"Legal Daily" reporter Mao JianguoIt is believed that: "Article 16 of the Anti-monopoly Law clearly stipulates that trade associations shall not organize operators in their own industries to engage in monopolistic behaviors prohibited in this chapter. At present, online low-priced movie tickets are mostly subsidized by e-commerce ticketing platforms and film parties. No matter who pays for it, it is a spontaneous behavior of the market. Even if it is considered that low-price competition is not good, it should be adjusted through market recognition. Under the background of marketization, trade association is a non-profit social organization aimed at safeguarding and promoting the interests of its members. People can understand that some trade associations act as representatives of interest groups, but they can’t accept that some trade associations regard the law as nothing because they are ignorant or immoral. "
Why did the two associations issue such a notice at this juncture?Ma Qingyun, a well-known writer of entertainment technologySpeaking of: At present, the profit of studios depends more on movie tickets, so studios that are at a disadvantage in the competition often complain that the ticket prices are too low. On the surface, the average ticket price can’t come down, and even there was a voice calling for the establishment of a cinema association and boycotting price cuts, all of which were caused by studios lacking competitive strength. In terms of film distribution and cinemas, people have long been dissatisfied with the low-price strategy of online ticketing websites. The reason is that online ticketing platforms have lowered cinema fares in disguise. Online platforms make movie ticket prices transparent, which is what cinemas hate about online platforms.
In this regard, what do the direct stakeholders, ticket operators and the public think?Head of Marketing Department of Meituan.com.It is said that low prices and discounts are early means of promotion. At this stage, the public is no longer attracted by low prices. The key to winning ultimately depends on the consumption experience, service upgrade, and retaining customers with consumption experience. "The main power point and competition are no longer part of the fare."
China Economic Net Xiaobian has something to say: In fact, Xiaobian refused at first, because the ticket price of the whole movie market cannot be changed just because an association without any administrative rights issues a notice. However, on the evening of July 8, Xiao Bian saw that the general offices of the General Office of the Central Committee of the CPC and the State Council also issued the "Overall Plan for Decoupling the Chamber of Commerce of Industry Associations from the Administrative Organs", proposing to promote the decoupling of the Chamber of Commerce of Industry Associations from the administrative organs and clarify the functional boundaries between the administrative organs and the Chamber of Commerce of Industry Associations. It is written in black and white:Adhere to the direction of socialization and marketization reform; Adhere to service development and release market vitality.. Therefore, for the actual market effect of this notice in the future, Xiao Bian feels that we should wait and see.
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