the narrative of the documentary about the director himself cannot be separated from the gender issue. When Xu Anhua finishes a film and publicizes it all over the country, she will also be expected to make such a narrative. As a female director, what do you think is special in all aspects?

Poster of documentary "Make a Good Movie"

In the analysis of How to Restrain Women’s Writing, "deprivation of authorship" has gone through a long process of development. After acknowledging the existence and rationality of writing-she is writing, she should write, and she writes well. There is also a part that is embarrassing-where did "she" come from?

She is not an individual, not a genius, not an alternative, she is a member of the group. The context of women’s writing needs to be connected, and its logic is the discovery of role models, the combing of artistic traditions and the affirmation of historical achievements. Women’s narrative and voice need to leave results, which are the traces of "we" trying to live.

In How to Restrain Female Writing, it seems to talk about a very small part-female creators, but in fact they can be regarded as individuals who are temporarily separated from the myth of motherhood, family structure and reproduction distribution. The expression of individual experience, beyond the despair of "Jin Zhiying", opens up a new track for us-paying close attention to ourselves as much as any specific problem. Its greatest significance lies in the completion of behavior. When we say it, we say it, and when we write it, we write it. The opportunity of women’s writing and its recognized space did not fall from the sky, but it took a long time and the efforts of several generations.

Where did she come from? Xu Anhua is not an exception. Make a Good Movie disenchanted her. No matter how excellent she is, her most appropriate identity is still a sincere expresser. On the one hand, from the perspective of image nourishment or literature reserve, she has her own learning context and field role models, among which, of course, there are female role models, such as Zhang Ailing, whom she has repeatedly mentioned. On the other hand, she entered "their" life from the perspective of "people", which was a stiff and even awkward warmth, a way of explaining and trying to understand.

"Obedience" is the least imaginative. What it lacks is that the story of "Jin Zhiying" is not endless, and it causes fear, not resonance. Life’s refusal to discipline and self-exploration must always be a conscious act. In this sense, the seemingly useless daughter in her early twenties has ignited a flame that can become the light of reflection in the future. For girls in their early twenties, falling in love is a serious matter, not looking at the shop. The mother thinks that the value of her daughter is so single, and her daughter may not think so. At least, she didn’t lose weight and resisted the anxiety of appearance. She just likes a handsome, useless and not so serious boyfriend, which is understandable.

"Obedience" will stifle the imagination of life, and the specific way is the practice of individual experience. Therefore, after reading all kinds of theories, we still have to mistake the daily petals for the rare snowflakes in the south, like the ignorant "father-in-law" in Forty Women, and imagine that we are standing in the snow all over the sky, and there is such an epiphany moment that "life is very enjoyable".

Editor in charge: Fang Xiaoyan

Proofreading: Zhang Liangliang