Not long ago, everyone lamented that the number of movies released in cinemas in China recently was too small, and there were too few new movies to watch. Looking at this situation, could it be that fans will encounter the coldest Spring Festival in history?
As a result, a new change took place every day, starting with "The Wandering Earth II" starring Andy Lau and Wu Jing, which fired the first shot. It was confirmed early that it would meet everyone during the Spring Festival.
Then, the file is directed by Zhang Yimou, the collection of Shen Teng, Jackson Yee, Lei Jiayin, Zhang Yi and other luxury lineup "Manjianghong" and Tony Leung and Wang Yibo cross-dimensional cooperation "Nameless";
The animated film "Deep Blue," a new work by the director of the animated film "The Return of the Great Sage," and the comedy film "Swap Life," starring Zhang Xiaofei and Lei Jiayin, were also announced.
And when everyone didn’t notice it, there was another animation locked in the Spring Festival file, that is, "Bear Haunting · Accompanying Me" "Bear Core" of the "Bear Haunting Series".
At first glance, six movies were piled up all at once, and in a trance, everyone couldn’t help but sigh, why did it seem that every movie had to be released during the Spring Festival for a moment, and Chinese cinemas couldn’t continue to run after leaving the Spring Festival schedule?
This phenomenon is not surprising. It is indeed because this schedule has great profits that so many producers can rush to the Spring Festival file.
First, let’s take a look at the considerations of these films themselves.
This time, many of the movies released during the Spring Festival are considered to be the return of the king.
The reason why "The Wandering Earth II" was the first to determine the Spring Festival file is because its first film made a comeback at the box office during the Spring Festival in 2019, becoming the dark horse of the year. Thinking about that year, when everyone watched movies on the first day of the new year, they all went to "Crazy Aliens" starring Shen Teng and Huang Bo. For domestic science fiction films like "The Wandering Earth", most people felt scorned, and no matter how they imagined that our country could still make good hard science fiction.
Who knows, the movie finally won 4.70 billion yuan at the box office. "The Wandering Earth" left a name in the history of Chinese movies, but "Crazy Alien" did not find this person. That year’s Spring Festival, everyone saw the director’s strength and ambition. The counterattack of "The Wandering Earth" and the Spring Festival file also became a famous event, so this movie will naturally choose a familiar battlefield when the sequel is launched.
In the same way, there is another "Exchange Life" starring Zhang Xiaofei, which is basically the same event. The last time, Zhang Xiaofei starred in the movie "Hello, Li Huanying", which was also a dark horse that appeared in the Spring Festival. Finally, relying solely on the domestic market, it won the 5.40 billion box office, making Jia Ling the highest-grossing female director in the world, and also sent Zhang Xiaofei, a once unknown actress, to the position of Golden Rooster Queen.
The one that lost miserably that year was "Detective Chinatown 3", which was delayed for a year. "Hello Li Huanying" can be said to occupy the right place and the right time. In short, many people say that if Jia Ling and Zhang Xiaofei are replaced, this movie can also win such a high box office, but the problem is that they are the two who succeed. In short, whether Jia Ling is the lucky general of the Spring Festival or Zhang Xiaofei is the lucky general of the Spring Festival, the producer also wants to make a good prize, hoping that Zhang Xiaofei can hang up like last time.
The movie "Manjianhong" is Zhang Yimou’s second entry into the Spring Festival, the last time was last year’s "Sniper". The theme of resisting the United States and assisting North Korea appeared in a peaceful atmosphere of family fun. During the New Year, a movie with a sad tone was released, but with its strong word-of-mouth, the box office fell and the film placement rate rose day by day. Therefore, Lao Mozi also saw this market and felt that there was still something to do this year.
In addition, it is the impact of the market environment.
According to the State Film Administration, the total box office of the national film in 2022 is 30.067 billion yuan, and the number of people watching the movie in the city cinema is 712 million. The data is heartbreaking, but fortunately, with the relaxation of policies, people inside and outside the industry regard the past year as the last winter of the Chinese film market.
Now that the cold winter had passed, it would be the season of spring blossoms. When people’s movie viewing demand was suppressed to the extreme, there might be a bottoming out rebound. All the film studios also held this mentality and decided to get a share of the first Spring Festival stall to come to everyone.
关于作者